Assistant coach ROI calculator.
Hire an assistant coach, or raise your prices? Both add money; only one buys you time. Set your numbers and this shows the margin you keep on the clients you hand over, the hours it frees, the salary break-even, and the exact price rise that would net you the same money with no new hire. Nothing is stored, no sign-up.
Your result
Margin you keep from the handoff
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per month
Per handed-off client
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Hours freed / week
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Salary break-even
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Or raise prices instead
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The margin is only yours if the platform does not skim it. On Coachway you keep your own Stripe at a 0% platform fee, so the overhead line stays your number - and the freed hours are real because the Power Panel takes each check-in to 3 to 5 minutes, which is what an assistant runs the handed-off clients through.
Add capacity in Coachway - 14 days freeShould you hire an assistant coach or raise prices?
Both add money, but they do different jobs. Hiring an assistant coach adds delivery capacity and frees your hours, at the cost of pay and management; raising prices adds margin with no new capacity and may shed a few price-sensitive clients. Work out the margin you keep on the clients you would hand over - their revenue minus the assistant's pay minus any platform fee - and the hours it frees. Then compare it to the price rise that would net you the same money with no hire. If the bottleneck is genuinely hours and demand keeps coming, hire; if you are simply underpriced, raise first. The margin is only real if your platform is not taking a cut of it.
Capacity or margin - decide on the numbers.
The trap is treating "hire" and "raise prices" as a vibe. They are a calculation. Hiring is worth it when the margin on the handed-off clients is comfortably positive and the freed hours are worth more than that margin elsewhere - more clients, a new offer, or your week back. Raising prices is worth it when you are underpriced and do not actually need the time. Run the timing decision with when to hire an assistant coach, and once you decide, how to hire coaches for your business covers the execution.
Frequently asked questions.
Should I hire an assistant coach or raise my prices?
Both add money; they do different jobs. Hiring an assistant coach adds delivery capacity - it frees your hours so you can take on more clients or build something new - but it adds cost and the work of managing someone. Raising prices adds margin with no new capacity and no management, but it does not buy you time and may shed a few price-sensitive clients. If your bottleneck is genuinely hours and demand keeps coming, hire. If you are simply underpriced, raise first. This calculator shows the monthly margin and the freed hours from a handoff, and the exact price rise that would net you the same money without hiring, so you can compare them directly.
How do I know if hiring an assistant coach is profitable?
Work out the margin you keep on the clients you hand over: their monthly revenue, minus what you pay the assistant, minus any platform fee that skims the payment. If the margin is comfortably positive and the freed hours are worth more than that margin elsewhere - more clients, a new offer, or your life back - the hire pays. On a salary, also check the break-even: how many clients that salary must cover before the assistant is net-positive. The margin is only real if your platform is not taking a cut of it, which is why the fee setting matters.
How much should I pay an assistant coach?
Common structures are a flat fee per client coached, a percentage split of each client fee (often somewhere around a third to a half, depending on how much of the relationship they own), or a fixed monthly salary if they are employed rather than contracted. The right one depends on your margins and their experience. One caution: whether someone can be treated as a contractor or must be an employee is set by law that varies by country and state, so confirm the classification rules for your jurisdiction before you set terms. This is general information, not legal or HR advice.
Is the assistant coach ROI calculator free?
Yes, completely free and nothing is stored - set your numbers and read the result. The margin it shows is the margin you actually keep only if your platform does not skim it: on Coachway you keep your own Stripe at a 0% platform fee, so the payment overhead stays your number, and the freed hours are real because the Power Panel takes each check-in to 3 to 5 minutes, which is what an assistant runs the handed-off clients through. You can try that free for 14 days.
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The calculator tells you if the hire pays. Coachway is where you make the margin real: keep your own Stripe at a 0% platform fee so the numbers stay yours, and run every client - yours and the assistant's - through one check-in inbox that takes each review to 3 to 5 minutes. Built on knowledge from working with 150 online coaches over 6+ years.
