Markus Evers
CEO & Co-Founder, Coachway ยท Copenhagen
Markus co-founded Coachway after 6+ years running growth for online fitness coaches across the Nordics, the UK, and Germany - first as an agency scaling coaching businesses hands-on, then by building the platform those coaches run on. He writes every Coachway guide and comparison himself: pricing math, check-in workflows, platform comparisons, and the playbooks coaches use to get past their first 30, 50, and 100 clients.
Guides and comparisons by Markus
46 articlesCoachway vs Hevy Coach: the honest comparison (2026)
Hevy Coach wins on affordable workout delivery and its beloved consumer app; Coachway on nutrition, check-ins, payments, and a branded client app.
Hevy Coach alternatives: 6 best picks for coaches (2026)
The best Hevy Coach alternatives for coaches who need nutrition, check-ins, payments, or a branded app alongside workout delivery.
Coachway vs Kahunas: honest comparison (2026)
Kahunas's unlimited Ultimate tier genuinely wins at volume - the fair comparison on pricing math, branded app access, nutrition, and languages.
Coachway vs My PT Hub: honest comparison (2026)
The honest flat-rate math: where My PT Hub's unlimited-client Premium wins at volume, and where native languages and built-in nutrition shift the decision.
Coachway vs PT Distinction: honest comparison (2026)
A fair head-to-head: PT Distinction's deep customization and per-client value at scale vs Coachway's native-language UI and built-in nutrition.
Coachway vs Everfit: the honest comparison (2026)
Coachway and Everfit compared honestly: free vs paid tiers, add-on stacking, branded app by tier, and native-language UI for European coaches.
Coachway vs TrueCoach: the honest comparison (2026)
Coachway and TrueCoach compared fairly: per-client vs tiered pricing, branded app by plan, payments geography, and nutrition content depth.
Coachway vs Trainerize: the honest comparison (2026)
Coachway and Trainerize compared honestly: pricing and add-on math, branded app costs, native-language UI, and nutrition depth for online fitness coaches.
Coachway vs Exercise.com: the honest comparison (2026)
Coachway and Exercise.com compared honestly: per-client pricing versus quote-based enterprise software, native languages, and who each one fits.
Coachway vs Trainero: the honest comparison (2026)
Coachway and Trainero compared fairly for European coaches: client languages, pricing models, nutrition depth, and which one fits your roster.
Coachway vs Virtuagym: the honest comparison (2026)
Coachway and Virtuagym compared honestly: solo online coaching versus gym and club management, pricing, languages, and who each one fits.
Coachway vs FitBudd: the honest comparison (2026)
Coachway and FitBudd compared fairly: branded app, pricing, payments, native languages, and which one fits your coaching business best.
Exercise.com alternatives: 5 best picks in 2026
The best Exercise.com alternatives for online fitness coaches who want transparent per-client pricing and a tool focused on coaching, not enterprise.
Trainero alternatives: 5 best picks for coaches in 2026
A fair look at the best Trainero alternatives for online coaches: native-language UI, nutrition depth, integrated workflow, and per-client pricing.
Virtuagym alternatives: 5 best picks for 2026
The best Virtuagym alternatives for online fitness coaches who want a tool built for 1:1 coaching rather than gym and club management.
FitBudd alternatives: 5 best picks for coaches in 2026
The best FitBudd alternatives for online fitness coaches, compared honestly on branded app, pricing model, nutrition depth, and native-language support.
The complete guide to online fitness coaching (2026)
The complete 2026 guide for online fitness coaches: how to get clients, run the business, choose a platform, and compare every major coaching tool in one place.
Branded fitness app for coaches: white-label guide (2026)
What a true white-label coaching app includes, what to check before you buy, and how a branded client app lifts retention and perceived value for online coaches.
How much does online coaching software cost? 2026 EUR guide
What online coaching software really costs in 2026: flat tiers vs per-client vs percentage models, the hidden costs, and worked EUR math at 10, 30, 50, and 100 clients.
Coachway vs Coachplan: the honest comparison (2026)
Coachway and Coachplan compared honestly for Danish and European coaches: worked pricing math at real client counts, features, languages, and who each one actually fits.
Kahunas alternatives: 5 best picks for coaches in 2026
A fair rundown of the best Kahunas alternatives for online coaches: where flat pricing wins, where per-client pricing wins, and which platform fits your roster.
My PT Hub alternatives: 5 best picks for coaches in 2026
The best My PT Hub alternatives for online fitness coaches, compared honestly on pricing model, branded app, nutrition depth, and native-language support.
PT Distinction alternatives: 5 best picks for 2026
A fair look at the strongest PT Distinction alternatives for online coaches: branded app included, native-language UI, deeper nutrition, and predictable per-client pricing.
Trainerize alternatives: the 6 best picks for online coaches in 2026
A fair look at the strongest Trainerize alternatives for online fitness coaches, ranked by fit: native-language app, branded app included, predictable per-client pricing, and stronger nutrition.
Coachway vs HubFit: an honest 2026 comparison
A fair, respectful head-to-head on pricing, Stripe ownership, branded app, native-language UI, and support, with clear guidance on which platform fits your coaching business.
Everfit alternatives: 6 best platforms for fitness coaches (2026)
A fair list of the best Everfit alternatives for online fitness coaches, weighing native-language UI, predictable per-client pricing, workflow focus, and nutrition depth.
TrueCoach alternatives: 6 best picks for fitness coaches (2026)
A fair, fitness-specific look at the best TrueCoach alternatives for coaches who want deeper nutrition, native-language UI, a branded app, and predictable per-client pricing.
Best online coaching platforms for fitness coaches (2026)
A ranked, fitness-specific list scoring the full all-in-one stack: workouts, nutrition, check-ins, payments, and a branded client app.
How many clients can an online coach handle? (2026)
Solo online coaches handle 20 to 40 high-touch clients without systems, 50 to 80 with structured check-ins, and 100+ only when built to scale.
How to retain online coaching clients (2026 guide)
Most coaches chase new clients while quietly losing the ones they have. Engineer retention into your workflow and keep monthly churn under 10 percent.
How to get online coaching clients (2026 guide)
The acquisition channels that land your first paying clients, how to convert leads with an application and discovery call, and the intake that makes them stay.
HubFit alternatives for online fitness coaches in 2026
A fair, fitness-specific rundown of the best HubFit alternatives, from Coachway to Trainerize, TrueCoach, Everfit, PT Distinction, and MyPTHub, with honest pricing and trade-offs.
How to grow your Instagram following as an online fitness coach
The follower-growth playbook the Coachway team uses with the biggest coaches: treat Instagram as a funnel, pick one niche, post often, and turn followers into clients.
Check-in software for online coaches
The buying guide for client check-in software: custom forms, ratings, progress photos, reminders, trend tracking, drafts, and faster weekly reviews.
Meal planning & nutrition software for personal trainers
What nutrition coaching software should include: reusable meal templates, recipes, shopping lists, macro visibility, allergy handling, and client feedback.
Online coaching platform guide for fitness coaches
The full software stack for online fitness coaches: workouts, meals, check-ins, payments, client app, pricing, migration, and what to compare before switching.
6 best workout builder software for online coaches (2026)
Workout builders compared honestly: programming primitives, exercise library quality, alternative-exercise handling, branded app support, and pricing.
Online coaching without spreadsheets: the workflow for 30 to 100 client coaches
The 6 sheets every solo coach ends up with, what each one gets replaced with on a real platform, and the 5-day plan to make the swap.
Coaching platforms without revenue share: the real math
The math at 10, 30, 50, and 100 clients. What revenue-share platforms actually cost European online coaches per year and when the structure starts working against you.
7 best client management software for personal trainers (2026)
An honest comparison of the 7 platforms online coaches actually use. Pricing, features, support, Stripe ownership, and which one fits which size of business.
How to do client check-ins as an online coach
The 5-step check-in workflow used by coaches running 100+ clients. Forms, frequency, and the unified-inbox setup that drops review time from 15 minutes per client to 2 to 3.
How to migrate clients between coaching platforms (without losing any)
A 1 to 2 week migration playbook used by online fitness coaches with 30 to 100+ clients. The 7 steps, the timing, and the message template that keeps retention above 95 percent.
How to onboard online coaching clients (the first 7 days)
Day-by-day onboarding playbook for new clients. Forms, expectations, communication cadence, and the day-7 video feedback that decides 30-day retention.
How to set pricing as an online fitness coach
The A times B times C revenue equation, the 6-9-12 month package structure, and the extension call that adds 30 to 50 percent to client lifetime value. Built from the Coachway team playbook.
How to scale an online coaching business (from 20 to 100+ clients)
The 6-step framework used by coaches who grew past the 30 to 50 plateau without doubling their hours. Niche, pricing, systems, platform, hire, retention.
How to choose an online coaching platform (12-point checklist)
The decision framework used by online coaches managing 50+ clients. Twelve criteria, weighted, with red flags and trade-offs explained. The most leveraged technology decision you make.
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