Real humans, fast support.
The support is real humans, no AI - and the response is quick. I have never waited more than 10-15 minutes for feedback.
Henriette N.
Coach
via Capterra
The new efficient platform every online coach is talking about.
Online coaches save 50% of their time weekly after switching to Coachway from their previous platform. Meal planning, client communication, and daily workflows - all in one place, built to actually scale with you. More and more coaches are making the switch. Click below to see why 🌱
The platform you've been waiting for Supported in 6 languages 
Built for efficiency 6 languages
The coaching platform you've been waiting for ✨ 
New - self-serve free trial
Try Coachway on your own. No demo needed.
Start a 14-day free trial and explore the whole platform yourself - build a plan, run a real check-in, see how it feels. No sales call, no waiting for access. Full access from minute one, no charge today, cancel anytime under Billing.
14 days, full access No charge today No demo, no sales call Cancel anytime under Billing
Try it on your own - no demo needed.
Frederik Aagaard
Solveig Kjøren Gjelstad
Jessica Jennifer Pap
Kristoffer Bjørndal
Weightloss with Tarn
Robert Grane
Katrine Hedeman
Laura Rosilla
Lennart Henze
Remet Elionor Svedin
Michelle April 
Loai Omar
Veroljub Zmijanac 
Hanne Eide
Rabie
Alexander Hallafors
Benedicte Ellefsen
Roosa Lehtinen
Henriette Simensen
Silje Hjelmeland
Christina Lasson
Silje Vedøy
Kaja Sandnes
Katrine Soon
Peter Midas
Elise Bådal
Emma Juul
Silje Loland
Fit2gether
Simon Green
Lucas Tammaro
Anthony Marabella 
Louise Juul
Mathias Andreassen
Anniken Graav
Jenniina Lehtinen
Cecilie Bolander
Ingela Skoglie
Chris Gregory
Ragnhild Seim
Rene Olesen
Linn D. Jensen
Daniel Kizbye
Stinna Briks
Katarina Tunturi
Kaia Fuglerud
Daniel Mortensen
Ellen Sofie Tullinen
Oscar Dam
Freidon Sahebi
Amélie Timraz
Nana Juel Ibsen
Omar Haydar
Kristian Haugerud
Kristine Tønnessen
Coach Edda
Lukas Dudenas
Emma Roed Thettrup
Henriette Nyboe
Miikka Linna
Freja Bertel
Anette
Emily Søreide
Marcus Mansika
Niklas Sørlie
FitnessLab
Mathias Alberg
Eiric Norström-Johnsen
Solid Trening
Frida Kvanmo
Søren Nygård
Morten Rasch Arnesen
Rikke Skavern
Terese Hoff
Syver Arnesen
Tobias Drage
Andrea Gjeldnes
Marianne Haugaard
Kenneth Popp
Lollo Cronwall
Sasan Kiai
Mathias Ydell
Julie Søgaard
Thomas Stange
Frida Dalvang
Steffen Svanhede
Helene Alsaker
Mille Aaris
Lisa Aas
Sigrid Lowies
Ally MacLean
Anna Løvland
Thomas Devresse 
Frederik Aagaard
Solveig Kjøren Gjelstad
Jessica Jennifer Pap
Kristoffer Bjørndal
Weightloss with Tarn
Robert Grane
Katrine Hedeman
Laura Rosilla
Lennart Henze
Remet Elionor Svedin
Michelle April
Loai Omar
Veroljub Zmijanac
Hanne Eide
Rabie
Alexander Hallafors
Benedicte Ellefsen
Roosa Lehtinen
Henriette Simensen
Silje Hjelmeland
Christina Lasson
Silje Vedøy
Kaja Sandnes
Katrine Soon
Peter Midas
Elise Bådal
Emma Juul
Silje Loland
Fit2gether
Simon Green
Lucas Tammaro
Anthony Marabella
Louise Juul
Mathias Andreassen
Anniken Graav
Jenniina Lehtinen
Cecilie Bolander
Ingela Skoglie
Chris Gregory
Ragnhild Seim
Rene Olesen
Linn D. Jensen
Daniel Kizbye
Stinna Briks
Katarina Tunturi
Kaia Fuglerud
Daniel Mortensen
Ellen Sofie Tullinen
Oscar Dam
Freidon Sahebi
Amélie Timraz
Nana Juel Ibsen
Omar Haydar
Kristian Haugerud
Kristine Tønnessen
Coach Edda
Lukas Dudenas
Emma Roed Thettrup
Henriette Nyboe
Miikka Linna
Freja Bertel
Anette
Emily Søreide
Marcus Mansika
Niklas Sørlie
FitnessLab
Mathias Alberg
Eiric Norström-Johnsen
Solid Trening
Frida Kvanmo
Søren Nygård
Morten Rasch Arnesen
Rikke Skavern
Terese Hoff
Syver Arnesen
Tobias Drage
Andrea Gjeldnes
Marianne Haugaard
Kenneth Popp
Lollo Cronwall
Sasan Kiai
Mathias Ydell
Julie Søgaard
Thomas Stange
Frida Dalvang
Steffen Svanhede
Helene Alsaker
Mille Aaris
Lisa Aas
Sigrid Lowies
Ally MacLean
Anna Løvland
Thomas Devresse
Everything you need in one place
Swipe to explore all features
Workout builder
Scale your business without losing the personal touch. Alternative exercises, AMRAP, progressive overload, supersets - a comprehensive workout builder. Save any program as a template and personalize in seconds.
Explore Workout Builder
Meal planner
Lock ingredient scaling, so the portions actually make sense. Add alternative ingredients, filter allergies, choose from 1,100+ recipes - and save any plan as a template. Meal planning that scales without the headaches.
Explore Meal Planner
Client progress
Stop hunting for data just to answer a check-in. Weight, measurements, progress photos, custom metrics - all tracked and saved. Our three-panel view shows everything at once. One-click exercise history. Check-ins in minutes, not hours.
Explore Client Progress
Payments
Tired of waiting for your platform to release YOUR money after holding it for a month? Take back control. Full Stripe flexibility, all features, simply integrated. You decide when clients pay, how they pay, and when YOU get paid. No middleman - you stay in control.
Explore Payments
Leads
Capture leads, track where they came from, convert to clients - all in one place. Customize your lead forms to every client and embed on your website easily.
Explore Leads
Check-in & forms
Build forms that match how you coach. Drag and drop questions, create different forms for different client types, and skip what's not relevant. Every rating and number-based question tracked automatically - with charts that show trends over time.
Explore Check-ins & Forms
Automations
Set it up once, let it run. Custom automations triggered by real logic in the onboarding process. Smart enough to skip sending if there's an unread message or missed onboarding questionnaire. Push content to content library automatically and send reminders that feel personal, not robotic.
Explore Automations
Client app
Clients don't quit because of bad programs - they quit when coaching feels impersonal. Let clients take exercise notes during their workout to keep you in the loop, add alternative exercises to give them flexibility, and let clients draft check-ins to finish on their own time. An app that keeps clients connected and coaches updated.
Explore Client App Workout builder
Scale your business without losing the personal touch. Alternative exercises, AMRAP, progressive overload, supersets - a comprehensive workout builder. Save any program as a template and personalize in seconds.
Meal planner
Lock ingredient scaling, so the portions actually make sense. Add alternative ingredients, filter allergies, choose from 1,100+ recipes - and save any plan as a template. Meal planning that scales without the headaches.
Client progress
Stop hunting for data just to answer a check-in. Weight, measurements, progress photos, custom metrics - all tracked and saved. Our three-panel view shows everything at once. One-click exercise history. Check-ins in minutes, not hours.
Payments
Tired of waiting for your platform to release YOUR money after holding it for a month? Take back control. Full Stripe flexibility, all features, simply integrated. You decide when clients pay, how they pay, and when YOU get paid. No middleman - you stay in control.
Leads
Capture leads, track where they came from, convert to clients - all in one place. Customize your lead forms to every client and embed on your website easily.
Check-in & forms
Build forms that match how you coach. Drag and drop questions, create different forms for different client types, and skip what's not relevant. Every rating and number-based question tracked automatically - with charts that show trends over time.
Automations
Set it up once, let it run. Custom automations triggered by real logic in the onboarding process. Smart enough to skip sending if there's an unread message or missed onboarding questionnaire. Push content to content library automatically and send reminders that feel personal, not robotic.
Client app
Clients don't quit because of bad programs - they quit when coaching feels impersonal. Let clients take exercise notes during their workout to keep you in the loop, add alternative exercises to give them flexibility, and let clients draft check-ins to finish on their own time. An app that keeps clients connected and coaches updated.
Loved by coaches
Why coaches switch - and stay
5.0Verified on Capterra
The switch I was nervous about - so glad I made it.
I was really nervous about moving all my clients from the last few years onto a new platform, but the team made it the easiest thing and supported me the whole way. My clients are even happier - more features, a cleaner interface, fewer questions. I can add alternative exercises and swap out ingredients my clients dislike, so I deliver an even better service while saving an insane amount of time. And their support is another level: I have not had a single issue that wasn't solved within a couple of hours.
Frederik Aagaard
58.7K followers
New features every week.
The fastest developing online coaching tool out there. Support fixes every small issue overnight. Great work.
Lennart H.
Owner
via Capterra
By far the best I have used.
By far the best platform I have been on, and it keeps getting better every week. My admin time per client is way down.
Nina F.
Coach & Mental Trainer
via Capterra
My clients and team are happy.
So happy - my clients are happy and so is my team. A beautiful, easy-to-use app that saves a LOT of time.
Mathias A.
Online Fitness Coach
via Capterra
Built for coaches who scale.
A very open-minded system that constantly evolves to suit my needs. Super easy workflow as I scale.
Lukas D.
CEO, Coach Lukas
via Capterra
Everything in one place.
Everything I need to run my coaching business in one place. The weekly check-ins feel personal and professional.
Robert G.
Nutrition Coach
via Capterra
Complete clarity over every client.
Organisation and complete clarity over every client. Onboarding is swift, efficient and high quality.
Chris G.
Head Coach
via Capterra
Built with coaches in mind.
Managing clients, updating programs and making changes is quick and intuitive. Built with coaches in mind.
Jenniina L.
Online Coach
via Capterra
My workflow is so much better.
Nearly a month in and my workflow is already so much better. Quick to follow up clients - and the support is amazing.
Terese H.
Online Coach
via Capterra
Real humans, fast support.
The support is real humans, no AI - and the response is quick. I have never waited more than 10-15 minutes for feedback.
Henriette N.
Coach
via Capterra
New features every week.
The fastest developing online coaching tool out there. Support fixes every small issue overnight. Great work.
Lennart H.
Owner
via Capterra
By far the best I have used.
By far the best platform I have been on, and it keeps getting better every week. My admin time per client is way down.
Nina F.
Coach & Mental Trainer
via Capterra
My clients and team are happy.
So happy - my clients are happy and so is my team. A beautiful, easy-to-use app that saves a LOT of time.
Mathias A.
Online Fitness Coach
via Capterra
Built for coaches who scale.
A very open-minded system that constantly evolves to suit my needs. Super easy workflow as I scale.
Lukas D.
CEO, Coach Lukas
via Capterra
Everything in one place.
Everything I need to run my coaching business in one place. The weekly check-ins feel personal and professional.
Robert G.
Nutrition Coach
via Capterra
Complete clarity over every client.
Organisation and complete clarity over every client. Onboarding is swift, efficient and high quality.
Chris G.
Head Coach
via Capterra
Built with coaches in mind.
Managing clients, updating programs and making changes is quick and intuitive. Built with coaches in mind.
Jenniina L.
Online Coach
via Capterra
My workflow is so much better.
Nearly a month in and my workflow is already so much better. Quick to follow up clients - and the support is amazing.
Terese H.
Online Coach
via Capterra
Video testimonials
Hear directly from coaches using Coachway
Real feedback from real coaches - in their own words.
Meal planner
Lock ingredient scaling so portions actually make sense. Add alternative ingredients, filter allergies, choose from 1,100+ recipes - and save any plan as a template. Meal planning that scales without the headaches.
Workout builder
Scale to 100+ clients without losing the personal touch. Alternative exercises, AMRAP, progressive overload, supersets - build it exactly how you coach. Save any program as a template and personalize in seconds.
Check-ins & forms
Build forms that match how you coach. Drag and drop questions, create different forms for different client types, and skip what's not relevant. Every rating and number-based question tracked automatically - with charts that show trends over time.
Messages
React, reply, edit messages without notifying clients, and mark as read so nothing slips through. Draggable video recorder for feedback, audio messages, file sharing - a messaging experience that actually keeps up with how you work.
Real human support
Replies in minutes, seven days a week
No ticket queue, no bot wall - real people who know the platform and answer the same day. It is the quiet reason coaches stay.
- Real humans who use Coachway every day - not an outsourced ticket desk.
- They fix what you actually need, then follow up to make sure it stuck.
"I write to support and bam - an answer in minutes. On my old platform I waited 3 to 4 days."
Oscar Dam "I send a message and minutes later I get a real answer. Sometimes on other platforms I never heard back at all."
Jenniina Lehtinen "Fast response time, and they actually fix what you need. I am staying with coachway."
Mathias Andreassen Case Studies
Real results from real coaches
See how online coaches are growing their businesses with Coachway's platform and partnership.
A team with a combined 10+ years of experience
Not every coach wants to juggle business, marketing, and admin. That's why we also offer full client management services - from onboarding and check-ins to payments and consulting. You focus on coaching; we'll handle the rest.
Growth Partnership
Your partner in growth
Coachway comes from years of working with more than +150 online coaches. We didn't build this from theory - we built it from experience.
World class support
No ticket queues in support. No week-long waits. Talk directly to the people who built this - and actually want to hear from you.
Every Friday - Free Newsletter
Cutting-edge strategies
Cutting-edge strategies
for online fitness coaches
Marketing and management insights from working with the biggest coaches in the industry - delivered to your inbox every Friday.
Features overview
All in one place
Everything you need to run online coaching - training, nutrition, check-ins, payments and more. Tap any feature to see how it works.
See all features
Power Panel
Inbox, client list and live file on one screen
Meal Planner
Drag, drop, done - with 1,100+ recipes
Workout Builder
AMRAP, alternatives, templates - your way
Check-ins & Forms
Custom questions, trackable answers
Client Progress
Trends, photos, one-click exercise history
Metrics
Weight, circumference and custom metrics
Activity tracking
Runs, rides and walks from any watch
Video recording
Record anywhere - the recorder stays on top
Broadcasts
One message, each lands as a personal chat
Tasks
Per-client reminders so nothing slips
Automations
Smart triggers, zero manual follow-up
Leads
Capture, track source, convert fast
Offer text
A dispute-proof agreement at checkout
Payments
Full Stripe flexibility, no middleman
Team roles
Assistant coaches with custom permissions
Client App
An app that keeps clients engaged
Guides
Long reads for coaches who want their week back
Specific, no-fluff guides on getting clients, keeping them, and choosing the right platform. Written by the team behind Coachway.
Data 11 min read
Online fitness coaching statistics 2026: first-party benchmarks and market data
First-party benchmarks from 201 Nordic online fitness coaches on the Coachway platform (median 5 active clients, EUR 181 per client per month, 4.3-month average client tenure, 45% retention at month 12) plus sourced market-size, growth and earnings figures, each with its sample size and source.
Read the guide Growth 8 min read
How much do online fitness coaches make?
The honest range from beginner to established, the three levers that set your income (price x retention x client count), the per-client math, and a calculator to model your own.
Read the guide Workflow 8 min read
How to handle late payments in online coaching
What to do when a client won't pay: prevent it with upfront subscriptions, systemize reminders, the firm-but-kind script, when to pause access, and the boundary that protects you.
Read the guide Growth 9 min read
How to coach clients on GLP-1 medications (Ozempic, Wegovy, Mounjaro)
An evidence-informed guide for online coaches: your real role, preserving muscle, protein, side effects, expectations, and where the medical line is.
Read the guide Growth 13 min read
How to grow an online coaching business
The stage-by-stage playbook: the three levers that actually move revenue, the content funnel, and what to focus on at each stage from your first client to a full client base.
Read the guide Comparison 12 min read
Best online coaching platforms for fitness coaches (2026)
A ranked, fitness-specific list scoring the full all-in-one stack: workouts, nutrition, check-ins, payments, and a branded client app.
Read the guide Comparison 11 min read
Everfit alternatives: 6 best platforms for fitness coaches (2026)
A fair list of the best Everfit alternatives for online fitness coaches, weighing native-language UI, predictable per-client pricing, workflow focus, and nutrition depth.
Read the guide Platform 14 min read
Online coaching platform guide for fitness coaches
The full software stack for online fitness coaches: workouts, meals, check-ins, payments, client app, pricing, migration, and what to compare before switching.
Read the guide Nutrition 10 min read
Meal planning & nutrition software for personal trainers
What nutrition coaching software should include: reusable meal templates, recipes, shopping lists, macro visibility, allergy handling, and client feedback.
Read the guideSee what Coachway can do for your coaching business
Coachway was built on knowledge from working with 150 online coaches over 6+ years, who all hit the same wall - slow platforms, clunky workflows, wasted hours. Start your 14-day free trial and see what we fixed - the whole platform, no charge today, cancel anytime under Billing.
No charge today - cancel anytime under Billing
The platform you've been waiting for Supported in 6 languages
Built for efficiency 6 languages
The coaching platform you've been waiting for 
Try Coachway free for 14 days, on your own · no demo needed