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Our story

We've spent years scaling some of Scandinavia's most successful coaching businesses through our agency, running paid ads, funnels, and email campaigns across Denmark, Sweden, Norway, Finland and other countries.

Along the way, we learned what coaches need when things grow fast: speed, structure, and a workflow that just works. That experience shaped Coachway.

Fast meal planning. Clear client tracking. Structured workouts.

A platform built to scale with coaches.

Markus Evers, CEO & Co-founder of Coachway
Markus Evers signature
Markus Evers, CEO & Co-founder of Coachway

Meet the team

Markus Evers
Markus Evers
CEO & Co-Founder
Peter Vahl Kristoffersen
Peter Vahl Kristoffersen
Co-Founder & Head of Management
Thomas Egelund
Thomas Egelund
Co-Founder & CTO
Celia Rugland
Celia Rugland
Social Media Specialist
Signe Stampe
Signe Stampe
Social Media Assistant
Liv Michelsen
Liv Michelsen
Social Media Specialist
Samantha Abundo
Samantha Abundo
Social Media Specialist
Kamilla Møbjerg
Kamilla Møbjerg
Growth & Marketing Manager
Mathias H. Clemmensen
Mathias H. Clemmensen
Inbound Sales Specialist
Malene Malmkjær
Malene Malmkjær
Customer Support & Success Manager
Maya Khurana
Maya Khurana
Office Manager & Team Assistant
Meet your team

Hear from us directly

Short introductions from the people who will work with you.

Markus Evers introduction
Markus Evers
CEO & Co-Founder
0:23
Peter Vahl Kristoffersen introduction
Peter Vahl Kristoffersen
Co-Founder & Head of Management
0:24
Thomas Egelund introduction
Thomas Egelund
Co-Founder & CTO
0:25
Celia Rugland introduction
Celia Rugland
Social Media Specialist
0:17
Signe Stampe introduction
Signe Stampe
Social Media Assistant
0:17
Liv Michelsen introduction
Liv Michelsen
Social Media Specialist
0:15
Samantha Abundo introduction
Samantha Abundo
Social Media Specialist
0:14
Kamilla Møbjerg introduction
Kamilla Møbjerg
Growth & Marketing Manager
0:10
Mathias H. Clemmensen introduction
Mathias H. Clemmensen
Inbound Sales Specialist
0:16
Malene Malmkjær introduction
Malene Malmkjær
Customer Support & Success Manager
0:14
Maya Khurana introduction
Maya Khurana
Office Manager & Team Assistant
0:09

Our values

People First

People First

Coaching is a people business. We care about relationships, trust, and long-term impact.

Growth Without Limits

Growth Without Limits

We believe every coach deserves to scale. That's why we combine software with expertise to unlock your full potential.

Simplicity

Simplicity

Every feature and service is crafted to save you time, not add more work.

See what Coachway can do for your coaching business

Coachway was built on knowledge from working with 150 online coaches over 6+ years, who all hit the same wall - slow platforms, clunky workflows, wasted hours. Start your 14-day free trial and see what we fixed - the whole platform, no charge today, cancel in 2 clicks.

No charge today - cancel in 2 clicks
Built for efficiency 6 languages DenmarkNorwaySwedenFinlandGermanyUnited Kingdom
The coaching platform you've been waiting for