Kahunas vs AppRabbit: a ready coaching platform or an app built for you.
These two do different jobs. Kahunas is software you sign up for yourself, with a 14-day trial and no sales call (its pricing page says no sales call is needed). AppRabbit says it builds a branded app for you and sells it as a done-for-you package. AppRabbit is one of the platforms coaches have named in public discussion of the Kahunas 2.0 update. Below: what each site says, the Kahunas price at 10, 25, 50 and 100 clients, and where AppRabbit publishes nothing to compare.
By Markus Evers · Published 12 November 2026
Disclosure: we build Coachway, which competes with both. We are not affiliated with or endorsed by Kahunas or AppRabbit. We checked every Kahunas and AppRabbit fact below on 12 November 2026 against that company's own pages and link each one, apart from one line on public discussion of the update. A correction can go to [email protected]. Our sources.
the short answer
Pick Kahunas if you want a ready platform at a published price: USD 50 a month at 10 clients and USD 150 at 100, with a 14-day trial. Pick AppRabbit if what it says it builds, your own fully branded iOS and Android app, is the point and you are fine booking a demo and getting a quote, because it publishes no prices. Its terms name a setup fee, a monthly fee and a revenue share on subscription earnings, with no amounts, so a price comparison at 10, 25, 50 or 100 clients is not possible from its site.
What is AppRabbit, and what does its own site say?
AppRabbit's site at apprabbit.com is aimed at coaches, trainers and fitness creators. Its home page says it gives you a CRM and an iOS, Android and web coaching app "in just 3 weeks", and its FAQ says launch takes 3 to 4 weeks on average (checked 12 November 2026). You do not sign up and build: you book a demo.
It sells three packages: DFY App Build, DFY Business Builder and Premium Marketing Add-On. All three list the core app features, app content upload and a custom landing page. Business Builder adds funnels, email and SMS automations, CRM setup and copywriting. Premium Marketing Add-On adds offer strategy, lead magnet and social media creative, and what AppRabbit calls a "Revenue Guarantee". No package shows a price.
The app itself lists six core features: workouts, progress tracking, personalized nutrition ("tailored meal plans with built-in shopping lists"), gamification, live stream, and 1-1 coaching with community. Its FAQ says the app is white-labeled on every screen, with no "powered by" or hidden logos, and that support is 24/7 by text, "typically hours, not days".
The terms of service (checked 12 November 2026) describe how it is paid: an initial setup fee, a monthly platform fee that starts 30 days after the first payment, and a revenue share on subscription earnings, excluding 1-on-1 coaching revenue. After launch it is month to month, and you can cancel any time with written notice. It also says no refunds are issued for completed work or prepaid months. No amount is published.
Kahunas vs AppRabbit price at 10, 25, 50 and 100 clients.
Kahunas bills per seat: each active client and each team member who is not archived, never the owner or leads. The price per seat is USD 5.00 a month at 3 to 24 seats, 2.50 at 25 to 49, 2.00 at 50 to 99, 1.50 at 100 to 199, 1.00 at 200 to 999 and 0.50 from 1,000, and yearly billing takes 20 percent off every seat. Kahunas bills a bigger tier when it costs the same or less; that does not change the four counts below. Figures count clients only, so add a seat for each team member.
| Clients | Kahunas, billed monthly | Kahunas, billed yearly (per month) | AppRabbit |
|---|---|---|---|
| 10 clients | USD 50 10 seats x USD 5.00 | USD 40 10 x USD 4.00 | Not published |
| 25 clients | USD 62.50 25 seats x USD 2.50 | USD 50 25 x USD 2.00 | Not published |
| 50 clients | USD 100 50 seats x USD 2.00 | USD 80 50 x USD 1.60 | Not published |
| 100 clients | USD 150 100 seats x USD 1.50 | USD 120 100 x USD 1.20 | Not published |
Kahunas source: kahunas.io/pricing, checked 12 November 2026, in US dollars before tax. The arithmetic is ours. AppRabbit source: apprabbit.com and its terms of service, checked 12 November 2026. It has no pricing page, and the packages show no amounts.
Kahunas has a price you can read. AppRabbit has a quote you ask for: a setup fee, a monthly fee and a revenue share. Ask for all three amounts and the revenue share rate.
Kahunas vs AppRabbit, side by side.
| Kahunas | AppRabbit | |
|---|---|---|
| What you buy | Self-serve coaching software. You sign up and set it up. | A done-for-you build: AppRabbit says it builds your coaching app with a CRM in about 3 to 4 weeks. |
| How you start | 14-day free trial. | Book a demo. |
| Price | Public, per seat: USD 5.00 down to 0.50 a seat a month. 3-seat minimum. | Not published. Terms name a setup fee, a monthly fee and a revenue share. |
| Client app | A web app clients install from your link. Kahunas says it takes three taps. | AppRabbit says an iOS and Android app, plus a web version. |
| Training | Workout builder from 3 seats; a 1,700+ exercise library. | Workouts listed as a core feature. No exercise count published. |
| Nutrition | Nutrition plans from 3 seats; meal plans with macros from over 1.5 million foods; recipes from 25 seats. | Personalized nutrition: meal plans with built-in shopping lists. |
| Check-ins | Check-in forms from 3 seats. | Progress tracking is listed. Check-ins are not named on the pages we read. |
| Payments | Your own Stripe or PayPal, 0% Kahunas commission. | A dashboard for payments and subscriptions. No processor named. Revenue share per the terms, rate not published. |
| Trial | 14 days. Stripe takes your card at sign-up and charges nothing until the trial ends. | No free trial described. No credit card needed to book a demo, per its page. |
| Branded app | Included from 200 clients: your logo and colour on the web app. No store listing. | AppRabbit says white-labeled on every screen, with no "powered by" logos. |
| Community and extras | Communities and challenges from 100 seats. | Gamification, live stream and 1-1 coaching with community listed as core features. |
| Support | Chat. Priority support from 50 seats. | AppRabbit says 24/7 text support, typically hours, not days. |
| Moving in | Documents a copy of data on request: a client's own data when the client asks, and the coach's account data from support (see below). Nothing on moving in from another platform on the pages we read. | The pages we read do not mention importing from another platform. Content upload is listed as a package item. |
Kahunas: pricing, branded app, blog post on the web app and payments and home page. AppRabbit: home page and terms of service. All checked 12 November 2026. A feature that is not named on a page may still exist, so ask each vendor.
Moving from Kahunas to AppRabbit: what each side says.
The AppRabbit pages we read do not mention Kahunas, and they do not describe importing clients, programs or history from another platform. The packages list App Content Upload, and the terms say content uploads are outside standard support and are available through a separate service or package. So we cannot tell you what AppRabbit brings across. Ask on the demo call. Our guide on how to switch from Kahunas lists the Kahunas-side steps.
On the Kahunas side, its help centre describes how a coach answers a client's request for a copy of their own data: the owner logs the request, generates a zip with the client's profile, check-ins, form answers, workout and nutrition logs, measurements, goals, payment records and uploaded photos and files, and sends the client a download link that works for 72 hours. Kahunas says chat messages are not in the copy yet, and that a request should be logged only when a client has really asked. For your own coach account, Kahunas says its support prepares a copy of your account data and emails the links within one month (help.kahunas.app, checked 12 November 2026).
Which one fits your coaching business?
- You want to start this week at a price you can read. Kahunas. Public per-seat pricing, a 14-day trial, and no sales call needed, per its pricing page.
- Your own branded iOS and Android app is the point. AppRabbit says it builds exactly that, white-labeled on every screen. Kahunas says its branded app is included from 200 clients, as your logo and colour on a web app clients install from your link, with no store listing (kahunas.io/features/branded-app, checked 12 November 2026). A build takes about 3 to 4 weeks by AppRabbit's own estimate, and its terms say AppRabbit owns the software while you keep your uploaded content.
- You want help with offers, funnels and marketing as well as an app. AppRabbit lists funnels, copywriting and automations in its Business Builder and Premium Marketing packages. Kahunas's pricing page lists software seats and does not mention a done-for-you service.
- You sell subscriptions and want to know what a platform takes. Kahunas states 0% commission on your sales. AppRabbit's terms name a revenue share on subscription earnings, so ask for the rate.
Where Coachway fits, and where it does not.
We build Coachway, so weigh this section accordingly. Coachway is ready software like Kahunas, not a build like AppRabbit. It has a library of 1,700+ exercises, a meal planner that works out macros as you build, check-ins that arrive as one card each, with the change since last time, and a client app your clients open on their phone. Clients pay into your own Stripe account, and Coachway takes 2.4% per transaction, plus Stripe's fees. It is month to month. Our prices are on the Coachway pricing page.
It does not fit every coach in this comparison. Coachway has no white-label app. Your logo and brand colours go on the progress images you share, not inside the client app. If a fully branded app in your name is the whole point, AppRabbit says it builds that and we do not. Coachway is also not a done-for-you app build. Coachway has no free plan. And Kahunas costs less per client than Coachway.
If you are leaving Kahunas and want a ready platform rather than a build, Coachway is one to try. For the wider field, see our guide to Kahunas alternatives.
Frequently asked.
Is Kahunas or AppRabbit better for an online coach?
It depends on whether you want a platform you can start today or an app built around your brand. Kahunas is self-serve software with public per-seat pricing and a 14-day trial. AppRabbit says it builds your own branded iOS, Android and web app with a CRM in about 3 to 4 weeks, and it publishes no prices: you book a demo. Pick Kahunas to start now at a published price. Pick AppRabbit if a fully branded app in your name is the whole point and you accept a longer start and a quote. Both sites checked 12 November 2026.
How much does AppRabbit cost compared with Kahunas?
We cannot compare them in numbers, because AppRabbit publishes no prices on the pages we read (checked 12 November 2026). Its terms say the platform has three parts: an initial setup fee, a monthly platform fee that starts 30 days after the first payment, and a revenue share on subscription earnings, excluding 1-on-1 coaching revenue. Kahunas publishes its price: USD 50 a month at 10 clients, USD 62.50 at 25, USD 100 at 50 and USD 150 at 100, billed monthly. For AppRabbit, ask for all three amounts on the demo call.
Does AppRabbit build a branded iOS and Android app, and does Kahunas?
AppRabbit says it builds your own fully branded iOS and Android app, plus a web version, with no "powered by" or hidden logos. Kahunas says its branded app is included from 200 clients: your logo and brand colour on the app your clients install from your link, with no App Store or Google Play listing. Below 200 clients, Kahunas says your clients use the same app with Kahunas branding. Checked 12 November 2026.
Can I move my clients from Kahunas to AppRabbit?
The AppRabbit pages we read do not mention Kahunas or importing from another platform, so ask on the demo call what it can bring across. Every AppRabbit package lists App Content Upload as included, and its terms add that content uploads are not part of standard support and come through a separate service or package. On the Kahunas side, its help centre documents how a coach answers a client's request for a copy of their data (a zip file, link valid for 72 hours, chat messages not in the copy yet) and a copy of your own account data that Kahunas support emails within one month. Checked 12 November 2026.
Does AppRabbit have a free trial?
Its pages describe no free trial. You start by booking a demo, and next to those buttons AppRabbit says "Takes 30 seconds. No credit card required". Kahunas offers a 14-day free trial: per its pricing page, Stripe takes your card at sign-up and charges nothing until the trial ends. Checked 12 November 2026.
How do payments work on Kahunas and on AppRabbit?
Kahunas says clients pay through your own Stripe or PayPal account and Kahunas takes 0% commission, so you pay only the usual Stripe or PayPal fees. AppRabbit says it includes a client dashboard for managing payments and subscriptions. The pages we read name no payment processor, and its terms describe a revenue share on subscription earnings without a rate. Checked 12 November 2026.
Where does Coachway fit next to Kahunas and AppRabbit?
Coachway fits a coach who wants ready software rather than a build. Payments run through your own Stripe account and Coachway takes 2.4% per transaction, plus Stripe's fees. It does not fit if you want your own branded app: Coachway has no white-label app. It has no free plan, and Kahunas costs less per client.
leaving kahunas?
We move you to Coachway in one day, free.
Sign up on coachway.io/kahunas/ and the checkout shows 30 days free. Card required, nothing is charged during your free month. Tell us what to move and a person from our team does the migration with you. We tell you what moves before anything changes, and client payment subscriptions are set up again on your own Stripe.
Coachway is not affiliated with or endorsed by Kahunas.
disclosure and sources
Coachway is our product, and it competes with Kahunas and AppRabbit. We are not affiliated with or endorsed by either. We checked every Kahunas and AppRabbit fact on this page on 12 November 2026, from each company's own pages:
- apprabbit.com (home page: packages, core features, FAQ, support, launch time)
- apprabbit.com/termsofservice (payment terms, cancellation, ownership, support scope)
- kahunas.io/pricing (seat ladder, trial, commission, feature tiers)
- kahunas.io/features/branded-app
- kahunas.io/blog/kahunas-2-0 (client web app, payments)
- kahunas.io (exercise library and food counts)
- help.kahunas.app: responding to a client data request
The costs are our own arithmetic from Kahunas's published ladder. AppRabbit has no pricing page, so none of its costs appear here. Apart from the one line on public discussion and our own price arithmetic, everything we say about either company comes from its own pages. If either company publishes something that changes a fact here, or wants to send a correction, write to [email protected] and we will update the page and its date.
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