The best Step2Fit alternatives for Nordic coaches.
Step2Fit is a Finnish platform for PTs, online coaches and gyms, with entry prices from EUR 11.90 a month, a white-label programme and WOD programming. This guide is for coaches who want a different contract, a published online-coaching price, or a client app in every Nordic language.
By Markus Evers · Checked October 2026
How this comparison is made: we checked every platform's pricing and features against its own live website, terms and help pages in October 2026, and cite them. We build Coachway, so we flag it wherever it appears. Browse all platform comparisons.
the short version
Matched to what Step2Fit coaches use: for online coaching in Finnish, Coachway (Finnish client app, 900+ Finnish recipes); for gyms and white label, Trainero (Finnish, EUR 30 or 60, unlimited clients); for a free start, Everfit; for 50 clients on the entry plan or an own-brand app, HubFit (USD 39, own-brand app +USD 189); for wearables, 1FIT.
Why coaches look for a Step2Fit alternative.
Step2Fit lists a white-label app programme, gym plans with multiple coaches, WOD programming, an online store, nutrition plans and a food diary. The alternatives below are matched to those jobs.
Step2Fit (Finland) fits a Finnish PT or gym starting small, or a coach who wants a white-label app. The reasons coaches still compare it with other platforms usually come down to fit:
- The 3-month binding period. Step2Fit's terms say the subscription becomes a fixed 3-month term after the 14-day trial, then continues with 1 month's notice.
- A published price for online coaching. Step2Fit's online-coach track, and personal-trainer accounts above 50 clients, are priced by quote.
- Finnish nutrition content. Coachway lists 1,100+ recipes, 900+ of them in Finnish.
Step2Fit and the alternatives, side by side.
From each vendor's own pricing page, terms or help centre, checked in October 2026. Prices in each vendor's own currency.
| Platform | How you pay | Trial | Fee on client payments | Client-app languages |
|---|---|---|---|---|
| Step2FitFinland | Personal-trainer track ex VAT: EUR 11.90 (3 clients), 29.90 (8), 69.90 (25), 129.90 (50); above 50 by quote | 14 days, card required | Not published | Website in Finnish, Swedish, Norwegian, Danish and more; app languages not listed on its site |
| CoachwayCopenhagen, Denmark | Platform only: EUR 69/mo incl. 5 clients, then EUR 9 per client (DKK 499 + 65, NOK 799 + 99, SEK 749 + 99). Growth partnership: revenue share from 20% and down, depending on the size of the coach | 14 days, card required, nothing charged on day one | 2.4% on payments run through Coachway, paid into your own Stripe account | Client app in Danish, Norwegian, Swedish, Finnish, German and English; each client picks. Coach dashboard in English |
| TraineroVantaa, Finland | Premium EUR 30/mo (up to 200 plans), Ultra EUR 60/mo (up to 600 plans), unlimited clients; white label by quote | 14 days | Not published; the online store pays you through your own provider | Client-app page names Danish, Norwegian, Swedish and Finnish among its interface languages |
| EverfitSan Francisco, United States | USD. Free up to 5 clients; Pro from $19/mo (5 clients) to $290/mo (300); Studio $105 to $430/mo (50 to 500); white label on Enterprise quote | 30 days, no card, plus a free 5-client plan | Payments add-on $9/mo plus processing fees incl. Stripe (Norway 3.7% + 2 kr, Denmark 3.5% + DKK 1.8 on domestic cards) | Client app in English, French, Spanish, German, Dutch and Italian |
| HubFitUnited Arab Emirates | USD. Standard $39/mo (50 clients), Premium $69 (100), Ultimate $119 (100) up to $419 (500); own-brand app +$189/mo | 14 days | Through your own Stripe from Premium; HubFit says it adds no transaction markup (Stripe fees apply) | Client app in 10 languages including English and Norwegian |
| 1FITUnited Kingdom | GBP. Basic from GBP 40/mo (10 clients), Growth from GBP 60 (10), Scale from GBP 175 (75), then GBP 4 per extra client; Enterprise from GBP 295 unlimited | 7 days | 1% on payments through 1FIT Pay (Growth and up), plus Stripe fees | Client-app languages not published |
The first row is Step2Fit itself, for reference. For the eight Nordic platforms in one place, see the best coaching software in Scandinavia.
The 5 best Step2Fit alternatives, by what you need.
Each pick is matched to a job coaches use Step2Fit for. Strengths first, then the one thing to check before you sign.
1. For online coaching with Finnish nutrition content · our product
Coachway
Client app in Finnish and five other languages, 900+ Finnish recipes, and EUR 69 a month for 5 clients plus EUR 9 per client.
Based in: Copenhagen, Denmark. How you pay: Platform only: EUR 69/mo incl. 5 clients, then EUR 9 per client (DKK 499 + 65, NOK 799 + 99, SEK 749 + 99). Growth partnership: revenue share from 20% and down, depending on the size of the coach.
- One plan with every feature: EUR 69 a month including 5 clients, then EUR 9 per additional client
- Client app on iOS and Android in Danish, Norwegian, Swedish, Finnish, German and English
- 1,100+ recipes (900+ in Finnish) and 3,900+ ingredients, with barcode food logging for clients
- Client payments land in your own Stripe account
- A growth partnership from 20% revenue share and down for coaches who want growth help too
Fits: A 1:1 online coach with clients across the Nordics who wants nutrition, check-ins, chat and payments in one place, in each client's language. See pricing or the growth partnership.
2. Best for gyms and white label from Finland
Trainero
Finnish company, EUR 30 or 60 a month with unlimited clients, booking, groups and a White Label plan by quote.
Based in: Vantaa, Finland. How you pay: Premium EUR 30/mo (up to 200 plans), Ultra EUR 60/mo (up to 600 plans), unlimited clients; white label by quote.
- Flat price with unlimited clients, groups and co-trainers
- Online store with Nordic payment methods such as Swish, Klarna and Paytrail
- 2,000+ exercises with video and 4,000+ food items
- Groups with a discussion wall and a booking calendar
Fits: A coach or small gym with many clients on shared programs. See Coachway vs Trainero.
3. Best for a free start
Everfit
Free for 5 clients, Pro from USD 19, Studio plans for gyms from USD 105.
Based in: San Francisco, United States. How you pay: USD. Free up to 5 clients; Pro from $19/mo (5 clients) to $290/mo (300); Studio $105 to $430/mo (50 to 500); white label on Enterprise quote.
- Free plan for up to 5 clients and a 30-day trial with no card
- Published per-client price scale from 5 to 500 clients
- AI workout builder, meal logging, habits, forms, booking and community forums
- Logo and colours in the client app from Pro; full white label on Enterprise
Fits: A coach who wants a mature, workout-first platform with a free starting tier and clients in English or Western European languages.
4. Best for 50 clients on the entry plan, or an own-brand app
HubFit
Up to 50 clients from USD 39 a month, own-brand app add-on.
Based in: United Arab Emirates. How you pay: USD. Standard $39/mo (50 clients), Premium $69 (100), Ultimate $119 (100) up to $419 (500); own-brand app +$189/mo.
- Standard plan USD 39 a month includes up to 50 clients
- Own-brand App Store and Google Play app as an add-on, no setup fee
- Recipe books, challenges and AI meal and workout tools from Premium
- Group chats, community forums and broadcasts on Ultimate
Fits: A solo online coach who wants 50 clients included on the entry plan, or an own-brand app.
5. Pick for wearable data
1FIT
Connects Apple Health, Garmin, Oura, WHOOP and Polar, with per-client pricing in GBP.
Based in: United Kingdom. How you pay: GBP. Basic from GBP 40/mo (10 clients), Growth from GBP 60 (10), Scale from GBP 175 (75), then GBP 4 per extra client; Enterprise from GBP 295 unlimited.
- Per-client pricing published in GBP
- Wearable connections including Apple Health, Garmin, Oura, WHOOP and Polar
- Training, nutrition, supplement and habit plans with check-ins
- Built-in payments with a 1% platform fee
Fits: A UK or English-speaking coach who wants wearables and payments in one place.
How to choose your Step2Fit alternative.
- You coach online in Finnish. Coachway.
- You run a gym or want white label. Trainero.
- You want to start free. Everfit.
- Your clients live in their wearables. 1FIT.
What Coachway looks like in practice.
Meal plans, check-ins, training and chat for each client on one screen, with the client app in their own language.
See the real product
Nutrition - Drag in real recipes, let the macros balance, and send a plan that looks hand-made.
Features are not the deciding factor. The workflow is.
A longer feature list is easy to win on a comparison table. It is not the question that decides your week. What decides it is how fast you can run the actual work, week after week: following up a client, sending video feedback, and reviewing a weekly check-in. Coachway is built from working hands-on with online fitness coaches scaling past 1,000 clients, where shaving minutes off every client interaction is the whole game.
The entire product is tuned for one outcome: handle more clients, at a higher satisfaction rate, in less time. A smoother workflow is not just cheaper for you, it is a better experience for the client, and that is what keeps clients paying for longer.
check-ins
Review a weekly check-in in 3 to 5 minutes, with notes, data, photos, and exercise history in one view.
follow-up
Messages, video feedback, and plan tweaks happen from one tab, not six different tools.
automation
Automatic reminders run the cadence, and smart send holds a message back if the client has an unread message, so the experience stays personal.
Frequently asked.
What is the best Step2Fit alternative?
For online coaching in Finnish, Coachway. For a Finnish gym or white-label setup, Trainero. For a free start, Everfit.
How much does Step2Fit cost?
On the personal-trainer track, ex VAT: Mini EUR 11.90 (3 clients), Lite EUR 29.90 (8), Pro EUR 69.90 (25) and Elite EUR 129.90 (50). Above 50 clients and on the online-coach track, pricing is by quote (step2.fit/en/order, October 2026).
Does Step2Fit have a binding period?
Its terms say the subscription becomes a fixed 3-month term after the 14-day trial, and that this term cannot be cancelled early unless mandatory law provides otherwise; after that it continues until cancelled with 1 month's notice.
Sources: each vendor's own pricing page, terms and help centre, including Step2Fit, Trainero, Everfit, HubFit, 1FIT. Checked October 2026; confirm current figures with each provider before you commit. Thinking of moving? Read how to migrate clients between coaching platforms.
Keep reading
all guidesHow much does online coaching software cost? 2026 EUR guide
What online coaching software really costs in 2026: flat tiers vs per-client vs percentage models, the hidden costs, and worked EUR math at 10, 30, 50, and 100 clients.
Read the guideCoachway vs Coachplan: the honest comparison (2026)
Coachway and Coachplan compared honestly for Danish and European coaches: worked pricing math at real client counts, features, languages, and who each one actually fits.
Read the guideKahunas alternatives: 5 best picks for coaches in 2026
A fair rundown of the best Kahunas alternatives for online coaches: where flat pricing wins, where per-client pricing wins, and which platform fits your client base.
Read the guideFree tools for this: Coaching Rate Calculator · Coaching Tool Stack Cost Calculator · Coaching Profit Calculator
See what Coachway can do for your coaching business
Coachway was built on knowledge from working with 150 online coaches over 6+ years, who all hit the same wall - slow platforms, clunky workflows, wasted hours. Start your 14-day free trial and see what we fixed - the whole platform, no charge today, cancel anytime under Billing.
