Coachway vs Kahunas: the honest comparison.
Coachway vs Kahunas is a comparison that deserves honesty on pricing first: Kahunas's flat tiers, especially the Ultimate plan at USD 99 per month for unlimited clients plus a branded app, are genuinely good value for coaches with large rosters. That strength is real and this comparison does not dodge it. Where the picture shifts is language, nutrition, and where in the plan structure the branded experience kicks in. Kahunas is English-first and its branded app sits on the top plan. Coachway is Copenhagen-built, focused on the 1:1 coaching workflow, and delivers a native-language branded experience from day one in six European languages. Both platforms support payments through your own account with no commission taken. The short version and a side-by-side table are right below.
By Markus Evers · Updated June 2026
How this comparison is made: we check every competitor's pricing and features against their live websites and re-verify them on a recurring basis. Coachway is our product - we flag it where it appears, we credit real competitor strengths, and we say who each platform fits better than us.
the short version
Both Coachway and Kahunas are credible platforms, so choose by your situation. Pick Kahunas if you carry a large roster, flat-rate pricing is the priority, and you want a branded app bundled into the top plan: its Ultimate at USD 99 per month covers unlimited clients, a branded iOS and Android app, and team seats, with Stripe and PayPal and a 14-day free trial. Pick Coachway if you are an online coach who wants a focused 1:1 coaching workflow, built-in nutrition with 1,100+ recipes, a native-language client and coach app in six languages reviewed by native speakers, a branded experience included from the entry price not gated to the top plan, and your own Stripe from the first invoice. Kahunas wins on flat-rate value for big rosters and Stripe-or-PayPal no-commission payments. Coachway wins on native Nordic and DACH UI, built-in nutrition depth, a branded app from day one, and same-day human support. The full side-by-side, with where each one wins, is below.
Coachway vs Kahunas, side by side.
| Coachway | Kahunas | |
|---|---|---|
| Best for | Online coaches scaling a focused 1:1 roster in Europe | Large rosters where flat-rate pricing and a branded app on the top plan are the priority |
| Pricing model | Per-client: EUR 69/mo up to 5 clients + EUR 9 each additional | Flat: USD 35 Essentials (25 clients), USD 69 Growth (50 clients), USD 99 Ultimate (unlimited) |
| Trial | Cancel anytime, no lock-in | 14-day free trial |
| Payments | Your own Stripe; optional 2.4% fee only on built-in payments | Your own Stripe or PayPal; no commission taken |
| Branded client app | Branded in-app experience included on every plan | Branded iOS and Android app exclusive to Ultimate (USD 99/mo) |
| Native-language UI | EN, DA, NO, SV, FI, DE, reviewed by native speakers | English |
| Nutrition content | 1,100+ recipes, 3,900+ ingredients, 1,800+ exercises built in | Nutrition features included; depth on the live site not specified |
| Annual billing | Cancel anytime | Annual billing saves 25% across all tiers |
| Support | Same-day human support from a team that has run coaching businesses | Support widely praised; 3-month satisfaction guarantee stated by founder |
Kahunas's tiers break down as USD 35 per month for Essentials (up to 25 clients), USD 69 for Growth (up to 50 clients), and USD 99 for Ultimate (unlimited clients, branded app in the app stores, team seats), with annual billing 25% cheaper. Pricing and features change, so confirm the current numbers directly with each provider before you commit. For the wider field beyond these two, see our ranked list of the best online coaching platforms for fitness coaches.
Two different bets on the coaching-platform market.
It is worth saying this plainly before the detail: Kahunas is a genuinely capable platform with a real following among online coaches, and its support is widely praised. This is not a teardown. The honest version of this comparison starts with the fact that both tools share a lot on the core checklist: workout programming, nutrition tooling, a client app, and payments that stay in the coach's own account with no commission. The difference is design intent. Kahunas makes the bet that flat-rate pricing, including a fully branded app at the Ultimate tier, is the highest-value thing for coaches who want a single predictable software bill across any roster size. Coachway makes the bet that depth on one buyer, the online coach in Europe who lives entirely in the 1:1 workflow, beats breadth: native-language support, a large built-in nutrition database, and a branded experience included from day one rather than gated to the top tier.
The practical version of that difference shows up in three places: language (six native-speaker-reviewed languages versus English-first), nutrition (1,100+ recipes built in versus features not fully specified on the live site), and where the branded app starts (every plan on Coachway versus the USD 99 Ultimate tier on Kahunas). If none of those matter for your business, Kahunas's flat-rate value may be exactly the right call. For the full feature checklist behind these criteria, our online coaching platform guide walks through the entire stack.
where kahunas wins
Kahunas
Kahunas has concrete strengths, and there are coaches for whom it is the obvious choice. Its biggest is flat-rate pricing with a clear branded-app tier. Essentials at USD 35 per month covers up to 25 clients. Growth at USD 69 covers up to 50 clients. Ultimate at USD 99 is the headline: unlimited clients, your own branded iOS and Android app in the app stores, team seats, and annual billing that cuts 25% from every plan. A 14-day free trial is available. Payments run through the coach's own Stripe or PayPal account, and Kahunas takes no commission on those payments. For a coach who has built a large roster, wants a branded app, and wants to know the software cost will not climb further, the USD 99 Ultimate is a genuinely attractive ceiling. The founder also publicly states a 3-month satisfaction guarantee, which is a confident signal about product confidence and support quality.
Choose Kahunas if: you carry a large roster, flat-rate subscription cost is the deciding factor, you want Stripe or PayPal with no commission, and you are happy working in an English-first platform. At high volume, USD 99 per month for unlimited clients plus a branded app is a compelling ceiling. None of this is a weakness in Coachway - it is a different design target.
where coachway wins
Coachway
Coachway trades Kahunas's flat-rate breadth for depth on one specific buyer. Where it pulls ahead is for the online coach who wants everything around a single client from one tab: intake, training program, meal plan, weekly check-in, messaging, and payment, without jumping between multiple tools. The nutrition side is a particular differentiator: Coachway ships 1,100+ recipes, 3,900+ ingredients, and 1,800+ exercises natively in the platform. Meal planning is content-rich out of the box, no second app required. For coaches serving Nordic or DACH clients, the language depth is the other headline: the entire Coachway UI, both the coach-facing tool and the app your clients see and use, is written and reviewed by native speakers across English, Danish, Norwegian, Swedish, Finnish, and German. Kahunas is English-first, so coaches in those markets are delivering an English interface to non-English clients. The branded in-app experience, your logo and colors inside the client app, is also included from the entry price on Coachway, rather than being exclusive to the USD 99 top tier as it is on Kahunas. Pricing is predictable per-client: EUR 69 per month for up to 5 active clients plus EUR 9 per additional, with all features included from day one and cancel anytime. Payments stay in your own Stripe account, and support is answered by humans the same day. Coaches across the Nordics, the UK, and Germany run their businesses on it today.
Choose Coachway if: you are an online coach who wants built-in nutrition content, a native-language branded app for Nordic or DACH clients, a branded experience from the entry price not gated to a USD 99 top tier, per-client pricing that tracks your roster, your own Stripe, and same-day human support. Be honest with the math: at a very large roster, Kahunas's flat USD 99 Ultimate is cheaper on the subscription line. Coachway's case is product depth, language fit, and a branded experience that does not require reaching the top plan.
Which should you choose?
The decision really comes down to two questions: does flat-rate pricing at volume matter most, or does native-language fit and a branded app from the entry price? If the answer is flat-rate value for a large English-speaking roster with a branded app at the ceiling, Kahunas is built for that. If the answer is a focused coaching workflow in a Nordic or DACH market with nutrition content built in and your brand on the client's home screen from day one, Coachway is built for that. Here is the fair way to land it.
- Your roster is large and USD 99 per month for unlimited clients plus a branded app is the deal. Kahunas Ultimate. That flat ceiling at high volume is genuinely hard to beat, and it is fine to choose it.
- You want Stripe or PayPal with no commission on any tier. Either platform. Both Kahunas and Coachway let you keep the payment relationship; Kahunas accepts either Stripe or PayPal, Coachway focuses on Stripe.
- You coach in Danish, Norwegian, Swedish, Finnish, or German. Coachway. Both sides of the UI are written and reviewed by native speakers in those languages; Kahunas is English-first.
- You want meal planning built natively into the platform, not via a second app. Coachway. It ships 1,100+ recipes and 3,900+ ingredients out of the box.
- You want your brand inside the client app from the entry price, not gated to the top tier. Coachway. The branded in-app experience is included on every plan; Kahunas gates the branded app to Ultimate at USD 99 per month.
- You want a per-client cost that tracks your actual roster size. Coachway. EUR 69 per month for up to 5 clients plus EUR 9 each means cost grows exactly with the roster you carry, with all features from day one.
Still weighing it up? Our walkthrough on choosing an online coaching platform turns this into a step-by-step shortlist, and you can sanity-check the per-client math against current Coachway pricing.
Frequently asked.
Is Coachway or Kahunas better for online coaches?
Both are credible platforms and the right answer depends on the shape of your business. Kahunas is the stronger pick if you carry a large roster, flat-rate pricing is the priority, and you want the branded app included at the top tier. Its Ultimate plan at USD 99 per month covers unlimited clients, a branded iOS and Android app in the app stores, and team seats, with Stripe and PayPal payments and a 14-day free trial. Coachway is the stronger pick if you are an online coach who wants a focused 1:1 workflow, a client and coach UI written and reviewed by native speakers across EN, DA, NO, SV, FI, and DE, built-in meal planning with 1,100+ recipes, and your own Stripe from day one with the branded experience included at the entry price, not gated to the top tier. They fit different coaches.
How does Coachway pricing compare to Kahunas pricing?
The two use structurally different models, and both are transparent. Kahunas publishes three tiers in USD: Essentials at USD 35 per month (up to 25 clients), Growth at USD 69 per month (up to 50 clients), and Ultimate at USD 99 per month (unlimited clients, branded iOS and Android app, team seats). Annual billing saves 25% across all tiers. A 14-day free trial is available. The branded app is exclusive to the Ultimate tier. Coachway uses predictable per-client pricing: EUR 69 per month for up to 5 active clients plus EUR 9 per additional active client, with all features included from day one and cancel anytime. The branded in-app experience is included on every plan. If you take payments through Coachway's built-in payment system, an optional 2.4% per-transaction fee applies; your own Stripe checkout carries no Coachway fee. Kahunas's flat Ultimate tier is cheaper at large rosters; Coachway's case is native-language depth, nutrition content, and a branded experience included from day one rather than gated to the top plan.
Do I keep my own Stripe account on Coachway and Kahunas?
Yes on both, and neither takes commission. Kahunas states that coaches connect their own Stripe or PayPal account for in-app payments, and it does not charge clients directly or take any commission on those payments. Coachway likewise lets coaches use their own Stripe account; Coachway's built-in payment system carries a 2.4% per-transaction fee only if you choose to use it, while your own Stripe checkout carries no Coachway fee. On both platforms the payment relationship with your clients stays yours.
Which platform is better for coaching in Danish, Norwegian, Swedish, Finnish, or German?
Coachway is the natural fit for Nordic and DACH markets. Kahunas is English-first, so coaches serving Danish, Norwegian, Swedish, Finnish, or German-speaking clients are delivering an English app experience to those clients. Coachway takes the opposite approach: the entire UI, both the coach-facing tool and the part your clients use, is written and reviewed by native speakers across English, Danish, Norwegian, Swedish, Finnish, and German. For a Nordic or DACH roster where you want both sides of the platform to read naturally rather than feel translated, Coachway is the deeper native-language fit.
Is the branded client app included on Coachway and Kahunas?
Both include a branded app, but Kahunas gates it to its top tier. On Kahunas the branded iOS and Android app with your own App Store listing is exclusive to the Ultimate plan at USD 99 per month. Coachway includes the branded in-app experience, your logo and colors inside the client app, at no extra cost on every plan. A full white-label app is available for larger coaches. If having your brand on the client's home screen from the entry price matters, Coachway includes it from day one; on Kahunas you need the top plan.
How hard is it to switch from Kahunas to Coachway?
Most coaches complete a platform switch in 1 to 2 weeks: move your client list and programs across, then switch clients over in waves rather than a hard cutover. Coaches with 30 to 100+ clients typically keep retention above 95 percent when the move is run as a structured, step-by-step migration. Coachway itself has no lock-in: client data, programs, check-ins, and payment schedules export as CSV and PDF at any time.
Features are not the deciding factor. The workflow is.
Kahunas may match or beat Coachway on raw feature count, and that is fine. It is not the question that decides your week. What decides it is how fast you can run the actual work, week after week: following up a client, sending video feedback, and reviewing a weekly check-in. Coachway is built from working hands-on with online fitness coaches running rosters past 1,000 clients, where shaving minutes off every client interaction is the whole game.
The entire product is tuned for one outcome: handle more clients, at a higher satisfaction rate, in less time. A smoother workflow is not just cheaper for you, it is a better experience for the client, and that is what keeps clients paying for longer.
check-ins
Review a weekly check-in in minutes, with notes, data, photos, and exercise history in one view.
follow-up
Messages, video feedback, and plan tweaks happen from one tab, not six different tools.
automation
Automatic reminders run the cadence, and a smart-send mode holds messages back when a client still has an unread one, so the experience stays personal.
Keep reading
all guidesCoachway vs Hevy Coach: the honest comparison (2026)
Hevy Coach wins on affordable workout delivery and its beloved consumer app; Coachway on nutrition, check-ins, payments, and a branded client app.
Read the guideHevy Coach alternatives: 6 best picks for coaches (2026)
The best Hevy Coach alternatives for coaches who need nutrition, check-ins, payments, or a branded app alongside workout delivery.
Read the guideCoachway vs My PT Hub: honest comparison (2026)
The honest flat-rate math: where My PT Hub's unlimited-client Premium wins at volume, and where native languages and built-in nutrition shift the decision.
Read the guideSee what Coachway can do for your coaching business
Coachway was built after working with 150+ coaches who all had the same frustrations - slow platforms, clunky workflows, wasted hours. Book a demo and see what we fixed. 15 minutes, and you'll know if it's the right fit.
