Everfit pricing: every plan and add-on explained.
Everfit pricing looks simple at the headline level, but the real monthly cost depends on two things: how many clients you have, and which add-ons you switch on. Everfit prices by a client-count slider, so the number moves as your client list grows, and meal plans, automation, and payments each sit on top as separate paid extras. This guide breaks down the Free Starter, the Pro and Studio sliders, Enterprise, and every add-on, then shows what a working coach actually pays once the extras stack up. The short version and the full plan table are right below.
By Markus Evers · Updated June 2026
the short answer
Everfit has four plans, priced by client count. Starter is Forever Free for up to 5 clients. Pro runs from USD 19/mo (5 clients) to USD 290/mo (300 clients). Studio runs from USD 105/mo (50 clients) to USD 430/mo (500 clients). Enterprise is custom for 500+. Three add-ons stack on top of any paid plan: Autoflow automation at USD 29/mo, Payments & Packages at USD 9/mo, and Meal Plans & Recipe Books at USD 39/mo. So a Pro coach who wants automation, payments, and meal plans pays the slider price plus roughly USD 77/mo in extras. Custom branding starts on Pro; a full white-label app is Enterprise-only. The full breakdown is below.
Everfit pricing plans at a glance.
| Plan | Price (monthly) | Clients | What it covers |
|---|---|---|---|
| Starter (Forever Free) | USD 0 | Up to 5 clients | Perpetual free tier, not a 30-day trial. Includes the workout builder, exercise library, progress tracking, messaging, and the client and coach apps. |
| Pro | USD 19 to USD 290/mo | 5 to 300 clients | Priced by a client-count slider: USD 19/mo at 5 clients, USD 29 at 10, USD 95 at 50, USD 160 at 100, and USD 290/mo at 300. Annual billing saves about 16% (USD 16 to USD 242/mo). |
| Studio | USD 105 to USD 430/mo | 50 to 500 clients | Also slider-priced: USD 105/mo at 50 clients, USD 165 at 100, USD 325 at 300, and USD 430/mo at 500. Includes On-Demand Collections. Annual runs USD 88 to USD 358/mo. |
| Enterprise | Custom | 500+ clients | Custom pricing for larger teams and gyms, with a dedicated success manager. The full standalone white-label app sits on this tier. |
Pricing is as of 2026 and is set by a client-count slider, so the figures above are published slider points rather than fixed tiers. Always confirm current rates on Everfit's pricing page before you commit. For the wider field, see our ranked list of the best online coaching platforms for fitness coaches.
How the client-count slider works.
The single most important thing to understand about Everfit pricing is that it is not a flat per-tier fee. On Pro and Studio you drag a client-count slider, and the monthly price moves with it. On Pro, that is USD 19/mo at 5 clients, USD 29 at 10, USD 95 at 50, USD 160 at 100, and USD 290/mo at 300 clients. On Studio it is USD 105/mo at 50 clients, USD 165 at 100, USD 325 at 300, and USD 430/mo at 500. Annual billing knocks roughly 16% off each of those numbers.
The practical upshot is that your cost is tied to how many active clients you carry, not which named plan you are on. For a coach with a small, stable client base, that is friendly: the Forever Free Starter covers your first 5 clients at no cost, and Pro keeps the entry low. As your client list grows, the slider climbs, and the gap between Pro and Studio narrows because Studio buys you On-Demand Collections plus the same per-client scaling.
The thing the slider does not show you is the add-ons. The number on the slider is the base platform. The capabilities a lot of coaches assume are included, meal plans, automation, and payments, sit on top as separate monthly fees, which is the part that changes your real bill the most.
Everfit add-ons that stack on top.
These are the line items that move your real monthly cost. Each one is charged on top of your base Pro or Studio price, so add up only the ones you would genuinely switch on.
Autoflow (automation)
USD 29/moUSD 24/mo on annual billing. Powers automated programs and sequences. The first 30 clients are covered; more clients add to the cost.
Payments & Packages
USD 9/moUSD 8/mo on annual billing. Lets you sell and collect payment for packages. The underlying processor is not stated on the pricing page, so confirm the mechanics with Everfit.
Meal Plans & Recipe Books
USD 39/moUSD 33/mo on annual billing. Unlocks the meal-planning and recipe tooling. Nutrition is secondary to the workout-and-habit core, so this is where a nutrition-led coach feels the add-on.
On-Demand Collections
USD 25/moUSD 21/mo on annual billing. Sells on-demand content libraries. Already included in the Studio tier.
Add-on prices are the monthly rate; each is about 16% cheaper on annual billing. Confirm the current add-on structure on Everfit's pricing page, since vendors adjust it periodically.
What an Everfit coach actually pays.
The honest way to read Everfit pricing is to start from the slider, then add the extras. Take a working coach with 50 active clients who wants automation, payments, and meal planning. That is Pro at USD 95/mo, plus Autoflow at USD 29, plus Payments & Packages at USD 9, plus Meal Plans & Recipe Books at USD 39. The base looked like USD 95, but the real monthly cost is closer to USD 172 once the add-ons stack on. Annual billing trims each line by about 16%.
That is not a criticism of Everfit; it is just how its model works. The free Starter and the low Pro entry are a real strength for a coach with a handful of clients who only needs the workout core. The add-on stacking is what to watch as you grow and your offer gets more complete. A nutrition-led coach feels it most, because meal planning is the priciest single add-on at USD 39/mo.
Custom branding, your logo and colors in the client app, is included on Pro and Studio at no extra add-on fee, which is a nice detail. The full standalone white-label app, where your app appears entirely as your own brand, is reserved for the custom-priced Enterprise tier. So before you compare Everfit to anything else, write down your real client count and the exact add-ons you would use, then total the slider price plus those extras. That number, not the headline, is what you are comparing.
Who each Everfit plan is for.
- Starter (Free). A new coach with up to 5 clients who wants to deliver workouts, track progress, and message clients without paying anything. Genuinely useful, and not time-limited, but no meal plans, automation, custom branding, or payments.
- Pro. A solo coach past the free cap who runs a workout-first practice and is comfortable adding paid extras as needed. The USD 19/mo entry is low; the real cost is the slider plus whichever add-ons you switch on.
- Studio. A larger practice or small team that wants On-Demand Collections bundled in and scales across 50 to 500 clients. The per-client economics are similar to Pro at the same client counts, with content libraries included.
- Enterprise. Gyms and bigger teams beyond 500 clients who need a fully white-labeled standalone app, dedicated support, and custom terms. Pricing is by quote.
If your coaching leans heavily on nutrition, non-English clients, or a fully branded experience from day one, it is worth weighing Everfit against a platform that includes those rather than charging for them. That is where the comparison below comes in. For a fuller verdict on the platform itself, read our Everfit review; for a direct head-to-head on features and price, see Coachway vs Everfit or the broader Everfit alternatives shortlist.
the alternative
How Coachway pricing compares.
Everfit's model is a base slider plus stacked add-ons. Coachway takes the opposite approach: one predictable per-client price with the pieces Everfit treats as add-ons included. Coachway is EUR 69/mo for up to 5 clients, then EUR 9 per additional active client, with all features in that price. There is no separate line item for the meal planner (it ships with 1,100+ recipes and 3,900+ ingredients), the workout builder (1,800+ exercises with supersets, dropsets, progressive overload, and per-set logging), check-in forms, in-app chat and voice notes, habit and step goals, progress photos, or a branded in-app experience. They are simply on. You keep your own Stripe account so client payments flow directly to you, with no monthly payments add-on fee; an optional built-in payment system carries a small fee of about 2.4% per transaction only if you choose to use it. The clearest difference is language and region: Coachway's coach and client interface is built and reviewed by native speakers across English, Danish, Norwegian, Swedish, Finnish, and German, the Nordic coverage Everfit does not offer. Coachway is the EU-friendly operating system for online coaches with roughly 10 to 80 clients, with same-day human support and no lock-in.
Consider Coachway if: you want nutrition, branding, and automations included rather than added on, you serve Nordic or German-speaking clients, and you prefer one predictable per-client price to a slider plus stacked add-ons. If your priority is the most generous free tier specifically, Everfit's Forever Free Starter still leads there. Explore the meal planner, the Power Panel, or the full pricing page.
Frequently asked.
How much does Everfit cost?
Everfit prices by a client-count slider. Starter is Forever Free for up to 5 clients, Pro runs USD 19 to USD 290/mo, Studio runs USD 105 to USD 430/mo, and Enterprise is custom. On top of the base plan, key capabilities are paid add-ons: Autoflow automation (USD 29/mo), Payments & Packages (USD 9/mo), and Meal Plans & Recipe Books (USD 39/mo). So your real cost is the slider price for your client count plus whichever add-ons you switch on.
Is Everfit really free?
Yes, the Starter tier is genuinely free and perpetual, not a 30-day trial. It supports up to 5 clients and includes the workout builder, exercise library, progress tracking, messaging, and the client and coach apps. It is one of the more generous free tiers in the category. The catch is the cap: once you pass 5 active clients you move to Pro, and capabilities like meal plans, automation, custom branding, and payments are not on the free tier. Everfit also offers a 30-day free trial of its paid plans with no credit card required.
What add-ons does Everfit charge extra for?
Three add-ons matter most, each stacking on your base plan: Autoflow automation at USD 29/mo (USD 24 annual), Payments & Packages at USD 9/mo (USD 8 annual), and Meal Plans & Recipe Books at USD 39/mo (USD 33 annual). On-Demand Collections is a fourth at USD 25/mo, already included in Studio. So a Pro coach wanting automation, payments, and meal plans pays the slider price plus roughly USD 77/mo in add-ons.
Does Everfit have a white-label app?
There are two levels. Custom branding, meaning your logo and colors in the client app, is available on the Pro and Studio plans, not on the free Starter tier. A full standalone white-label app, where the app appears entirely as your own brand in the app stores, sits on the Enterprise tier at custom pricing only. So in-app branding is reachable on Pro, but a fully white-labeled standalone app means a conversation with Everfit's sales team about Enterprise.
Is Everfit good value compared to Coachway?
It depends on how you coach and where your clients are. Everfit is strong value for a workout-first coach who wants a generous free tier and is comfortable adding paid modules for meal plans, automation, and payments. Coachway folds the meal planner, check-in forms, automations, and a branded in-app experience into one predictable plan at EUR 69/mo for up to 5 clients then EUR 9 per additional active client. The clearest difference is language: Coachway's coach and client interface is built in English, Danish, Norwegian, Swedish, Finnish, and German, which Everfit does not offer on the Nordic side.
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