Rene Macapili
300% Revenue Growth in 2.5 Years
From solo online coach to a 7-figure fitness empire with 2 full-time coaches, 100K+ followers, and 30% profit margins.
3X
Revenue
100K+
Followers
90%
LTV Increase
~30%
Profit Margin
From solo coach to 7-figure fitness empire
Over the last 2.5 years, Rene has completely transformed his business from a one-man operation into an online fitness empire, now with 2 full-time coaches on board. He has grown his revenue from six figures a year to now crossing 7 figures, with around 30% profit margin.
Together with Rene, he has grown from 32.000 followers to over 100.000 - and the business keeps growing every single month.
Scaling without sacrificing profit
As one of Denmark's leading online coaches, Rene set out to scale his business without sacrificing profit. Past collaborations with agencies had either been too expensive or failed to unlock the full potential of his brand.
From the start, the focus areas were clear: scaling, campaign planning, lead generation, and profit-first sales optimization.
90% increase in lifetime value per client
One of Rene's early challenges was the constant pressure to bring in new clients every month. By securing longer-term commitments from day one and optimizing DM and inbound lead handling, Rene now closes higher-value clients and consistently sells longer programs.
A system built for sustainable, organic growth
Instead of posting randomly, everything is now backed by the Brand-Magnet Blueprint - a strategy that ensures every story, post, and ad plays a specific role in Rene's funnel.
Content Production
2 high-quality static posts per week for consistent feed presence and brand authority
Lead Generation
Newsletter flows, guides and freebie campaigns that attract qualified, ready-to-buy leads
Audience Warming
Follower ads and mid-funnel spiderweb strategy through story ads, lifestyle content and transformations
Campaign Planning
Ongoing brand storytelling concepts and full-funnel campaign planning, backed by weekly KPI check-ins
The results speak for themselves
2
Full-time Coaches Hired
Morten & Mikael now handle the growing client load
30%
Profit Margin
Crossing 7-figure revenue while maintaining healthy margins
100K+
Total Followers Gained
Compounding brand authority across Instagram and TikTok
Ready to scale your coaching business like Rene?
From solo coach to 7-figure empire in 20 months. Book a demo and see how Coachway can help you build, scale, and retain.
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