Kaia Fuglerud
10x Revenue Growth in 3 Years
From near-zero clients to one of the most profitable solo coaching businesses in Norway - built through almost three years of long-term strategic thinking, continuous brand evolution, and a partnership that started with EmpowrCoach and now runs on the Coachway platform.
10x+
Revenue Growth
10+
Sustained ROAS
2.5x
Client LTV
~3
Years
From side hustle to one of Norway's most profitable solo coaching businesses
We started working with Kaia in mid-2023 - she's one of the coaches we've been with the longest. From the very first beginnings of EmpowrCoach through to the launch of Coachway, Kaia has been there. She was one of the first alpha testers when we launched the platform, moved all of her clients over, and continues to grow on Coachway today.
What started as a side hustle with almost no clients has turned into a thriving, predictable business where we're at a point where we can decide how many new clients come in. Over almost three years, we've more than 10x'd her revenue, continuously rebranded and evolved her approach, and built a brand so well-positioned that every person in her target audience has been exposed to Kaia multiple times over.
Three years of compound exposure
We've been running paid ads for Kaia for almost three years, consistently targeting the same core audience: women aged 25-34 who want a healthier balance and lifestyle - good habits without restrictive dieting.
The result of thinking this long-term is powerful. Every single person in that target audience has now seen Kaia more than five times in total. We're no longer chasing cold leads. We're pulling in people who have been thinking about signing up with Kaia for months, even years. When they're ready, they come to Kaia - because she's the one they've been seeing consistently in their feed.
The ROAS has consistently stayed above 10 for 36 straight months - that's total ad spend versus total revenue generated, sustained over the full partnership.
Long-term thinking in a short-term market
Most coaches in the Danish and Norwegian markets - and most agencies working with them - chase people who are actively looking for online coaching right now. That's the commodity race: competing for the same small pool of ready-to-buy leads.
What we've done for Kaia is the opposite. We think six, nine, twelve months ahead. Through our C1 framework, we focus on the full awareness journey - exposing the broader market to Kaia's brand and moving them from problem-unaware through to buy-intended over time. This means leads come in pre-qualified. They've been exposed from multiple angles, and by the time they reach out, they already trust Kaia.
This is specifically why the partnership has lasted almost three years - and why Kaia is still growing in early 2026. We're not an agency that focuses on getting the next sale next week. We're an integrated part of her business, focused on what the brand looks like in six to twelve months from now.
Almost three years of continuous strategic evolution
Long-Term Paid Ad Strategy
Almost three years of sustained paid advertising targeting the same core audience, building compound exposure where every person in the target market has seen Kaia multiple times
Continuous Brand Evolution
Multiple rebrandings and brand refreshes over the partnership, evolving alongside how the online fitness coaching space has changed in Norway
Website & Landing Pages
Updated website, new landing pages, conversion-optimized funnels that move pre-qualified leads into the pipeline
Sustainable Growth & Balance
At one point we had too many clients coming in - a luxury problem. The focus has always been on sustainability: finding the right balance so Kaia can maintain quality long-term
The results speak for themselves
10x+
Revenue Growth
From a side hustle to one of Norway's most profitable solo coaching businesses, built over almost three years
10+
Sustained ROAS
36 months of total ad spend versus total revenue - not a peak, a sustained baseline
2.5x
Client LTV
Pre-qualified leads through the C1 framework come in motivated, get better results, and stay longer - increasing LTV by 155%
Ready to build a coaching business that compounds over time?
From side hustle to 10x revenue growth and one of Norway's most profitable solo coaching businesses. Book a demo and see how Coachway can help you build, scale, and retain.
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