The best Kahunas alternatives for online coaches in 2026.
Kahunas has real fans, and it has earned them: a roughly 5-star Trustpilot rating across about 430 reviews, praised support, and flat pricing that gets genuinely cheap at large rosters. This guide is for the coaches it does not fit. It names the strongest Kahunas alternatives an online fitness coach actually runs a business on, several of them genuinely excellent, and it is honest about which buyer each one serves best, including when staying with Kahunas is the right call. The short version: most switchers leave over nutrition depth, app reliability, and language, and Coachway is the focused European pick for that fit.
By Markus Evers · Updated June 2026
How this comparison is made: we check every competitor's pricing and features against their live websites and re-verify them on a recurring basis. Coachway is our product - we flag it where it appears, we credit real competitor strengths, and we say who each platform fits better than us.
the short version
The best Kahunas alternatives depend on the fit you are after. If you are an online fitness coach who wants deeper nutrition, a native-language branded in-app experience included, and payments in your own Stripe account from day one, choose Coachway: it focuses purely on the online fitness coaching workflow, handling everything around one client from one tab instead of six, while raising the value and experience for that client. For simple, fast workout delivery, TrueCoach. For a free start, Everfit. For a transparent all-in-one with your own Stripe that also serves teams, HubFit. For deep nutrition and habit tooling in English markets, PT Distinction. And if you carry a very large roster and the lowest software cost is the priority, Kahunas's flat Ultimate tier is hard to beat and it is fine to stay. The full breakdown, with pricing and honest trade-offs, is below.
Why coaches look for a Kahunas alternative.
First, credit where it is due. Kahunas holds a roughly 5-star Trustpilot rating across about 430 reviews, its support team gets praised constantly, the flat tiers are among the cheapest in the category, and the Ultimate plan puts a branded app in the app stores with unlimited clients. It is especially popular with UK and European bodybuilding and physique coaches building branded-app businesses, and for many of them it works. So this is not a list of reasons Kahunas is bad. It is a list of fits it serves less well, because almost every coach who shops for an alternative is doing it for one of a handful of specific reasons. The most common reasons online fitness coaches look for an alternative to Kahunas are:
- Steadier nutrition tooling. Users and reviewers report bugs in the nutrition features. If meal planning is the core of your coaching rather than a bolt-on, that friction shows up in your week and your client's experience.
- App reliability. Users and reviewers report issues such as workouts not loading and check-ins failing at times. When the app carries your brand, every glitch lands on you, not the software vendor.
- Native-language UI for Nordic or DACH clients. Kahunas is English-first. If you coach in Danish, Norwegian, Swedish, Finnish, or German, an English-only interface on your client's phone quietly costs you on experience and trust.
- A branded experience without the top tier. On Kahunas the branded app sits on the USD 99 Ultimate plan. Coaches who want their own brand on the client's home screen earlier look for a platform that includes it from the start.
- Payments in your own Stripe from day one. Some coaches want client payments, subscriptions, and payouts running through their own Stripe account from the first invoice, on a European-built platform closer to their market.
If none of those apply to you, Kahunas may well be the right call and you can stop reading here. If one or more do, the five alternatives below are ranked by how well they answer those specific fits, with an honest look at when staying put makes sense. For the wider category beyond Kahunas-style tools, our roundup of the best online coaching platforms for fitness coaches goes broader still.
The alternatives, compared.
| Platform | Best for | Pricing | Branded app |
|---|---|---|---|
| Coachway | Focused European online fitness coach | EUR 69/mo (up to 5 clients) + EUR 9/extra | Branded in-app experience included |
| Kahunas | Large rosters on a cheap flat fee | USD 35 to USD 99/mo flat | Ultimate tier (USD 99/mo) |
| TrueCoach | Simple, fast workout delivery | USD 26 to USD 137/mo | Higher tiers |
| Everfit | Brand-new coaches, free start | Free, paid to USD 430/mo | Higher tiers |
| HubFit | Transparent all-in-one, own Stripe, teams | Premium from ~USD 69/mo, to ~USD 419/mo at 500 clients | From Premium (USD 69/mo) |
| PT Distinction | Nutrition-led, English-speaking markets | USD 19.90 to USD 89.90/mo + USD 1.60/client past 50 | Available |
Kahunas's tiers break down as USD 35 per month for Essentials (25 clients), USD 69 for Growth (50 clients, lead forms and automations), and USD 99 for Ultimate (unlimited clients, branded app, team seats), with annual billing cheaper. Pricing and features change, so confirm the current numbers with each provider before you commit. For the full feature checklist behind these picks, see our online coaching platform guide.
01 · best overall for the focused european online fitness coach
Coachway
Coachway is the European-built platform that answers the three most common reasons coaches leave Kahunas in one tool: nutrition depth, an experience you can confidently put your brand on, and language. Where Kahunas is English-first with nutrition features that users and reviewers report as buggy, Coachway's meal planning is native to the platform, built on 1,100+ recipes and 3,900+ ingredients, and the UI is written and reviewed by native speakers across six languages. The full stack is there: workout builder, nutrition and meal planning, weekly check-ins with progress photos and measurements, payments, automations, in-app messaging, and a branded in-app experience with your own logo and colors. Payments run through your own Stripe account from the first invoice, every core feature is included from day one rather than gated behind tiers, and support comes from a team that has run coaching businesses, answered in minutes. Coaches across the Nordics, the UK, and the rest of Europe run their businesses on it, handling everything around a single client from one tab instead of six.
The trade-off: Coachway is the youngest platform on this list, so the long catalog of third-party integrations an older tool has built up is not all there yet, and at very large rosters per-client pricing will cost more on paper than Kahunas's flat USD 99 unlimited tier. In exchange you get a product focused entirely on the fitness coaching workflow, nutrition that holds up under daily use, every core feature from day one, and support answered in minutes.
the incumbent · when staying with kahunas makes sense
Kahunas
Fair is fair: Kahunas is a strong product for the coach it was built for, and the numbers back it up. It holds a roughly 5-star Trustpilot rating across about 430 reviews, support gets praised constantly, and the flat tiers are some of the cheapest in the category: USD 35 per month for Essentials (25 clients), USD 69 for Growth (50 clients, lead forms and automations), and USD 99 for Ultimate, which brings unlimited clients, team seats, and a branded app in the app stores. That last tier is the headline. At a roster of 100 or more clients, a flat USD 99 is genuinely cheaper than any per-client pricing model on this list, which is a big part of why Kahunas is a favorite with UK and European bodybuilding and physique coaches building branded-app businesses.
The trade-off: Users and reviewers report bugs in the nutrition features and app reliability issues such as workouts not loading and check-ins failing at times, and the interface is English-first. If your coaching leans on nutrition, your clients are not native English speakers, or you want payments in your own Stripe account from day one, that is where the alternatives on this list earn their place.
02 · best for simple workout delivery
TrueCoach
TrueCoach is the closest like-for-like swap if what you like about Kahunas is fast, frictionless workout delivery. It is clean and focused on getting a training program in front of a client with minimum fuss, backed by a large exercise video library. It is owned by the Xplor group, the larger gym-software company, so the roadmap and pricing direction are set above the immediate team. Pricing is per-coach, charged by the number of active clients you carry, which is a different curve from Kahunas's flat tiers.
The trade-off: Light on nutrition and light on automations, and like Kahunas it is English-first, so it suits training-only coaching in English markets better than a full lifestyle program in a Nordic or DACH language.
03 · best free starter tier
Everfit
Everfit is a solid, modern platform with a genuinely useful free starter tier and paid plans that scale to around USD 430 per month. For a coach weighing a move away from Kahunas, the free tier is the lowest-risk way to test how a different platform feels in daily use before committing budget or migrating a full roster. The workout and habit features feel current rather than legacy, and the paid tiers grow with you.
The trade-off: The free tier is great to start with, but coaches graduate to paid quickly to unlock programming depth and the branded app, and pricing can climb well past Kahunas's flat fee as the roster grows.
04 · best transparent all-in-one for teams
HubFit
HubFit is a genuinely strong all-in-one, and like Coachway it keeps payments in your own Stripe account. Training, nutrition, check-ins, habit tracking, and team and multi-coach management (higher tiers) are all in the box, with transparent tiered pricing and a 14-day free trial. The branded app and payments unlock on the Premium plan at about USD 69 per month, and the Ultimate plan scales to around USD 419 per month at 500 clients. If you value habit and challenge-led engagement, run a team, and want to know exactly what you pay at each tier, it is one of the easiest platforms here to recommend.
The trade-off: The branded app and payments are gated to Premium and above, and at large rosters Ultimate pricing scales toward USD 419 per month, a very different curve from Kahunas's flat USD 99. It also serves solo coaches, gyms, and teams alike, so it spans a broad audience rather than specializing in the solo online coach's exact one-tab-not-six workflow.
05 · best for nutrition-led english markets
PT Distinction
If you are leaving Kahunas specifically because the nutrition side felt unreliable, PT Distinction is the most direct answer in English-speaking markets. This UK-built platform has genuinely deep nutrition and habit tooling and a generous 30-day trial. If a large share of your coaching is nutrition and behavior change rather than just programming, the planning depth here holds up against anything on the list. Pricing is per-coach, with USD 1.60 per active client past 50, so check the math at your roster size.
The trade-off: It has a more established interface than the newest platforms, the per-client charge past 50 erodes the price advantage at scale, and Nordic or DACH localization is limited, so non-English markets are not the natural fit.
How to choose your Kahunas alternative.
The fair way to choose is to start from the exact fit that made you shop around, then pick the platform that answers it most directly. Write down the one or two reasons Kahunas did not fit, and match them below. Most of these tools are good, and Kahunas itself is a strong choice for the coaches it suits, so this is about fit, not winners and losers.
- You want deeper nutrition, a native-language branded experience, and your own Stripe from day one. Coachway. It is the only one here built solely around the fitness coaching workflow, with meal planning on 1,100+ recipes and 3,900+ ingredients, a UI reviewed by native speakers across six languages, a branded in-app experience included, and payments in your own Stripe account.
- You carry a very large roster and the lowest software cost is the priority. Stay on Kahunas Ultimate. A flat USD 99 for unlimited clients is genuinely hard to beat on price, and it is fine to stay.
- You want fast, simple workout delivery and a close swap. TrueCoach.
- You want to test a switch without committing budget. Everfit's free tier, then graduate.
- You want a transparent all-in-one with your own Stripe that also serves teams. HubFit.
- You left because nutrition felt unreliable and you coach in English. PT Distinction.
If you are also weighing Trainerize, note that its custom-branded client app is a paid add-on on the Pro plan rather than included; our guide to the best Trainerize alternatives covers that comparison in depth. When you are ready to move, our walkthrough on how to migrate clients between coaching platforms keeps the switch painless, and you can sanity-check the per-client math against current Coachway pricing.
Frequently asked.
What is the best Kahunas alternative for online coaches?
There is no single best for everyone. Kahunas has earned a roughly 5-star Trustpilot rating across about 430 reviews, support is widely praised, and its flat pricing is genuinely cheap at large rosters, so plenty of coaches are right to stay. Coaches usually look for a Kahunas alternative for a different fit: steadier nutrition tooling, an interface in their clients' own language, a European-built platform, payments running through their own Stripe from day one, or a branded experience without jumping to the top tier. If that describes you, Coachway is the strongest pick, because it focuses purely on the online fitness coaching workflow with a branded in-app experience included, six native languages, and nutrition built on 1,100+ recipes and 3,900+ ingredients. A full white-label app is available for larger coaches. If you want a transparent all-in-one that also serves teams, HubFit is excellent. For simple, fast workout delivery, TrueCoach. For a free start, Everfit.
Why do coaches look for an alternative to Kahunas?
Rarely because the price is wrong, because Kahunas is one of the cheapest platforms per client at scale. The most common reasons are reliability and depth. Users and reviewers report bugs in the nutrition features and app reliability issues such as workouts not loading and check-ins failing at times, which matters when your whole client experience runs through the app. Beyond that, coaches want an interface in their clients' own language across the Nordics or German-speaking markets, a European-built tool, payments in their own Stripe account from day one, or a branded experience without committing to the USD 99 Ultimate tier. Kahunas is English-first and its branded app sits on the top plan, so coaches whose priorities sit there shop around.
Is Kahunas any good?
Honestly, yes, for the right coach. It holds a roughly 5-star Trustpilot rating across about 430 reviews, support gets praised constantly, the flat tiers (USD 35, 69, and 99 per month) are some of the cheapest in the category, and the Ultimate tier ships a branded app in the app stores with unlimited clients and team seats. The caveats are the ones users and reviewers report: bugs in the nutrition features and app reliability issues like workouts not loading or check-ins failing. If your coaching leans hard on nutrition or your clients are not native English speakers, that is where the alternatives earn their place.
How much do Kahunas alternatives cost?
Kahunas itself runs USD 35 per month (Essentials, 25 clients), USD 69 (Growth, 50 clients), and USD 99 (Ultimate, unlimited clients and the branded app), with annual billing cheaper. Among alternatives, TrueCoach runs about USD 26 to 137 per month, Everfit offers a free starter tier scaling to around USD 430, HubFit unlocks its branded app and payments on Premium from about USD 69 per month and scales to around USD 419 at 500 clients, and PT Distinction runs USD 19.90 to 89.90 plus USD 1.60 per client past 50. Coachway uses predictable per-client pricing: EUR 69 per month for up to 5 clients plus EUR 9 per additional client, with all features included from day one and cancel anytime. If you take payments through Coachway's built-in payment system, an optional 2.4% per-transaction fee applies; your own Stripe checkout carries no Coachway fee. At very large rosters Kahunas's flat fee stays cheaper on paper, so run the math on what each platform gives you per euro, not just the subscription line.
Is there a Kahunas alternative with better nutrition tools?
That is the most common specific reason coaches switch, because users and reviewers report bugs in Kahunas's nutrition features. Coachway is the most direct answer: meal planning is native to the platform, built on a database of 1,100+ recipes and 3,900+ ingredients, and it sits in the same tab as training, check-ins, messaging, and payments. For English-speaking markets, PT Distinction also has genuinely deep nutrition and habit tooling. If nutrition is the core of your coaching, test how fast you can build and adjust a meal plan on each platform before you commit.
Features are not the deciding factor. The workflow is.
Kahunas may match or beat Coachway on raw feature count, and that is fine. It is not the question that decides your week. What decides it is how fast you can run the actual work, week after week: following up a client, sending video feedback, and reviewing a weekly check-in. Coachway is built from working hands-on with online fitness coaches running rosters past 1,000 clients, where shaving minutes off every client interaction is the whole game.
The entire product is tuned for one outcome: handle more clients, at a higher satisfaction rate, in less time. A smoother workflow is not just cheaper for you, it is a better experience for the client, and that is what keeps clients paying for longer.
check-ins
Review a weekly check-in in minutes, with notes, data, photos, and exercise history in one view.
follow-up
Messages, video feedback, and plan tweaks happen from one tab, not six different tools.
automation
Automatic reminders run the cadence, and a smart-send mode holds messages back when a client still has an unread one, so the experience stays personal.
See what Coachway can do for your coaching business
Coachway was built after working with 150+ coaches who all had the same frustrations - slow platforms, clunky workflows, wasted hours. Book a demo and see what we fixed. 15 minutes, and you'll know if it's the right fit.
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