HubFit pricing in 2026: plans, caps and real cost.
HubFit prices in four named plans, Free, Standard, Premium, and Ultimate, each carrying a client cap rather than charging strictly per client. The free plan covers 2 clients and the paid numbers run from USD 39 to USD 419 per month, but the detail that decides your real cost is which features sit on which tier: branding and payments only unlock at Premium. This guide lays out the full ladder in plain numbers, explains the caps and where the top tier scales, and gives an honest look at where Coachway lands if you coach fitness in the EU.
By Markus Evers · Updated November 2026
the short answer
HubFit is free for up to 2 clients, then costs USD 39/mo for up to 50 clients (Standard), USD 69/mo for up to 100 clients (Premium, the most popular plan), and USD 119/mo for up to 100 clients on Ultimate, which then steps up by client cap to USD 419/mo for up to 500 clients. All figures are USD as of November 2026; check the vendor pricing page for current rates. The detail that matters most: custom branding, Payments and Packages, and Challenges only unlock at Premium, so the entry paid tier is workout, nutrition, check-ins, and habits without your own branding. There is no timed free trial any more; the Free plan (no credit card) lets you try the training side for free, and annual billing takes 20 % off each monthly price.
HubFit pricing plans, the four tiers.
HubFit publishes four named tiers, a free one and three paid ones, each with a client cap and a different feature set. Unlike a pure per-client model, the price is fixed within a tier up to the cap; what changes as you climb is both the client ceiling and which features you unlock. Here is the verified ladder, in USD as of November 2026.
| Tier | Price | Clients | What to know |
|---|---|---|---|
| Free | USD 0/mo | Up to 2 clients | No credit card required. Training programs, messaging and progress tracking for a couple of clients; nutrition, check-ins and habits start at Standard. |
| Standard | USD 39/mo | Up to 50 clients | The entry paid tier. Adds the nutrition tracker, check-ins, habits, and onboarding automations to the workout builder. |
| Premium | USD 69/mo | Up to 100 clients | Labeled "most popular". Adds Custom Branding, Payments and Packages, Challenges, and Meal AI. |
| Ultimate | USD 119/mo | Up to 100 clients (scales) | Adds Workout Studio, Group Chats, Team Members, and Zapier. Scales by a per-client rate up to 500 clients. |
HubFit lists lower monthly figures on annual billing, 20 % off (Standard USD 31, Premium USD 55, Ultimate from USD 95 per month when paid yearly). There is no 14-day free trial on the pricing page any more; the Free plan for up to 2 clients, with no credit card required, takes its place. Pricing changes, so confirm the current figures on the vendor pricing page before you commit. For the strengths and limitations behind these numbers, read our full HubFit review. For the wider field, see our ranked list of the best online coaching platforms for fitness coaches. If you want to set these tier figures beside a different pricing model, we cover Kahunas pricing (per seat, with the seat price falling at higher seat counts) and My PT Hub pricing in the same detail. For a platform that spans solo coaches and gyms, our Virtuagym pricing breakdown lays out its plans the same way.
What the HubFit pricing model actually means.
Two things decide your real HubFit bill: the feature gates between tiers, and how the Ultimate tier scales once you pass 100 clients.
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Branding and payments gate at Premium
Standard at USD 39 includes the core: workout builder, nutrition tracker, check-ins, habits, and onboarding automations. But Custom Branding, Payments and Packages, Challenges, and Meal AI only unlock at Premium (USD 69). If a branded app and selling packages through your own Stripe are the reason you want a platform, Premium is your real starting price, not USD 39.
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Ultimate is for teams and scale
Ultimate at USD 119 adds Workout Studio, Group Chats, Team Members, and Zapier, then scales by client count. It is built for larger or multi-coach operations. A solo coach with a focused client list rarely needs it; the value lands once you are running a team or pushing well past 100 active clients.
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Payments run on your own Stripe
From Premium up, Payments and Packages connects to your own Stripe account, with a branded pricing page and Stripe-powered checkout across nine currencies. HubFit publishes the plan price rather than a transaction fee, so the figure you plan around is the monthly subscription plus your Stripe processing rate. Confirm any current transaction terms with HubFit directly.
How HubFit Ultimate scales by client count
| Clients | Ultimate price |
|---|---|
| 100 clients | USD 119/mo |
| 200 clients | USD 209/mo |
| 300 clients | USD 289/mo |
| 400 clients | USD 359/mo |
| 500 clients | USD 419/mo |
HubFit does not publish a price above 500 clients, and its pricing page no longer lists a priced Enterprise plan. Figures are USD; confirm current rates on the vendor pricing page.
Price it at the client count you expect in a year, with the features you need on day one.
A tier ladder is cheapest when your caseload sits just under a cap and you never need the next feature gate. Before you pick a plan, write down your active clients today and a year from now, then the features you cannot coach without, such as selling packages. The tier that covers both lists is your real price. In Coachway there is one plan with every feature included: EUR 69 per month for up to 5 active clients, then EUR 9 per extra active client, so the bill follows your caseload rather than a cap. Client payments are part of that plan and run through your own Stripe account; the subscription takes no share of your coaching revenue, and built-in payments cost 2.4 % per transaction.
how Coachway compares
How Coachway pricing compares.
HubFit is a capable all-in-one that serves solo coaches, gyms, and teams, and its habit and challenge engagement is a genuine strength. The honest difference with Coachway is packaging and localization. With HubFit, branding and payments sit behind the Premium tier; with Coachway, payments and the client app are in the base price, though Coachway does not sell custom app branding. Coachway is EUR 69/mo for up to 5 clients, then EUR 9 per additional active client, with everything included: a workout builder with 1,800+ exercises (supersets, dropsets, AMRAP, warm-up sets, per-set logging, rest timer, exercise video, templates, PR tracking), a meal planner with 1,100+ recipes on the coach side, structured check-ins reviewed in Power Panel, in-app chat and voice notes, progress photos, a native client app for iOS and Android in eight languages, and same-day human support. You keep your own Stripe account so client payments flow directly to you, and Coachway's optional built-in payment system carries a small fee of about 2.4% only if you choose to use it. The interface comes in eight languages, and the Danish, Norwegian, Swedish, Finnish and German versions are reviewed by native-speaking coaches. To be clear on scope: clients log food in the app against a 3.7 million item database with barcode scanning and a photo diary, and four access levels let you decide per client how much of that they see. There is no native scheduler built in.
Consider Coachway if: you coach fitness or nutrition in the EU and want a native client app, payments, and the full toolkit in one predictable per-client price without tier-gating. If you want habit and challenge-led engagement across coaches, gyms, and teams and the tier gates suit you, HubFit may fit better. See the deeper head-to-head in Coachway vs HubFit, the wider field in HubFit alternatives, or the Coachway pricing page. If you are already on HubFit, our guide on how to switch from HubFit covers the export and the move.
HubFit pricing, frequently asked.
How much does HubFit cost?
HubFit has four USD plans as of November 2026: a Free plan at USD 0 for up to 2 clients, Standard at USD 39 per month for up to 50 clients, Premium at USD 69 for up to 100 clients, and Ultimate at USD 119 for up to 100 clients, scaling by client count to USD 419 for up to 500. Premium is the most popular plan and the first tier with custom branding and payments. Annual billing takes 20 % off each figure. Confirm current rates on the vendor pricing page.
Is there a free HubFit trial?
Not a timed one any more. HubFit's pricing page no longer offers a 14-day free trial; instead there is a Free plan at USD 0 for up to 2 clients, with no credit card required. That lets you try the training side (programs, messaging, progress photos) with a couple of clients before paying; nutrition, check-ins and habits start at Standard at USD 39 per month, which is also the step once you coach a third client. Like most free plans in this category, the client cap is low.
Which HubFit plan gets you a branded app?
Custom Branding unlocks at the Premium tier, which is USD 69 per month as of 2026. HubFit markets a branded client experience on iOS and Android, but the Standard tier at USD 39 does not include custom branding. So if a branded app is the reason you are choosing a platform, Premium is the practical starting point, not the entry plan.
How does HubFit Ultimate pricing scale?
Ultimate starts at USD 119 per month for up to 100 clients and steps up by client cap, so the price per client falls as you grow, from about USD 1.19 down to USD 0.84: USD 209 for up to 200 clients, USD 289 for up to 300, USD 359 for up to 400, and USD 419 per month for up to 500. HubFit does not publish a price above 500 clients, and there is no longer a priced Enterprise plan on its pricing page. Ultimate is the tier that adds Workout Studio, Group Chats, Team Members, and Zapier, so it is aimed at larger or team-based operations rather than solo coaches.
Does HubFit charge a fee on client payments?
HubFit's Payments and Packages feature unlocks at the Premium tier and runs on your own connected Stripe account, with a branded pricing page and Stripe-powered checkout across nine currencies. HubFit publishes the Premium subscription price rather than a per-transaction fee on its pricing page, so the cost you can plan around is the monthly plan price plus whatever your Stripe processing rate is. Confirm any current transaction terms directly with HubFit before you commit.
How does Coachway pricing compare to HubFit?
Coachway uses predictable per-client pricing: EUR 69 per month for up to 5 clients, then EUR 9 per additional active client, with all features included. The difference is packaging and localization: payments and a native client app are in the base price, not gated behind a higher tier, though Coachway does not sell custom app branding, alongside a workout builder (1,800+ exercises), meal planner (1,100+ recipes), check-ins, in-app chat and voice notes, and same-day human support. You keep your own Stripe, with an optional built-in payment system fee of about 2.4% only if you use it, and the interface comes in eight languages, with the Danish, Norwegian, Swedish, Finnish and German versions reviewed by native-speaking coaches.
Keep reading
all guidesKahunas Free Trial: 14 Days, Card, Refund and Rivals
Kahunas's own pricing page and terms on its 14-day trial, the card taken at sign-up, the 3-month refund wording and the seat minimum, with ten other platforms' free plans and trials side by side, each from its own page checked 12 November 2026.
Read the guideKahunas Branded App: White Label Cost From 200 Seats
What Kahunas publishes about its branded (white label) app, checked 12 November 2026: from 200 seats, USD 1.00 a seat, a web app with your logo and colour and no store listing. The USD 200 minimum worked out, and which other platforms publish a branded app and from which plan.
Read the guideKahunas Alternative for Nutrition Coaches: Meal Plans
What Kahunas and eight other platforms publish about meal plans, recipes, macros, food logging and shopping lists, from each vendor's own pages, checked 12 November 2026.
Read the guideFree tools for this: Coaching Profit Calculator · Client Capacity Calculator · Coaching Rate Calculator
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