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Markus Evers, CEO and co-founder of Coachway

Markus Evers

CEO & Co-Founder, Coachway · Copenhagen

Markus co-founded Coachway after 6+ years running growth for online fitness coaches across the Nordics, the UK, and Germany - first as an agency scaling coaching businesses hands-on, then by building the platform those coaches run on. He writes every Coachway guide and comparison himself: pricing math, check-in workflows, platform comparisons, and the playbooks coaches use to get past their first 30, 50, and 100 clients.

Recent guides and comparisons by Markus

all 721 articles
Growth 8 min read

Running Quotes: 140 Short, Funny and Motivational Lines

140 original running quotes in eight groups: short, motivational, funny captions, marathon and race day, long run, Instagram captions, race signs and cross country, plus a caption prompt in your own voice.

Growth 9 min read

Gym Quotes: 150 Short Workout and Fitness Motivational Quotes

150 original gym quotes in seven copy-paste groups: short, workout and fitness motivation, discipline, funny gym captions, gym quotes for women, leg day and Instagram captions, plus a prompt that writes ten in your own voice.

Career 14 min read

Best Nutrition Coach Certifications (2026) Compared

Precision Nutrition Level 1, NASM CNC, ISSA Nutrition Coach, AFPA and the CISSN compared by format, exam, renewal and published cost, plus what no nutrition credential lets you do.

Comparison 12 min read

CoachRx Alternatives for Online Coaches (2026)

CoachRx is built for coaches who design every program by hand. Five alternatives compared on programming, nutrition, check-ins, payments, app languages and price, plus what switching from CoachRx involves.

Business 12 min read

Fitness Business Ideas for Trainers and Coaches (2026)

Seven fitness business ideas for trainers, ranked by startup cost and time to first revenue, from online 1:1 and nutrition coaching to hybrid, small-group, corporate, digital programs and gyms, plus a 30-day test.

Growth 12 min read

How to Market a Nutrition Coaching Business (2026)

How to market a nutrition coaching business without health claims: a specific offer first, food content that shows your method, trainer, gym and dietitian referrals, nutrition lead magnets and a DM to call to client path.

Growth 11 min read

HYROX Coach Certification: Options and Do You Need It

Do you need a HYROX coach certification? The HYROX Academy courses and Performance Coach affiliation as listed today, the PT, S&C and running credentials that transfer, and how to become a HYROX coach.

Growth 12 min read

Platforms That Help Personal Trainers Find Clients

Which platforms send personal trainers clients: lead marketplaces like Thumbtack and Bark, certification directories, Google Business Profile, social media and referral partners, compared on cost and who owns the client.

Comparison 11 min read

Best coaching software in Scandinavia: 8 platforms compared (2026)

Coachway, Lenus, Zenfit, Beefit, PT Pro, Step2Fit, Trainero and CoachPlan compared from their own published prices, terms and features: cost at 10 to 60 clients, payment fees, languages and lock-in.

Comparison 8 min read

CoachPlan alternatives 2026: 5 platforms compared

Five CoachPlan alternatives for Danish and Nordic coaches, compared on price, payment fees, app-store apps and languages, from each vendor's own sources.

Comparison 8 min read

Step2Fit alternatives 2026: 5 coaching platforms compared

Five Step2Fit alternatives for Finnish and Nordic coaches, compared on price, binding period, payment fees and client-app languages, from each vendor's own sources.

Comparison 8 min read

PT Pro alternatives 2026: 5 coaching platforms compared

Five PT Pro alternatives for Norwegian and Nordic coaches, compared on price, payment fees, client-app languages and nutrition, from each vendor's own sources.

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