Kahunas vs Virtuagym: price, coaching tools and branded app compared.
This page compares Kahunas with Virtuagym's coaching product only, the Coach plan, on what a coach checks first: price at 10, 25, 50 and 100 clients, the client app, training, nutrition, check-ins, payments, the trial and how each says you move in. Every vendor fact is from that vendor's own page, linked and dated.
By Markus Evers · Published 12 November 2026
Disclosure: we build Coachway, which competes with both. We are not affiliated with or endorsed by Kahunas or Virtuagym. Facts were checked on 12 November 2026. To send a correction, write to [email protected]. Our sources.
the short answer
Kahunas charges per seat: USD 50 a month at 10 clients and USD 150 at 100. Virtuagym's Coach plan is priced per location by client band: EUR 39 at 10 clients and EUR 59 at 100 (excluding VAT, per the price list its Dutch page loads), and USD 51 and USD 90 in its US view. Virtuagym is a wider gym and coaching suite whose white-label store app is an add-on with no published price, while Kahunas is a coaching platform with its branded web app from 200 clients. Both state a 14-day trial, and only Virtuagym says no card is needed.
Kahunas vs Virtuagym side by side
Every cell is what that vendor says on its own pages, checked 12 November 2026.
| Kahunas | Virtuagym (Coach plan) | |
|---|---|---|
| What it is | A coaching platform: programs, nutrition, check-ins, payments, communities and courses (Kahunas homepage). | Fitness software for gyms, studios and trainers. Coaching sits in the Coach plan, memberships and booking in Manage. |
| How it prices | Per seat (an active client or a team member). USD 5.00 a seat at 3 to 24 seats, down to 0.50 from 1,000. Yearly 20% off. | Per location, by client band. Coach plan EUR 39 at up to 20 clients. Yearly 10% off. Excludes VAT. |
| Client app | Kahunas describes a web app clients install from your link in three taps. | Virtuagym lists a coaching app in the App Store and Google Play (free coaching app page). The Coach plan lists a nutrition and fitness app and a native app for trainers. |
| Branded app | From 200 clients: your logo and colour on the web app. No store listing, says Kahunas. | A white-label app in the App Store and Google Play, listed as an add-on. No price shown. |
| Training | Workout builder, 1,700+ exercise library, or your own video or YouTube link. | Virtuagym says its drag-and-drop editor has 1,000+ training plans and 6,000+ 3D exercises, and that MAX AI Coach drafts plans. |
| Nutrition | Meal plans with macros, a food database Kahunas says holds over 1.5 million foods, barcode scanner. Recipes from 25 seats. | Meal plans, a food library Virtuagym says holds 9 million products, barcode scanner. |
| Check-ins and progress | Kahunas describes check-in forms that land in one inbox next to the last check-in. | Virtuagym lists progress tracking with 250+ metrics, intake questionnaires and wearable integrations. |
| Payments | Your own Stripe or PayPal account. Kahunas states 0% commission. | Virtuagym Pay: card, direct debit, invoices. Per-transaction fees are set in a VG Pay price list; ask Virtuagym for it. |
| Free trial | 14 days. Card taken at signup, nothing charged until the trial ends. | 14 days. Its trial page says no credit card needed. |
| Moving in | Its help centre documents a per-client data copy and a copy of your own account data. Ask Kahunas what it can import. | Its personal trainer page lists guided migration with hands-on help as step two of switching. |
Sources, all checked 12 November 2026: kahunas.io/pricing, kahunas.io, Virtuagym pricing (Dutch), Virtuagym training plans and Virtuagym nutrition.
Kahunas vs Virtuagym price at 10, 25, 50 and 100 clients
Kahunas charges per seat, and one price applies to every seat in your tier. Virtuagym's Coach plan has one price per client band. The figures are a month, billed monthly, with the yearly figure in each cell. In each Kahunas row the next tier up would cost more, so Kahunas's lowest-price rule does not change the result. Virtuagym shows euros or dollars depending on where you view the page, so both are shown and we did not convert between them.
| Clients | Kahunas (USD, before tax) | Virtuagym Coach, European view (EUR, excl. VAT) | Virtuagym Coach, US view (USD) |
|---|---|---|---|
| 10 clients | USD 5010 seats x USD 5.00. Yearly: USD 40. | EUR 39Band up to 20 clients. Yearly: EUR 35. | USD 51Band up to 20 clients. Yearly: USD 46. |
| 25 clients | USD 62.5025 seats x USD 2.50. Yearly: USD 50. | EUR 45Band up to 50 clients. Yearly: EUR 41. | USD 63Band up to 50 clients. Yearly: USD 57. |
| 50 clients | USD 10050 seats x USD 2.00. Yearly: USD 80. | EUR 45Band up to 50 clients. Yearly: EUR 41. | USD 63Band up to 50 clients. Yearly: USD 57. |
| 100 clients | USD 150100 seats x USD 1.50. Yearly: USD 120. | EUR 59Band up to 150 clients. Yearly: EUR 53. | USD 90Band up to 150 clients. Yearly: USD 81. |
Sources, checked 12 November 2026: kahunas.io/pricing (ladder, seat definition, lowest-price rule, yearly 20% off), Virtuagym Dutch pricing page and the price lists it loads for Europe and the US. The sums are ours.
How to read the numbers
- In USD the lines cross. Kahunas comes to a little less at 10 and 25 clients (USD 50 against 51, and 62.50 against 63). Virtuagym's Coach plan comes to less at 50 and 100 clients (USD 63 against 100, and 90 against 150).
- Team members. Each non-archived team member takes a Kahunas seat. Virtuagym lists unlimited staff on the Coach plan, so add your assistants to the Kahunas figure.
- Per location. We read one coach as one location. The pricing page does not say how Virtuagym counts a client, so ask before you rely on a band edge.
- Tiers. Kahunas unlocks features as your seat count grows: recipes, automations and leads from 25 seats, team seats and Crew AI assistants from 50, communities from 100, the branded app from 200. Virtuagym lists the coaching tools in one plan and sells the white-label app as an add-on.
- Payment fees are extra on both sides. Kahunas says it takes 0% commission and you pay Stripe's or PayPal's usual fees. Virtuagym's VG Pay terms set a per-transaction fee in a price list, plus a 9 cent processing fee.
More detail: Kahunas per-seat pricing.
Client app and branded app
Kahunas describes its 2.0 update as one client app that installs from the coach's link in three taps (Kahunas 2.0 post, updated 28 October 2026). Its branded app is included from 200 clients: your logo and colour on that web app, with no App Store or Google Play listing or developer account, per Kahunas (branded app page). Below 200 clients, your clients use the same app without your branding.
Virtuagym lists a custom app as an add-on on its pricing page, and its custom app page says it carries your logo and brand colours in the Apple App Store and Google Play, with Virtuagym designing and building it. Neither page shows a price or a build time, so ask before you plan a launch around it. Both checked 12 November 2026.
Training, nutrition and check-ins
Training. Kahunas says its workout builder has a 1,700+ exercise library, and you can add your own with a video upload or a YouTube link (workouts page). Virtuagym says its drag-and-drop editor has 6,000+ 3D-animated exercises and templates you can duplicate (training plans), and that its MAX AI Coach builds a plan in under 20 seconds, which you edit before you assign it (MAX AI Coach). On library size, Virtuagym states the larger number.
Nutrition. Kahunas lists meal plans with macro targets, a barcode scanner and over 1.5 million foods on every plan, with recipes from 25 clients (nutrition page). Virtuagym says its food library holds 9 million listed products with a barcode scanner (nutrition). Food database counts are not like for like, so read both as each vendor's own claim.
Check-ins and progress. Kahunas describes check-in forms that clients fill in on their phone, with every answer landing in one inbox next to the last check-in (check-ins page). Virtuagym's coaching pages describe progress tracking with 250+ measurement metrics, wearable integrations and automated intake questionnaires. If weekly check-ins are the center of your week, ask Virtuagym for a demo of that flow.
Payments and free trial
Payments. Kahunas says clients pay you through your own Stripe or PayPal account and Kahunas takes no cut (payments page). Virtuagym runs payments through VG Pay: recurring card payments, direct debit through GoCardless (SEPA and BACS), PayPal single payments, branded invoices and payment reminders (payments). Its VG Pay terms say you pay a fee per transaction set in a price list, a 9 cent processing fee, and chargeback and payout fees. Ask Virtuagym for that price list before you compare payment costs.
Free trial. Kahunas offers 14 days; its pricing FAQ says Stripe takes your card at signup and charges nothing until the trial ends (kahunas.io/pricing). Virtuagym's free trial page says "Try Virtuagym free for 14 days" and "No credit card needed". It also promotes a free coaching app for personal trainers. All checked 12 November 2026.
What each says about moving in
Virtuagym's personal trainer software page describes switching in three steps: a 25-minute demo, guided migration with hands-on help from its team, and ongoing support. It does not say what it can import, how long it takes or whether it is free, and it does not mention Kahunas, so those are questions for Virtuagym. Kahunas's help centre documents two data copies: a per-client data copy as a zip file (chat messages not included yet, link valid for 72 hours) and a copy of your own account data that Kahunas support prepares and emails within one month (client data requests). All checked 12 November 2026.
Whichever way you go, ask the new vendor in writing what it can bring across and what you will set up again, and keep your old account running through the first real week. Our guide on how to switch from Kahunas lists the steps on the Kahunas side.
Where Coachway fits, and where it does not
Coachway is built for one-to-one online fitness and nutrition coaching. It is not a gym suite, and it is not the cheaper of the three. This is what we publish about ourselves.
where it fits
- The check-in opens as one card beside the chat: weight and ratings with the change since the last check-in, photos with before and after, the answers, and a button to mark it reviewed.
- Clients can snap or type a meal, fix the AI estimate and tap Add. Nothing logs before that.
- 1,700+ exercises with demos, and 1,100+ recipes for meal plans.
- The client app and coach dashboard come in eight languages, and Danish, Norwegian, Swedish, Finnish and German were reviewed by native-speaking coaches.
- Clients pay into your own Stripe account. Coachway takes 2.4% per transaction, plus Stripe's fees.
where it does not
- Price. Coachway is not the lower price against Kahunas or Virtuagym's Coach plan at 10, 25, 50 or 100 clients. Ours is on the pricing page.
- No white-label app. Coachway does not sell a custom-branded app.
- No free plan. There is a trial, not a free tier.
- Not a gym suite. Memberships, class booking and door access are not what it is for.
- Kahunas states 0% commission on your sales. Coachway takes 2.4% per transaction on payments.
Still weighing the field? Our guide to Kahunas alternatives compares more platforms, and Coachway vs Virtuagym goes deeper on that pair.
leaving kahunas?
We move you to Coachway in one day, free.
Sign up on coachway.io/kahunas/ and the checkout shows 30 days free. Card required, nothing is charged during your free month. Tell us what to move and a person from our team does the migration with you. We tell you what moves before anything changes, and client payment subscriptions are set up again on your own Stripe.
Coachway is not affiliated with or endorsed by Kahunas.
Kahunas vs Virtuagym, frequently asked.
Is Kahunas or Virtuagym cheaper for a coach?
It depends on your client count and your team. Billed monthly, Kahunas costs USD 50 at 10 clients, 62.50 at 25, 100 at 50 and 150 at 100, because a seat is an active client or a team member. Virtuagym prices its Coach plan per location by client band: EUR 39, 45, 45 and 59 in its European view (the Dutch page says prices exclude VAT), and USD 51, 63, 63 and 90 in its US view. In USD, Kahunas is a little lower at 10 and 25 clients and Virtuagym is lower at 50 and 100. Checked 12 November 2026.
Does Virtuagym publish its prices?
Yes, but what you see depends on where you open the page. From Europe on 12 November 2026 the English page went to a form that says "Request your 25 min demo and pricing", while the Dutch page showed three plans (Manage, Coach, All-in-One) with a client selector. Above 2,500 clients Virtuagym says to contact it. Kahunas publishes one USD ladder on kahunas.io/pricing.
Which one gives me a branded app?
Both do, in different ways. Virtuagym lists a white-label app as an add-on in the Apple App Store and Google Play with your logo and colours, and shows no price. Kahunas includes a branded web app from 200 clients (USD 200 a month billed monthly, or USD 160 billed yearly, at 200 seats): your logo and colour, installed from your link, with no store listing. Below 200 clients your clients use the standard Kahunas app. Checked 12 November 2026.
Do Kahunas and Virtuagym both have a free trial?
Both state 14 days. Kahunas says Stripe takes your card when you sign up and charges nothing until the trial ends. Virtuagym's free trial page says "No credit card needed". Checked 12 November 2026.
How do I move my clients out of Kahunas?
Kahunas's help centre documents: a per-client data copy as a zip file (chat messages not included yet, link valid for 72 hours) and a copy of your account data that Kahunas support emails within one month. Then ask the new platform what it can bring across and what you will set up again, before you cancel anything. Virtuagym says it offers guided migration but does not say what it can import from Kahunas. Checked 12 November 2026.
Where does Coachway fit next to Kahunas and Virtuagym?
Coachway is built for one-to-one online fitness and nutrition coaching, with a check-in card beside the chat, an AI food log where clients confirm the estimate before it logs, 1,700+ exercises, 1,100+ recipes and a client app in eight languages. It has no free plan and no white-label app, and it is not the lower price against either product at 10, 25, 50 or 100 clients. Payments run on your own Stripe, and Coachway takes 2.4% per transaction plus Stripe's fees.
disclosure and sources
Coachway is our product, and it competes with Kahunas and Virtuagym. We are not affiliated with or endorsed by either. Every vendor fact on this page is from that vendor's own pages, fetched on 12 November 2026:
- Kahunas: pricing, branded app, payments, nutrition, check-ins, workouts, the Kahunas 2.0 post and the help centre guide on client data requests.
- Virtuagym: pricing (Dutch), US price list, Europe price list, free trial, personal trainer software (switching steps), retention and intake questionnaires, training plans, nutrition, custom app, payments, VG Pay terms, MAX AI Coach and the free coaching app.
The worked costs are our own arithmetic from each vendor's published price list, and prices change, so check both pages before you decide. Virtuagym shows different prices in different regions, and its pricing page showed us a demo form instead of figures in one view. If either vendor wants to send a correction or a statement, write to [email protected] and we will update the page and its date.
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