Kahunas vs TrueCoach: the honest comparison.
Kahunas and TrueCoach are both strong coaching platforms, but they are built around different priorities. TrueCoach is a workout-delivery-first tool with a large exercise video library and Stripe billing, popular with personal trainers in the US, UK, Canada, and Australia. Kahunas leans into per-seat pricing that gets cheaper as you grow and, from 200 seats, your own logo and colours on its web app, with payments through Stripe or PayPal and no commission on your sales. Both are good software. The honest difference is fit, and the short version plus the full side-by-side table are right below.
By Markus Evers · Updated November 2026
How this comparison is made: we check every competitor's pricing and features against their live websites and re-verify them on a recurring basis. We build Coachway, so we flag it wherever it appears, we credit real competitor strengths, and we say who each platform fits better than us. Browse all platform comparisons.
the short version
Pick TrueCoach if training programming is the core of what you sell, your clients are in the US, UK, Canada, or Australia, and you want a fast workout builder with a large exercise video library, nutrition and habit tracking, and Stripe billing included from Starter up. Pick Kahunas if you want the lower bill at the same client count (USD 25 at 5 clients, USD 62.50 at 20 and USD 100 at 50 on per-seat pricing) and payments through Stripe or PayPal with no commission on your sales; white label (your logo and colours on its web app, no store listing) starts at 200 seats. TrueCoach has a large exercise video library and an unconditional 90-day money-back guarantee for first-time annual subscribers. Kahunas costs less at each client count we checked, takes PayPal as well as Stripe, lists 1.5 million+ foods, states a 3-month money-back guarantee after its 14-day trial, and offers white label from 200 seats. The full side-by-side is below.
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Kahunas vs TrueCoach, side by side.
| Kahunas | TrueCoach | |
|---|---|---|
| Best for | Coaches who want a lower per-client price and PayPal as well as Stripe | Workout-delivery-first personal trainers in the US, UK, CA, AU |
| Pricing model | Per seat: USD 5 / 2.50 / 2 / 1.50 / 1 / 0.50 per seat a month as you grow | Three USD tiers by active clients: USD 29.98, 69.98, 164.98/mo monthly (about 26, 58, 137 annually) |
| Client caps | No caps; 3-seat minimum (5 clients USD 25, 20 USD 62.50, 50 USD 100/mo) | 5 / 20 / 50 (Starter / Standard / Pro), custom above 50 |
| Payments | Stripe or PayPal, no commission on your sales | Stripe, flat 5% per transaction; US, UK, CA, AU only |
| Branded app | White label unlocks at 200 seats (at least USD 200/mo): your logo and colours on a web app, no store listing | Custom branding of the TrueCoach app (Standard and Pro) |
| Exercise / nutrition content | 1,700+ exercise videos; 1.5 million+ foods with barcode scanning | Large exercise video library; nutrition is tracking-focused |
| Free trial | 14-day free trial | 14-day free trial |
| Money-back guarantee | 3-month money-back guarantee after the 14-day free trial (per kahunas.io) | 90-day guarantee, first-time annual subscribers |
| Languages | Not stated on the pages we checked (confirm with Kahunas) | English-first; no localization details published |
Pricing and features change. Verify the current plan structure, client caps, and add-on costs with each provider before you commit. If you are weighing the wider field beyond these two, our ranked roundup of the best online coaching platforms for fitness coaches and our best client management software for personal trainers guide both widen the shortlist. If one of these two is already off your list, see the full list of TrueCoach alternatives or our Kahunas alternative shortlist. To judge Kahunas alone on its tiers, its trial and who it suits, read our standalone Kahunas review.
A workout-delivery tool vs a branded-app platform.
It is worth being honest from the start: both of these are capable, well-built platforms, and the overlap on the core checklist is real - both give you a workout builder, a mobile client app, in-app messaging, check-ins, progress tracking, habit tracking, and payments. The difference is one of emphasis. TrueCoach is built around fast workout delivery: a large exercise video library, a quick program builder, and automated Stripe billing, with nutrition handled through tracking (a MyFitnessPal integration plus a documents feature for meal plans) rather than a built-in recipe library. Kahunas puts more weight on the client-facing brand and on volume pricing: white label (your logo and colours on its web app) unlocks at 200 seats, the per-seat price falls as your roster grows, and it pairs a large food-tracking database with payments through Stripe or PayPal and no commission on your sales.
So the real question is less "which is better" and more "which design target matches your business." If you live in the workout program and want speed and a deep video library, that points one way. If a lower per-client price, PayPal, or at 200-plus clients your own logo and colours on its web app is the headline you care about, that points the other. Both publish transparent USD pricing and both offer a 14-day free trial, so each is easy to test before you decide. If the platform you use today takes a percentage of your client revenue, our answer on coaching platforms with a subscription price instead of a percentage cut compares the options.
who truecoach suits
TrueCoach
TrueCoach is workout-delivery-first, and that focus is its biggest strength. The exercise video library is large and well-organized, the program builder is fast, and the whole flow is tuned to get a workout in front of a client quickly. It markets itself as built for personal trainers and cites 16,000+ coaches. Pricing is transparent and per-coach by active-client count - billed monthly, Starter USD 29.98 (5 clients), Standard USD 69.98 (20 clients) and Pro USD 164.98 (50 clients), or about USD 26, 58 and 137 per month billed annually, with custom pricing above 50, and a 14-day free trial on every tier. Automated payments run on Stripe at a flat 5% per transaction plus a USD 15 chargeback fee, and there is an unconditional 90-day money-back guarantee for first-time subscribers on an annual plan. TrueCoach is part of the Xplor Technologies group, the larger gym-software company. If training programming is the core of what you sell and your clients are in the US, UK, Canada, or Australia, it is a strong, proven fit.
Choose TrueCoach if: training programming is the core deliverable, your clients are in the US, UK, Canada, or Australia (where its Stripe billing is supported), and you want a fast workout builder with a large exercise video library and a strong annual money-back guarantee. The trade-off is that nutrition is tracking-focused rather than a built-in recipe library, and branding stays within the TrueCoach app rather than your own store listing.
who kahunas suits
Kahunas
Kahunas leans into the client-facing brand and the payment options around it. Its standout for large rosters is the white-label app: from 200 seats (USD 1.00 per seat a month, so at least USD 200 a month), clients get your logo, brand colour and a yourname.kahunas.app address on the web app they install from your link (checked 11 November 2026, Kahunas branded app page). There is no App Store or Google Play listing. Pricing is transparent and per seat, where a seat is an active client or a team member - USD 5.00 a month per seat for 3 to 24 seats, USD 2.50 from 25, USD 2.00 from 50, USD 1.50 from 100, USD 1.00 from 200 and USD 0.50 from 1,000 - with yearly billing 20 percent off and a 14-day free trial. Kahunas bills the bigger tier when it costs the same or less, so 5 clients cost USD 25, 20 clients USD 62.50 and 50 clients USD 100 a month, under TrueCoach at each of its caps. Payments run through Stripe or PayPal, and Kahunas states it does not charge commission on your sales. On content, it pairs 1,700+ exercise videos with 1.5 million+ foods and barcode scanning (checked 11 November 2026, Kahunas homepage), plus check-ins you can compare side by side with any earlier check-in, a content library, courses (from 100 seats) and in-app messaging with voice notes. Kahunas states a 3-month money-back guarantee after the 14-day free trial. If a lower bill, a PayPal option or, at 200-plus clients, white label matters most, Kahunas is the more direct answer.
Choose Kahunas if: you want the lower monthly bill at your client count, a PayPal option alongside Stripe with no commission on sales, and no client cap as you grow. White label starts at 200 seats, and Recipes (a recipe builder with per-serving macros) is included from 25 seats.
Which should you choose?
The decision comes down to three questions: is workout programming the whole job or one part, do you need your own branding on the client app, and where do your clients bank? Here is the fair way to land it.
- Training programming is the core of what you sell. TrueCoach. The large exercise video library and fast program builder are tuned for getting workouts to clients quickly.
- You want your own branding on the client app. Kahunas, if you have 200 or more clients. White label unlocks at 200 seats (at least USD 200 a month) as your logo and colours on its web app; TrueCoach brands its own app rather than giving you a separate store listing.
- Your clients are in the US, UK, Canada, or Australia and you want billing handled in-app. TrueCoach. Its Stripe payments are supported in exactly those four countries, at a flat 5% per transaction. UK-based coaches weighing more options can start with our UK personal training software roundup.
- You want a PayPal option alongside Stripe. Kahunas. It processes through Stripe or PayPal and states it takes no commission on your sales.
- You want the lower bill as you grow. Kahunas. On monthly billing it costs USD 62.50 at 20 clients against USD 69.98, and USD 100 at 50 against USD 164.98, with no client cap; TrueCoach caps Pro at 50 active clients with custom pricing above that.
- A money-back guarantee matters. Both publish one. TrueCoach offers an unconditional 90-day refund for first-time annual subscribers. Kahunas states a 3-month money-back guarantee after its 14-day free trial (kahunas.io/features/branded-app).
One more angle worth weighing: if nutrition content matters as much as the workout side, TrueCoach has no built-in recipe library and Kahunas includes Recipes from 25 seats (checked 11 November 2026, kahunas.io/pricing). Coachway, which we build, is another option: it has a built-in recipe and ingredient library, workouts and weekly check-ins, with per-client pricing and payments through your own Stripe account, where Coachway takes 2.4% per transaction, plus Stripe's own fees. It is worth a look alongside these two if nutrition content is part of your shortlist. Leaving Kahunas? We have a Kahunas alternative offer: first month free and a free migration by our team, and our guide on how to switch from Kahunas lists the steps. For what the Kahunas 2.0 update changed, read our Kahunas 2.0 explainer. Still weighing it up? Our walkthrough on choosing an online coaching platform turns this into a step-by-step shortlist.
Frequently asked.
Is Kahunas or TrueCoach better for online fitness coaches?
It depends on what you sell. Pick TrueCoach if training programming is the core deliverable, your clients are in the US, UK, Canada, or Australia, and you want a fast workout builder with a large exercise video library and Stripe billing built in. Pick Kahunas if you want a lower bill at the same client count (its per-seat pricing comes in under TrueCoach at 5, 20 and 50 clients), payments via Stripe or PayPal with no commission, and, with a roster of 200 or more, your own logo, colours and yourname.kahunas.app address on its web app.
How does Kahunas pricing compare to TrueCoach pricing?
They price differently. Kahunas bills per seat (an active client or a team member), with a 3-seat minimum: USD 5.00 per seat a month for 3 to 24 seats, 2.50 for 25 to 49, 2.00 for 50 to 99, 1.50 for 100 to 199, 1.00 for 200 to 999 and 0.50 from 1,000, with yearly billing 20 percent off and a 14-day free trial; it bills the bigger tier when that costs the same or less. TrueCoach runs three USD tiers by active-client count - billed monthly, Starter USD 29.98 (up to 5 clients), Standard USD 69.98 (up to 20 clients) and Pro USD 164.98 (up to 50 clients), or about USD 26, 58 and 137 per month billed annually - with a 14-day trial. On monthly billing that makes Kahunas cheaper at each TrueCoach cap: USD 25 against 29.98 at 5 clients, USD 62.50 against 69.98 at 20, and USD 100 against 164.98 at 50. Confirm current figures with each provider before you commit.
Do Kahunas and TrueCoach take a cut of my client payments?
Kahunas does not; TrueCoach does. Kahunas processes payments through Stripe or PayPal and states it does not charge commission on your sales. TrueCoach processes payments through Stripe at a flat 5% per transaction plus a USD 15 chargeback fee, per its own help center, and TrueCoach billing is currently only supported for coaches with bank accounts in the United States, United Kingdom, Canada, and Australia. In both cases the underlying processor (Stripe or PayPal) still applies its own standard card-processing rate.
Which one gives me a branded app under my own name?
Both offer branding, but at different levels. On Kahunas, white label unlocks at 200 seats (USD 1.00 per seat a month, so at least USD 200 a month): your logo and brand colour on its web app, your own yourname.kahunas.app address, email domain and menu. Clients install it from your link; there is no App Store or Google Play listing (checked 11 November 2026, https://kahunas.io/features/branded-app). TrueCoach offers custom branding of its own app - your logo and colors inside the TrueCoach app - on Standard and Pro plans, not Starter; it does not advertise a separate standalone white-label app with your own store listings. So for a white-label setup under your name, Kahunas is the more direct route from 200 seats; below that, TrueCoach Standard puts your logo and colors inside its app.
Are Kahunas and TrueCoach available outside North America?
We did not find language or localization details for either platform on the pages we checked, so confirm the interface language with each provider. The bigger practical difference is payments: TrueCoach billing is currently limited to coaches with bank accounts in the US, UK, Canada, and Australia, while Kahunas processes through Stripe or PayPal without that stated country restriction. If you coach outside those four TrueCoach billing countries, that constraint matters; confirm the current list with TrueCoach directly.
I am on Kahunas and thinking of switching. How does the move work with Coachway?
Our team does the migration for you, in one day, free. Sign up on coachway.io/kahunas/. The checkout there shows 30 days free and your price after it. Then tell us what to move, with the short form there or the chat in the app. A person on our team replies the same day on weekdays and plans the move. Before anything changes we tell you what we can move and what we cannot. Client payment subscriptions are never moved: they are set up again on your own Stripe account. For the steps on the Kahunas side, including the data copies Kahunas documents, see our guide on how to switch from Kahunas.
What if I want training, nutrition content, and check-ins in one tool with my own Stripe?
Coachway, which we build, is made for that combination: a built-in recipe and ingredient library, workouts, weekly check-ins and per-client pricing. Payments run through your own Stripe account; Coachway takes 2.4% per transaction, plus Stripe's own fees. It is another option to look at alongside Kahunas and TrueCoach. Compare the specifics against each provider before deciding.
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