Nutrition coaching packages: three menus you can copy.
Most nutrition coaches sell one vague offer and then deliver three different services to three different clients. This guide gives you three example packages instead - food-log review, macro coaching and meal-plan coaching - with what each includes, how often you check in, where your scope stops, and how many clients each one lets you carry. The prices are illustrative examples, not benchmarks.
By Markus Evers · Updated October 2026
the short version
A nutrition coaching package bundles three decisions into one monthly offer: how the client tracks food, how often you check in, and how much of your time they get. Most coaches can build a full menu from three packages: food-log review (the client logs, you review weekly), macro coaching (custom targets with a weekly check-in) and meal-plan coaching (a plan built for them, a weekly check-in and calls). Price each one on the contact it includes, and keep all three inside a non-clinical scope.
Three example nutrition packages, line by line.
Each menu below is written the way you would put it on a sales page: what the client gets, what they do, what you do and what is not included. Copy the structure, then change the names, the cadence and the numbers to match how you actually work. If you are new to packaging an offer at all, start with what a coaching package is and come back.
Menu 1 · illustrative USD 100-150 / month
Food-log review
The lightest coached package. The client logs what they eat, you read the week and send one written review that names the one or two changes that matter most. No meal plan, no calls.
- Client does: logs food daily, by barcode, photo or a quick entry, and answers a short weekly form.
- You do: one written review a week on a fixed day, and a target change once a month if the trend calls for it.
- Not included: meal plans, calls, daily replies.
- Good for: self-directed clients, and as the entry step below your main package.
Menu 2 · illustrative USD 150-250 / month
Macro coaching with a weekly check-in
The package most coaches build the business around. The client gets calorie and macro targets set for them, which can differ on training and rest days, logs against those targets, and sends a check-in every week that you answer personally.
- Client does: logs food against the targets and sends a weekly check-in with weight, measurements, progress photos and a few rating questions.
- You do: a personal reply to every check-in by a named day, target adjustments every 2 to 4 weeks, and chat replies on weekdays.
- Not included: a written meal plan, scheduled calls.
- Good for: clients with a body-composition or performance goal who are comfortable tracking. The four levels of tracking depth are in macro coaching methods.
Menu 3 · illustrative USD 300-450 / month
Meal-plan coaching with calls
The high-touch package. You build a meal plan from recipes that hits the client's targets, give them swaps and a shopping list, and add a short call every second week on top of the weekly check-in. The plan is a scaffold the client learns from, not a document they follow forever.
- Client does: follows the plan, marks what they ate or sends meal photos, and sends the weekly check-in.
- You do: build and revise the plan each month, reply to every check-in, and run a 20-minute call every second week.
- Not included: unlimited plan rewrites, daily calls, anything clinical (see the scope section below).
- Good for: busy or new clients who want to be told what to eat. Building the plan itself is covered in how to build a client meal plan.
Three is the ceiling, not the target. Many coaches sell only Menu 2 and keep Menu 1 as a step-down for clients who cannot commit to weekly check-ins. If you also coach training, these menus slot in as the nutrition half of a combined offer; personal training packages covers the training side and the 3, 6 or 12-month ladder.
Food-log support or meal-plan support: which should a package use?
The biggest difference between nutrition packages is not the price, it is who decides what the client eats. With food-log support the client chooses and you coach the pattern; with meal-plan support you choose and the client follows. Both are valid. The right one depends on the client, which is why the choice belongs inside the package rather than across your whole business.
Food-log support
- Builds the client's own skill, so they can keep going after coaching ends.
- Less prep for you; the time goes into reading logs and replying.
- Needs a client who will log honestly most days.
- Not for everyone: for some clients, counting causes more stress than progress.
Meal-plan support
- Removes decisions for busy or new clients who want a clear answer.
- More build and revision time for you, so it belongs in the higher-priced package.
- Fragile if the plan never changes; build in swaps and a monthly revision.
- Check your local rules first: in some places individualized meal plans are limited to licensed professionals.
There is a third route for clients who should not count at all: a set plan or simple habit targets, with photo check-ins instead of numbers. That approach, and when to use it, is in how to coach nutrition clients without calorie counting.
How often should each package check in?
Weekly is the default for online nutrition coaching: one week of logs and one weigh-in trend is enough to coach without reacting to daily noise. What changes between packages is what the check-in contains and how fast and how deep you reply, not whether it happens.
- Food-log review: a short weekly form (energy, hunger, adherence) plus the log itself; one written reply; targets reviewed monthly.
- Macro coaching: a full weekly check-in with weight, measurements and photos; a personal reply by a named day; targets adjusted every 2 to 4 weeks based on the trend.
- Meal-plan coaching: the same weekly check-in plus a 20-minute call every second week; the plan itself revised once a month.
Whatever the package, write the reply day into it ("check-ins in by Sunday, replies by Tuesday") and keep it. A promise you keep at a slower pace beats a fast one that slips. For what to say in the reply itself, see how to write client check-in messages.
Where does a nutrition coaching package stop?
A non-clinical nutrition coaching package covers habits, targets and general healthy eating for healthy adults. It does not diagnose or treat disease; that is medical nutrition therapy, which belongs to registered dietitians and doctors. Write the boundary into every package description, ask about medical conditions at intake, and refer out when a client's needs are clinical. Rules differ by country and, in the US, by state, so confirm yours.
| Inside the package | Outside it: refer out |
|---|---|
| General healthy-eating guidance for healthy adults | Diagnosing or treating a medical condition |
| Calorie, macro and portion targets for a goal | Medical nutrition therapy, for example for diabetes, kidney disease or a gut disorder |
| Habits, meal structure, shopping and cooking skills | Supporting an active or past eating disorder without the client's clinical team |
| Reviewing food logs and adjusting targets | Advice that changes how a client takes prescribed medication |
A clear boundary is not a weakness in your sales page; it is part of what makes the package trustworthy. The nutrition coaching business guide covers the scope-of-practice line and the credentials that match it in more depth. This article is general information for coaches, not medical or legal advice.
How many clients can each package carry?
Price is only half of a package. The other half is the minutes it costs you each week, because that decides how many clients you can hold before replies slip. Time one real week of each package, then do the arithmetic. As a worked example only: if a macro-coaching client takes 10 minutes for the check-in reply and 10 minutes of chat a week, that is 20 minutes per client, so 30 clients is 10 hours a week. A meal-plan client with a call every second week costs far more, which is why that package should cost more too.
Delivery checklist before you sell a package
- The package name, what is included and what is not, written in one short paragraph.
- The tracking method for this client: full logging, photos only, or a set plan.
- The check-in form, the day it is due and the day you reply.
- How the client messages you and when you answer.
- An intake question about medical conditions and medication, and a referral line for when the answer is yes.
- The minimum term, the monthly price and how billing runs automatically.
- Your timed minutes per client per week, and the client count where you stop selling this package.
Run all three menus from one place.
In Coachway each package is a set of per-client settings rather than a separate tool. You set calorie and macro targets per client and per weekday, and pick one of four access levels for how the client logs: full, standard, photo-only or plan-only. Clients log against a 3.7 million item food database with barcode scanning, a photo diary and quick add; meal-plan clients get plans built from 1,100+ recipes and 3,900+ ingredients with auto-scaling macros, plus shopping lists and cookbooks. Weekly check-ins run on custom forms with photos and measurements, check-in reminders go out automatically, and the Power Panel shows each client's numbers, photos and latest messages on one screen before you reply. Chat includes voice notes and video messages, and the client app runs on iOS and Android in six languages.
Coachway costs EUR 69 a month including up to 5 active clients, then EUR 9 per extra active client, with every feature on one plan (USD 79 plus USD 10). The monthly cost is EUR 69 + EUR 9 x (active clients - 5) once you pass five, so 20 clients is EUR 204. Clients pay you through your own Stripe account; the subscription takes no share of your coaching revenue, and built-in payments cost 2.4% per transaction.
Frequently asked questions about nutrition coaching packages.
What is a nutrition coaching package?
A nutrition coaching package is a fixed monthly offer that bundles how the client tracks food, how often you check in, and how much access they get to you, at one price. Instead of selling single consultations, the coach sells a defined level of support over a set period, such as food-log review with a weekly written reply, macro coaching with a weekly check-in, or full meal-plan coaching with calls.
What should a nutrition coaching package include?
Every package should state five things in writing: how the client tracks food (full logging, photos or a set plan), the targets or plan they get, the check-in cadence and the day you reply, how they can message you and when you answer, and the minimum term. Add calls or meal plans only to the tier that is priced for them, and say plainly what is not included, including anything clinical.
How much should I charge for a nutrition coaching package?
Price each package on the contact it includes, not on the plan document. As an illustration only, a food-log review package might sit around USD 100 to 150 a month, macro coaching with a weekly check-in around USD 150 to 250, and meal-plan coaching with calls around USD 300 to 450. These are examples, not benchmarks: set your own numbers from your market, your proof and the hours each package really costs you.
How often should a nutrition coach check in with clients?
Weekly is the most common cadence for online nutrition coaching, because one week of food logs and one weigh-in trend gives you enough to coach without reacting to daily noise. A lighter package can run a weekly written review with a monthly target change, while a premium package adds a short call every second week. Whatever you pick, name the day you reply and keep it.
Can a nutrition coach give clients meal plans?
It depends on where you coach. In many places a non-clinical coach can give general meal plans to healthy adults, but some countries and US states restrict individualized meal planning to licensed professionals, and meal plans that treat a medical condition are medical nutrition therapy for a registered dietitian. Check your local rules and your certification's scope before you sell a meal-plan package, and refer out when a client's needs are clinical.
What software do I need to deliver nutrition coaching packages?
You need one place where the client logs food or follows a plan, sends a weekly check-in and messages you, and where you see all of it before you reply. Coachway does this for coaches who run nutrition, often alongside training: a meal planner with 1,100+ recipes, client food logging against a 3.7 million item food database, four per-client access levels, custom check-in forms and chat. It costs EUR 69 a month including up to 5 active clients, then EUR 9 per extra active client.
Package prices in this article are illustrative examples, not market benchmarks or income promises, and nothing here is medical advice or a promise of any health result. Scope-of-practice rules for nutrition advice vary by country and state; check yours before you sell.
Once your menu is set, the package pricing method helps you settle the numbers, and what nutrition coaches charge shows where they sit in the market.
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