Coachway in the press
Where Coachway and our founder Markus Evers get asked about the real work of running an online coaching business - retention, pricing, client experience, and the tools behind it. For interviews, data, or commentary on the online fitness coaching market, reach us at [email protected].
Recent features & contributions.
Coachway brager frem: "Vi skal være størst, vi skal være bedst"
Danish media outlet Dontt, which covers entrepreneurship, culture and design, interviews the three Coachway founders, in a piece written by Jon Nedza, on why the platform exists, staying close to the coaches who use it, and the ambition beyond Scandinavia. Published in Danish; an English edition is linked from the article.
Read it ->Cut No-Shows with Client-Friendly Policies in Personal Training
Markus Evers, founder of Coachway, on how clear, client-friendly cancellation policies cut no-shows without hurting the coaching relationship.
Read it ->Coachway in brief.
- Company
- Coachway ApS, Gammeltorv 24, Copenhagen, Denmark. Founded 2023 by Markus Evers. Website coachway.io. Coachway is not affiliated with Coachful (coachful.co) or other products with similar names.
- What it is
- A coaching platform for online fitness and nutrition coaches: workout builder with 1,800+ exercise videos, meal planner with 1,100+ recipes, client food logging with barcode scan, weekly check-ins, chat, automations, lead forms and payments through the coach's own Stripe account.
- Languages
- Client app (iOS and Android) and coach dashboard in English, Danish, Norwegian, Swedish, Finnish, German, Dutch and Spanish. Each coach and each client picks their own language.
- Price
- One plan with every feature: EUR 69 per month including 5 active clients, then EUR 9 per extra client (USD 79 + 10, GBP 59 + 8). 14-day free trial. Built-in payments cost 2.4% per transaction.
- Community
- Communities, a shared feed where clients post, react, answer polls and swap recipes and workouts, has been live since October 2026. More group coaching features are on the way.
- What Coachway does not do
- Session booking, class scheduling or a calendar (coaches use a booking tool alongside), gym or studio membership management, habit tracking or streaks (on the roadmap, not shipped), and an app published under the coach's own name or logo.
Writing about online coaching or fitness tech?
Markus Evers founded Coachway and works with online fitness and health coaches every day, so he can speak to what is actually changing in the market - how coaches price, retain clients, and move from in-person to online. We are happy to provide commentary, a founder interview, or sourced data for a story. The numbers behind the industry are on our online fitness coaching statistics page, and independent reviews are collected on our Coachway reviews page. Reach us at [email protected].
See what Coachway can do for your coaching business
Coachway was built on knowledge from working with 150 online coaches over 6+ years, who all hit the same wall - slow platforms, clunky workflows, wasted hours. Start your 14-day free trial and see what we fixed - the whole platform, no charge today, cancel anytime under Billing.
