Our story
We’ve spent years scaling some of Scandinavia’s most successful coaching businesses through our agency, running paid ads, funnels, and email campaigns across Denmark, Sweden, Norway, Finland and other countries.
Along the way, we learned what coaches need when things grow fast: speed, structure, and a workflow that just works., That experience shaped Coachway.
Fast meal planning. Clear client tracking. Structured workouts.
A platform built to scale with coaches.
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Meet the team

Markus Evers

Peter Vahl Kristoffersen

Thomas Egelund

Celia Rugland

Signe Stampe

Liv Michelsen

Evelina Pilibaityte

Samantha Abundo
Our values

People First
Coaching is a people business. We care about relationships, trust, and long-term impact.

Growth Without Limits
We believe every coach deserves to scale. That’s why we combine software with expertise to unlock your full potential.

Simplicity
Every feature and service is crafted to save you time, not add more work.

See what Coachway can do for your coaching business
Coachway was built after working with 150+ coaches who all had the same frustrations - slow platforms, clunky workflows, wasted hours. Book a demo and see what we fixed. 15 minutes, and you'll know if it's the right fit.
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