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Copy templates for fitness coaches, all in one place.

Every copy-paste template on this site, organised by the job it does: captions and hooks for social, DM scripts for leads, bio formulas, the sales and price conversations, and the client messages that keep people moving. Each page below holds the full set of templates with the fill-in blanks marked - steal the structure, keep your own voice.

By Markus Evers · Updated August 2026

Social copy

Captions and hooks that sound like you, not like an ad.

Instagram captions: 30 templates

Thirty editable captions across transformation posts, myth-busts, and client wins - each with the fill-in blanks marked.

Hooks that stop the scroll

The hook formulas behind reels that get watched, with examples you can rewrite for your niche in one pass.
DMs and outreach

What to say when someone reacts, comments, or goes cold.

DM scripts: 24 copy-paste scripts

Replies for story reactions, comment follow-ups, and warm leads - honest and non-pushy, ready to adapt.

The referral ask

A message template for asking happy clients for referrals without making it awkward for either of you.
Bios and positioning

One line that says who you help and how.

Personal trainer bios: 10 templates

Positioning formulas (who + outcome + mechanism) with ten filled-in examples to steal the structure from.

Nutrition coach bios: 10 templates

The same bio formulas tuned for nutrition-led coaching offers.
Sales and pricing conversations

Scripts for the two conversations coaches dread most.

The sales call script

A discovery-to-close structure that does not feel salesy, with the exact transition lines written out.

Price objection scripts

What to say to "it is too expensive" without discounting - word-for-word responses for the common objections.
Client lifecycle messages

The emails and check-in messages that keep clients moving.

The welcome email

A copy-paste welcome email that sets expectations for week one and makes the first check-in feel normal.

Re-engagement messages

Messages for a client going quiet - written to reopen the door, not to guilt anyone through it.

Templates get the first message out the door; the follow-through is what converts. Coachway handles the follow-through side - check-ins, programs, and payments in one branded app - so the copy above has somewhere professional to send people.

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