Own the growth engine behind Nordic online coach brands.
Paid social. Funnels. Landing pages. Email. CRO. Strategy. You own all of it for a portfolio of Nordic coach brands - and you sit next to them while you do it. No account managers, no approval chains, no decks dying in shared drives.
Meet the team.
Seven people. One floor. Everyone ships. Here's who you'd be eating lunch with on day one.
This isn't an agency job. That's the point.
If you've spent the last few years running campaigns in a shop where every good idea dies in an approval chain, read this carefully.
You sit with the coach. Not with a project manager.
No account manager buffer. No brief factory. No game of telephone between you and the person whose business you are growing. You own the strategy with them, directly.
You shape the playbook. You do not follow one.
New hooks, new funnel logic, new platforms, new AI-assisted workflows. We want someone who tests, breaks, and rewrites how we do paid social. Not someone waiting for a brief to land in their inbox.
Short path from idea to shipped.
Idea on Monday, live on Wednesday, learned on Friday. We move fast because there is no one sitting between the thinking and the doing. Ideas do not die in approval chains here.
You own the full growth stack. Not just ads.
Paid social, landing pages, email flows, funnel logic, CRO, offer thinking, onboarding - the common thread across everything that decides whether a coach actually grows. This is a growth seat, not a paid social seat.
Real Nordic coach brands. Real businesses.
You won't be running ads for hypotheticals. These are some of the coach brands you'd own growth for from day one. Active campaigns, live funnels, real revenue lines. Click through and see who they are.
+ a handful more across Denmark, Norway, Sweden and Finland.
A broad seat is fine. Vague isn't.
Here's how the ramp actually looks. Less "absorb everything for six months". More "you have the keys by month three".
Learn the system.
Get inside every coach's offer, current campaigns, funnels, landing pages, email flows and numbers. Sit close to Peter, Markus and the creative team. Read the data before changing anything. Form opinions backed by what is actually working.
Own the weekly bets.
Start running the playbook: new hooks, fresh creatives, funnel fixes, landing page tests, email angles, CRO experiments, sharper reporting cadence. Goal is not activity. Goal is sharper decisions, faster.
Lead the next move.
By month three you should be able to look at any coach's growth system and say: "Here is what we should do next, and here is why." Not as a pitch deck. As the call. That is the seat.
Built by people who were in the trenches first.
Before Coachway shipped, we were already in the trenches - running ads, managing clients, watching great online coaches waste hours every day on tools that punished them for growing. Tabs everywhere. Copy-paste workflows. Support tickets that took days. Fitness products built for the client, not for the coach running the business.
We started the company in 2023 to build the platform we wished existed. It launched December 2025 with 30+ features shipped in the first 30 days. Today, across the team, we're 6+ years deep in the coaching industry with 150+ coaches of hands-on experience behind us.
More efficient means more growth. That's the whole thesis.
Who you'll actually work with.
No middle management. Everyone owns their domain and pulls in the same direction.
Between us, our paid ads experience goes back to 2014. Long enough to build strong opinions about funnels, hooks and what actually kills conversion - and yeah, to get properly nerdy about it.
You won't be the only growth nerd in the room. You get two co-founders to brainstorm with. Peter runs most of the management and portfolio side, Markus lives in growth and product. Grab either of us whenever.
The rule we run on: test fast, fail fast, learn fast. Short loops, weekly bets. If it's a dumb idea, we learn that on Wednesday - not three months later.
This is you if...
This isn't for you if...
6+ years in the coaching industry across the team. 150+ coaches worked with. Started Coachway in 2023 to build what we kept wishing existed.