Kahunas branded app: what white label includes, what it costs from 200 seats and who else offers one.

where clients get it

Is the Kahunas branded app in the App Store or Google Play?

Not by Kahunas's own account. Its branded app FAQ answers "Do I need an Apple developer account?" with: "No. Your branded app installs from your link, so there's no App Store or Google Play listing, developer account or store review." Kahunas's install guide says clients open your Kahunas web address, add it to their home screen and open it like any other app, and that with the White Label package the install "shows your logo, name and web address".

This is the change in the Kahunas 2.0 update. Kahunas says it published over 10,000 white-label coaching apps to the App Store and Google Play before it, and, in its white-label guide, that branded store apps "were our core business". Its stated reasons in the 2.0 post: clients searching the wrong app name, forgetting store passwords and running old versions, up to 30 percent to Apple or Google on packages sold in a native app, and store review on every update (kahunas.io/blog/kahunas-2-0, updated 28 October 2026). Our Kahunas 2.0 explainer covers the rest of the update.

Kahunas also says what a store listing gives a coach: in its own white-label guide it writes that a listing under your name "is searchable in the App Store and Google Play". That is the trade, a web app you share by link against a listing people can search for.

One more line from the help centre, if you already have a store app from Kahunas: "If your business still uses the legacy mobile apps, your clients keep those apps." We cannot see what applies to your account, so ask Kahunas support which one you are on.

the arithmetic

What does the Kahunas white label app cost at the 200-seat minimum?

Kahunas does not charge a separate fee for the branded app. It unlocks in the 200 to 999 seat tier, so the cost is the price of that tier. On kahunas.io/pricing on 12 November 2026 that tier is USD 1.00 a seat a month, or USD 0.80 a seat on yearly billing. Prices are in US dollars before tax.

The sums are ours, worked from Kahunas's published price per seat.

So the minimum monthly cost of the branded app is USD 200 on monthly billing. Three things change what you pay:

• Team members take seats. Clients plus non-archived team members count towards the 200. The owner and leads do not.
• Kahunas bills the lower sum. It says "You always get the lowest price": if a bigger plan costs the same or less, it bills the bigger one. At 133 seats the 100 to 199 tier is 133 x USD 1.50 = USD 199.50. At 134 seats it is USD 201, so from 134 seats the USD 200 price is the lower one. Its branded app page says the branded app "is included on plans from 200 clients".
• Fewer than 134 seats. A coach with 100 clients pays 100 x USD 1.50 = USD 150. Kahunas's pricing page says you can add seats or move to a higher tier from Your plan in Kahunas, starting straight away, so you can move to the 200-seat tier before you have 200 clients, at USD 200 a month.

Kahunas states 0 percent commission on your sales, and there are no developer account fees because there is no store listing. Kahunas costs less per client than Coachway at every size on its published ladder. For the full ladder and what each tier unlocks, see our Kahunas per-seat pricing guide.

fewer than 200 seats

Can you brand the Kahunas app below 200 seats?

You can preview it, but your clients do not see it. From the branded app page: "On any plan you can open App settings and try your logo, colour and menu in the live preview. Your clients see them once you're on a plan from 200 clients." And: "Below that, your clients use the same app with Kahunas branding."

That matters if you coach 30, 60 or 120 people and want your name on the app. Work out which tier you would need before you sign up.

from each platform's own page

Which other coaching platforms publish a branded app, and from which plan?

Each row comes from that platform's own pricing page, fetched on 12 November 2026. Words in quotes are the page's own. "Branded" means different things on each, so read the wording, not just the plan name.

Across the pages, three different things are called a branded app. Your logo and colours inside the vendor's shared app (for example Everfit, HubFit, TrueCoach's Custom Theming and the My PT Hub icon add-on). Trainerize Pro sits between: a custom iOS icon in its shared Apple listing and your own Google Play listing. A branded web app installed from a link (Kahunas). And an app listed under your own name in the App Store and Google Play (FitBudd Super Pro, Trainerize Studio, the My PT Hub white label add-on). PT Distinction's page says "custom branded Android and iOS apps" without saying which it means.

where coachway stands

Does Coachway have a white-label or custom-branded app?

No. Coachway has no white-label app and no custom-branded app. Your clients use the Coachway client app, and there is no way to put your logo on it. We also have no free plan. If a branded app is a must for your business, one of the platforms in the table above fits you better than we do, and our Kahunas alternatives guide compares the wider field.

What we do offer, so you can weigh it fairly. The client app comes in eight languages, five of them reviewed by native speakers. Your logo and brand colours go on the progress images you share, not inside the client app. Payments run on your own Stripe account, and Coachway takes 2.4 percent per transaction plus Stripe's fees. Kahunas states 0 percent commission on your sales.

If you are on Kahunas now and the branded app is not what you need, the steps are in our how to switch from Kahunas guide. We tell you what can move before anything changes. Client payment subscriptions do not move. They are set up again on your own Stripe.