TrueCoach vs Trainerize vs My PT Hub: pricing and features.
TrueCoach, Trainerize, and My PT Hub are three of the most searched-for names in personal-training software, and coaches often shortlist all three at once. They are built to different bets. TrueCoach is a fast, clean workout-delivery tool with a large exercise video library. Trainerize is the established workout-first platform with the deepest exercise library and the broadest wearable and integration ecosystem of the three. My PT Hub is a low-cost, flat-rate all-in-one built around unlimited clients on its mid tier. None of them is the loser here - the honest question is fit. One disclosure before we start: we build Coachway, a fourth option we cover briefly and plainly at the end, so treat this as one vendor comparing the other three fairly. The short version and the side-by-side matrix are right below.
By Markus Evers · Updated August 2026
How this comparison is made: we check every competitor's pricing and features against their live websites and re-verify them on a recurring basis. We build Coachway, so we flag it wherever it appears, we credit real competitor strengths, and we say who each platform fits better than us. Browse all platform comparisons.
the short version
Pick TrueCoach for training-only coaching: fast workout delivery at USD 26.34 to 136.99 per month on annual billing if you bill in the US, UK, Canada or Australia. Pick Trainerize for a scaling workout-led business or studio, with add-ons for payments, branding and nutrition. Pick My PT Hub for the lowest flat cost (EUR 25 / 59 / 215).
TrueCoach vs Trainerize vs My PT Hub: how do pricing and features compare?
| TrueCoach | Trainerize | My PT Hub | |
|---|---|---|---|
| Best for | Training-only coaches who want clean, fast workout delivery | Workout-led coaches and studios scaling on library and integrations | All-round coaches who want a low flat price and unlimited clients |
| Pricing | Starter USD 26.34, Standard USD 57.99, Pro USD 136.99 per month on annual billing (USD 29.98 / 69.98 / 164.98 month-to-month) | Basic free (1 client), Grow USD 10/mo, Pro 5 from USD 25/mo (5-200 clients), Studio USD 275/mo | Starter EUR 25/mo (3 clients), Premium EUR 59/mo (unlimited), Ultimate EUR 215/mo |
| Client caps | 5 / 20 / 50, custom above 50 | 1 (free) up to 200 (Pro 5); Studio scales higher | Starter 3 clients; Premium and Ultimate unlimited |
| Programming | Large exercise video library, fast clean builder - its standout strength | Mature, deep exercise library and program builder; broadest ecosystem | Full workout builder inside a broad all-in-one |
| Nutrition depth | Tracking-focused: MyFitnessPal integration + meal-plan documents; no native recipe DB | Basic nutrition on all plans; Advanced Nutrition USD 20-45/mo add-on | Meal-plan builder + own recipes + large food-item database; no large built-in recipe library |
| Check-ins | Client check-ins and progress tracking built in | Check-ins and progress tracking built in | Check-ins built in; optional Check-Ins AI add-on EUR 12/mo |
| Branded client app | Custom branding on Standard and Pro, not Starter | USD 169 one-time add-on on Pro; included on Studio | Custom-branded app EUR 95 one-time; full white-label app EUR 145/mo add-on |
| Payments and fees | Stripe-powered TrueCoach Payments, flat 5% per-transaction processing fee; US / UK / CA / AU only | Stripe add-on USD 10/mo on Grow and Pro; included on Studio | Stripe integration; you keep the billing relationship |
| Free trial | 14-day free trial, no card; 90-day money-back on annual | 30-day free trial, no credit card required | 30-day free trial, no card required |
| Support and backing | Part of the Xplor group | Owned by ABC Fitness | Operated under the EverCommerce group |
Pricing and features change, so confirm the current numbers with each provider before you commit. For a deeper look at each tool on its own, see our full TrueCoach review, Trainerize review, and My PT Hub review, or the three head-to-heads: TrueCoach vs Trainerize, My PT Hub vs TrueCoach, and My PT Hub vs Trainerize. For the wider field beyond these three, see our ranked list of the best online coaching platforms for fitness coaches.
Three tools, three different bets.
These are three genuinely capable platforms with years behind them, and the overlap on the core checklist is real: all three give you a workout builder, a client app, messaging, progress tracking, habit tracking, wearable integrations, nutrition tracking, and Stripe payments in some form. So on a raw feature count they are closer than they look. The difference is shape and emphasis. TrueCoach, part of the Xplor group, leans toward a fast, focused workout-delivery experience: a large exercise video library, a quick builder, and a tidy three-tier price list. Trainerize, owned by ABC Fitness, leans toward depth and scale: one of the largest exercise libraries in the category, the broadest wearable and integration ecosystem of the three, and a Studio tier for multi-trainer operations. My PT Hub, operated under the EverCommerce group, leans toward being a broad, low-cost all-in-one: a flat monthly price, unlimited clients from its Premium tier, and a wide menu of add-ons.
The honest wrinkle in the price comparison is add-ons. Trainerize's headline entry is cheap, but Stripe, the branded app, and advanced nutrition are all extras that stack on top of the base plan, so the real monthly cost climbs once you switch them on - a known theme in our full review. My PT Hub keeps the base tiers simple but also exposes a menu of paid add-ons (additional trainers, Check-Ins AI, Zapier) as you grow. TrueCoach folds payments in with no extra per-coach subscription fee, but its TrueCoach Payments processing fee and its four-country payment support are the trade-offs there. This comparison is shaped by working hands-on with online coaches day to day rather than reading spec sheets. If you want the full feature checklist behind these criteria, our online coaching platform guide walks through the entire stack.
best for training-only
TrueCoach
TrueCoach's biggest strength is its focus: it does clean, fast workout delivery extremely well, and the interface is one of the most polished in the category for that specific job. Strength coaches reach for it because getting a program in front of a client is frictionless, the exercise video library is large and well-organized, and there is very little in the way. Pricing is per coach by client count - Starter at USD 26.34 per month for up to 5 clients on annual billing, Standard at USD 57.99 for up to 20, and Pro at USD 136.99 for up to 50, with custom pricing above 50; month-to-month those are USD 29.98, 69.98, and 164.98 - plus a 14-day free trial with no card and a 90-day money-back guarantee for first-time annual subscribers. Custom branding is included on the Standard and Pro plans, and nutrition and habit tracking plus a MyFitnessPal integration are in the box. For a coach whose product is programming delivered simply and quickly to English-speaking clients, it is a genuinely good place to be.
The honest downsides: payments are the sharpest constraint - TrueCoach Payments works only for coaches billing in the US, UK, Canada, or Australia, and it carries a flat 5% processing fee per transaction, which TrueCoach presents as the entire card-processing cost rather than a surcharge on Stripe. That is still meaningfully more than direct Stripe processing (roughly 3.2% all-in on a USD 100 charge), so it adds up at volume. Branding is not available on Starter, nutrition is tracking-focused with no native recipe database, and the coach-side experience runs through a separate companion app.
Choose TrueCoach if: your coaching is primarily strength programming delivered cleanly and quickly, your clients are English-speaking, you bill in the US, UK, Canada, or Australia, and you do not need deep built-in nutrition content or a branded app at the entry price point.
best for growing studios
Trainerize
Trainerize is the deepest and most established of the three on the training side, and it scales the furthest. Its biggest asset is the workout library and program builder - mature, developed over many years, and hard to match on depth - and on top of that it carries the broadest wearable and third-party integration ecosystem of the three. If your clients live in their devices and you want a wide range of wearables syncing in, Trainerize leads here. The tiered pricing is transparent and starts low: Basic is free for 1 client, Grow is USD 10 per month, Pro 5 starts at USD 25 per month and scales to 200 clients, and the Studio tier at USD 275 per month is built for multi-trainer operations. A 30-day free trial with no credit card runs on every plan. For a workout-led coach who is turning into a small studio, that combination of library depth, integrations, and a dedicated Studio tier is genuinely hard to beat.
The honest downsides: the cheap headline price is misleading once you switch on the things most coaches actually need. Stripe payments are a USD 10 per month add-on on Grow and Pro, the custom branded app is a USD 169 one-time fee on Pro, and Advanced Nutrition is a USD 20-45 per month add-on - so add-on pricing complexity is a real theme, and the true monthly cost climbs as you assemble a full setup. Nutrition on the base plans is basic, and the sheer breadth of the platform can feel heavier than a coach who only wants fast delivery needs.
Choose Trainerize if: your coaching is workout-led, you want the deepest exercise library and the widest wearable and integration ecosystem, you are scaling toward a multi-trainer studio, and you are comfortable adding on Stripe, the branded app, and advanced nutrition as you grow.
best all-round on price
My PT Hub
My PT Hub is the broad, low-cost all-in-one of the three, and its headline draw is simple: unlimited clients at a flat price. It shows three EUR tiers - Starter at EUR 25 per month (capped at 3 clients), Premium at EUR 59 per month with unlimited clients, and Ultimate at EUR 215 per month - with a 30-day free trial and no card required. Because Premium carries unlimited clients, your cost does not scale with your caseload, which makes it the cheapest home for a large or growing client base. It is a genuine all-rounder on features too: a full workout builder, a meal-plan builder with your own recipes and a very large food-item database, habit and progress tracking, and payments through Stripe where you keep the billing relationship - which works for coaches in many countries where Stripe operates, not just four. For a coach who wants one predictable bill and headroom to grow, it is the value pick.
The honest downsides: full branding is an extra - a custom-branded app is a EUR 95 one-time add-on and a full white-label app is a separate EUR 145 per month add-on, on top of the subscription. Nutrition leans on integrations rather than a large built-in recipe library, and the add-on menu (additional trainers at EUR 10 per month, Check-Ins AI at EUR 12 per month, Zapier at EUR 19 per month) can add up as you extend it. It is English-first, with no advertised native-language localization.
Choose My PT Hub if: you want the lowest predictable price with unlimited clients, you carry a large or growing caseload, you bill through Stripe in a country the four-country tools do not cover, and you are fine building nutrition yourself and paying an add-on for full branding.
a fourth option, in full disclosure (our own tool)
Coachway
Since we make Coachway, it would not be honest to slot it into the ranking above as if we were neutral, so here it is briefly and plainly. Where these three lean toward workout delivery with nutrition, branding, or payments layered on as add-ons or higher tiers, Coachway carries the whole coaching workflow in one tab: programming, nutrition, check-ins, payments, automations, and a branded client app together, with every feature included from day one rather than unlocked by plan. Nutrition is content-rich out of the box, with 1,100+ recipes and 3,900+ ingredients built in, and the client app is available in English, Danish, Norwegian, Swedish, Finnish, and German, each reviewed by a working coach in that market. Pricing is predictable and per-client: EUR 69 per month for up to 5 active clients plus EUR 9 per additional active client. Payments run through your own Stripe account on every plan, so Coachway never holds your money; the optional built-in checkout adds a 2.4% per-transaction fee only if you choose to use it. If your product is purely fast workout delivery for English-speaking clients, TrueCoach or Trainerize may still serve you better - this is simply where the fourth option fits.
Which is better for you?
The decision comes down to a few honest questions: is workout delivery the whole job or one part of a broader offer, how many clients do you carry, and where do you bill? Here is the fair way to land it.
- Best for training-only coaching. TrueCoach. Its clean, fast workout-delivery UX and large exercise library are the reason strength coaches keep it simple and reach for it - provided your clients are English-speaking and you bill in the US, UK, Canada, or Australia.
- Best for growing studios. Trainerize. The deepest exercise library, the broadest integration and wearable ecosystem, and a dedicated Studio tier at USD 275 per month make it the natural home for a workout-led business turning into a multi-trainer operation.
- Best all-round on price. My PT Hub. Its Premium tier at EUR 59 per month gives you unlimited clients at a flat price, so cost does not climb as your caseload grows, and its Stripe integration reaches beyond the four-country limit some tools carry.
- Lowest entry price for basic workout delivery. Trainerize. Grow at USD 10 per month is the cheapest paid entry point of the three, if you are happy handling nutrition, payments, and branding as add-ons.
- Simplest payments if you bill outside four countries. My PT Hub. Its Stripe integration works in many countries; TrueCoach's built-in payments are limited to the US, UK, Canada, and Australia, and carry a flat 5% per-transaction processing fee.
- Deep built-in nutrition and a client app in your clients' own language. None of these three is built for that head-on; that is closer to what Coachway is built for, with 1,100+ recipes and 3,900+ ingredients and a client app reviewed by native speakers.
Still working through it? Our walkthrough on how to choose an online coaching platform turns this into a step-by-step shortlist, and you can check the per-client math against current Coachway pricing.
Frequently asked.
Which is best for online fitness coaches: TrueCoach, Trainerize, or My PT Hub?
There is no single winner - it depends on your offer, your caseload, and where you bill. Pick TrueCoach if your product is clean, fast workout delivery for English-speaking clients in the US, UK, Canada, or Australia and you want a large exercise video library with a simple three-tier price. Pick Trainerize if your coaching is workout-led and you want the deepest exercise library and the broadest wearable and integration ecosystem, with room to scale to a multi-trainer Studio setup. Pick My PT Hub if you want the lowest predictable price and unlimited clients on a flat mid tier, a long 30-day trial, and Stripe payments where you keep the billing relationship. Full disclosure: we build Coachway, a fourth option covered briefly below, so treat this as one vendor comparing the other three fairly.
How do TrueCoach, Trainerize, and My PT Hub pricing compare?
They use three different models and two currencies, so match them to your client count. TrueCoach prices per coach by active-client count, at annual-billing rates: Starter USD 26.34 per month (up to 5 clients), Standard USD 57.99 (up to 20), and Pro USD 136.99 (up to 50), with custom pricing above 50; month-to-month those are USD 29.98, 69.98, and 164.98. Trainerize is tiered: Basic is free for 1 client, Grow is USD 10 per month, Pro 5 starts at USD 25 per month and scales to 200 clients, and Studio is USD 275 per month, but Stripe (USD 10 per month), the branded app (USD 169 one-time), and Advanced Nutrition (USD 20-45 per month) are add-ons on top. My PT Hub shows three EUR tiers: Starter EUR 25 per month (3 clients), Premium EUR 59 per month with unlimited clients, and Ultimate EUR 215 per month. Confirm current figures with each provider before you commit.
Which is cheapest as you add clients?
It flips depending on caseload. At a very small client base, Trainerize is the cheapest paid entry: Grow at USD 10 per month undercuts everyone, if you are happy handling nutrition, branding, and payments as add-ons. As your caseload grows, My PT Hub becomes the flat-cost home: its Premium tier at EUR 59 per month carries unlimited clients, so the price does not climb with your client count. TrueCoach sits in between, rising in steps by client count (USD 26.34 to 136.99 per month on annual billing) which is predictable inside a tier but climbs as you cross 5, 20, and 50 clients. Do the arithmetic at your actual client count and the features you would actually switch on.
Which of the three has the best nutrition tools?
None ship a large built-in recipe library, so they differ mainly in scaffolding. My PT Hub does the most out of the box: a meal-plan builder, your own recipes, and a very large food-item database, largely through integrations like MyFitnessPal and Apple Health. Trainerize includes basic nutrition on every plan and reserves deeper macro and meal-plan tooling for an Advanced Nutrition add-on at USD 20-45 per month. TrueCoach is the most tracking-focused: macros and calories run through a MyFitnessPal integration and meal plans are delivered as documents, with no native recipe database. If nutrition content is central to your offer rather than a tracking layer, all three lean on integrations you assemble yourself.
Which handles payments best, and what does each cost?
This is a real difference and worth checking against your own billing. My PT Hub runs payments through Stripe and you keep the billing relationship, which works in many countries where Stripe operates. Trainerize offers Stripe as a USD 10 per month add-on on Grow and Pro (included on Studio). TrueCoach payments are powered by Stripe but supported only for coaches with bank accounts in the US, UK, Canada, and Australia, and TrueCoach Payments carries a flat 5% processing fee per transaction, which TrueCoach presents as the entire card-processing cost rather than a surcharge stacked on Stripe. That 5% is still meaningfully more than direct Stripe processing (roughly 3.2% all-in on a USD 100 charge), so at higher monthly volumes the fee adds up. Outside those four countries you can still use TrueCoach for programming and bill through a separate processor.
TrueCoach vs Trainerize vs My PT Hub: how do pricing and features compare?
TrueCoach is priced per client tier for training-only delivery, Trainerize sells a broad feature set with add-ons that raise the real monthly cost, and My PT Hub sells flat unlimited-client tiers at the lowest entry price. On features, TrueCoach wins on workout delivery speed, Trainerize on integrations and nutrition tooling, My PT Hub on price per client at volume; the side-by-side table on this page lists pricing, nutrition, branding, payments and languages for all three with the date each figure was checked.
Features are not the deciding factor. The workflow is.
A longer feature list is easy to win on a comparison table. It is not the question that decides your week. What decides it is how fast you can run the actual work, week after week: following up a client, sending video feedback, and reviewing a weekly check-in. Coachway is built from working hands-on with online fitness coaches scaling past 1,000 clients, where shaving minutes off every client interaction is the whole game.
The entire product is tuned for one outcome: handle more clients, at a higher satisfaction rate, in less time. A smoother workflow is not just cheaper for you, it is a better experience for the client, and that is what keeps clients paying for longer.
check-ins
Review a weekly check-in in minutes, with notes, data, photos, and exercise history in one view.
follow-up
Messages, video feedback, and plan tweaks happen from one tab, not six different tools.
automation
Automatic reminders run the cadence, and a smart-send mode holds messages back when a client still has an unread one, so the experience stays personal.
Compare the pairs directly
Want a straight head-to-head instead of a three-way? See TrueCoach vs Trainerize, My PT Hub vs TrueCoach, and My PT Hub vs Trainerize, or read our full ranked list of the best online coaching platforms.
Keep reading
all guidesMy PT Hub vs TrueCoach: Honest 2026 Comparison
A fair, head-to-head comparison of My PT Hub and TrueCoach for online fitness coaches: flat unlimited vs per-client pricing, branded app costs, nutrition tooling, payments and country support, and which platform fits how you actually coach.
Read the guideTrueCoach vs Trainerize: a head-to-head for personal trainers (2026)
TrueCoach vs Trainerize for personal trainers: workout builder, nutrition, branded app, and pricing compared, with an honest read on who each is for.
Read the guideMy PT Hub vs Trainerize: Honest 2026 Comparison
My PT Hub vs Trainerize compared fairly: pricing models, branded app cost, nutrition depth, Stripe payments, and languages. See which fits your coaching.
Read the guideFree tools for this: Coaching Tool Stack Cost Calculator · Coaching Profit Calculator · Client Capacity Calculator
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