HubFit pricing in 2026: plans, caps and real cost.
HubFit prices in three named tiers, Standard, Premium, and Ultimate, each carrying a client cap rather than charging strictly per client. The headline numbers run from USD 39 to USD 119 per month, but the detail that decides your real cost is which features sit on which tier: branding and payments only unlock at Premium. This guide lays out the full ladder in plain numbers, explains the caps and where the top tier scales, and gives an honest look at where Coachway lands if you coach fitness in the EU.
By Markus Evers · Updated June 2026
the short answer
HubFit costs USD 39/mo for up to 50 clients (Standard), USD 69/mo for up to 100 clients (Premium, the most popular plan), and USD 119/mo for up to 100 clients on Ultimate, which then scales by client count to roughly USD 419/mo at 500 clients. All figures are USD as of 2026; check the vendor pricing page for current rates. The detail that matters most: custom branding, Payments and Packages, and Challenges only unlock at Premium, so the entry tier is workout, nutrition, check-ins, and habits without your own branding. Every plan starts with a 14-day free trial, and annual billing lowers each monthly price.
HubFit pricing plans, the three tiers.
HubFit publishes three named tiers, each with a client cap and a different feature set. Unlike a pure per-client model, the price is fixed within a tier up to the cap; what changes as you climb is both the client ceiling and which features you unlock. Here is the verified ladder, in USD as of 2026.
| Tier | Price | Clients | What to know |
|---|---|---|---|
| Standard | USD 39/mo | Up to 50 clients | The entry tier. Includes the workout builder, nutrition tracker, check-ins, habits, and onboarding automations. |
| Premium | USD 69/mo | Up to 100 clients | Labeled "most popular". Adds Custom Branding, Payments and Packages, Challenges, and Meal AI. |
| Ultimate | USD 119/mo | Up to 100 clients (scales) | Adds Workout Studio, Group Chats, Team Members, and Zapier. Scales by client count beyond 100. |
HubFit lists lower monthly figures on annual billing (Standard around USD 33, Premium around USD 57, Ultimate around USD 99 per month when paid yearly). Every plan starts with a 14-day free trial. Pricing changes, so confirm the current figures on the vendor pricing page before you commit. For the strengths and limitations behind these numbers, read our full HubFit review. For the wider field, see our ranked list of the best online coaching platforms for fitness coaches.
What the HubFit pricing model actually means.
Two things decide your real HubFit bill: the feature gates between tiers, and how the Ultimate tier scales once you pass 100 clients.
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Branding and payments gate at Premium
Standard at USD 39 includes the core: workout builder, nutrition tracker, check-ins, habits, and onboarding automations. But Custom Branding, Payments and Packages, Challenges, and Meal AI only unlock at Premium (USD 69). If a branded app and selling packages through your own Stripe are the reason you want a platform, Premium is your real starting price, not USD 39.
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Ultimate is for teams and scale
Ultimate at USD 119 adds Workout Studio, Group Chats, Team Members, and Zapier, then scales by client count. It is built for larger or multi-coach operations. A solo coach with a focused client list rarely needs it; the value lands once you are running a team or pushing well past 100 active clients.
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Payments run on your own Stripe
From Premium up, Payments and Packages connects to your own Stripe account, with a branded pricing page and Stripe-powered checkout across nine currencies. HubFit publishes the plan price rather than a transaction fee, so the figure you plan around is the monthly subscription plus your Stripe processing rate. Confirm any current transaction terms with HubFit directly.
How HubFit Ultimate scales by client count
| Clients | Ultimate price |
|---|---|
| 100 clients | USD 119/mo |
| 200 clients | USD 209/mo |
| 300 clients | USD 289/mo |
| 400 clients | USD 359/mo |
| 500 clients | USD 419/mo |
Past 1,000 clients you contact HubFit support for a quote. Figures are USD as of 2026; confirm current rates on the vendor pricing page.
how Coachway compares
How Coachway pricing compares.
HubFit is a capable all-in-one that serves solo coaches, gyms, and teams, and its habit and challenge engagement is a genuine strength. The honest difference with Coachway is packaging and localization. With HubFit, branding and payments sit behind the Premium tier; with Coachway they are in the base price. Coachway is EUR 69/mo for up to 5 clients, then EUR 9 per additional active client, with everything included: a workout builder with 1,800+ exercises (supersets, dropsets, AMRAP, warm-up sets, per-set logging, rest timer, exercise video, templates, PR tracking), a meal planner with 1,100+ recipes on the coach side, structured check-ins reviewed in Power Panel, in-app chat and voice notes, progress photos, a native branded client app for iOS and Android, and same-day human support. You keep your own Stripe account so client payments flow directly to you, and Coachway\'s optional built-in payment system carries a small fee of about 2.4% only if you choose to use it. The interface is written and reviewed by native speakers in each of its six languages, from Danish to German. To be clear on scope, clients report their intake in check-ins rather than logging food in a client-side diary, and there is no native scheduler built in.
Consider Coachway if: you coach fitness or nutrition in the EU and want branding, a native app, and the full toolkit in one predictable per-client price without tier-gating. If you want habit and challenge-led engagement across coaches, gyms, and teams and the tier gates suit you, HubFit may fit better. See the deeper head-to-head in Coachway vs HubFit, the wider field in HubFit alternatives, or the Coachway pricing page.
HubFit pricing, frequently asked.
How much does HubFit cost?
HubFit has three USD tiers as of 2026: Standard at USD 39 per month for up to 50 clients, Premium at USD 69 for up to 100 clients, and Ultimate at USD 119 base for up to 100 clients, scaling by client count. Premium is the most popular plan and the first tier with custom branding and payments. Annual billing lowers each figure. Confirm current rates on the vendor pricing page.
Is there a free HubFit trial?
Yes. In HubFit's own words, "Every plan starts with a 14-day free trial" with "no commitment, cancel anytime." There is no permanently free tier, but the 14-day trial lets you set up a real workflow before paying. If a free-forever plan matters to you, some competitors offer one, though usually with a low client cap.
Which HubFit plan gets you a branded app?
Custom Branding unlocks at the Premium tier, which is USD 69 per month as of 2026. HubFit markets a branded client experience on iOS and Android, but the Standard tier at USD 39 does not include custom branding. So if a branded app is the reason you are choosing a platform, Premium is the practical starting point, not the entry plan.
How does HubFit Ultimate pricing scale?
Ultimate starts at USD 119 per month for up to 100 clients and rises with client count: roughly USD 209 at 200 clients, USD 289 at 300, USD 359 at 400, and about USD 419 per month at 500 clients. Past 1,000 clients you contact HubFit support for a quote. Ultimate is the tier that adds Workout Studio, Group Chats, Team Members, and Zapier, so it is aimed at larger or team-based operations rather than solo coaches.
Does HubFit charge a fee on client payments?
HubFit's Payments and Packages feature unlocks at the Premium tier and runs on your own connected Stripe account, with a branded pricing page and Stripe-powered checkout across nine currencies. HubFit publishes the Premium subscription price rather than a per-transaction fee on its pricing page, so the cost you can plan around is the monthly plan price plus whatever your Stripe processing rate is. Confirm any current transaction terms directly with HubFit before you commit.
How does Coachway pricing compare to HubFit?
Coachway uses predictable per-client pricing: EUR 69 per month for up to 5 clients, then EUR 9 per additional active client, with all features included. The difference is packaging and localization: branding and a native client app are in the base price, not gated behind a higher tier, alongside a workout builder (1,800+ exercises), meal planner (1,100+ recipes), check-ins, in-app chat and voice notes, and same-day human support. You keep your own Stripe, with an optional built-in payment system fee of about 2.4% only if you use it, and the interface is reviewed by native speakers in each of its six languages, from Danish to German.
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