Hevy Coach pricing 2026: brackets, per-client cost, and the real bill.
Hevy Coach pricing is refreshingly simple on paper: one plan, priced in active-client brackets, from USD 25/mo for up to 10 clients on up to USD 700/mo at the largest published bracket. Billing is monthly via Paddle, with a 30-day free trial and no card. The catch is not add-ons, it is scope: nutrition, client billing and a branded app are not part of the product at any bracket, so the real cost of running a full coaching business can sit above the headline once you add the tools that fill those gaps. This guide lays out the full bracket ladder, the per-client math at 5, 10, 20 and 40 clients, and an honest look at where Coachway lands if you want everything in one predictable price.
By Markus Evers · Updated August 2026
How this comparison is made: we check every competitor's pricing and features against their live websites and re-verify them on a recurring basis. We build Coachway, so we flag it wherever it appears, we credit real competitor strengths, and we say who each platform fits better than us. Browse all platform comparisons.
the short answer
Hevy Coach costs USD 25/mo for up to 10 clients, and steps up by active-client bracket as you grow: USD 50 for up to 25, USD 90 for up to 50, USD 160 for up to 100, and on up to USD 700/mo for the 501 to 1,000 bracket. Billing is monthly via Paddle, with a 30-day free trial and no card. There are no paid add-ons, because nutrition, client billing and a branded app are simply not in the product; if you need those, budget for a separate tool on top.
All figures are USD as of August 2026; the per-bracket prices come from the on-page active-client selector, so confirm the current figure for your bracket on the vendor pricing page.
Hevy Coach pricing, the full bracket ladder.
Hevy Coach, the coaching platform from the team behind the Hevy workout tracker, runs on a single plan rather than named tiers. You pick your active-client bracket and the flat monthly fee steps up with it. The Hevy Coach pricing page shows USD 25/mo for the up-to-10-clients bracket prominently; the higher brackets are set through the on-page active-client selector. The base tier, the bracket structure, the 30-day free trial with no card and monthly Paddle billing were re-confirmed on the live page in August 2026. Here is the full ladder, in USD as of August 2026.
| Active clients | Price | Per client at the cap | What to know |
|---|---|---|---|
| Up to 10 clients | USD 25/mo | USD 2.50 at the cap | The entry bracket, and the tier the 30-day free trial drops you into. The cheapest way into the product. |
| 11 to 25 clients | USD 50/mo | USD 2.00 at the cap | A busy solo coach or a small studio. The per-client cost keeps falling as you fill the bracket. |
| 26 to 50 clients | USD 90/mo | USD 1.80 at the cap | The bracket many full-time online coaches settle in. Around USD 1.80 per client once the bracket is full. |
| 51 to 100 clients | USD 160/mo | USD 1.60 at the cap | For coaches running at volume, or a small team sharing one client base. |
| 101 to 200 clients | USD 250/mo | USD 1.25 at the cap | Multi-coach operations. The step to 200 clients doubles the cap for a fixed monthly fee. |
| 201 to 300 clients | USD 360/mo | USD 1.20 at the cap | Larger academies and challenge-based businesses coaching several hundred people at once. |
| 301 to 400 clients | USD 460/mo | USD 1.15 at the cap | High-volume operations. Confirm the current figure in the pricing selector before you commit. |
| 401 to 500 clients | USD 550/mo | USD 1.10 at the cap | Near the top of the published range, still on the same single plan. |
| 501 to 1,000 clients | USD 700/mo | USD 0.70 at the cap | The largest published bracket. Above this you would talk to Hevy directly. |
The 30-day free trial needs no credit card, and there is no published annual discount, so the monthly figure is what you pay. Pricing changes, so confirm the current bracket figure in the on-page selector before you commit. For the wider field, see our ranked list of the best online coaching platforms for fitness coaches. For the full picture on the product itself, our Hevy Coach review covers the strengths and the gaps, and Hevy Coach alternatives widens the shortlist.
What Hevy Coach really costs per client.
Because the price is a flat fee per bracket, the honest way to read it is per client. The cost per client falls as you fill a bracket, then steps back up when you cross into the next one. Here is how that lands at four common client counts, using the published bracket prices, in USD as of August 2026.
| Clients | Bracket price | Cost per client |
|---|---|---|
| 5 clients | USD 25/mo (up to 10) | USD 5.00 per client |
| 10 clients | USD 25/mo (up to 10) | USD 2.50 per client |
| 20 clients | USD 50/mo (11 to 25) | USD 2.50 per client |
| 40 clients | USD 90/mo (26 to 50) | USD 2.25 per client |
Notice the pattern: at 10 clients and again at 20 clients the cost is USD 2.50 per client, because 20 clients sits at the bottom of the USD 50 bracket while 10 clients sits at the top of the USD 25 one. For pure workout delivery at higher client counts, Hevy Coach is one of the lowest per-client options in the category. The figure to keep honest is what that price does not buy, which is the next section.
What the bracket price does not include.
Hevy Coach has no paid add-ons: every bracket is all-in for what the product does. The cost pressure runs the other way. Three capabilities most full-service coaches consider essential are not sold at all, so if you need them you run a second tool and pay for it separately. Here are the three, and what each one really means for your bill.
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Nutrition and meal planning
Runs elsewhereThere are no meal plans, macro targets or food database in Hevy Coach, and G2 reviewers cite the missing nutrition as the top gap. A nutrition-led coach pairs it with a second app or picks an all-in-one platform that has nutrition built in, which is a real line item on top of the bracket price.
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Client billing and payments
Runs elsewhereHevy Coach does not process client payments. Paddle is how Hevy bills you for your own subscription, not a way to charge your clients. Subscriptions and packages run through a separate invoicing or billing tool, so budget for that alongside the monthly bracket.
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A branded client app
Not offeredClients train in the Hevy app and see Hevy's brand, not yours. There is no white-label or custom-branded client app at any bracket. That is part of the adherence pitch, but it means the client experience is not your own brand.
None of this is hidden, and it is the deliberate design of a workout-first tool: Hevy Coach does training delivery beautifully and leaves the rest to you. The point is simply that the bracket price is the floor for a full coaching business, not the all-in cost, unless your offer is programming only.
how Coachway compares
How Coachway pricing compares.
Coachway prices differently on purpose. It is EUR 69/mo for up to 5 clients, then EUR 9 per additional active client, with all features included rather than run as separate tools. The things Hevy Coach leaves to another app live in the base price: the per-client check-in forms and Power Panel review, the workout builder (supersets, dropsets, AMRAP, warm-up sets, per-set logging, rest timer, exercise video, templates, and PR tracking), the meal planner with 1,100+ recipes on the coach side, in-app chat and voice notes, automations, habit and step goals, progress photos, PDF export, and a branded in-app experience. There is no separate billing tool to buy: you keep your own Stripe account so client payments flow directly to you, and Coachway\'s optional built-in payment system carries a small fee of about 2.4% per transaction only if you choose to use it. The interface is written and checked by native-speaking coaches in Danish, Norwegian, Swedish, Finnish, German and English. To be fair to Hevy Coach: for pure workout delivery it is often cheaper per client, its client-side logging is loved, and clients get Hevy Pro free. Coachway is the trade when the offer is bigger than the program.
Consider Coachway if: you want one predictable per-client price with nutrition, client billing and a branded app included, rather than a low bracket fee plus separate tools. If your product is programming only and your clients love the Hevy app, Hevy Coach may still be the better fit. See the deeper head-to-head in Coachway vs Hevy Coach, the full Hevy Coach review, or the Coachway pricing page.
Which should you choose?
There is no single right answer. It comes down to how wide your offer is and how you want to be charged. Here is the fair way to land it.
- Your product is the program and nothing else. Hevy Coach. At USD 25/mo for up to 10 clients, and as little as about USD 1 to 2 per client at scale, it is one of the cheapest ways to deliver training, and clients get Hevy Pro free.
- Your clients already love the Hevy app. Hevy Coach. The client-side logging experience is better loved than almost anything else in the category, and adherence benefits are real.
- You want nutrition and billing in the same price. Coachway. The meal planner and payments through your own Stripe are in the base EUR 69/mo for up to 5 clients, plus EUR 9 per additional client, not a pair of separate tools.
- You want the client app to carry your brand. Coachway. Hevy clients see Hevy\'s brand; Coachway\'s client app is yours, in six languages including Danish, Norwegian, Swedish and Finnish.
- You are running at high volume on programming alone. Hevy Coach. The upper brackets, up to USD 700/mo for 501 to 1,000 clients, keep the per-client cost very low for a workout-first operation.
Still weighing it up? Our Hevy Coach alternatives page widens the shortlist, the Hevy Coach vs Trainerize and Hevy Coach vs TrueCoach head-to-heads compare the closest workout-first rivals, and the full field is ranked in the best online coaching platforms guide.
Hevy Coach pricing, frequently asked.
How much does Hevy Coach cost?
Hevy Coach runs on a single plan priced in active-client brackets (USD, as of August 2026): USD 25/mo for up to 10 clients, USD 50 for up to 25, USD 90 for up to 50, USD 160 for up to 100, USD 250 for up to 200, and on up to USD 700/mo for the 501 to 1,000 bracket. Billing is monthly via Paddle, with a 30-day free trial and no credit card required. There is no published annual discount, so confirm the current figure for your bracket in the on-page selector before you commit.
Is there a free trial or a free plan for Hevy Coach?
There is a 30-day free trial with no credit card required, which drops you into the up-to-10-clients bracket. There is no permanent free plan for coaches: once the trial ends you move onto the paid bracket that matches your client count. Clients themselves are never charged, and they receive a complimentary Hevy Pro subscription as part of being coached.
How much does Hevy Coach cost per client?
Because the price is a flat fee per bracket, the per-client cost falls as you fill each bracket. At the USD 25 base you pay USD 5.00 per client at 5 clients and USD 2.50 at 10. Moving up a bracket, 20 clients on the USD 50 tier is again USD 2.50 per client, and 40 clients on the USD 90 tier works out to about USD 2.25 per client. For pure workout delivery at higher client counts, that per-client figure is among the lowest in the category.
Does Hevy Coach include nutrition or client billing?
No to both. Hevy Coach has no meal planning or nutrition feature, and no client payment processing. Paddle only bills you for your own subscription. So the real cost of running a full coaching business on Hevy Coach is the bracket price plus whatever you spend on a separate nutrition tool and a separate billing tool. If your offer is programming only, none of that applies and the bracket price is the whole bill.
Why might my Hevy Coach cost be higher than USD 25?
Two reasons. First, USD 25/mo only covers up to 10 clients; the moment you cross into the next bracket the flat fee steps up (USD 50 for up to 25, USD 90 for up to 50, and so on). Second, USD 25 buys workout delivery only, so if you also deliver nutrition or bill clients you are paying for separate tools on top. The all-in figure is your bracket price plus every outside tool you use to fill the gaps.
How does Coachway pricing compare to Hevy Coach?
Coachway uses predictable per-client pricing: EUR 69/mo for up to 5 clients, then EUR 9 per additional active client, with all features included rather than run as separate tools. The workout builder, meal planner, check-ins, chat, automations and a branded in-app experience are all in the base price. You keep your own Stripe so client payments flow directly to you; the optional built-in payment system carries about 2.4% per transaction only if you use it. Hevy Coach is often cheaper per client for pure workout delivery, while Coachway carries nutrition, billing and branding that Hevy Coach does not have.
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