Trainerize pricing 2026: plans, add-ons, and real cost.
Trainerize pricing looks simple on the surface: a free plan, then Grow at USD 9/mo, Pro from USD 23/mo, and Studio Plus at USD 248/mo per location. The catch is the add-ons. Taking payments, the branded app, and advanced nutrition are separate line items, so the real cost a working coach pays is usually higher than the headline. This guide lays out the full ladder, the three add-ons in plain numbers, and an honest look at where Coachway lands if you want everything in one predictable price.
By Markus Evers · Updated June 2026
the short answer
Trainerize costs nothing for 1 client (Basic Free), USD 9/mo for up to 2 clients (Grow), from USD 23/mo for the Pro plan that scales across 5 to 200 clients, and USD 248/mo per location for Studio Plus (up to 500 or 1,000 clients). All figures are USD as of 2026; check the vendor pricing page for current rates. The real cost is higher than the plan price for most coaches, because three things are paid add-ons: Stripe Integrated Payments (USD 10/mo on Grow and Pro), the Custom Branded App (USD 169 one-time on Pro), and Advanced Nutrition Coaching (USD 20 to 45/mo). Add those up at your client count to find your true monthly bill.
Trainerize pricing plans, the full ladder.
Trainerize (ABC Trainerize, based in Vancouver, Canada) publishes four named tiers. Each one is gated by a client cap, and on the Pro plan the price rises as that cap goes up. Here is the verified ladder, in USD as of 2026.
| Plan | Price | Client cap | What to know |
|---|---|---|---|
| Basic (Free) | USD 0 | Up to 1 client | A genuine free plan, but capped at a single client, so it is really for trying the product. |
| Grow | USD 9/mo | Up to 2 clients | The cheapest paid entry. The 2-client cap means most working coaches outgrow it almost immediately. |
| Pro | USD 23/mo and up | Up to 5, scaling to up to 200 clients | The plan most real coaching businesses land on. The price climbs as the client cap rises across the band. |
| Studio Plus | USD 248/mo per location | Up to 500 or up to 1,000 clients | For gyms and multi-coach studios. The per-location pricing adds up fast if you run several sites. |
Trainerize also offers a 30-day free trial of the paid plans with no credit card required. Pricing changes, so confirm the current figures on the vendor pricing page before you commit. For the wider field, see our ranked list of the best online coaching platforms for fitness coaches.
The three add-ons that change the real Trainerize cost.
The plan price is only part of the story. Three of the features most coaches consider essential are sold separately on the Grow and Pro plans, which is why the advertised price and the bill on your card rarely match. Here are the three, in plain numbers.
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Stripe Integrated Payments
USD 10/moRequired to take client payments inside Trainerize on the Grow and Pro plans. It is included on Studio Plus. You connect your own Stripe account, but the integration itself is a recurring line item on the lower tiers.
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Custom Branded App
USD 169 one-timeThe branded client app is a one-time fee of USD 169 on the Pro plan, and it is included on Studio Plus. It is a single payment rather than a subscription, but it is still a separate cost on top of Pro.
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Advanced Nutrition Coaching
USD 20 to 45/moBasic nutrition is included on the paid plans, but deeper nutrition tooling is an add-on: roughly USD 20/mo on Grow and the smaller Pro bands, scaling to about USD 45/mo on the larger Pro bands. It is included on Studio Plus.
Studio Plus bundles all three in, which is part of why it is priced at USD 248/mo per location. On Grow and Pro, treat each add-on as a real cost when you compare platforms, not a footnote.
What does Trainerize really cost?
The honest way to budget for any coaching platform is to take the plan price and add the features you will actually switch on. Trainerize cost works like this in practice: say you are on the Pro plan, you take client payments inside the app, and you want the deeper nutrition tooling. Your base Pro plan starts from USD 23/mo and rises with your client cap. On top of that, Stripe Integrated Payments is USD 10/mo and Advanced Nutrition is USD 20 to 45/mo. The branded app is a separate one-time USD 169 in the month you add it.
So a plan advertised from USD 23/mo can sit closer to USD 50 to 80/mo once payments and nutrition are live, with the app fee landing on top in month one. None of this is hidden, and Trainerize publishes its tiers clearly. The point is simply that the headline number is the floor, not the all-in cost. If you have been surprised by your bill, the add-ons are almost always why.
One more cost line that is easy to miss: language. Trainerize is available in English only, per its own help center. There is no multi-language interface for you or your clients. That is not a fee, but for a coach serving Danish, Norwegian, Swedish, Finnish, or German speakers, it is a real limit on the client experience, and it is the gap the next section is about.
how Coachway compares
How Coachway pricing compares.
Coachway prices differently on purpose. It is EUR 69/mo for up to 5 clients, then EUR 9 per additional active client, with all features included rather than sold as add-ons. The things Trainerize charges separately for live in the base price: the per-client check-in forms and Power Panel review, the workout builder (supersets, dropsets, AMRAP, warm-up sets, per-set logging, rest timer, exercise video, templates, and PR tracking), the meal planner with 1,100+ recipes on the coach side, in-app chat and voice notes, habit and step goals, progress photos, PDF export, and a branded in-app experience. There is no separate payments add-on: you keep your own Stripe account so client payments flow directly to you, and Coachway\'s optional built-in payment system carries a small fee of about 2.4% only if you choose to use it. The interface is also written and checked by native-speaking coaches in Danish, Norwegian, Swedish, Finnish, German and English, which is the native-language coverage Trainerize does not offer. To be clear on scope, clients report their intake in check-ins rather than logging food in a client-side diary, and there is no native scheduler built in.
Consider Coachway if: you want one predictable per-client price with payments, the branded app, and nutrition included, and you serve clients across the Nordics or DACH. If your priority is the deepest North American exercise library specifically, Trainerize may still suit you. See the deeper head-to-head in Coachway vs Trainerize, the full Trainerize review, or the Coachway pricing page.
Which should you choose?
There is no single right answer. It comes down to how you want to be charged and who your clients are. Here is the fair way to land it.
- You want the cheapest possible paid entry and only have a client or two. Trainerize. Grow at USD 9/mo for 2 clients is hard to beat on headline price, as long as you do not need payments or the branded app yet.
- You want the deepest North American exercise library and a long track record. Trainerize. Its workout-first library and program builder are among the most established in the category.
- You want everything in one predictable price with no add-on surprises. Coachway. Payments, the branded app, check-ins, and the meal planner are all in the base EUR 69/mo for up to 5 clients, plus EUR 9 per additional client.
- Your clients speak Danish, Norwegian, Swedish, Finnish, or German. Coachway. Trainerize is English-only; Coachway\'s interface is reviewed by native speakers across those languages.
- You run a gym or multi-coach studio. Trainerize. Studio Plus at USD 248/mo per location is built for that scale and bundles the add-ons in.
Still weighing it up? If you are leaning away from Trainerize, our page on Trainerize alternatives widens the shortlist, the Everfit vs Trainerize head-to-head compares the two closest workout-first platforms, and the full field is ranked in the best online coaching platforms guide.
Trainerize pricing, frequently asked.
How much does Trainerize cost?
Trainerize pricing runs on a ladder (USD, 2026): free Basic for up to 1 client, Grow at USD 9/mo for up to 2 clients, Pro from USD 23/mo scaling 5 to 200 clients, and Studio Plus at USD 248/mo per location for up to 500 or 1,000 clients. Most coaches pay more than the headline, because payments, the branded app, and advanced nutrition are paid add-ons.
Is there a free Trainerize plan?
Yes. Trainerize has a Basic Free plan, but it is capped at 1 client, so it works for testing the product rather than running a business. There is also a 30-day free trial of the paid plans with no credit card required. If you want a free tier you can actually coach a small group on, a few competitors offer more generous free plans, but Trainerize's free option is real and never expires for that single client.
Does the Trainerize branded app cost extra?
On the Pro plan, yes. The Custom Branded App is a one-time fee of USD 169, paid on top of your Pro subscription. It is a single payment rather than a recurring charge. On the Studio Plus plan the branded app is included at no separate cost. So whether the branded app is an extra cost depends entirely on which plan you are on.
What is the real all-in cost of Trainerize?
Take the plan price, then add the features you will use. A typical Pro coach adds USD 10/mo for Stripe payments, USD 20 to 45/mo for Advanced Nutrition, and a one-time USD 169 for the branded app. So a Pro plan advertised from USD 23/mo can land closer to USD 50 to 80/mo once payments and nutrition are on, with the app fee on top in month one.
Why is my Trainerize bill higher than the advertised price?
Because the headline plan price does not include the add-ons most coaches need. Taking payments (USD 10/mo on Grow and Pro), the branded app (USD 169 one-time on Pro), and advanced nutrition (USD 20 to 45/mo) are separate from the base subscription. The Pro plan price also rises as your client cap increases across the band, so adding clients pushes the base cost up too. The all-in figure is the plan price plus every add-on you actually use.
What language is Trainerize available in?
Trainerize is available in English only, per its own help center. You can customize program, workout, and exercise text yourself, but there is no multi-language interface for the coach or the client. If you coach in Danish, Norwegian, Swedish, Finnish, or German, a platform with a native-language UI will feel very different to your clients.
How does Coachway pricing compare to Trainerize?
Coachway uses predictable per-client pricing: EUR 69/mo for up to 5 clients, then EUR 9 per additional active client, with all features included rather than sold as add-ons. The workout builder, meal planner, check-ins, chat, and a branded in-app experience are all in the base price. You keep your own Stripe so client payments flow directly to you; the optional built-in payment system carries about 2.4% only if you use it.
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