Skip to content
Feature

Leads

Add a simple lead form to your website in minutes. Every signup lands straight in your dashboard - organized, ready to follow up, and easy to convert. No more leads slipping through the cracks.

Leads interface screenshot

Lead capture for coaches means collecting interested prospects through forms and landing pages, then moving them into a pipeline instead of losing them in DMs. coachway includes lead forms that feed directly into the platform, so a prospect who fills one in today can be onboarded as a paying client without switching tools.

Never lose track of a lead again

Manage your entire pipeline in one simple view. See who just signed up, who you've reached out to, and who's ready for a meeting - all organized by status so you always know your next move.

Capture the right leads with the right questions

No generic forms. Build your own with the questions that matter for your coaching business. Embed it anywhere with one HTML file, and watch leads land directly in your dashboard - organized and ready to convert.

Capturing leads is only half the job - turning them into paying clients is the other half. Our guide on how to get online coaching clients covers the channels that fill your pipeline and the follow-up that converts.

See how coaches wire this together in our guide to lead-generation automation for coaches.

Mark lead status

Stay organized, all the time

Tag leads as New, Contacted, Qualified, Won, or Lost - and create your own custom statuses if the standard ones don't fit your workflow. Every status updates instantly, so you always know exactly where each lead stands. Never lose track of a potential client or let a hot lead go cold again.

Stay organized, all the time

UTM source tracking

Know exactly where leads come from

Every lead captures the full UTM trail-source, medium, campaign, and ad group. See at a glance whether they came from Google, Instagram, or that email you sent last Tuesday. Know exactly where your paying clients come from and double down on what's working

Know exactly where leads come from

Lead notes

Never forget what was said

Log notes after every interaction and build a complete history for each lead. When you call them back two weeks later, you'll remember the wedding in 3 months, the payment plan questions, and exactly what you promised to send. Makes every follow-up feel personal.

Never forget what was said

Date filtering

Zoom in on any time period

Pull up leads from the last week, last month, or set your own custom range. Perfect for comparing campaign performance, reviewing slow periods, or prepping your monthly reporting. One click to see exactly what you need.

Zoom in on any time period

Customizable columns

Cut the clutter, keep the essentials

Toggle columns on or off and drag them into your preferred order. Hide the clutter, surface the essentials. Set it up once and get a clean view that matches how you actually work.

Cut the clutter, keep the essentials

Conversion tracking

See how many leads become clients

Track your conversion rate in real time - total leads, converted leads, and paid invoices all in one glance. Know exactly how your sales process is performing without digging through spreadsheets or guessing

See how many leads become clients

Bulk actions

Manage leads in batches, not one-by-one

Check the leads you want, then update them all at once. Change status, set follow-up reminders, assign to your team, or delete in bulk. Stop wasting time on repetitive clicks and move through your pipeline faster.

Manage leads in batches, not one-by-one

Assign sales rep

Invite sales reps to your team

Invite sales reps from outside your team and assign leads straight to them. They only see what you give them - nothing more. Scale your sales with external help while keeping full control over who sees what.

Invite sales reps to your team

All features

See all features
Embedded lead forms
Custom fields
Lead status tracking
Convert to client
Lead overview dashboard
Contact information capture
Notes per lead
Filter & search leads
Custom lead stages

Keep exploring

Explore more features

See all features
Client progress

Client progress

Track workouts, milestones, and personal bests with clear dashboards that show improvement over time.

Read more
Meal planner

Meal planner

Create tailored nutrition plans that align with client goals, complete with smart suggestions and easy adjustments.

Read more
Check-ins & forms

Check-ins & forms

Collect feedback, assess readiness, and stay connected with customizable forms and quick check-ins.

Read more

Questions, answered

How does lead capture in coachway actually work?

You share a coachway lead form - on your website, link-in-bio or ads. Submissions land in your coachway pipeline with the prospect's answers attached, so you follow up from the same platform where they will eventually train, pay and check in.

What happens after a lead says yes?

You convert them to a client in a few clicks: they get your branded app, an onboarding sequence if you have automated one, and a subscription billed through your own Stripe. No re-entering details across a CRM, an app and a payment tool.

Do I still need a separate CRM as an online coach?

For most solo coaches, no. A fitness coaching pipeline is simple - inquiry, conversation, client - and coachway covers that natively. Coaches running large paid-ads funnels sometimes add dedicated tools later, but it is not required to start.

See what Coachway can do for your coaching business

Coachway was built on knowledge from working with 150 online coaches over 6+ years, who all hit the same wall - slow platforms, clunky workflows, wasted hours. Start your 14-day free trial and see what we fixed - the whole platform, no charge today, cancel in 2 clicks.

No charge today - cancel in 2 clicks
Built for efficiency 6 languages DenmarkNorwaySwedenFinlandGermanyUnited Kingdom
The coaching platform you've been waiting for

Still reading? Start your own Coachway in minutes. Start in minutes.

Explore Coachway