How to switch from TrueCoach without losing your clients.
You have decided to leave. Good - that decision is usually the hard part. The actual move is more straightforward than it feels, as long as you export your work, run both tools in parallel for a short window, and move clients in waves instead of all at once. Here is the exact playbook.
By Markus Evers · Updated June 2026
the short version
Yes, you can switch from TrueCoach without losing your clients. Export your programs and client data (and confirm TrueCoach\'s current export options with their support), pick the platform you are moving to, set up both tools in parallel for one to two weeks, then move clients in waves while you keep coaching. Because TrueCoach payments run through Stripe, your Stripe account and payment history stay with you. Communicate the change clearly and frame it as an upgrade, and most coaches complete the whole switch in one to two weeks with nearly all clients intact.
What you can take with you when you leave TrueCoach.
Before you cancel anything, take stock of what lives inside TrueCoach. The good news for TrueCoach coaches is that the most valuable asset - your payment relationship - already lives outside the platform, in Stripe. Here is what to account for.
01
Your programs and exercises.
Your workout programs and exercise assignments are the work you most want to carry over. TrueCoach uses its own large exercise video library, so the demo videos stay behind, but your programming logic - the structure, sets, and progressions - is yours to rebuild.
02
Client and progress data.
Client profiles, message history, and progress and tracking data sit inside TrueCoach. There is no published one-click full-account export, so ask TrueCoach support what formats they provide and capture anything you need before you cancel.
03
Your Stripe billing.
TrueCoach payments are powered by Stripe, which means your Stripe account, your customers, and your full payment history belong to you. This is the cleanest part of a TrueCoach switch: your billing relationship never lived in the platform to begin with.
TrueCoach does not advertise a single full-account export button, so treat "check the platform\'s current export options" as step zero. Email TrueCoach support, ask exactly which data they will hand back and in what format, and screenshot or save anything that matters before your subscription lapses.
How to migrate without losing clients.
Five steps, in order. The order is what protects your clients - skip the parallel-run or the wave approach and you turn a smooth move into a stressful one.
Export your work from TrueCoach.
Start by getting your programs, client list, and progress data out. Confirm with TrueCoach support what export formats they offer, then save a copy of everything you would not want to rebuild from scratch - your most-used program templates, your client list with contact details, and any progress history you reference. Keep your Stripe account exactly where it is.
Do this first, while your subscription is still active. The worst version of a switch is cancelling TrueCoach before you have a clean copy of your own work.
Pick the platform you are moving to.
Decide where you are going before you start moving anyone. Switching platforms is something you want to do once, so weigh the things that pushed you off TrueCoach against what the next platform actually delivers - pricing model, payment-country support, nutrition depth, and whether the client experience can be localized for your market.
If you are still comparing options, our platform evaluation framework covers the criteria that matter, and the section further down lists what specifically to look for as a TrueCoach leaver.
Run both tools in parallel for a short window.
Do not flip a switch overnight. Keep TrueCoach live while you set up the new platform: rebuild your core program templates, reconnect your Stripe account, set up your meal plans, and get your branding in place. One to two weeks of overlap is enough for most coaches, and it means no client ever experiences a gap in their coaching.
This overlap is the single biggest reason switches go smoothly. You are building the new home before anyone moves in, not asking clients to wait while you assemble it.
Switch clients in waves, not all at once.
Move clients in small groups - your most engaged and easy-going clients first. A wave of 5 to 10 lets you find the rough edges in your re-onboarding before you scale it to everyone. Once the first wave is settled and happy in the new app, you have a proven process and a few clients who can vouch for the new experience.
Moving everyone on the same day multiplies every small problem by your entire client count. Waves keep any issue contained to a handful of people you can personally help.
Communicate the change as an upgrade.
Client loss in a switch comes from confusion, not from the move itself. Send a short, warm message a few days before each wave moves: what is changing, why it makes their experience better, the one or two steps they need to take (download the app, accept the invite, log in), and an offer to help anyone who gets stuck.
Frame it from their side. "I am moving us to a platform that gives you a better app, your meal plans and workouts in one place, and a smoother check-in" lands very differently than "I am changing software." Clients follow a coach they trust through a 30-second app download without a second thought.
What to look for in the platform you move to.
You are switching for a reason. Make sure the next platform fixes that reason instead of trading it for a new one. These are the things TrueCoach leavers most often want.
Predictable pricing.
TrueCoach pricing climbs with your active-client count across its tiers. Look for a platform with clear per-client pricing so you always know what next month costs as you grow, with no surprise jump at the next tier boundary.
Payments where you operate.
TrueCoach payments are supported in the US, UK, Canada, and Australia only. If you coach outside those four countries, confirm the new platform supports payments in your region - ideally through your own Stripe account, so your billing history stays yours.
Nutrition that is built in.
TrueCoach nutrition is tracking-focused - macro tracking through a MyFitnessPal integration and meal plans delivered as documents, rather than a built-in recipe library. If meal planning is core to your offer, look for a platform with a real recipe and meal-plan engine inside the app.
A localized client experience.
TrueCoach is English-first with no published localization. If your clients are not native English speakers, a platform that offers the client app in their own language removes friction at exactly the moment you are asking them to switch.
No lock-in and clean export.
You are leaving one platform - do not get trapped in the next one. Look for no binding period, the ability to cancel anytime, and a clear way to export your client data whenever you want, so a future move is never held hostage.
One screen, real support.
A unified workflow - check-ins, chat, programs, and meal plans on one screen - is what keeps your per-client time low. Pair that with responsive human support and the new platform actively makes your week easier, not just different.
What is actually hard about switching.
Switching is very doable, but it is not effortless, and any guide that tells you it is one-click is selling you something. Two parts take real work. Knowing that up front is what keeps them from derailing your move.
01
Client communication.
Asking clients to move apps mid-program is the part that feels risky, and it is where coaches lose people when they handle it badly. The work is not technical - it is writing clear messages, answering "why are we changing?" with confidence, and personally helping the handful of clients who are slow to download or log in. Budget time and patience for this, not just for the setup.
02
Re-onboarding and rebuilding.
Your programs and templates do not teleport. You rebuild your core program structures on the new platform and re-onboard each client into the new app. For a solo coach this is a few focused evenings; for a larger client base it is the bulk of the one-to-two-week timeline. It is real work, but it is finite, and you only do it once.
Everything else - your Stripe history, your decision to leave, the long-term win - is the easy part. The two items above are where the effort goes, so plan for them deliberately. A platform that helps you move your clients, programs, meal plans, and payment links rather than leaving you to do it alone turns even this hard part into a guided process.
If you want a soft landing, Coachway is built for the switch.
This guide works no matter where you go. If Coachway is on your shortlist, here is the honest fit for a TrueCoach leaver: no lock-in and cancel anytime, with CSV and PDF export of all your client data whenever you want. We help you move clients, programs, meal plans, and payment links, and most coaches complete the switch in one to two weeks. You keep your own Stripe, so your payment history comes straight across. Pricing is predictable per-client - EUR 69 per month for up to 5 clients, then EUR 9 per additional client - the client app carries your own branding, and the product is available in six languages (English, Danish, Norwegian, Swedish, Finnish, and German).
feature
Built-in nutrition.
A real recipe and meal-plan engine inside the app - 1,100+ recipes and 3,900+ ingredients with auto-scaling macros, not just tracking.
feature
Power Panel.
One screen for a client\'s check-in, chat, program, and meal plan - so your per-client time stays low after the move.
pricing
Predictable per-client.
EUR 69 + EUR 9 per additional client. No lock-in, cancel anytime, keep your own Stripe.
Frequently asked.
Can I switch from TrueCoach without losing my clients?
Yes. Most coaches keep nearly all of their clients through a platform switch when they run both tools in parallel for a short window, move clients in waves, and communicate the change clearly. Client loss in a migration almost always comes from poor communication, not from the move itself. Tell clients what is changing, why it is better for them, and exactly what they need to do, and the churn risk stays low.
What data can I export from TrueCoach?
TrueCoach holds your workout programs, the exercise assignments you built, client messages, progress and tracking data, and billing records (payments run through Stripe, so your Stripe account and its history stay with you regardless). TrueCoach does not publish a one-click full-account export on its site, so the safest move is to ask TrueCoach support directly what export formats they offer for programs and client data, and to keep your own Stripe account intact so payment history is never trapped. Check the platform's current export options before you start.
How long does it take to switch platforms?
Plan for one to two weeks of overlap for most coaches. The work is not technical, it is human: rebuilding your core templates on the new platform, re-onboarding clients into the new app, and giving people time to download it and log in. Coaches with a large client base or a lot of custom programming should budget closer to two weeks; a solo coach with 15 to 30 clients can often complete a switch in a week.
Will I lose my Stripe payment history when I leave TrueCoach?
No. TrueCoach payments run through Stripe, which means your Stripe account, your customers, and your full payment history live in Stripe and belong to you, not to the platform. When you move to a platform that also lets you keep your own Stripe, you reconnect the same account and your billing continuity is preserved. This is one of the cleanest parts of a TrueCoach switch.
Do my clients have to do anything when I switch?
Yes, but keep it small. Clients need to download the new app, accept an invite, and log in. That is the entire ask for most of them. The coaches who switch smoothly send a short, warm message a few days ahead, frame the move as an upgrade to their experience, and offer to help anyone who gets stuck. Re-onboarding is the real work of a switch, so make the client-facing steps as few as possible.
Why do coaches leave TrueCoach?
The most common reasons are pricing that climbs with active-client count, payments being limited to the US, UK, Canada, and Australia, an English-first product with no published localization, and nutrition that is tracking-focused rather than a built-in recipe and meal-plan library. Coaches who want richer nutrition content, payments outside those four countries, or a localized client experience tend to be the ones who look for an alternative.
See what Coachway can do for your coaching business
Coachway was built after working with 150+ coaches who all had the same frustrations - slow platforms, clunky workflows, wasted hours. Book a demo and see what we fixed. 15 minutes, and you'll know if it's the right fit.
