Our story

We’ve spent years scaling some of Scandinavia’s most successful coaching businesses through our agency, running paid ads, funnels, and email campaigns across Denmark, Sweden, Norway, Finland and other countries.

Along the way, we learned what coaches need when things grow fast: speed, structure, and a workflow that just works., That experience shaped Coachway.

Fast meal planning. Clear client tracking. Structured workouts.

A platform built to scale with coaches.

Markus Evers, CEO & Co-founder of Coachway

Meet the team

Markus Evers

Markus Evers

CEO & Co-Founder
Peter Vahl Kristoffersen

Peter Vahl Kristoffersen

Co-Founder & Head of Management
Thomas Egelund

Thomas Egelund

Co-Founder & CTO
Celia Rugland

Celia Rugland

Social Media Specialist
Signe Stampe

Signe Stampe

Social Media Assistant
Liv Michelsen

Liv Michelsen

Social Media Specialist
Evelina Pilibaityte

Evelina Pilibaityte

Growth Manager
Samantha Abundo

Samantha Abundo

Social Media Specialist

Our values

People First

Coaching is a people business. We care about relationships, trust, and long-term impact.

Growth Without Limits

We believe every coach deserves to scale. That’s why we combine software with expertise to unlock your full potential.

Simplicity

Every feature and service is crafted to save you time, not add more work.

See what Coachway can do for your coaching business

Coachway was built after working with 150+ coaches who all had the same frustrations - slow platforms, clunky workflows, wasted hours. Book a demo and see what we fixed. 15 minutes, and you'll know if it's the right fit.

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Built for effiency
6 languages 🇩🇰🇳🇴🇸🇪🇫🇮🇩🇪🇬🇧
The coaching platform you've been waiting for ✨
The platform you’ve been waiting for
Supported in 6 languages 🇩🇰🇳🇴🇸🇪🇫🇮🇩🇪🇬🇧