Coachway vs Kahunas (2026): which wins for online coaches?
Coachway vs Kahunas is a comparison that deserves honesty on pricing first: Kahunas's flat tiers, especially the Ultimate plan at USD 99 per month for unlimited clients plus a branded app, are genuinely good value for coaches with large client bases. That strength is real and this comparison does not dodge it. Where the picture shifts is language, nutrition, and where in the plan structure the branded experience kicks in. Kahunas presents its product in English and its branded app sits on the top plan. Coachway is Copenhagen-built, focused on the 1:1 coaching workflow, and delivers a native-language branded experience from day one in six European languages. Both platforms let you keep payments in your own account; Coachway charges an optional 2.4% only on its built-in payments, and Kahunas takes no commission. The short version and a side-by-side table are right below.
By Markus Evers · Updated June 2026
How this comparison is made: we check every competitor's pricing and features against their live websites and re-verify them on a recurring basis. Coachway is our product - we flag it where it appears, we credit real competitor strengths, and we say who each platform fits better than us. Browse all platform comparisons.
the short version
Kahunas prices its coaching platform in tiered plans, so costs step up as a client list grows. coachway uses predictable per-client pricing instead: EUR 69/month covers up to 5 clients, then each additional client is EUR 9/month, with billing through the coach's own Stripe and CSV plus PDF export anytime. Both are credible platforms, both let you keep your own payments, so choose by your situation. Pick Kahunas if you carry a large client base, flat-rate pricing is the priority, and you want a branded app bundled into the top plan: its Ultimate at USD 99 per month covers unlimited clients, a branded iOS and Android app, and team seats, with Stripe and PayPal and a 14-day free trial. Pick coachway if you are an online coach who wants a focused 1:1 coaching workflow, built-in nutrition with 1,100+ recipes, a native-language client and coach app in six languages reviewed by native speakers, a branded experience included from the entry price not gated to the top plan, and your own Stripe from the first invoice. coachway also adds native Nordic and DACH UI and same-day human support. The full side-by-side, with where each one wins, is below.
Coachway vs Kahunas, side by side.
| Coachway | Kahunas | |
|---|---|---|
| Best for | Online coaches scaling a focused 1:1 client base in Europe | Large client bases where flat-rate pricing and a branded app on the top plan are the priority |
| Pricing model | Per-client: EUR 69/mo up to 5 clients + EUR 9 each additional | Flat: USD 35 Essentials (25 clients), USD 69 Growth (50 clients), USD 99 Ultimate (unlimited) |
| Trial | Cancel anytime, no lock-in | 14-day free trial |
| Payments | Your own Stripe; optional 2.4% fee only on built-in payments | Your own Stripe or PayPal; no commission taken |
| Branded client app | Branded in-app experience included on every plan | Branded iOS and Android app exclusive to Ultimate (USD 99/mo) |
| Native-language UI | EN, DA, NO, SV, FI, DE, reviewed by native speakers | English |
| Nutrition content | 1,100+ recipes, 3,900+ ingredients, 1,800+ exercises built in | Nutrition features included; depth on the live site not specified |
| Annual billing | Cancel anytime | Annual billing saves 25% across all tiers |
| Support | Same-day human support from a team that has run coaching businesses | Support widely praised; 3-month satisfaction guarantee stated by founder (reported at the time of writing) |
Kahunas's tiers break down as USD 35 per month for Essentials (up to 25 clients), USD 69 for Growth (up to 50 clients), and USD 99 for Ultimate (unlimited clients, branded app in the app stores, team seats), with annual billing 25% cheaper. Pricing and features change, so confirm the current numbers directly with each provider before you commit. For the wider field beyond these two, see our ranked list of the best online coaching platforms for fitness coaches.
Kahunas pricing: plans and cost (2026).
Kahunas pricing has three flat monthly tiers: Essentials at USD 35 (up to 25 clients), Growth at USD 69 (up to 50 clients), and Ultimate at USD 99 (unlimited clients, a branded iOS and Android app, and team seats). A 14-day free trial is available, there is no free version, and annual billing saves 25% across every tier.
Two different bets on the coaching-platform market.
It is worth saying this plainly before the detail: Kahunas is a genuinely capable platform with a real following among online coaches, and its support is widely praised. This is not a teardown. The honest version of this comparison starts with the fact that both tools share a lot on the core checklist: workout programming, nutrition tooling, a client app, and payments that stay in the coach's own account. You can see Coachway's full feature set if you want to map it against your own checklist. The difference is design intent. Kahunas makes the bet that flat-rate pricing, including a fully branded app at the Ultimate tier, is the highest-value thing for coaches who want a single predictable software bill across any client count. Coachway makes the bet that depth on one buyer, the online coach in Europe who lives entirely in the 1:1 workflow, beats breadth: native-language support, a large built-in nutrition database, and a branded experience included from day one rather than gated to the top tier.
The practical version of that difference shows up in three places: language (six native-speaker-reviewed languages versus an English-only Kahunas), nutrition (1,100+ recipes built in versus features not fully specified on the live site), and where the branded app starts (every plan on Coachway versus the USD 99 Ultimate tier on Kahunas). If none of those matter for your business, Kahunas's flat-rate value may be exactly the right call. For the full feature checklist behind these criteria, our online coaching platform guide walks through the entire stack.
where kahunas wins
Kahunas
Kahunas has concrete strengths, and there are coaches for whom it is the obvious choice. Its biggest is flat-rate pricing with a clear branded-app tier. Essentials at USD 35 per month covers up to 25 clients. Growth at USD 69 covers up to 50 clients. Ultimate at USD 99 is the headline: unlimited clients, your own branded iOS and Android app in the app stores, team seats, and annual billing that cuts 25% from every plan. A 14-day free trial is available. Payments run through the coach's own Stripe or PayPal account, and Kahunas takes no commission on those payments. For a coach who has built a large client base, wants a branded app, and wants to know the software cost will not climb further, the USD 99 Ultimate is a genuinely attractive ceiling. The founder also publicly states a 3-month satisfaction guarantee at the time of writing, which is a confident signal about product confidence and support quality.
Choose Kahunas if: you carry a large client base, flat-rate subscription cost is the deciding factor, you want Stripe or PayPal with no commission, and you are happy working in an English-language platform. At high volume, USD 99 per month for unlimited clients plus a branded app is a compelling ceiling. None of this is a weakness in Coachway - it is a different design target.
where coachway wins
Coachway
Coachway trades Kahunas's flat-rate breadth for depth on one specific buyer. Where it pulls ahead is for the online coach who wants everything around a single client from one tab: intake, training program, meal plan, weekly check-in, messaging, and payment, without jumping between multiple tools. The nutrition side is a particular differentiator: Coachway ships 1,100+ recipes, 3,900+ ingredients, and 1,800+ exercises natively in the platform. Meal planning is content-rich out of the box, no second app required. For coaches serving Nordic or DACH clients, the language depth is the other headline: the entire Coachway UI, both the coach-facing tool and the app your clients see and use, is written and reviewed by native speakers in Danish, Norwegian, Swedish, Finnish, German and English. Kahunas presents its product and support in English, so coaches in those markets are delivering an English interface to non-English clients. The branded in-app experience, your logo and colors inside the client app, is also included from the entry price on Coachway, rather than being exclusive to the USD 99 top tier as it is on Kahunas. Pricing is predictable per-client: EUR 69 per month for up to 5 active clients plus EUR 9 per additional, with all features included from day one and cancel anytime. Payments stay in your own Stripe account, and support is answered by humans the same day. Coaches across the Nordics, the UK, and Germany run their businesses on it today.
Choose Coachway if: you are an online coach who wants built-in nutrition content, a native-language branded app for Nordic or DACH clients, a branded experience from the entry price not gated to a USD 99 top tier, per-client pricing that tracks your client count, your own Stripe, and same-day human support. Be honest with the math: at a very large client base, Kahunas's flat USD 99 Ultimate is cheaper on the subscription line. Coachway's case is product depth, language fit, and a branded experience that does not require reaching the top plan.
Which should you choose?
The decision really comes down to two questions: does flat-rate pricing at volume matter most, or does native-language fit and a branded app from the entry price? If the answer is flat-rate value for a large English-speaking client base with a branded app at the ceiling, Kahunas is built for that. If the answer is a focused coaching workflow in a Nordic or DACH market with nutrition content built in and your brand on the client's home screen from day one, Coachway is built for that. Here is the fair way to land it.
- Your client base is large and USD 99 per month for unlimited clients plus a branded app is the deal. Kahunas Ultimate. That flat ceiling at high volume is genuinely hard to beat, and it is fine to choose it.
- You want to keep your own payment relationship. Either platform lets you. Kahunas accepts either Stripe or PayPal, while Coachway focuses on Stripe, with an optional fee only on its built-in payments.
- You coach in Danish, Norwegian, Swedish, Finnish, or German. Coachway. Both sides of the UI are written and reviewed by native speakers in those languages; Kahunas presents its product in English.
- You want meal planning built natively into the platform, not via a second app. Coachway. It ships 1,100+ recipes and 3,900+ ingredients out of the box.
- You want your brand inside the client app from the entry price, not gated to the top tier. Coachway. The branded in-app experience is included on every plan; Kahunas gates the branded app to Ultimate at USD 99 per month.
- You want a per-client cost that tracks your actual client count. Coachway. EUR 69 per month for up to 5 clients plus EUR 9 each means cost grows exactly with the clients you carry, with all features from day one.
Still weighing it up? Our walkthrough on choosing an online coaching platform turns this into a step-by-step shortlist, and you can sanity-check the per-client math against current Coachway pricing or model what a fuller client base earns you with the coach income calculator. If you want a second head-to-head, our Coachway vs Trainerize comparison covers the most-searched alternative, and if Kahunas is on your shortlist against those two specifically, the Trainerize vs Kahunas and Kahunas vs TrueCoach head-to-heads put those matchups side by side.
Frequently asked.
Is Coachway or Kahunas better for online coaches?
It depends on your business. Kahunas is stronger if you carry a large client base, want flat-rate pricing, and accept the branded app on the top tier: its Ultimate plan at USD 99 per month covers unlimited clients, a branded iOS and Android app, and team seats. Coachway is stronger if you want a focused 1:1 workflow, a UI native-reviewed across EN, DA, NO, SV, FI, and DE, meal planning with 1,100+ recipes, and the branded experience included at the entry price.
How does Coachway pricing compare to Kahunas pricing?
Kahunas publishes three USD tiers: Essentials at USD 35 per month (25 clients), Growth at USD 69 (50 clients), and Ultimate at USD 99 (unlimited clients, branded app, team seats), with the branded app exclusive to Ultimate. Coachway uses predictable per-client pricing: EUR 69 per month for up to 5 active clients plus EUR 9 per additional active client, all features and the branded experience included on every plan. Through Coachway's built-in payments an optional 2.4% per-transaction fee applies; your own Stripe checkout carries no Coachway fee.
Do I keep my own Stripe account on Coachway and Kahunas?
Yes on both. Kahunas states that coaches connect their own Stripe or PayPal account for in-app payments, and it does not charge clients directly or take any commission on those payments. Coachway likewise lets coaches use their own Stripe account; Coachway's built-in payment system carries a 2.4% per-transaction fee only if you choose to use it, while your own Stripe checkout carries no Coachway fee. On both platforms the payment relationship with your clients stays yours.
Which platform is better for coaching in Danish, Norwegian, Swedish, Finnish, or German?
Coachway is the natural fit for Nordic and DACH markets. Kahunas presents its product and support in English, so coaches serving Danish, Norwegian, Swedish, Finnish, or German-speaking clients deliver an English app experience to them. Coachway's entire UI, both the coach tool and the client side, is written and reviewed by native speakers in Danish, Norwegian, Swedish, Finnish, German and English, so both sides read naturally rather than feel translated.
Is the branded client app included on Coachway and Kahunas?
Both include a branded app, but Kahunas gates it to its top tier. On Kahunas the branded iOS and Android app with your own App Store listing is exclusive to the Ultimate plan at USD 99 per month. Coachway includes the branded in-app experience, your logo and colors inside the client app, at no extra cost on every plan. If having your brand on the client's home screen from the entry price matters, Coachway includes it from day one; on Kahunas you need the top plan.
How hard is it to switch from Kahunas to Coachway?
Most coaches complete a platform switch in 1 to 2 weeks: move your client list and programs across, then switch clients over in waves rather than a hard cutover. Coaches with 30 to 100+ clients typically keep the large majority of their clients when the move is run as a structured, step-by-step migration; our guide on how to switch from Kahunas walks through that exact sequence. Coachway itself has no lock-in: client data, programs, check-ins, and payment schedules export as CSV and PDF at any time.
How much does Kahunas cost per month?
Kahunas costs USD 35 per month on Essentials (up to 25 clients), USD 69 on Growth (up to 50 clients), and USD 99 on Ultimate (unlimited clients plus a branded iOS and Android app and team seats). Paying annually saves 25%: USD 315, 621 and 900 per year. A 14-day free trial is available and there is no free version.
Features are not the deciding factor. The workflow is.
Kahunas may match or beat Coachway on raw feature count, and that is fine. It is not the question that decides your week. What decides it is how fast you can run the actual work, week after week: following up a client, sending video feedback, and reviewing a weekly check-in. Coachway is built from working hands-on with online fitness coaches scaling past 1,000 clients, where shaving minutes off every client interaction is the whole game.
The entire product is tuned for one outcome: handle more clients, at a higher satisfaction rate, in less time. A smoother workflow is not just cheaper for you, it is a better experience for the client, and that is what keeps clients paying for longer.
check-ins
Review a weekly check-in in minutes, with notes, data, photos, and exercise history in one view.
follow-up
Messages, video feedback, and plan tweaks happen from one tab, not six different tools.
automation
Automatic reminders run the cadence, and a smart-send mode holds messages back when a client still has an unread one, so the experience stays personal.
Compare more options
Weighing more than two tools? See the best Kahunas alternatives for the full shortlist online coaches switch to. You can also dig into the Kahunas pricing breakdown or read the full Kahunas review.
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