Leads
Add a simple lead form to your website in minutes. Every signup lands straight in your dashboard - organized, ready to follow up, and easy to convert. No more leads slipping through the cracks.
In short
Lead capture for coaches means collecting interested prospects through forms and landing pages, then moving them into a pipeline instead of losing them in DMs. coachway includes lead forms that feed directly into the platform, so a prospect who fills one in today can be onboarded as a paying client without switching tools.
Never lose track of a lead again
Manage your entire pipeline in one simple view. See who just signed up, who you've reached out to, and who's ready for a meeting - all organized by status so you always know your next move.
Capture the right leads with the right questions
No generic forms. Build your own with the questions that matter for your coaching business. Embed it anywhere with one HTML file, and watch leads land directly in your dashboard - organized and ready to convert.
Keep reading
- how to get online coaching clients
Capturing a lead is half the job. This is the other half.
- lead-generation automation for coaches
How coaches wire capture, follow-up and onboarding together so nothing is manual.
All features
See all featuresKeep exploring
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Client progress
Track workouts, milestones, and personal bests with clear dashboards that show improvement over time.
Meal planner
Create tailored nutrition plans that align with client goals, complete with smart suggestions and easy adjustments.
Check-ins & forms
Collect feedback, assess readiness, and stay connected with customizable forms and quick check-ins.
Questions, answered
How does lead capture in coachway actually work?
You share a coachway lead form - on your website, link-in-bio or ads. Submissions land in your coachway pipeline with the prospect's answers attached, so you follow up from the same platform where they will eventually train, pay and check in.
What happens after a lead says yes?
You convert them to a client in a few clicks: they get your client app, an onboarding sequence if you have automated one, and a subscription billed through your own Stripe. No re-entering details across a CRM, an app and a payment tool.
Do I still need a separate CRM as an online coach?
For most solo coaches, no. A fitness coaching pipeline is simple - inquiry, conversation, client - and coachway covers that natively. Coaches running large paid-ads funnels sometimes add dedicated tools later, but it is not required to start.
How do I create a lead form in Coachway?
Go to Forms, click + New Form in the top-right corner and choose Lead Form. Add the questions you want: email is required, and you can add custom fields such as phone number, Instagram handle, goals, training experience or availability, each set as required or optional. Pick a theme, colours, title and description under Settings > Lead, then set the form as Active. Only one form template is active at a time.
How do I embed a Coachway lead form on my website?
Copy the form's iframe embed code and paste it into your site's HTML. It works with WordPress, Webflow, Squarespace and most website builders. You do not need a website at all: every form also gets its own public URL, like leads.coachway.io/yourname, which you can use in your Instagram bio, email signature, on a business card or behind a QR code. Find the link under Settings > Lead.
Where do new leads show up in Coachway, and how do I track them?
Every form submission appears under Leads in the sidebar, with your conversion rate and filters for status, search, date range, sales rep and tag along the top. The default statuses are New, Contacted, Qualified, Won, Lost and DM from Instagram, and you can create your own under Settings > Statuses. Click a lead's status badge to change it, or select several leads and use Change Status.
Can I add a lead from an Instagram DM or a phone call by hand?
Yes. In Leads, click + Add lead in the top-right corner, fill in their details (email is required), assign a status, sales rep and tags if needed, and save. Tags such as Instagram, Facebook Ads or Referral let you filter by source and see which channels convert best. If you built your own landing page, Zapier can send those leads into Coachway too.
Does Coachway notify me when a new lead comes in?
Not as a push notification inside Coachway. You can build one with Zapier, which has a "New lead created" event plus events for status changes and accepted offers, so you can email or text yourself, or push new leads into a spreadsheet. To remember a callback, select a lead, click Set Follow-up and pick a date; a reminder shows in the Leads overview when that date arrives.
How do I see which leads became paying clients?
Mark a lead Won when they convert to a paying client; your conversion rate is the share of leads marked Won. Converted leads also show the same $ symbol as the clients overview, so you can see who has added a card and paid, not only who is marked Won. Deleting a converted lead from the lead list only cleans up Leads: the client profile stays, and your lead notes remain on the client.
Articles & guides
all guidesDM Scripts for Fitness Coaches: 24 Copy-Paste Scripts
Twenty-four DM scripts for every situation - openers, qualifying, the price question, objections without pressure, quiet leads and referrals - each with a why-it-works and the anti-sleaze rules built in.
Read the guideHow to coach older adults online (2026)
A coach-facing guide to training older adults online: why the 55-plus niche is growing, how to program and deliver it well, and how to package, price, and find clients.
Read the guideHow to become a menopause fitness coach (2026)
A growing, underserved niche: what the coaching involves at the fitness level, real specialist certifications, positioning, pricing and finding your first clients.
Read the guideSee what Coachway can do for your coaching business
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