Kahunas vs TrueCoach: the honest comparison.
Kahunas and TrueCoach are both strong coaching platforms, but they are built around different priorities. TrueCoach is a workout-delivery-first tool with a large exercise video library and Stripe billing, popular with personal trainers in the US, UK, Canada, and Australia. Kahunas leans into a fully branded app under your own name on its top tier, with payments through Stripe or PayPal and no commission on your sales. Both are good software. The honest difference is fit, and the short version plus the full side-by-side table are right below.
By Markus Evers · Updated June 2026
How this comparison is made: we check every competitor's pricing and features against their live websites and re-verify them on a recurring basis. Coachway is our product - we flag it where it appears, we credit real competitor strengths, and we say who each platform fits better than us. Browse all platform comparisons.
the short version
Pick TrueCoach if training programming is the core of what you sell, your clients are in the US, UK, Canada, or Australia, and you want a fast workout builder with a large exercise video library, nutrition and habit tracking, and Stripe billing included from Starter up. Pick Kahunas if a fully branded app under your own name matters most, you want payments through Stripe or PayPal with no commission on your sales, and you are comfortable that the store-listed branded app sits on the Ultimate tier. TrueCoach wins on workout-delivery speed, its large exercise library, and the 90-day annual money-back guarantee. Kahunas wins on store-listed branded apps, a PayPal payment option, and a large food-tracking database. The full side-by-side is below.
Kahunas vs TrueCoach, side by side.
| Kahunas | TrueCoach | |
|---|---|---|
| Best for | Coaches who want a fully branded app under their own name | Workout-delivery-first personal trainers in the US, UK, CA, AU |
| Pricing model | Three USD tiers by client cap: about USD 35, 69, 99/mo | Three USD tiers by active clients: about USD 30 to 165/mo (USD 26 to 137 annually) |
| Client caps | 25 / 50 / unlimited (Essentials / Growth / Ultimate) | 5 / 20 / 50 (Starter / Standard / Pro), custom above 50 |
| Payments | Stripe or PayPal, no commission on your sales | Stripe, no per-coach add-on fee; US, UK, CA, AU only |
| Branded app | Branded iOS + Android app with own store listings (Ultimate) | Custom branding of the TrueCoach app (Standard and Pro) |
| Exercise / nutrition content | 1,000+ exercise videos; large food-tracking database | Large exercise video library; nutrition is tracking-focused |
| Free trial | 14-day free trial | 14-day free trial |
| Money-back guarantee | Founder-stated satisfaction refund (reported at the time of writing) | 90-day guarantee, first-time annual subscribers |
| Languages | English-first; no localization details published | English-first; no localization details published |
Pricing and features change. Verify the current plan structure, client caps, and add-on costs with each provider before you commit. If you are weighing the wider field beyond these two, our ranked roundup of the best online coaching platforms for fitness coaches and our best client management software for personal trainers guide both widen the shortlist.
A workout-delivery tool vs a branded-app platform.
It is worth being honest from the start: both of these are capable, well-built platforms, and this is not a teardown of either. The overlap on the core checklist is real - both give you a workout builder, a mobile client app, in-app messaging, check-ins, progress tracking, habit tracking, and payments. The difference is one of emphasis. TrueCoach is built around fast workout delivery: a large exercise video library, a quick program builder, and automated Stripe billing, with nutrition handled through tracking (a MyFitnessPal integration plus a documents feature for meal plans) rather than a built-in recipe library. Kahunas puts more weight on the client-facing brand: its top tier ships a fully branded iOS and Android app with your own App Store and Play Store listings, and it pairs a large food-tracking database with payments through Stripe or PayPal and no commission on your sales.
So the real question is less "which is better" and more "which design target matches your business." If you live in the workout program and want speed and a deep video library, that points one way. If owning the app store listing under your own name is the headline you care about, that points the other. Both publish transparent USD pricing and both offer a 14-day free trial, so each is easy to test before you decide.
where truecoach wins
TrueCoach
TrueCoach is workout-delivery-first, and that focus is its biggest strength. The exercise video library is large and well-organized, the program builder is fast, and the whole flow is tuned to get a workout in front of a client quickly. It markets itself as built for personal trainers and cites 16,000+ coaches. Pricing is transparent and per-coach by active-client count - about USD 30 to 165 per month (about USD 26 to 137 billed annually) across Starter (5 clients), Standard (20 clients), and Pro (50 clients), with custom pricing above 50 and a 14-day free trial on every tier. Automated payments run on Stripe with no per-coach add-on fee, and there is an unconditional 90-day money-back guarantee for first-time subscribers on an annual plan. TrueCoach is part of the Xplor Technologies group, the larger gym-software company. If training programming is the core of what you sell and your clients are in the US, UK, Canada, or Australia, it is a strong, proven fit.
Choose TrueCoach if: training programming is the core deliverable, your clients are in the US, UK, Canada, or Australia (where its Stripe billing is supported), and you want a fast workout builder with a large exercise video library and a strong annual money-back guarantee. The trade-off is that nutrition is tracking-focused rather than a built-in recipe library, and branding stays within the TrueCoach app rather than your own store listing.
where kahunas wins
Kahunas
Kahunas leans into the client-facing brand and the payment options around it. Its standout is the fully branded app: on the Ultimate tier (about USD 99/mo), you get a branded iOS and Android app with your own App Store and Play Store listings, so clients download the app under your name rather than the platform's. Pricing is three transparent USD tiers by client cap - Essentials about USD 35/mo (up to 25 clients), Growth about USD 69/mo (up to 50 clients), and Ultimate about USD 99/mo (unlimited clients) - with annual billing stated to save 25% and a 14-day free trial. Payments run through Stripe or PayPal, and Kahunas states it does not charge commission on your sales. On content, it pairs 1,000+ exercise videos with a large food-tracking database (its homepage cites 1.6 million verified foods and barcode scanning), plus check-ins, progress photo overlays, content drip, and in-app messaging with voice notes. There is a founder-stated satisfaction refund (reported at the time of writing). If owning your app store listing and offering a PayPal option matter most, Kahunas is the more direct answer.
Choose Kahunas if: a fully branded app under your own name is the headline you care about, you want a PayPal option alongside Stripe with no commission on sales, and you want unlimited clients on a flat top tier. The trade-off is that the store-listed branded app is gated to Ultimate, and the nutrition side is food-tracking rather than a coach-authored recipe library.
Which should you choose?
The decision comes down to three questions: is workout programming the whole job or one part, do you need a store-listed app under your own name, and where do your clients bank? Here is the fair way to land it.
- Training programming is the core of what you sell. TrueCoach. The large exercise video library and fast program builder are tuned for getting workouts to clients quickly.
- You want a fully branded app under your own name with your own store listings. Kahunas. That branded iOS and Android app sits on the Ultimate tier (about USD 99/mo); TrueCoach brands its own app rather than giving you a separate store listing.
- Your clients are in the US, UK, Canada, or Australia and you want billing handled in-app. TrueCoach. Its Stripe payments are supported in exactly those four countries, with no per-coach add-on fee.
- You want a PayPal option alongside Stripe. Kahunas. It processes through Stripe or PayPal and states it takes no commission on your sales.
- You want unlimited clients on a flat top tier. Kahunas. Ultimate removes the client cap; TrueCoach caps Pro at 50 active clients with custom pricing above that.
- A strong money-back guarantee matters. TrueCoach. It publishes an unconditional 90-day refund for first-time annual subscribers; Kahunas has a founder-stated satisfaction refund (reported at the time of writing).
One more angle worth weighing: if nutrition content matters as much as the workout side, neither tool centers a coach-authored recipe library. A focused all-in-one option like Coachway bundles a built-in recipe and ingredient library, workouts, and weekly check-ins in one workflow, with per-client pricing and your own Stripe carrying no Coachway fee. It is worth a look alongside these two if an all-in-one workflow is part of your shortlist. Still weighing it up? Our walkthrough on choosing an online coaching platform turns this into a step-by-step shortlist.
Frequently asked.
Is Kahunas or TrueCoach better for online fitness coaches?
It depends on what you sell. Pick TrueCoach if training programming is the core deliverable, your clients are in the US, UK, Canada, or Australia, and you want a fast workout builder with a large exercise video library and Stripe billing built in. Pick Kahunas if you want a fully branded app under your own name, payments via Stripe or PayPal with no commission, and you are happy on its top tier to get that branding.
How does Kahunas pricing compare to TrueCoach pricing?
They price differently. Kahunas publishes three USD tiers - Essentials about USD 35/mo (up to 25 clients), Growth about USD 69/mo (up to 50 clients), and Ultimate about USD 99/mo (unlimited clients), with annual billing stated to save 25% and a 14-day free trial. TrueCoach also runs three USD tiers by active-client count - about USD 30 to 165 per month (about USD 26 to 137 billed annually) across Starter (5 clients), Standard (20 clients), and Pro (50 clients), with a 14-day trial. Confirm current figures with each provider before you commit.
Do Kahunas and TrueCoach take a cut of my client payments?
Neither charges a commission on your client sales. Kahunas processes payments through Stripe or PayPal and states it does not charge commission on your sales. TrueCoach processes payments through Stripe with no per-coach add-on fee, but TrueCoach billing is currently only supported for coaches with bank accounts in the United States, United Kingdom, Canada, and Australia. In both cases the underlying processor (Stripe or PayPal) still applies its own standard card-processing rate.
Which one gives me a branded app under my own name?
Both offer branding, but at different levels. Kahunas includes a fully branded iOS and Android app with your own App Store and Play Store listings on its Ultimate tier (about USD 99/mo). TrueCoach offers custom branding of its own app - your logo and colors inside the TrueCoach app - on Standard and Pro plans, not Starter; it does not advertise a separate standalone white-label app with your own store listings. So for store-listed branding under your name, Kahunas Ultimate is the more direct route.
Are Kahunas and TrueCoach available outside North America?
Both are English-first platforms with no published localization details, so the interface reads in English either way. The bigger practical difference is payments: TrueCoach billing is currently limited to coaches with bank accounts in the US, UK, Canada, and Australia, while Kahunas processes through Stripe or PayPal without that stated country restriction. If you coach outside those four TrueCoach billing countries, that constraint matters; confirm the current list with TrueCoach directly.
What if I want training, nutrition content, and check-ins in one tool with my own Stripe?
That is the gap a third option like Coachway is built for: a focused coaching workflow with a built-in recipe and ingredient library, workouts, weekly check-ins, and per-client pricing, where you keep your own Stripe with no Coachway fee on it. It is worth a look alongside Kahunas and TrueCoach if nutrition content and an all-in-one workflow matter as much as the workout side. Compare the specifics against each provider before deciding.
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Coachway was built after working with 150+ coaches who all had the same frustrations - slow platforms, clunky workflows, wasted hours. Book a demo and see what we fixed. 15 minutes, and you'll know if it's the right fit.
