Hevy Coach vs TrueCoach: the honest comparison.

A free-for-clients logging loop vs a broader programming core.

It is worth being honest from the start: both of these are capable, well-regarded platforms, and they share a workout-delivery-first DNA. Both give you a workout and program builder, an exercise library, client management, progress tracking, and messaging. So on the core programming loop they are closer than they look at first glance. The difference is scope and where the client experience lives. Hevy Coach is the coaching layer on top of the popular Hevy consumer lifting app, which carries a 4.9 rating and over 500,000 ratings across the app stores. Your clients log their workouts in the regular Hevy app, completely free, and the coach platform adds a builder with 400-plus exercises, a progress dashboard, client chat, and team coaching. What it deliberately does not include, on its own pages, is native nutrition, a structured check-in system, a branded client app, or client-payment collection. TrueCoach, part of the Xplor group, is also programming-first, but it bundles more into one platform: a large exercise video library, nutrition tracking through MyFitnessPal, habit tracking, wearables, and automated billing through Stripe. Neither approach is wrong. The right one depends on whether you want a tight, free-for-clients logging loop or a broader workout-plus-nutrition-plus-payments core.

This comparison is based on working closely with online coaches day to day, rather than reading spec sheets. If you want the full feature checklist behind these criteria, our online coaching platform guide walks through the entire stack, and the companion piece on the best workout builder software for online coaches goes deeper on the programming side.

Pricing: per client count vs per active client.

Both price by how many clients you coach, but the ladders look different. Hevy Coach publishes per-client-count tiers all the way up: about USD 25 per month for 1 to 10 clients, USD 50 for 11 to 25, USD 90 for 26 to 50, USD 160 for 51 to 100, and then USD 250, USD 360, USD 460, USD 550, and about USD 700 per month as you climb to 501 to 1,000 clients. It is monthly only, with no annual or yearly discount published, and it comes with a 30-day free trial that needs no credit card. A genuine plus on cost: your clients pay nothing, they get a free Hevy Pro subscription while you coach them. The thing to note is what is not bundled, since there is no nutrition, no check-in system, no branded app, and no client billing inside that price.

TrueCoach prices per active client across three tiers. Starter is about USD 30 per month month-to-month (about USD 26 on annual billing) for up to 5 active clients, Standard is about USD 70 (about USD 58 annual) for up to 20, and Pro is about USD 165 (about USD 137 annual) for up to 50. Above 50 clients, TrueCoach offers custom pricing. There is a 14-day free trial on all tiers, and a 90-day money-back guarantee for first-time subscribers on an annual plan. TrueCoach is free for your clients too, and payments through Stripe carry no per-coach add-on fee on any tier.

The honest takeaway: do the math on your actual client count and what you need bundled. Hevy Coach can look lean at the low end, but remember you may need separate tools for nutrition and client billing, which adds to the real total. TrueCoach costs more per client at the small end, but it folds nutrition tracking and free Stripe payments into the same fee. For a different model again, Coachway uses predictable per-client pricing, EUR 69 per month for up to 5 active clients plus EUR 9 per additional active client, with training, nutrition, and check-ins in one and your own Stripe included; you can sanity-check that math against current Coachway pricing.

The feature differences that actually matter.

• Client app and the logging experience. This is the clearest split. With Hevy Coach, your clients log workouts in the standard consumer Hevy app, which is well-rated (4.9, 500,000-plus ratings) and free for them, but it is not branded to you and there is no white-label option. TrueCoach gives clients its own coaching app, and on the Standard and Pro plans you can put your logo and colors on it; the entry Starter plan does not include that branding. If your clients already love Hevy, that familiarity is a real plus; if a branded in-app experience matters, TrueCoach has it on its higher tiers.
• Nutrition. This is a one-sided difference between these two. TrueCoach handles nutrition through tracking: macro and calorie tracking via its MyFitnessPal integration, with meal plans delivered through a Documents feature rather than a built-in recipe database. Hevy Coach has no native nutrition tooling on its own pages at all (a Cronometer integration appears in some third-party listings, but not on the vendor site). So if nutrition is part of your offer, Hevy Coach means an outside tool, while TrueCoach covers tracking inside the platform.
• Client payments and country support. Another one-sided point. TrueCoach includes automated client billing powered by Stripe, free on every tier with no per-coach add-on fee, but it is currently supported only in the United States, the United Kingdom, Canada, and Australia. Hevy Coach does not collect client payments for you at all; its only billing is your own coach subscription, processed through Paddle, so you would invoice clients with a separate tool. If you bill clients in one of TrueCoach's four supported countries and want payments inside the platform, that is a clear point for TrueCoach.
• Check-ins and structured progress review. Neither of these is built around a formal weekly check-in workflow the way some all-in-one platforms are. Hevy Coach has progress tracking and a contact form but no native structured check-in system (progress photos plus measurements plus coach review) on its pages. TrueCoach leans on progress tracking, messaging, and dashboards. If a repeatable weekly check-in loop is central to how you coach, weigh how each one handles that before you commit.
• Pricing model and scale. Both price by client count, but Hevy Coach publishes a full ladder up to 501 to 1,000 clients on flat monthly tiers, which can suit a high-volume programming business that does not need nutrition or billing bundled. TrueCoach caps its named tiers at 50 active clients and quotes custom pricing above that. If you run a very large logging-only caseload, Hevy Coach's published high tiers are worth a look; if you want fewer clients with more bundled, TrueCoach fits that better.
• Language. Hevy Coach runs an English site and does not document native-language UI support for Nordic or DACH markets, and TrueCoach is English-first by design with no published localization details. Neither publishes native-language client apps across the full Nordic set, so if your clients should see the app in their own Nordic language, that is a gap to weigh on either one.

Which should you pick?

The decision comes down to a few honest questions: do you mostly deliver workouts, or do you also need nutrition and payments built in, where do your clients pay from, and how much does a branded app matter? Here is the fair way to land it.

• You mostly deliver workouts and your clients already use the Hevy app. Hevy Coach. Clients log in an app they already know and love, coached completely free, and you get a clean builder and progress dashboard on simple per-client-count pricing.
• You run a large logging-only caseload and want published high tiers. Hevy Coach. Its pricing ladder is published all the way up to 501 to 1,000 clients, so a high-volume programming business can see the cost up front.
• You want nutrition tracking and workouts in one platform. TrueCoach. Its MyFitnessPal-based macro tracking and Documents meal plans sit alongside the programming core, which Hevy Coach does not offer natively.
• You want to collect client payments inside the platform. TrueCoach, if you bill in the US, UK, Canada, or Australia. Its Stripe billing is free on every tier; Hevy Coach does not collect client payments at all.
• You want a branded client app. TrueCoach, on its Standard or Pro plan, where your logo and colors go in the app. Hevy Coach has no branded or white-label option.
• You want the longest runway to try before you commit. Hevy Coach. Its 30-day free trial with no credit card is longer than TrueCoach's 14-day trial, though TrueCoach adds a 90-day money-back guarantee on first-time annual plans.
• You want training, nutrition, check-ins, and billing in one and a client app in your clients' own language. Neither of these two covers all of that head-on. Coachway is the honest third option here: training, nutrition, and weekly check-ins in one workflow, 1,100+ recipes and 3,900+ ingredients built in, your own Stripe, and a branded client app localised by native speakers across six languages, not machine-translated.

Still weighing it up? Our walkthrough on choosing an online coaching platform turns this into a step-by-step shortlist, and our Coachway vs Hevy Coach and Coachway vs TrueCoach comparisons go deeper if either of these is on your shortlist next to Coachway.

Frequently asked.