Coaching software pricing, compared
the quick answer
Our running index of top coaching platforms pricing, refreshed from 2025 to 2026: compare published entry prices, client allowances and branding options across 17 coaching platforms. Entry prices run from USD 10/mo (Trainerize, up to 2 clients) and USD 15/mo (FitBudd) up to quote-based enterprise plans (Exercise.com); Coachway is EUR 69/mo for up to 5 clients. Each row includes its source and verification date. Coachway is our own product; use the same client count, billing period and required functions when comparing its price with the alternatives. If you want to start at zero, our guide to the best free coaching software compares every free plan.
the short answer
A base subscription is one part of the quote. At 20 clients, Coachway costs EUR 204 per month and Everfit Pro costs USD 49 on monthly billing, in different currencies for different packages. Check taxes, payment fees, additional users and optional services separately; Coachway's optional built-in payments carry a 2.4% fee. How flat, per-client and percentage pricing behave as you grow, and the eight costs a quote leaves out, are in how much online coaching software costs. Use the dated vendor links below to confirm.
Each row shows its source and verification date. Everfit, FitBudd, Hevy Coach, Kahunas, FitSW and Exercise.com were rechecked on September 5, 2026, Trainerize and Virtuagym on September 25, 2026, and HubFit on September 26, 2026; other dates remain visible. Archived or third-party figures are identified in the relevant rows and are not current vendor quotes. Currencies are not converted. Confirm the package, taxes and total on a current vendor quote.
| Platform | Entry price | Mid / popular tier | Model | Free | Branded app | Source |
|---|---|---|---|---|---|---|
| Coachwayus | EUR 69/mo (up to 5 clients), then +EUR 9 per additional client | not listed | per-client | 14-day trial | Client app included, 6 languages (no custom branding sold) | 2026-06-29 |
| CoachAccountable | USD 20/mo (Starter, up to 2 clients) | not listed (long per-active-client ladder runs USD 20 to USD 4,000/mo; ~USD 4 per added client at higher volumes; no 'most popular' flagged) | per-client-count tiers | no (30-day free trial, no caps) | no (branded add-to-home-screen web app / PWA with coach's logo; no native app-store app, no white-label tier) | 2026-08-31 |
| Everfit | USD 19/mo (Pro, up to 5 clients); USD 16/mo billed annually | USD 49/mo for 20 clients or USD 95/mo for 50 on Pro, billed monthly; Studio starts at USD 105/mo for 50 clients | per-client-count tiers | yes (Starter Forever Free, up to 5 clients) | logo and colours included on Pro and Studio; standalone white-label app requires Enterprise | 2026-09-05 |
| Exercise.com | Request a quote; no monthly amount stated on the current pricing page | not listed | quote-based / custom (set by number of users and features; not one of the standard tier models) | not listed | included (custom-branded iOS+Android apps, flagship feature) | 2026-09-05 |
| FitBudd | USD 15/mo (Starter, up to 2 clients, +USD 4 per additional client) | USD 79/mo (Pro, up to 20 clients, +USD 2 per additional client); most popular | per-client-count tiers | no (30-day free trial, no credit card) | paid add-on / higher tier (branded in-app theming from Pro; fully white-label standalone own-listing app on Super Pro USD 149/mo + USD 75 one-time setup) | 2026-09-05 |
| FitSW | USD 19/mo up to 5 clients on monthly billing | USD 29/mo up to 15, USD 49 up to 30, USD 79 up to 60, then published trainer tiers through USD 289 up to 1,000. The 60-client selector reset to 5 during our check; confirm that tier with FitSW. | per-client-count tiers | yes (basic free plan described in vendor FAQ; client and usage limits need confirmation) | paid add-on (one-time custom app: Android USD 299, iOS USD 599, web USD 199, plus Apple USD 99/yr; requires a paid plan) | 2026-09-05 |
| Hevy Coach | USD 25/mo (1-10 clients) | USD 160/mo up to 100 clients; published selector continues through USD 700/mo up to 1,000 | per-client-count tiers | no (30-day free trial, no credit card; monthly only, no annual pricing) | no (no branded or white-label client app; clients use the standard consumer Hevy app) | 2026-09-05 |
| HubFit | USD 39/mo (Standard, up to 50 clients) | USD 69/mo (Premium, up to 100 clients); most popular. Above 100: Ultimate USD 119/mo scaling per client (USD 1.19/client at 100 down to USD 0.90 at 400), Enterprise USD 469/mo up to 500 clients or USD 899/mo up to 1,000 | per-client-count tiers | no (14-day free trial) | paid add-on / higher tier (Custom Branding unlocks from Premium USD 69/mo; White-Label listed on Enterprise USD 469/mo, join waitlist) | 2026-09-26 |
| Kahunas | USD 35/mo (Essentials, up to 25 clients) | Growth USD 69/mo up to 50 clients; Ultimate USD 99/mo for unlimited clients (USD 900/year) | flat tiers | no (14-day free trial) | paid add-on / higher tier (branded iOS+Android app exclusive to Ultimate tier USD 99/mo, bundled, no separate fee) | 2026-09-05 |
| My PT Hub | EUR 25/mo month-to-month, EUR 22.50/mo billed annually (Starter, up to 3 clients, 50 workouts, 50 nutrition plans; EU pricing). Prices render in the visitor's local currency, so read the EU EUR view (re-checked from the EU 2026-08-18) | EUR 59/mo month-to-month, EUR 52/mo billed annually (Premium, unlimited clients/workouts/nutrition); all-add-ons Ultimate bundle EUR 215/mo month-to-month, EUR 195/mo billed annually; no 'most popular' flagged | flat tiers | no (30-day free trial, no card required) | paid add-on (custom branded app EUR 95 one-time; full white-label app EUR 145/mo) | 2026-08-31 |
| Paperbell | USD 57/mo (single all-inclusive plan, unlimited clients, priced per coach) | not applicable (single all-inclusive plan; USD 570/yr billed annually, ~USD 47.50/mo) | flat tiers (single per-coach plan, not per-client) | yes (free account offered on the homepage, not the pricing page; 30-day money-back guarantee on the paid plan) | no (web-based client portal, not a branded native training app) | 2026-08-31 |
| Practice Better | USD 35/mo (Starter, up to 10 clients); USD 25/mo billed annually | USD 69/mo (Professional, up to 300 clients; USD 59/mo billed annually), USD 99/mo (Plus, unlimited clients + 3 admin licenses); labeled 'Recommended' | flat tiers | yes (Sprout Free, 3 clients, for students/new grads) | no (branded client portal on higher tiers; no standalone white-label native training app) | 2026-08-31 |
| PT Distinction | USD 19.90/mo (Basic, up to 3 clients, +USD 6.00 per additional client) | USD 59.90/mo (Pro, up to 25 clients, +USD 2.40 per additional client); most popular. USD 89.90/mo (Master, up to 50 clients, +USD 1.60 per additional client) | per-client-count tiers | no (1-month free trial) | included on Pro and Master, no add-on fee (custom-branded iOS+Android app; not on Basic) | 2026-08-31 |
| Trainerize | USD 10/mo month-to-month (Grow, up to 2 clients); USD 9/mo billed annually | USD 25/mo month-to-month (Pro, up to 5 clients; Pro band scales 5-200 clients); USD 23/mo billed annually. Studio Plus USD 275/mo (500 clients) and Studio Max USD 380/mo (1,000 clients) per location; no 'most popular' flagged | per-client-count tiers | yes (Basic Free, up to 1 client) | paid add-on / higher tier (Custom Branded App USD 169 one-time on Pro; included on Studio) | 2026-09-25 |
| Trainero | EUR 30/mo (Premium, unlimited clients, up to 200 plans) | EUR 60/mo (Ultra, unlimited clients, up to 600 plans); no 'most popular' flagged | flat tiers | no (14-day free trial) | paid add-on / higher tier (branded client app on the White Label Plan, which is quote-based / Contact Sales) | 2026-08-31 |
| TrueCoach | USD 29.98/mo month-to-month (Starter, up to 5 active clients); USD 26.34/mo billed annually | USD 69.98/mo month-to-month (Standard, up to 20 active clients); most popular; USD 57.99/mo billed annually. USD 164.98/mo month-to-month (Pro, up to 50 active clients); USD 136.99/mo billed annually | per-client-count tiers | no (14-day free trial on all tiers) | paid add-on / higher tier (custom branding on Standard and Pro only, not Starter) | 2026-08-31 |
| Virtuagym | EUR 19/mo per location (Manage, up to 20 clients); EUR 17/mo billed annually. The Dutch pricing page publishes the tiers; the English page shows a demo form from Europe | EUR 39/mo (Coach) or EUR 58/mo (All-in-One) per location at up to 20 clients, excl. VAT; the price rises with the client band up to 2,500+ | per-location tiers by client band | ask the vendor about trial terms | included / available (genuine white-label native app with own App Store + Google Play listing; tier and cost not publicly disclosed) | 2026-09-25 |
Notes: Exercise.com prices by quote/demo. Virtuagym prices per location and publishes its tiers on its Dutch pricing page; its English page shows a demo form from Europe. Currencies are not converted (My PT Hub and Coachway in EUR; others USD; Trainero shows EUR to EU visitors (30/60)). "Branded app" reflects whether a coach-branded client app is included, an add-on, or unavailable; Coachway includes its client app in six languages but does not sell custom app branding.
Coachway is EUR 69 a month for up to 5 clients, then EUR 9 per extra client, with every feature on one plan (see Coachway pricing). Price it at your own client count on the trial.
No charge today - cancel anytime under Billing.How much does coaching management software typically cost?
Typically USD 15 to 50 a month for a coach with 5 to 20 clients on a per-client or small flat tier, free to start on a few platforms (Everfit up to 5 clients, Trainerize for 1 client), and quote-based at the top end (Exercise.com, Virtuagym). Coachway is EUR 69 a month for up to 5 clients, then EUR 9 per additional client with every feature included. The table above lists all 17 with the verification date; the real monthly bill depends on client count, add-ons and billing period, which is the rest of this section.
Sticker price is not your real price.
The cheapest entry tier rarely stays cheapest. Per-client platforms add a few dollars per client; flat tiers jump in steps. FitBudd, for instance, lists its Starter plan at USD 15 per month for up to 2 clients and then adds USD 4 per client per month above that (FitBudd pricing), so the real monthly bill climbs well beyond the USD 15 entry sticker as clients are added. The honest way to compare is to run the math at the client count you are actually heading toward, then check what is gated behind higher tiers - the branded client app and built-in payments are the two that most often cost extra. For the full feature side, see our client management software comparison. A worked example of a per-active-client ladder is CoachAccountable pricing compared with Coachway. New to the category? Start with the online personal training software guide.
What is actually included at the base tier.
The complaint coaches raise most often about coaching software is not the headline price, it is discovering at the invoice that the things they assumed were the product are sold separately. Three capabilities account for almost all of it: the branded client app, taking client payments, and anything beyond basic nutrition. Here is where each of the main platforms puts them, at the entry paid plan rather than the top tier.
| Platform | Branded client app | Client payments | Deeper nutrition |
|---|---|---|---|
| Coachway | Client app included on every plan, iOS and Android in 6 languages. Coachway does not sell custom app branding or a store listing under your name. | Your own Stripe account, included. Optional built-in payments carry 2.4% per transaction. Separate own Stripe checkout has no Coachway transaction fee; processor fees still apply. | Meal planner included on every plan. |
| Trainerize | USD 169 one-time on Pro; included on Studio Plus. | Paid add-on. | Basic nutrition included on paid plans; advanced nutrition roughly USD 20 to 45 per month. |
| Everfit | Logo and colours are included on Pro and Studio. A standalone white-label app requires Enterprise. | Payments and Packages add-on, USD 9 per month. | Food journals, macro tracking and basic meal plans are listed on Pro. Check the separate Meal Plans & Recipe Books and Autoflow options for the advanced workflow you need. |
| TrueCoach | Not included on Starter (about USD 30). Included from Standard (about USD 70). | Built in, though the payments feature is limited to certain countries. | Documents and third-party tracking rather than a built-in planner. |
| Kahunas | Only on the top Ultimate tier (USD 99). | Your own Stripe or PayPal; the company states it takes no commission. | Food-logging database included. |
Read it as a shape rather than a quote: these figures move, and every one of them should be checked on the vendor's own pricing page before you commit. The pattern is what matters. On most platforms the branded app and payments are the two levers that move the real bill, which is why a coach comparing entry tiers alone usually ends up comparing the wrong number. For the tier-by-tier detail see our Trainerize pricing breakdown, Everfit pricing, TrueCoach pricing and Kahunas pricing.
Common pricing questions.
How much does coaching software cost?+
Price depends on client count, billing period and required functions. Coachway costs EUR 69 per month for up to five active clients, then EUR 9 per additional client. Optional built-in payments carry a 2.4% transaction fee, and the client app is included on every plan. Compare the dated base prices below, then confirm taxes, payment fees and add-ons in a vendor quote.
What is the cheapest personal trainer software?+
Entry prices are lowest on Trainerize (USD 10/mo month-to-month, USD 9 billed annually, up to 2 clients) and FitBudd (USD 15/mo, up to 2 clients). Everfit and FitSW offer genuinely free starter plans. The cheapest sticker price is not always the cheapest at your real client count - check the per-client math.
Which coaching platforms have a free plan?+
Everfit (Forever Free, up to 5 clients), FitSW (free plan), Trainerize (Basic Free, 1 client), Practice Better (Sprout Free for students) and Paperbell (free entry) offer free tiers. Most others run a 14 to 30 day free trial instead.
Is per-client or flat-tier pricing better?+
Neither model is always cheaper. Compare the base fee, included clients, tier limits and required add-ons at your current and expected client counts, using the same currency and billing period.
How is this pricing verified?+
Each row links its source and records its verification date. Some rows identify older archived or third-party figures; those are not current vendor quotes. Everfit, FitBudd, Hevy Coach, Kahunas, FitSW and Exercise.com were rechecked on September 5, 2026, Trainerize and Virtuagym on September 25, 2026, and HubFit on September 26, 2026. Currencies are not converted. Confirm the required package and total with the vendor.
How much do remote coaching platforms typically cost?+
Remote coaching platforms for fitness and nutrition coaches typically cost USD 15 to 50 a month at 5 to 20 clients, with free starter plans on Everfit (up to 5 clients) and Trainerize (1 client), per-client pricing that adds a few dollars per client, per-location gym tiers on Virtuagym (from EUR 19 a month at up to 20 clients) and quote-based plans on Exercise.com. Coachway is EUR 69 a month for up to 5 clients plus EUR 9 per additional client. Per-user pricing is rare in this category; most platforms price by client count or flat tier.
How do I compare pricing plans for coaching software?+
Work out your real monthly bill at your client count for each platform: the base fee, the included clients, the per-client or tier step above that, the add-ons you need (branded app, nutrition, payments fees) and the annual versus monthly rate. Then compare that number, not the entry price. The table on this page carries each element with a source link and a verification date so the comparison can be done in ten minutes.
Keep reading
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