Virtuagym pricing in 2026: plans and real cost.
Virtuagym is an Amsterdam-built, all-in-one fitness-business platform priced per location, with personal coaching as one module rather than the whole product. Its pricing is in transition: a recent published page listed three transparent per-location tiers, while the dedicated pricing page now routes to a request for a 25-minute demo and a quote. This guide lays out the verified tiers in plain numbers, explains the demo-gated model and the free trial, and gives an honest look at where Coachway lands if you are a solo online coach rather than a gym.
By Markus Evers · Updated June 2026
the short answer
As of a March 2026 published pricing page, Virtuagym listed three tiers per location per month in USD: Manage at USD 19, Coach at USD 24, and All-in-One at USD 39 (marked most popular), with a 14-day free trial and a card-not-present transaction fee of 2.75% plus USD 0.20. As of mid-2026, the dedicated pricing page now routes to a request for a 25-minute demo and pricing rather than a flat number, so the state is genuinely in transition. Always confirm current rates and tiers directly with Virtuagym. Two things to keep in mind: these are per-location prices for a gym-management suite, not a per-coach figure, and coaching is one module within a broader membership, billing, and scheduling platform.
Virtuagym pricing plans, the tiers.
As of a March 2026 capture, Virtuagym published three named tiers priced per location per month, climbing from a management base to a coaching layer to a full bundle. Here are the verified tiers, in USD. Treat these as a recent reference point rather than a live quote, because the dedicated pricing page has since shifted to a demo-and-pricing request.
| Tier | Price | Scope | What to know |
|---|---|---|---|
| Manage | USD 19/mo per location | Membership and billing tier | The entry tier, oriented around member management, billing, and scheduling for a single location. |
| Coach | USD 24/mo per location | Adds the coaching module | Layers the personal-training and coaching tools on top of the management base. |
| All-in-One | USD 39/mo per location | Up to 100 clients | Marked "most popular" on the published page. Bundles management plus coaching for a single location. |
All prices were stated in USD and excluding VAT, with the option to pay annually and save 10% (so monthly billing exists and annual is a discount, not a requirement). Virtuagym\'s own integrated billing carried a card-not-present transaction fee of 2.75% plus USD 0.20, with volume discounts on request. Pricing is changing, so confirm the current figures and trial terms directly with Virtuagym before you commit. For the wider field, see our ranked list of the best online coaching platforms for fitness coaches.
What the Virtuagym pricing model actually means.
Three details shape what Virtuagym actually costs you, and they matter most if you are comparing it to a focused one-to-one coaching tool.
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Priced per location, not per coach
The published tiers are per location per month. That suits a gym or studio with members under one roof. For a solo online coach with no physical location, the per-location framing and the membership-management surface it pays for are not the same shape as per-client coaching pricing, so compare like for like before reading too much into the headline number.
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Coaching is a module, not the whole product
Virtuagym centers on membership management, billing, scheduling, and access control, with personal training and coaching layered on as one module (the Coach and All-in-One tiers). If most of what you do is one-to-one programming and check-ins, you are buying and maintaining a lot of gym infrastructure you may never use.
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Pricing path is in transition
A recent published page showed transparent tiers and a 14-day free trial. The dedicated pricing page now routes to a request for a 25-minute demo and a quote, while a "Start Free Trial" link still appears in the product nav. Because the public path is shifting, treat any figure here as a recent reference point and get a current quote and trial terms straight from Virtuagym.
how Coachway compares
How Coachway pricing compares.
The honest difference is focus, not just price. Virtuagym is a broad, Amsterdam-built gym-management suite priced per location, with coaching as one module; it is a strong fit for gyms, studios, franchises, and multi-trainer operations. Coachway is built specifically for solo online fitness and nutrition coaches working with roughly 10 to 80 clients. It is EUR 69/mo for up to 5 clients, then EUR 9 per additional active client, with everything in the base price: a workout builder with 1,800+ exercises (supersets, dropsets, AMRAP, warm-up sets, per-set logging, rest timer, exercise video, templates, PR tracking), a meal planner with 1,100+ recipes on the coach side, structured check-ins reviewed in Power Panel, in-app chat and voice notes, progress photos, and a native branded client app for iOS and Android. You keep your own Stripe account so client payments flow directly to you, and Coachway\'s optional built-in payment system carries a small fee of about 2.4% only if you choose to use it. The interface is written and localised by native speakers across six languages, not machine-translated, where Virtuagym\'s interface lists five languages (English, Dutch, German, Spanish, French) and no Nordic options. To be clear on scope, clients report their intake in check-ins rather than logging food in a client-side diary, and there is no native scheduler built in.
Consider Coachway if: you coach fitness or nutrition one-to-one and want workouts, meal plans, and a native branded app in one predictable per-client price, with a native-language interface across the Nordics and Germany. If you run a gym, studio, or multi-trainer business that needs membership management and access control, Virtuagym\'s per-location suite may suit you better. See the deeper head-to-head in Coachway vs Virtuagym, the wider field in Virtuagym alternatives, or the Coachway pricing page.
Virtuagym pricing, frequently asked.
How much does Virtuagym cost?
Virtuagym pricing is in transition. A March 2026 pricing page listed three per-location USD tiers per month: Manage at USD 19, Coach at USD 24, and All-in-One at USD 39 (most popular), with a 14-day free trial and a 2.75% plus USD 0.20 card-not-present fee. As of mid-2026 that page routes to a 25-minute demo-and-pricing request, so confirm current rates with Virtuagym. These are per-location prices for a gym suite, not a per-coach figure.
Does Virtuagym publish its prices?
It depends when you look. A March 2026 capture showed transparent per-location tiers on Virtuagym's own pricing page. As of mid-2026 that page routes to a form headlined "Request your 25 min demo and pricing," so the current public path is a demo-and-quote rather than a flat number. The nav still surfaces "Start Free Trial" and "Pricing" links, so a self-serve path appears to exist. Because the state is in flux, request current pricing from Virtuagym directly.
Is there a Virtuagym free trial?
Historically yes. The March 2026 published pricing page listed a 14-day free trial with no credit card required, and the live product page still surfaces a "Start Free Trial" call to action. Because the dedicated pricing page now routes to a 25-minute demo-and-pricing request, the exact current trial terms are not certain, so confirm the trial length and conditions with Virtuagym before relying on them.
Is Virtuagym good for solo online fitness coaches?
Virtuagym is a broad all-in-one platform built mainly for gyms, health clubs, studios, franchises, and multi-trainer operations, with personal coaching as one module. Its pricing is per location and centers on membership management, billing, scheduling, and access control. That breadth is a strength for a gym or multi-trainer business. For a solo online coach working one-to-one with roughly 10 to 80 clients, much of that gym-management surface is weight you do not need, and a focused coaching tool feels more direct.
Does Virtuagym have a branded app?
Yes. Virtuagym offers a genuine white-label native app under the business's own brand, with its own App Store and Google Play listing. The capability is confirmed, but which tier it requires and what it costs are not publicly itemized on the published pricing tiers, so you would need to confirm the branded-app cost and tier directly with Virtuagym.
How does Coachway pricing compare to Virtuagym?
Coachway uses predictable per-client pricing: EUR 69 per month for up to 5 clients, then EUR 9 per additional active client, with all features included, versus Virtuagym's per-location gym suite where coaching is one module. Coachway is built for solo online fitness and nutrition coaches, with a workout builder (1,800+ exercises), meal planner (1,100+ recipes), check-ins, in-app chat, and a branded client app in the base price. You keep your own Stripe, with an optional built-in payment system fee of about 2.4% only if you use it.
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