Coachway review: our own honest assessment.
We have published honest reviews of Virtuagym, Trainerize, Everfit and a dozen other platforms, with real prices and real limitations. Leaving our own product out of that would be convenient. So this page holds Coachway to the same test: what it actually costs, what is included, where it stops, and who should buy something else. The one thing we cannot give you is a neutral verdict, and the trial exists so you do not have to take ours.
By Markus Evers · Updated August 2026
How this comparison is made: we check every competitor's pricing and features against their live websites and re-verify them on a recurring basis. We build Coachway, so we flag it wherever it appears, we credit real competitor strengths, and we say who each platform fits better than us. Browse all platform comparisons.
Coachway is an all-in-one platform for online fitness and lifestyle coaches, built in Denmark out of six years of working alongside online coaches. Pricing is one line: EUR 69 per month for your first 5 clients, then EUR 9 per additional client, every feature included, no tiers and no lock-in. Where it stops: it is not a gym system, other platforms connect to more wearables, and coaches whose work is session-based accountability rather than programmes and check-ins will be better served elsewhere. You can check all of it yourself in a 14-day trial.
Why we review our own product
Because we already review everyone else. When someone searches for a Coachway review, the honest thing is to give them the same page we would write about a competitor, using the same method: prices taken from our own pricing page rather than a sales deck, limitations named rather than buried, and every claim checkable during the free trial. What we cannot do is score ourselves. Treat the facts here as verifiable and the verdict as yours to reach after 14 days.
What Coachway is
Coachway was built around one goal: let a coach take on more clients online without the quality of the coaching dropping. It puts training programmes (more than 1,800 exercises with video, plus supersets, progression and set tracking), nutrition planning with macro targets (more than 1,100 recipes and more than 3,900 ingredients), check-ins in the Power Panel, messaging, client management, automations, group coaching, courses and payments through your own Stripe account into a single workflow. The client app carries your branding by default and runs in six languages.
The shape of it comes from six years of working closely with online coaches, where the same complaints kept surfacing: slow platforms, six tools in six tabs, and Sundays disappearing into check-ins. The Power Panel is the direct answer to the last one, collecting the week's check-ins into one prioritised queue so you work through them in order instead of hunting for them.
The prices, in black and white
| Clients | Price per month | How it adds up |
|---|---|---|
| 5 | EUR 69 | base price |
| 10 | EUR 114 | 69 + 5 x 9 |
| 20 | EUR 204 | 69 + 15 x 9 |
| 40 | EUR 384 | 69 + 35 x 9 |
Every feature is included at every client count: nutrition planning, the client app with your branding, automations, groups, courses and payments through your own Stripe account, where your payment history stays yours. No paid add-on modules, no setup fee, no contract lock-in. A standalone white-label app is the one paid extra. You can see the exact figure for your own client count on the pricing page.
Who Coachway is not right for
- Gyms and studios: Membership administration, class scheduling and door access are not things Coachway does. If that is the job, a gym platform is the right tool. Virtuagym review.
- Wearable integrations above all else: If your coaching leans on syncing watches, rings and third-party fitness apps, there are platforms with a wider integration ecosystem than ours. Trainerize review.
- Client app design as the deciding factor: Some competitors ship one of the best-looking client apps on the market. If the app is the single thing your decision turns on, compare them directly. Everfit review.
- Non-fitness coaching built on session accountability: Business, life and executive coaches who work session to session with worksheets and action plans will find a platform built for that shape of work fits better than ours. CoachAccountable review.
How to check up on us
Do not take this page on trust. Start the 14-day free trial (EUR 0 today, cancel at any time under Billing), set up two or three real clients with programmes, meal plans and check-ins, and run one ordinary check-in week through the Power Panel. If you would rather be walked through it first, book a 15-minute demo. Named coaches and their numbers are in our case studies, and several of those are people we worked with closely in a partnership, which is worth knowing when you weigh them. For the wider market, we keep a comparison of the best apps for personal trainers.
Common questions
What does Coachway cost?
EUR 69 per month covers your first 5 clients, then EUR 9 for each additional client. That puts 10 clients at EUR 114 per month, 20 clients at EUR 204 and 40 clients at EUR 384. Every feature is included at every client count: nutrition planning, the client app with your branding, automations, groups, courses and payments through your own Stripe account. There are no tiers, no paid add-on modules, no setup fee and no lock-in.
Is there a free trial?
Yes. You get 14 days of the whole platform, you pay EUR 0 today, and you can cancel at any time under Billing. The useful way to spend it is to set up two or three real clients with programmes, meal plans and check-ins, then run one ordinary check-in week end to end.
Who is Coachway not right for?
Gyms and studios that need membership administration, class scheduling and access control. Coaches whose decision rests mainly on wearable integrations, where other platforms connect to more devices and third-party apps. Coaches for whom the client app design is the deciding factor. And non-fitness coaches whose work is session-based accountability rather than programmes and check-ins.
Where can I find feedback from coaches who use it?
Our case studies name coaches and show their numbers, and several of them are people whose growth we worked on closely in a partnership, which is worth knowing when you read them. The strongest evidence is still your own: the trial gives you the whole platform for 14 days, so you can check the claims on this page yourself.
Keep reading
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See what Coachway can do for your coaching business
Coachway was built on knowledge from working with 150 online coaches over 6+ years, who all hit the same wall - slow platforms, clunky workflows, wasted hours. Start your 14-day free trial and see what we fixed - the whole platform, no charge today, cancel anytime under Billing.
