My PT Hub vs TrueCoach: the honest comparison.

Low flat cost vs a clean programming workflow.

It is worth being honest from the start: these are two genuinely capable tools with years behind them, and the overlap on the core checklist is real. Both give you a workout builder, a client app, messaging, progress tracking, habit tracking, wearable integrations, nutrition tracking, and Stripe payments. So on raw features they are closer than they look at first glance. The difference is shape and emphasis. My PT Hub, a UK-built platform operated under the EverCommerce group and trusted by 200,000+ coaches globally, leans toward being a broad, low-cost all-in-one: a flat monthly price, unlimited clients from its Premium tier, and a wide menu of add-ons. TrueCoach, part of the Xplor group, leans the other way, toward a fast, focused workout-delivery experience: a large exercise video library, a quick builder, and a tidy three-tier price list. Neither approach is wrong. The right one depends on whether you value the lowest predictable price and unlimited headroom, or a clean, quick programming loop.

This comparison is based on working closely with online coaches day to day, rather than reading spec sheets. If you want the full feature checklist behind these criteria, our online coaching platform guide walks through the entire stack, and the companion piece on the best workout builder software for online coaches goes deeper on the programming side.

Pricing: flat unlimited tiers vs per-client tiers.

The pricing models are genuinely different, and they are quoted in different currencies, so do the math on your own numbers. My PT Hub shows three EUR tiers on its pricing page: Starter at EUR 25 per month (capped at 3 clients, 50 workouts, and 50 nutrition plans), Premium at EUR 59 per month with unlimited clients, workouts, and nutrition plans, and Ultimate at EUR 215 per month. Premium is frequently shown with a 70% off your first 2 months promo (about EUR 29.50 to start), and annual billing lowers the rates further. There is a 30-day free trial on every plan with no card details required. The headline draw is that Premium gives you unlimited clients at a flat price, so cost does not scale with your caseload.

TrueCoach prices by active-client count across three USD tiers. Starter is about USD 30 per month for up to 5 active clients, Standard about USD 70 for up to 20, and Pro about USD 165 for up to 50, with annual billing discounting those to roughly USD 26, USD 58, and USD 137. Above 50 clients you contact them for custom pricing. There is a 14-day free trial on every tier and a 90-day money-back guarantee for first-time annual subscribers, and TrueCoach is free for your clients. So your cost rises in steps as your caseload grows, which is predictable inside a tier but climbs as you scale.

The honest takeaway: if you carry a large or growing caseload, My PT Hub's flat unlimited Premium tier can be the cheaper home; if you sit comfortably inside a TrueCoach tier and value the workflow, the per-tier price may be easy to predict. For a different model again, Coachway uses predictable per-client pricing, EUR 69 per month for up to 5 active clients plus EUR 9 per additional active client, with your own Stripe included; you can sanity-check that math against current Coachway pricing.

The feature differences that actually matter.

• Workout delivery. TrueCoach is built for fast, clean programming with a large exercise video library and a quick builder, which is its standout strength. My PT Hub also has a full workout builder inside a broader all-in-one, but its emphasis is breadth rather than a single tight delivery loop. If the daily act of pushing programs is your core workflow, TrueCoach is purpose-built for it.
• Nutrition. Both lean on integrations rather than a deep built-in recipe library, but they differ in scaffolding. My PT Hub gives you a meal-plan builder, the ability to add your own recipes, and a very large food-item database (largely via integrations like MyFitnessPal and Apple Health), though it does not ship a large built-in recipe library. TrueCoach is more tracking-focused: macros and calories run through a MyFitnessPal integration and meal plans are delivered as documents, with no native recipe database. If you build nutrition yourself, My PT Hub gives you slightly more to work with.
• Branded client app. Both treat full branding as an extra cost. My PT Hub lists a custom-branded app as a one-time EUR 95 add-on and a full white-label app as a separate EUR 145 per month add-on, on top of the base subscription. TrueCoach offers custom branding of its own app on Standard and Pro, not on Starter. Budget for the add-on or the middle-or-top tier if a branded app is important to you.
• Payments and country support. This can be the deciding factor. My PT Hub runs payments through Stripe and you keep the billing relationship, which works in many countries where Stripe operates. TrueCoach payments are also powered by Stripe but are currently supported only for coaches with bank accounts in the US, UK, Canada, and Australia. Outside those four countries, My PT Hub may be the simpler payments fit.
• Integrations and wearables. My PT Hub directly integrates Apple Health, Apple Watch, Google Fit, MyFitnessPal, and Fitbit (some other wearables sync only indirectly through one of those). TrueCoach also supports wearables and the MyFitnessPal integration that underpins its nutrition tracking. Both cover the mainstream devices most clients use.
• Add-ons and AI. My PT Hub exposes a menu of paid add-ons, including additional trainers (EUR 10 per month), a Check-Ins AI feature (EUR 10 per month), and Zapier (EUR 18 per month), so you can extend it as you grow. TrueCoach keeps its plan structure simpler and folds payments in at no extra per-coach fee. Whether you prefer a modular menu or a flatter feature set is a matter of taste.
• Language. Both are English-first by design, with no advertised native-language localization on their primary sites. Neither publishes native-language client apps for Nordic or DACH markets, so if your clients coach in their own language, that is a gap to weigh on both.

Which should you pick?

The decision comes down to a few honest questions: how many clients do you carry, where are you based, how central is nutrition to your offer, and do you value the lowest flat price or a fast programming workflow? Here is the fair way to land it.

• You want the lowest predictable price and unlimited clients. My PT Hub. Its Premium tier at EUR 59 per month gives you unlimited clients at a flat price, so cost does not climb as your caseload grows, and the 30-day no-card trial makes it easy to test.
• You want a fast, clean workout-delivery tool with minimal setup. TrueCoach. Its quick builder, large exercise library, and simple three-tier pricing make it easy to get moving, and the 14-day trial makes it easy to test.
• Nutrition scaffolding matters and you build plans yourself. My PT Hub edges it, with a meal-plan builder, your own recipes, and a very large food-item database, where TrueCoach stays tracking-focused with no native recipe database. Both still rely on MyFitnessPal for day-to-day tracking.
• You are based outside the US, UK, Canada, or Australia. My PT Hub may serve you better on payments, since its Stripe integration works in many countries; TrueCoach's built-in payments are limited to those four.
• You have a small, stable caseload and value the workflow over headroom. Either can work. Compare My PT Hub Starter (EUR 25, 3 clients) against TrueCoach Starter (about USD 30, up to 5 clients) and let the trial decide which one feels right to use daily.
• You want deep built-in nutrition content and a client app in your clients' own language. Neither of these two is built for that head-on. Coachway is the honest third option here: training, nutrition, and check-ins in one workflow, 1,100+ recipes and 3,900+ ingredients built in, your own Stripe, and a branded client app reviewed by native speakers across English, Danish, Norwegian, Swedish, Finnish, and German.

Still weighing it up? Our walkthrough on choosing an online coaching platform turns this into a step-by-step shortlist, and our Coachway vs My PT Hub and Coachway vs TrueCoach comparisons go deeper if either of these is on your shortlist next to Coachway.

Frequently asked.