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comparison · checked 12 november 2026

Kahunas vs HubFit: what each costs at 10, 25, 50 and 100 clients, and what you get.

Two coaching platforms, two very different price lists. Kahunas charges per seat. HubFit sells four plans with client caps and a free tier. This page puts both published price lists side by side, then compares the client app, nutrition, check-ins, payments, trial and branded app, using each company's own pages fetched on 12 November 2026.

By Markus Evers · Published 12 November 2026

Disclosure: we build Coachway, which competes with both. We are not affiliated with or endorsed by Kahunas or HubFit. Facts checked 12 November 2026, linked where used. To send a correction, write to [email protected]. Sources.

the short answer

On monthly billing Kahunas costs USD 50, 62.50, 100 and 150 at 10, 25, 50 and 100 clients, while HubFit Standard is USD 39 for up to 50 clients but payments and custom branding start on HubFit Premium at USD 69 for up to 100. So Kahunas is lower than HubFit Premium at 10 and 25 clients, and HubFit Premium is lower at 50 and 100. HubFit has a free plan for 2 clients; Kahunas has a 14-day trial.

price, from both price pages

Kahunas vs HubFit price at 10, 25, 50 and 100 clients

Kahunas prices by seat. Per kahunas.io/pricing (checked 12 November 2026), a seat is an active client or a team member, the minimum is 3 seats, and the price per seat falls with the seat count: USD 5.00 a month at 3 to 24 seats, 2.50 at 25 to 49, 2.00 at 50 to 99, 1.50 at 100 to 199. Yearly billing is 20 percent off. Prices are in US dollars, before tax.

HubFit prices by plan and client cap. Per hubfit.com/pricing (checked 12 November 2026): Standard USD 39 a month for up to 50 clients, Premium USD 69 for up to 100 clients, Ultimate USD 119 for up to 100 clients, rising by client count to USD 419 for up to 500. Annual billing is 20 percent off. Its Free plan is USD 0 for up to 2 clients.

Monthly cost of Kahunas and HubFit at 10, 25, 50 and 100 clients, billed monthly and yearly or annually, checked 12 November 2026
Clients Kahunas HubFit Standard HubFit Premium How Kahunas is worked out
10 clients USD 50 / 40 USD 39 / 31 USD 69 / 55 10 seats at USD 5.00 (the 25-seat price, USD 62.50, would cost more)
25 clients USD 62.50 / 50 USD 39 / 31 USD 69 / 55 25 seats at USD 2.50
50 clients USD 100 / 80 USD 39 / 31 USD 69 / 55 50 seats at USD 2.00; HubFit Standard is at its 50-client cap
100 clients USD 150 / 120 Over the 50-client cap USD 69 / 55 100 seats at USD 1.50; HubFit Premium is at its 100-client cap

Each cell reads "billed monthly / billed yearly (Kahunas) or annually (HubFit)", in USD a month. Kahunas figures are clients only: add a seat for each team member. Worked out by us from the two published price lists, checked 12 November 2026.

How to read the table

The two are not like for like. HubFit's pricing page lists payments and packages, custom branding, the smart meal planner and recipe books from Premium, not Standard. Kahunas lists payments and packages from 3 seats. So a coach who sells packages inside the platform should compare Kahunas with HubFit Premium. On that comparison Kahunas is lower at 10 and 25 clients (USD 50 and 62.50 against 69) and HubFit Premium is lower at 50 and 100 (USD 69 against 100 and 150).

If you take payments elsewhere, HubFit Standard at USD 39 (USD 31 billed annually) is the lowest number in the table for up to 50 clients. With a team at 100 clients, compare HubFit Ultimate (USD 119 for up to 100 clients, team members included) with Kahunas at USD 150 plus a seat for each team member.

Every Kahunas tier is in our Kahunas pricing breakdown. Kahunas's pricing FAQ says coaches already on Kahunas "keep your current plan, price and features until you choose a seat plan yourself", so your own bill may not match the seat prices above.

at a glance

Kahunas vs HubFit, side by side

Kahunas and HubFit compared on pricing model, client app, nutrition, check-ins, payments, trial and branding, checked 12 November 2026
  Kahunas HubFit
Pricing modelPer seat (active client or team member), 3-seat minimum, USD 5.00 to 0.50 a seat depending on seatsFree, Standard, Premium and Ultimate plans with client caps
Entry priceUSD 15 a month for 3 seats (USD 12 yearly)Free for up to 2 clients; Standard USD 39 a month (USD 31 annually)
Client appWeb app clients install from your link, in three taps; no store listingiOS and Android app, listed on every plan
Branded appWhite label from 200 clients: your logo and colour on the web appCustom branding from Premium, for the HubFit app, pricing page and client emails
Exercises1,700+ exercise library5,000+ exercises, listed on every plan
NutritionNutrition plans from 3 seats; over 1.5 million foods with barcode scanning; Recipe Builder from 25 seatsNutrition and macros with 5,000+ recipes and an in-app tracker from Standard; meal planner and recipe books from Premium
Check-insCheck-in forms from 3 seatsCheck-in forms and questionnaires from Standard
PaymentsYour own Stripe or PayPal, 17 currencies, from 3 seatsStripe checkout, 9 currencies, from Premium
CommissionKahunas states 0%No figure found on its pricing or payments page
Team membersEach takes a seat; team seats listed from 50 seatsListed from Ultimate
Free start14-day trial, card taken at sign-upFree plan for up to 2 clients, no credit card

Sources: kahunas.io/pricing, branded app, nutrition, payments, hubfit.com/pricing and hubfit.com/platform/scale, all checked 12 November 2026.

what your clients see

Client app and branded app: Kahunas vs HubFit

Kahunas says its client app is a web app that installs from your link: clients open the link, tap Share, then Add to Home Screen, with no store download (web app page and Kahunas 2.0 post, checked 12 November 2026). Our Kahunas 2.0 explainer covers the rest of that update.

HubFit lists an iOS and Android app on every plan, including Free (hubfit.com/pricing, checked 12 November 2026).

On branding, Kahunas white label starts at 200 clients (USD 1.00 a seat a month at that tier, 0.80 billed yearly). From there your logo and brand colour replace the Kahunas defaults across the client app, login page and coach portal, with no store listing (kahunas.io/features/branded-app, checked 12 November 2026). Below 200, clients use the same app with Kahunas branding.

HubFit's pricing FAQ says its Premium plan offers "custom branding for the internal HubFit app, your custom pricing page, and client emails". HubFit lists that on Premium, which covers up to 100 clients. Kahunas white label starts at 200 clients. The two are described differently, so compare what each page says is branded. HubFit's homepage describes "a beautiful, branded experience on iOS and Android"; we have not tested what a client sees, so check it in a trial.

the weekly work

Nutrition and check-ins: Kahunas vs HubFit

Both cover the basics. Kahunas lists nutrition plans and check-in forms from 3 seats, says it has over 1.5 million foods with barcode scanning (kahunas.io/features/nutrition), and adds the Recipe Builder at 25 seats.

HubFit lists nutrition and macros with 5,000+ recipes, an in-app nutrition tracker, check-in forms, questionnaires and habit coaching from Standard. The smart meal planner, recipe books and meal and workout AI start on Premium. Its Free plan has none of the nutrition or check-in tools. Checked 12 November 2026 on hubfit.com/pricing.

Library sizes are each company's own figures: Kahunas lists a 1,700+ exercise library on its homepage, HubFit lists 5,000+ exercises. What decides this one is how you run a week, so put one real client through the check-in and the meal plan on each.

getting paid

Payments and commission: Kahunas vs HubFit

Kahunas states it plainly: "0% commission on your sales. Clients pay you through your own Stripe or PayPal account, and Kahunas takes no cut. You only pay Stripe's or PayPal's usual fees." Its payments page lists 17 currencies (kahunas.io/pricing and kahunas.io/features/payments, checked 12 November 2026). Payments and packages are on the lowest seat tier.

HubFit says: "Connect your Stripe account and create packages with your pricing." Its payments page lists one-time and subscription billing, free trials on your client subscriptions, coupons, setup fees, 9 currencies and automatic invoices (hubfit.com/platform/scale, checked 12 November 2026). Payments and packages start on Premium. We did not find a commission figure on its pricing page or payments page, so we do not state one. Ask HubFit whether it adds any fee on top of Stripe before you commit.

trying it first

Free plan and trial: Kahunas vs HubFit

HubFit leads with "Start for free, no credit card required". Its Free plan is USD 0 for up to 2 clients: enough to try the app and the workout builder, not nutrition or check-ins, which start on Standard.

Kahunas has no free plan on its pricing page. It offers a 14-day free trial with every feature of the plan you pick, and says Stripe takes your card when you sign up, shows the date of the first charge before you confirm, and charges nothing until the trial ends. The 3-seat minimum makes the smallest plan USD 15 a month. Checked 12 November 2026.

if you only read one section

Kahunas or HubFit: which fits which coach?

  • You have 2 clients or fewer and want to start free. HubFit. Its Free plan needs no card.
  • You have 10 to 25 clients and sell packages through the platform. Kahunas, on the published prices: USD 50 to 62.50 against HubFit Premium at USD 69.
  • You have 50 to 100 clients and sell packages through the platform. HubFit Premium, on the published prices: USD 69 against Kahunas at USD 100 to 150.
  • You want your own logo on the client app with a small roster. HubFit Premium offers custom branding at up to 100 clients. Kahunas white label starts at 200.
  • You want clients to skip the app stores. Kahunas says its web app installs from your link. HubFit lists an iOS and Android app.
  • You want a stated 0% commission and PayPal. Kahunas says so on its pages. HubFit's pages name Stripe, and we found no commission figure.
  • You want a team and a community on one plan. Kahunas lists team seats from 50 seats and communities from 100. HubFit lists team members, group chats and community forums on Ultimate.

Kahunas says "15,000+ coaches and 1,000,000+ users" and HubFit says "50,000+ coaches" on their own homepages. Those are their own figures and we have not verified them.

our own product, so read this one with care

Where Coachway fits next to Kahunas and HubFit, and where it does not

We build Coachway, so here is the plain version. It is not the low-price option. Kahunas costs less per client at every count in the table above, and HubFit Standard is a lower monthly bill than ours at 10, 25 and 50 clients. Coachway is one plan with every feature, and the price follows your active clients. Our price is on the pricing page, in your currency.

where it fits

  • Nutrition and check-ins in one flow: client list, chat, check-in and meal plan on one screen.
  • The check-in opens as one card with weight, ratings and the change since the last check-in, and you reply in the same thread.
  • Meal plans from 1,100+ recipes, with macros worked out as you build.
  • Clients log food by search, barcode or an AI estimate they confirm before it logs.
  • Client app and coach dashboard in eight languages, five of them reviewed by native-speaking coaches.
  • Payments on your own Stripe. Coachway takes 2.4% per transaction, plus Stripe's fees.
  • A real person replies the same day on weekdays.

where it does not

  • Price. Kahunas lists a lower bill than ours at every client count above, and so does HubFit Standard at 10, 25 and 50 clients.
  • No free plan. HubFit has one for 2 clients.
  • No white-label app and no branded client app. Your logo and colours go on the progress images you share, not inside the app.
  • Commission. Kahunas states 0%; we take 2.4% plus Stripe's fees.
  • Library size. HubFit lists 5,000+ exercises; our library has 1,700+ exercises, and the recipe library is metric and Nordic in style.

Read each feature list against your own week before you decide. Both also list features beyond the ones compared here: Kahunas lists AI assistants and lab analysis, HubFit lists a workout studio and community forums. Check those lists against what you use. We have our own side by side with HubFit in Coachway vs HubFit and a longer read in our HubFit review.

If neither fits, our guide to Kahunas alternatives lists more options. If you are on Kahunas and thinking of moving, how to switch from Kahunas covers the steps on the Kahunas side.

leaving kahunas?

We move you to Coachway in one day, free.

Sign up on coachway.io/kahunas/ and the checkout shows 30 days free. Card required, nothing is charged during your free month. Tell us what to move and a person from our team does the migration with you. We tell you what moves before anything changes, and client payment subscriptions are set up again on your own Stripe.

Coachway is not affiliated with or endorsed by Kahunas.

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questions coaches are asking

Kahunas vs HubFit, frequently asked.

Is Kahunas or HubFit cheaper?

It depends on your client count and on whether you need payments inside the platform. On monthly billing Kahunas is USD 50, 62.50, 100 and 150 at 10, 25, 50 and 100 clients. HubFit Standard is USD 39 for up to 50 clients, but payments and custom branding start on Premium at USD 69 for up to 100. So Kahunas is lower than HubFit Premium at 10 and 25 clients, and HubFit Premium is lower at 50 and 100. US dollars, checked 12 November 2026.

Does HubFit have a free plan, and does Kahunas?

HubFit does: USD 0 for up to 2 clients, no credit card required, with the app, training programs, messaging and progress photos. Nutrition, check-ins and habit coaching start on Standard. Kahunas lists a 14-day free trial instead, with the card taken at sign-up and nothing charged until the trial ends. Checked 12 November 2026.

Do Kahunas or HubFit take a cut of my client payments?

Kahunas says it takes none: "0% commission on your sales", with you paying only Stripe's or PayPal's usual fees. HubFit runs payments and packages through Stripe from Premium, with 9 currencies. We found no HubFit commission figure on its pricing or payments page, so ask HubFit whether it adds any fee on top of Stripe. Checked 12 November 2026.

Which one gives me a branded app?

Differently. Kahunas white label starts at 200 clients: your logo and brand colour on its web app, installed from your link with no store listing. HubFit says Premium offers "custom branding for the internal HubFit app, your custom pricing page, and client emails". Its homepage describes "a beautiful, branded experience on iOS and Android"; we have not tested what a client sees. Checked 12 November 2026.

I am on Kahunas today. Do I have to change plan to compare?

Not by Kahunas's own account. Its pricing FAQ says: "You keep your current plan, price and features until you choose a seat plan yourself on Your plan. We never move you." The seat prices on this page apply if you choose a seat plan, so your own bill may differ. For what the Kahunas 2.0 update changed, see our explainer; for the steps if you decide to leave, see our guide on how to switch from Kahunas.

Where does Coachway fit next to Kahunas and HubFit?

Coachway costs more than Kahunas at the client counts in the table, has no free plan and has no white-label app. It fits coaches who run nutrition and check-ins together, with a client app and coach dashboard in eight languages and payments on your own Stripe, where Coachway takes 2.4% per transaction plus Stripe's fees. If price, a free start or your own branded app decides it, Kahunas or HubFit is the better fit.

disclosure and sources

Coachway is our product, and it competes with both Kahunas and HubFit. We are not affiliated with or endorsed by either. We checked every Kahunas and HubFit fact on this page on 12 November 2026, from their own pages:

The price table is our own arithmetic from the two published price lists. Statements about Coachway come from our own product pages. Both companies change their prices and features, so check the live pages before you decide. If Kahunas or HubFit wants to send a correction or a statement, write to [email protected] and we will update the page and its date.

Keep reading

all guides

Free tools for this: Coaching Tool Stack Cost Calculator · Coaching Profit Calculator · Client Capacity Calculator

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