Virtuagym pricing in 2026: plans and real cost.
Virtuagym is an Amsterdam-built, all-in-one fitness-business platform priced per location, with personal coaching as one module rather than the whole product. Its entry tiers are public on the Dutch pricing page (EUR 19 to 58 per location per month at up to 20 clients), while the English page shows a demo request form from Europe. This guide lays out the three tiers, how the client slider and annual discount move the price, and an honest look at where Coachway lands if you are a solo online coach rather than a gym.
By Markus Evers · Updated September 2026
the short answer
On 25 September 2026, Virtuagym\'s Dutch pricing page listed three tiers per location per month at the base "up to 20 clients" band: Manage at EUR 19, Coach at EUR 39, and All-in-One at EUR 58 billed monthly, or EUR 17, 35 and 52 on the default annual billing (10% off), excluding VAT. US views of the English page show USD 51, 51 and 91 (USD 46, 46 and 82 annual). A client slider raises the price as you add clients, from 20 up to 2,500+, and from Europe the English page shows a demo request form instead of prices. Two things to keep in mind: these are per-location prices for a gym-management suite, not a per-coach figure, and coaching is one module within a broader membership, billing, and scheduling platform.
Virtuagym pricing plans, the tiers.
Virtuagym publishes three named tiers priced per location per month, climbing from a management base to a coaching layer to a full bundle. Here they are at the base "up to 20 clients" band, from the Dutch pricing page as checked on 25 September 2026, with the USD figures US visitors see alongside. A client slider scales the price with your client count, so treat these as the entry point rather than a quote. Beyond pricing, our full Virtuagym review covers features, reviews and fit, and our guide to switching from Virtuagym covers the contract notice periods before you cancel.
| Tier | Price | Scope | What to know |
|---|---|---|---|
| Manage | EUR 19/mo (EUR 17 annual) | Per location, up to 20 clients | The entry tier, oriented around member management, billing, scheduling, and access control for a single location. US views show USD 51 (USD 46 annual). |
| Coach | EUR 39/mo (EUR 35 annual) | Per location, up to 20 clients | Layers the personal-training, workout, and nutrition tools on top. US views show USD 51 (USD 46 annual). |
| All-in-One | EUR 58/mo (EUR 52 annual) | Per location, up to 20 clients | Bundles Manage plus Coach for a single location; the price climbs with the client band you choose, from 20 up to 2,500+. US views show USD 91 (USD 82 annual). |
All prices are excluding VAT. The page defaults to annual billing with 10% off; monthly billing is the higher figure shown first in each row. Virtuagym\'s own integrated billing carried a card-not-present transaction fee of 2.75% plus USD 0.20, with volume discounts on request. Pricing is changing, so confirm the current figures and trial terms directly with Virtuagym before you commit. For the wider field, see our ranked list of the best online coaching platforms for fitness coaches. If you would rather compare against a simple per-client price, we break down Kahunas pricing and My PT Hub pricing the same way. For a closer fitness-native peer, our HubFit pricing breakdown covers its tiers in the same detail.
What the Virtuagym pricing model actually means.
Three details shape what Virtuagym actually costs you, and they matter most if you are comparing it to a focused one-to-one coaching tool.
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Priced per location, not per coach
The published tiers are per location per month. That suits a gym or studio with members under one roof. For a solo online coach with no physical location, the per-location framing and the membership-management surface it pays for are not the same shape as per-client coaching pricing, so compare like for like before reading too much into the headline number.
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Coaching is a module, not the whole product
Virtuagym centers on membership management, billing, scheduling, and access control, with personal training and coaching layered on as one module (the Coach and All-in-One tiers). If most of what you do is one-to-one programming and check-ins, you are buying and maintaining a lot of gym infrastructure you may never use.
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Pricing path is in transition
As of 25 September 2026, the Dutch pricing page shows the EUR tiers and US views of the English page show USD tiers, while the English page opened from Europe routes to a request for a 25-minute demo. Larger client bands and volume discounts go through sales, so get a current quote for anything above the entry band.
how Coachway compares
How Coachway pricing compares.
The honest difference is focus, not just price. Virtuagym is a broad, Amsterdam-built gym-management suite priced per location, with coaching as one module; it is a strong fit for gyms, studios, franchises, and multi-trainer operations. Coachway is built specifically for solo online fitness and nutrition coaches working with roughly 10 to 80 clients. It is EUR 69/mo for up to 5 clients, then EUR 9 per additional active client, with everything in the base price: a workout builder with 1,800+ exercises (supersets, dropsets, AMRAP, warm-up sets, per-set logging, rest timer, exercise video, templates, PR tracking), a meal planner with 1,100+ recipes on the coach side, structured check-ins reviewed in Power Panel, in-app chat and voice notes, progress photos, and a native client app for iOS and Android in six languages. You keep your own Stripe account so client payments flow directly to you, and Coachway\'s optional built-in payment system carries a small fee of about 2.4% only if you choose to use it. The client app is written and localised by native speakers across six languages, not machine-translated, where Virtuagym\'s apps list 17 languages in the App Store, including Norwegian but not Danish, Swedish or Finnish. To be clear on scope: clients log food in the app against a 3.7 million item database with barcode scanning and a photo diary, and four access levels let you decide per client how much of that they see. There is no native scheduler built in.
Consider Coachway if: you coach fitness or nutrition one-to-one and want workouts, meal plans, and a native client app in one predictable per-client price, with a native-language interface across the Nordics and Germany. If you run a gym, studio, or multi-trainer business that needs membership management and access control, Virtuagym\'s per-location suite may suit you better. See the deeper head-to-head in Coachway vs Virtuagym, the wider field in Virtuagym alternatives, or the Coachway pricing page.
Virtuagym pricing, frequently asked.
How much does Virtuagym cost?
Virtuagym prices per location, and the price rises with your client band. Its Dutch pricing page, checked on 25 September 2026, lists three tiers at the base "up to 20 clients" band: Manage EUR 19, Coach EUR 39 and All-in-One EUR 58 per location per month billed monthly, or EUR 17, 35 and 52 with the default annual billing (10% off), all excluding VAT. US views of the English page show USD 51, 51 and 91 (USD 46, 46 and 82 annual). From Europe the English page shows a demo request form instead, so the Dutch page is the reliable public source. These are per-location prices for a gym suite, not a per-coach figure.
Does Virtuagym publish its prices?
Yes, though not on every version of the page. The Dutch pricing page (linked as "Tarieven" in the Dutch navigation) publishes the per-location EUR tiers with a client slider from 20 up to 2,500+ clients, as checked on 25 September 2026. The English pricing page shows USD tiers in US views but a "Request your 25 min demo and pricing" form when opened from Europe. Larger client bands and volume discounts still go through Virtuagym's sales team.
Is there a Virtuagym free trial?
Yes. As of an August 2026 check, Virtuagym's pricing page stated a 14-day free trial with no credit card required, and the product nav surfaces a "Start Free Trial" call to action throughout. Because the English pricing page shows a demo form instead of prices when opened from Europe, confirm the exact trial length and conditions with Virtuagym before relying on them.
Is Virtuagym good for solo online fitness coaches?
Virtuagym is a broad all-in-one platform built mainly for gyms, health clubs, studios, franchises, and multi-trainer operations, with personal coaching as one module. Its pricing is per location and centers on membership management, billing, scheduling, and access control. That breadth is a strength for a gym or multi-trainer business. For a solo online coach working one-to-one with roughly 10 to 80 clients, much of that gym-management surface is weight you do not need, and a focused coaching tool feels more direct.
Does Virtuagym have a branded app?
Yes. Virtuagym offers a genuine white-label native app under the business's own brand, with its own App Store and Google Play listing. The capability is confirmed, but which tier it requires and what it costs are not publicly itemized on the published pricing tiers, so you would need to confirm the branded-app cost and tier directly with Virtuagym.
How does Coachway pricing compare to Virtuagym?
Coachway uses predictable per-client pricing: EUR 69 per month for up to 5 clients, then EUR 9 per additional active client, with all features included, versus Virtuagym's per-location gym suite where coaching is one module. Coachway is built for solo online fitness and nutrition coaches, with a workout builder (1,800+ exercises), meal planner (1,100+ recipes), check-ins, in-app chat, and a client app in six languages in the base price. You keep your own Stripe, with an optional built-in payment system fee of about 2.4% only if you use it.
Keep reading
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