comparison · for online fitness coaches

The best Exercise.com alternatives for online coaches in 2026.

Exercise.com is a broad, US-built all-in-one that runs gyms, studios, sports teams, and online coaching, and for a larger operation it is a capable tool. This guide is for the coaches it does not fit. It names the strongest Exercise.com alternatives an online fitness coach actually runs a business on, several of them genuinely excellent, and it is honest about which buyer each one serves best. The short version: most coaches leave for fit, not faults, and Coachway is the focused European pick for that fit.

By Markus Evers · Updated June 2026

How this comparison is made: we check every competitor's pricing and features against their live websites and re-verify them on a recurring basis. Coachway is our product - we flag it where it appears, we credit real competitor strengths, and we say who each platform fits better than us.

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the short version

The best Exercise.com alternatives depend on the fit you are after. If you are an online fitness coach who wants transparent per-client pricing, a native-language branded in-app experience included, and your own Stripe, choose Coachway: it focuses purely on the online fitness coaching workflow, handling everything around one client from one tab instead of six, while raising the value and experience for that client. If you want unlimited clients and a client app in dozens of languages, Trainero is excellent. For a transparent all-in-one that also serves teams, HubFit. For a large, EU-built gym-and-club platform, Virtuagym. Exercise.com stays a capable choice for broader US gym-and-enterprise operations. The full breakdown, with pricing and honest trade-offs, is below.

why coaches shop around

Why coaches look for an Exercise.com alternative.

First, credit where it is due. Exercise.com is one of the broadest all-in-one fitness business platforms out there, spanning gyms, studios, CrossFit boxes, sports teams, and online coaching, with custom-branded iOS and Android apps, integrated payments, and done-for-you data migration. If you run a larger, multi-staff or multi-location operation and want one system for the whole business, it is a serious tool. So this is not a list of reasons Exercise.com is bad. It is a list of fits it was never sized to serve for a solo online coach, because almost every coach who shops for an alternative is doing it for fit rather than faults. The most common reasons online fitness coaches look for an alternative to Exercise.com are:

Transparent pricing up front. Exercise.com's pricing is quote-based, so you book a demo before you see a number. Coaches who want to know exactly what they pay at their client count before a sales call look for a platform that publishes its prices.
A tool sized for a solo online coach. Reviewers repeatedly describe a steep learning curve and a long, manual setup, and one notes that a small studio may not be the right fit. Solo coaches often want something lighter to run day to day.
Native-language UI for Nordic or DACH clients. Exercise.com is US-built and English in all materials we reviewed, with no documented Nordic or German client UI. If you coach in Danish, Norwegian, Swedish, Finnish, or German, an interface that does not speak your client's language quietly costs you on experience and trust.
Predictable per-client pricing. Some coaches want to know exactly what they pay at their target client count rather than negotiating an enterprise quote sized by users and features.
A European-built tool. Coaches who serve European markets often prefer a platform built closer to home, in their currency and their language, with support in their timezone.

If none of those apply to you, Exercise.com may well be the right call and you can stop reading here. If one or more do, the five alternatives below are ranked by how well they answer those specific fits. For the wider category, our roundup of the best online coaching platforms for fitness coaches goes broader still.

at a glance

The alternatives, compared.

Platform	Best for	Pricing	Branded app
Coachway	Focused European online fitness coach	EUR 69/mo (up to 5 clients) + EUR 9/extra	Branded in-app experience included
Trainero	Unlimited clients, many client-app languages	Flat per tier (figures shown: 30 / 60); White Label quote-based	On the quote-based White Label tier
HubFit	Transparent all-in-one for solo coaches and teams	Tiered, USD 39 to USD 119/mo entry; Ultimate scales by client count	Premium tier (USD 69/mo) and up
Virtuagym	EU-built gyms, clubs, and multi-trainer operations	Quote-based / on request (no public price)	White-label app available; tier not disclosed
Exercise.com	Broad US gym-and-enterprise operations	Quote-based / on request (no public price)	Custom-branded app included

A note on prices: Exercise.com and Virtuagym do not publish prices on their own sites, so their pricing is quote-based and on request. Third-party aggregators commonly cite an Exercise.com starting figure around USD 239 per month, but that is not vendor-confirmed and may be stale, so confirm directly with each provider. Pricing and features change, so verify the current numbers before you commit. For the full feature checklist behind these picks, see our online coaching platform guide.

01 · best overall for the focused european online fitness coach

Coachway

Coachway is the European-built platform that answers most of the reasons coaches leave Exercise.com in one tool. Where Exercise.com is a broad gym-and-enterprise system with quote-based pricing, Coachway is focused on the whole online fitness coaching workflow: handling everything around a single client from one tab instead of six, no jumping between WhatsApp, spreadsheets, a workout app, Stripe, and email, while raising the value and the experience for that client. The full stack is there: workout builder, nutrition and meal planning, weekly check-ins with progress photos and measurements, payments, automations, in-app messaging, and a branded in-app experience with your own logo and colors. The combination coaches switch for is transparent per-client pricing you can see before any call, a UI written and reviewed by native speakers across six languages, a deep built-in nutrition layer of 1,100+ recipes, 3,900+ ingredients, and 1,800+ exercises, payments that stay in the coach's own Stripe account, and same-day human support from a team that has run coaching businesses. Built in Copenhagen, it is run on today by coaches across the Nordics, the UK, and Germany.

PricingEUR 69 per month for up to 5 clients, EUR 9 per additional client. All features included from day one, cancel anytime.

Best forOnline fitness coaches who want transparent per-client pricing, a native-language branded app, and everything around one client in one tab instead of six.

Branded app or StripeBranded in-app experience included; a full white-label app is available for larger coaches. Stripe stays in your own account.

LanguagesEN, DA, NO, SV, FI, DE, all reviewed by native speakers.

The trade-off: Coachway is purpose-built for the solo and small-team online coach, not for running a multi-location gym, member access control, or a full club back office. If you need that breadth, a broad business platform fits better. In exchange you get a product focused entirely on the fitness coaching workflow, transparent per-client pricing, a branded in-app experience included, and same-day support.

02 · best for unlimited clients and language reach

Trainero

Trainero is a Finnish coaching platform and a genuinely strong EU alternative, especially if your roster is large. Its standout points are real: every tier comes with unlimited clients, groups, and co-trainers, so the limiting factor is how many workout and diet plans you build rather than how many people you coach, and its client app is translated into 38 languages including the Nordic ones. Coaches keep their own payment account, with the online store stating payments arrive without intermediaries, and Stripe is among the processors supported. A 14-day free trial is offered. If you coach a high client count or serve clients across many languages, it is one of the most direct answers on this list.

PricingFlat per tier with unlimited clients (figures shown on its page are 30 and 60 per month; the displayed currency is ambiguous). The branded White Label tier is quote-based.

Best forCoaches with a large roster who want unlimited clients and broad client-app language coverage.

Branded app or StripeBranded app on the quote-based White Label tier; coaches use their own payment account, Stripe supported.

LanguagesClient app in 38 languages including Nordic.

The trade-off: The pricing model is per plan-tier rather than per client, so neither tool is universally cheaper. A coach with many clients but few plan templates may pay less on Trainero, while a small or starting coach pays a lower entry point on per-client pricing. The fully branded app sits behind a quote-based tier rather than being included.

03 · best transparent all-in-one

HubFit

HubFit is a genuinely strong all-in-one and a clean answer to the most common Exercise.com gripe: opaque pricing. Where Exercise.com sends you to a quote, HubFit publishes transparent, tiered pricing with a 14-day free trial. Training, nutrition, check-ins, and habit tracking are in every plan, the branded app and Stripe-powered branded checkout unlock from the Premium tier (USD 69/mo), and team and multi-coach management sit on higher tiers. If you value habit and challenge-led engagement and want to know exactly what you pay across each tier, it is one of the easiest platforms here to recommend without caveats.

PricingTransparent, tiered pricing from about USD 39 to USD 119 per month at entry; the Ultimate tier scales by client count (to about USD 419/mo at 500 clients). 14-day free trial.

Best forCoaches who want transparent, tiered all-in-one pricing and habit or challenge-led engagement.

Branded app or StripeBranded app and Stripe-powered branded checkout from the Premium tier (USD 69/mo).

LanguagesApp in 10 languages including Norwegian.

The trade-off: HubFit is built to serve solo coaches, gyms, and teams alike, so it spans a very broad audience rather than specializing in the solo online fitness coach's exact one-tab-not-six workflow, and its app languages do not cover Danish, Swedish, Finnish, or German natively. That breadth is a strength for mixed businesses and a slight dilution if you only ever coach 1:1 online.

04 · best eu gym and club platform

Virtuagym

Virtuagym is a large, established Amsterdam-built platform and the closest like-for-like swap if what you valued about Exercise.com was the breadth of a full business system, but you want it built in Europe. It covers member management, billing, scheduling, access control, and a coaching module, with its own integrated payment and billing system oriented around recurring memberships. It also offers a genuine white-label app with its own listing in the Apple App Store and Google Play under the gym or coach's brand. If you run a gym, club, or multi-trainer operation in Europe, it is a serious option.

PricingQuote-based / on request. Virtuagym does not publish prices; a 25-minute demo and a sales quote sized by business and client count are required, typically on annual contracts.

Best forGyms, health clubs, boutique studios, and multi-trainer operations in Europe.

Branded app or StripeWhite-label app with its own app-store listing; the required tier and cost are not publicly disclosed. Built-in integrated billing.

Languages5 UI languages on its PT page: EN, NL, DE, ES, FR (no Nordic languages).

The trade-off: Its gravity, pricing model, and feature set lean toward physical-location gyms and clubs rather than the solo online coach, pricing is quote-based with no public self-serve trial, and its UI does not list any Nordic languages. It can serve solo trainers, but a focused coaching tool fits that buyer more directly.

05 · the broad us all-in-one you may be leaving

Exercise.com

Included for honest comparison: if your priority is one US-built system that spans the whole fitness business, Exercise.com may still be the right tool, and it is fair to stay. It is one of the broadest all-in-one platforms here, covering gym and member management, booking, staff, e-sign waivers, multi-location, marketing and CRM, integrated payments, and custom-branded iOS and Android apps with your brand in the app stores, plus done-for-you data migration from competitor platforms. It is genuinely capable for larger, multi-staff operations. The reasons coaches shop around are fit, not capability: the pricing is quote-based, and reviewers consistently cite a steep learning curve and a long, manual setup, with one noting a small studio may not be the right fit.

PricingQuote-based / on request. No prices are published on its own site; pricing is set by users and features needed. A third-party starting figure of about USD 239/mo is commonly cited but not vendor-confirmed.

Best forBroad US gym, studio, sports, and enterprise operations wanting one system for the whole business.

Branded app or StripeCustom-branded iOS and Android apps included; integrated payment processing (fee structure not publicly disclosed).

OriginUS-built, US-centric, English in all materials reviewed.

The trade-off: The breadth that makes it powerful for a large operation is also what makes it heavy for a solo online coach: opaque, quote-based pricing, a steep learning curve, and a long setup. If you want transparent pricing, a lighter day-to-day workflow, and native Nordic or DACH language, a focused coaching tool fits that buyer more directly.

if you only read one section

How to choose your Exercise.com alternative.

The fair way to choose is to start from the exact fit that made you shop around, then pick the platform that answers it most directly. Write down the one or two reasons Exercise.com did not fit, and match them below. Most of these tools are good, and Exercise.com itself is a capable choice for the operations it suits, so this is about fit, not winners and losers.

You want transparent per-client pricing and a native-language branded app. Coachway. It is the only one here built solely around the fitness coaching workflow, with prices you can see before a call, a UI reviewed by native-speaking coaches across six languages, a branded in-app experience included, and your own Stripe.
You have a large roster and want unlimited clients. Trainero, with its per-tier pricing and a client app in 38 languages.
You want a transparent all-in-one that also serves teams. HubFit. Tiered pricing with a 14-day trial.
You run a gym or club in Europe and want a full business system. Virtuagym, with the caveat that pricing is quote-based.
You want one broad US system for a larger, multi-location operation. Exercise.com may still be the right tool. It is fine to stay.

If the workout builder is the deciding factor in either direction, our breakdown of the best workout builder apps for online personal trainers compares programming primitives and exercise libraries head to head, and you can sanity-check the per-client math against current Coachway pricing.

questions coaches actually ask

Frequently asked.

What is the best Exercise.com alternative for online coaches?

There is no single best for everyone. Exercise.com is a broad, US-built all-in-one fitness business platform that spans gyms, studios, sports teams, and online coaching, and it is a strong tool if you run a larger, multi-staff or multi-location operation. Coaches usually look for an Exercise.com alternative for a different fit: transparent pricing they can see before a sales call, a native-language interface across the Nordics or German-speaking markets, a branded in-app experience included, predictable per-client costs, or a tool sized for a solo online coach rather than an enterprise. If that describes you, Coachway is the strongest pick, because it focuses purely on the online fitness coaching workflow with transparent per-client pricing, native-language UI, a branded in-app experience included, and your own Stripe. For coaches who want unlimited clients and a client app in dozens of languages, Trainero is excellent. For a transparent all-in-one that also serves teams, HubFit.

Why do coaches look for an alternative to Exercise.com?

Rarely because Exercise.com is bad, and usually because of fit. Its own pricing page is quote-based, so you cannot see a price without a demo, and reviewers repeatedly describe a steep learning curve and a long, manual setup that suits larger operations more than a solo online coach. The most common reasons coaches shop around are wanting transparent pricing up front, wanting an interface in their clients' own language across the Nordics or German-speaking markets, wanting a branded client app included, wanting predictable per-client pricing, or simply wanting a tool sized for a single online coach rather than a broad gym-and-enterprise platform.

How much does Exercise.com cost compared to the alternatives?

Exercise.com does not publish pricing on its own site; its pricing page is quote-based, with pricing set by the number of users and features needed. Third-party aggregators commonly cite a starting figure around USD 239 per month, but that is not vendor-confirmed and one source dated it to early 2023, so treat it as indicative only. Virtuagym is also quote-based with no public self-serve price. Among the transparent alternatives, Trainero lists flat per-tier plans (the figures shown are 30 and 60 per month, with a quote-based White Label tier), HubFit publishes tiered pricing, and Coachway uses predictable per-client pricing: EUR 69 per month for up to 5 active clients plus EUR 9 per additional client, with all features included from day one and cancel anytime. If you take payments through Coachway's built-in payment system, an optional 2.4% per-transaction fee applies; your own Stripe checkout carries no Coachway fee. Run the math at your target client count, not today's.

Is there an Exercise.com alternative with transparent pricing?

Yes. Exercise.com and Virtuagym are both quote-based, so you book a demo before you see a number. If you want to know what you pay before a sales call, Coachway publishes exact per-client pricing (EUR 69 per month for up to 5 active clients plus EUR 9 per additional client), Trainero lists flat per-tier plans on its pricing page, and HubFit publishes tiered pricing. For a solo online coach who wants predictable costs at a target client count without an enterprise quote, Coachway is the most direct fit.

Is there a European-built alternative to Exercise.com?

Yes. Exercise.com is US-built and US-centric. Coachway is built in Copenhagen and focused on the online fitness coaching workflow, with a UI written and reviewed by native speakers in English, Danish, Norwegian, Swedish, Finnish, and German, a branded in-app experience included, and payments staying in the coach's own Stripe account. Trainero is a Finnish platform with a client app translated into many languages including the Nordic ones, and Virtuagym is an Amsterdam-built all-in-one aimed mainly at gyms and clubs. For Nordic and DACH coaches who want their clients' own language with transparent per-client pricing, Coachway is the natural European pick.

the real difference

Features are not the deciding factor. The workflow is.

Exercise.com may match or beat Coachway on raw feature count, and that is fine. It is not the question that decides your week. What decides it is how fast you can run the actual work, week after week: following up a client, sending video feedback, and reviewing a weekly check-in. Coachway is built from working hands-on with online fitness coaches running rosters past 1,000 clients, where shaving minutes off every client interaction is the whole game.

The entire product is tuned for one outcome: handle more clients, at a higher satisfaction rate, in less time. A smoother workflow is not just cheaper for you, it is a better experience for the client, and that is what keeps clients paying for longer.

check-ins

Review a weekly check-in in minutes, with notes, data, photos, and exercise history in one view.

follow-up

Messages, video feedback, and plan tweaks happen from one tab, not six different tools.

automation

Automatic reminders run the cadence, and a smart-send mode holds messages back when a client still has an unread one, so the experience stays personal.

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