Coachway for online coaches - meal plans, AI food log, workouts, check-ins and payments, $39/mo
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For online fitness and nutrition coaches

You didn't start coaching to drown in admin.

Meal plans, workouts, check-ins, chat and payments in one place, in US, UK or metric units. Every feature included: no upsells, no locked features.

Start your 14-day free trial
  • Card required, no charge today
  • Cancel anytime, no contract
  • Every feature included
Your week

Get your Sunday nights back.

Same clients, same week. Flip it and see where the work goes.Same clients, same week. Swipe to see where the work goes.

SUN

Check-ins

18 DMs, a spreadsheet and a camera roll full of screenshots.

One inbox. Photos and numbers side by side.

DMs + Sheets 184.6 lb · 34.5 in
MON

Programs

Copy-paste last week's Google Sheet, then fix what broke.

Build the week once. 135 lb on the bar, and it shows on their phone.

Google Sheets 3 x 6-8 · 135 lb
TUE

Meal plans

A PDF you rebuild for every client.

A plan that hits their calories, in their own units.

PDF 1 cup · 4 oz
WED

Who's slipping?

Scroll through every chat to find who went quiet.

New check-ins stay marked until you review them.

Instagram DMs 3 new check-ins
FRI

Payments

Chase Venmo requests and screenshot the receipts.

Clients pay into your own Stripe. Coachway takes 2.4% per payment, plus Stripe's fees.

Venmo $199.00 paid
5 jobs. 5 different places. 5 jobs. One login. Try it free

★★★★★A clean, intuitive, and well-organized app.Gina Wiig on Trustpilot

AI food log

Snap the plate. See what's in it.

Your clients take a photo of a meal, or type what they ate. The app splits it into foods with amounts, calories and a likely range. They fix what's off and tap Add.

In the client app since Nov 7

How it works

  1. Snap it or describe it

    One camera, with a Meal tab and a Barcode tab. Or they type what they ate, like "2 eggs and toast with butter". Their usual foods and the recipes from their meal plan come up as they type.

    One camera, with a Meal tab and a Barcode tab. Or they type what they ate, like "2 eggs and toast with butter".

  2. See what's in it

    Each food with its amount and calories, and a likely range for the whole meal.

  3. Fix it in plain words

    "No rice, more chicken" gets a new answer. Amounts they changed themselves stay the way they set them.

  4. Tap Add

    Nothing goes into their log until they do, and Undo takes it back. A meal they haven't added yet stays a draft.

The AI works out what's in the food. The coaching stays with you.

On your side

You decide who gets it. You see what they logged.

Turn it on per client under Settings > Nutrition, or make it your default for new clients. You see a meal only after your client taps Add.

In Development > Nutrition every AI meal carries an AI estimate tag, and one click shows the photo, the range, the foods, what the AI assumed and what your client corrected.

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  • Cancel anytime, no contract
  • Every feature included

Development > Nutrition. The week view marks the days with AI meals, for example "4 items · 1 with AI".

Meal plans

Meal plans your clients will actually cook.

Build plans from your own recipes. Change the servings and every amount follows, with the calories and macros worked out per serving.

  • Recipe example: baked chicken breast with broccoli and rice in glass meal prep containers428kcal

    Meal prep chicken and rice

    41 g protein per serving

  • Recipe example: blueberry overnight oats in a glass jar331kcal

    Blueberry overnight oats

    22 g protein per serving

  • Recipe example: turkey chili in a red pot with a small bowl beside it432kcal

    Turkey chili

    41 g protein per serving

  • Recipe example: lemon garlic salmon with roasted potatoes and green beans on a sheet pan515kcal

    Lemon garlic salmon with potatoes

    35 g protein per serving

  • Recipe example: Greek yogurt parfait with berries and granola in a glass jar310kcal

    Greek yogurt berry parfait

    29 g protein per serving

  • Recipe example: cottage cheese scrambled eggs with scallions and whole wheat toast391kcal

    Cottage cheese scrambled eggs

    31 g protein per serving

  • Recipe example: a stack of banana protein pancakes with maple syrup314kcal

    Banana protein pancakes

    20 g protein per serving

  • Recipe example: turkey and avocado wrap cut in half on a plate444kcal

    Turkey avocado wrap

    38 g protein per serving

Recipe examples. Calories and protein per serving.

Recipe example: turkey chili with kidney beans and bell peppers in a bowl From Dana's meal plan Recipe example

DinnerMakes 6 servings

Turkey chili

per serving
432kcal
protein
41g
carbs
25g
fat
17g
6 servings2,592 kcal in the pot

Ingredients

    Shopping listFrom Turkey chili, by aisle

    0 of 11 in the cart

    • Add a recipe in one tap
    • Change an amount or unit
    • See which recipe an item came from
    • Cookbooks: private, public or segmentedKeep a cookbook as a draft until it goes live.
    • Recipes in cups and ounces for US clientsAlso lb, tsp and tbsp, with the grams in brackets.
    Food logging

    Count every bite. Or just send a photo.

    Some clients want every macro. Some will never weigh rice. Both log in the same client app they use for workouts and check-ins.

    For the counters

    Search it, scan it or quick add it.

    Search and tap to log a serving, scan the barcode on a package, or quick add the calories when they know them.

    Log foodLogging into: Dinner

    Sample search. Type a food, then use the plus buttons to add it to dinner.

    • Chicken breast, grilled4 oz187kcal
    • Chicken burrito bowl1 bowl503kcal
    • Chickpeas, canned1/2 cup105kcal
    • Chili, turkey1 1/2 cups432kcal

    Tap + to add a food to dinnerAdded to dinner0 items · 0 kcal

    Sample search. Try chicken, eggs or oats.

    • Picks the meal by time of day
    • Macros counted for every meal
    • Their plan's recipes show up too

    For everyone else

    A photo diary, no numbers.

    They snap the plate and add a note. You see every plate and comment on it, so the food conversation keeps going between check-ins without crowding the main chat.

    Today · 8:12 AM · Breakfast
    Dana's breakfast in the photo log: a breakfast burrito bowl with eggs, black beans, hash browns, cheese and salsa.

    Breakfast burrito bowl. Eggs, black beans, hash browns.

    Dana · posted to her photo log

    You: Solid plate. Add a side of fruit on training days.

    Per client

    Every client gets their own setup.

    Your marathoner wants every macro. Your client who's brand new would quit if she saw one. You choose what each client gets, and the app sticks to it.

    Dana Rivera · NutritionSettings / Nutrition

    Access

    Overrides your default (Standard)

    Every nutrition tool available.

      Set a default for new clients, then change it for anyone. You turn on the AI food log here too, per client or as your default.

      Dana's Food tab with this setup

      Daily targets

      Different by weekday · grams

      MondayTraining day

      2,400kcal

      Applies to Dana only
      Units

      US, UK or metric. Every client sees their own.

      You choose the units you see. Each client sees the app in theirs, set by you or by them. New US clients start in US units, and switching never changes the data.

      One client, three ways

      Body weight
      176.4lb
      Waist
      34.5in
      Height
      5ft 11in
      Run
      3.1mi
      Bench press
      135lb
      Overnight oats
      1/2cup oats

      Same client, same data. In UK units, workout weights and recipes stay in kg and grams.

      Coachway Settings: the account Units select set to US (lb, ft and in, miles), noted How weights, heights and distances show for your team, and a client's Units row in their mobile app with Metric, US and UK open to choose from
      Your units, and each client's, in Settings.
      • Your units show on the web, in the coach app and on program PDFs
      • Each client's units: set by you, or by them in the app
      • Clients from the US, UK, Canada, Ireland and Australia pick theirs when they set up the app
      Programs

      Build it once. They log every set.

      Bar plus one 45 lb plate per side. Hit 8 reps on all sets, then add 5 lb.

      Coach note on Barbell Bench Press, 3 sets of 6 to 8 at 135 lb
      • 1,771 exercises with demo videos
      • Supersets and drop sets
      • Templates you clone per client
      • Clients log every set in the app
      • RIR, RPE or tempo on any set
      • Weights in each client's own units
      Coachway workout builder, Upper / Lower Week 1: Barbell Bench Press 3 sets of 135 lb for 6 to 8 reps, Barbell Row 115 lb, Dumbbell Shoulder Press 25 lb
      Check-ins

      Every check-in, read in one card.

      Weight, measurements, photos and answers land in one card in your inbox, with each score's change since last time.

      YouYour inbox, on the web

      A Coachway check-in card dated Fri, Oct 30, 2026, waiting for review: weight 140.9 lb, down 1.5 lb, overall 4.0 out of 5, energy 5, workout 4 and nutrition 4 with their changes, front, side and back photos, folded answers with Read all answers, and a Mark as reviewed button
      1. 1Weight and the change, in the units you chose
      2. 2Energy, workout and nutrition scores, each with its change
      3. 3Front, side and back photos
      4. 4Answers folded, with Read all answers
      5. 5Mark as reviewed

      Your clientThe check-in, in the app

      One question per screen. Continue later saves a draft.

      Check-in front photo from Week 1, Aug 7
      Check-in front photo from Week 13, Oct 30

      · Friday update

      Before and after studio

      Turn two check-in photos into a before and after you can post, with your client's OK. Slider or side by side, in 9:16, 4:5 or 1:1.

      · Friday update

      Skip a check-in

      Skip a week when a client is sick or away. It shows as skipped, not missed, and you set the date of their first check-in.

      A client's check-in trend: four submitted check-ins, one missed, and the next one open on the option Skip this check-in
      The First check-in date set to Nov 16, 2026: no check-in is due before this date, and weeks before it are not shown in the check-in trend
      Your client roster

      Who needs you today?

      See who checked in, who didn't and who has an unread message. On the web and in the coach app.

      ClientsMon, Nov 9
      • JBJordan BlakeWeek 14 · Muscle gainNo check-in, 5 days
      • DRDana RiveraWeek 6 · Fat lossUnread message
      • CWChris WhitfieldWeek 31 · PerformancePlan ends in 6 days
      • PRPriya RamanWeek 9 · RecompCard declined
      Coach app 2.0: your clients and their new check-ins, on your phone.
      Friday updates

      We shipeveryFriday.

      Every Friday we post what we shipped that week, and you get it the same week.

      The last five Friday updates

      1. Coach app 2.0, US and UK units, the before and after studio, skip a check-in
      2. Communities, a shared space for your clients
      3. Share stickers from a client's progress
      4. RIR, RPE and tempo, follow-along exercises, articles inside workouts
      5. Payment plans: once, ongoing or a set number of months

      “...what they didn't have when I started with them, like nutrition tracking, they have now added.”

      Eiric Norström-Johnsen on Trustpilot

      · In the client app

      AI food log

      Clients snap or describe a meal, fix the estimate, then add it.

      See how it works
      Grilled chicken with rice and broccolini on a plate, seen from above Grilled chicken with rice and broccolini on a plate, seen from above 538 kcallikely 380-700

      · Friday update

      Coach app 2.0

      Clients, check-ins and leads on your phone, with alerts for new leads and failed payments. Same app, nothing new to download.

      · Friday update

      See who reacted

      In your client community, see who reacted to a post, not just how many.

      A client's community post, Week 3 done and I did my first full push-up, with 34 reactions. The Reactions list shows each member and the emoji they used: Grace Walker, Maya Collins (coach), Claire Dawson, Ben Carter and Emma Hughes The Reactions list for a community post with 34 reactions: Grace Walker, Maya Collins (coach), Claire Dawson, Ben Carter and Emma Hughes, each with the emoji they used

      · Friday update

      Payment plans

      Charge once, monthly until someone ends it, or monthly for a set number of months.

      Coachway payment plan options Once, Ongoing and Set months, with Set months chosen: they pay 199 USD every month for 6 months, and then it ends. Below, a Payment Failed notification for Dana Rivera Coachway payment plan set to 199 USD every month for 6 months, and then it ends. Below, a Payment Failed notification for Dana Rivera

      · Friday update

      Share stickers

      Stickers from a client's progress, like their weight line, to save and post.

      A progress sticker: a weight line falling from 181.7 lb at the start to 164.9 lb now, a change of -16.8 lb

      · Friday update

      RIR, RPE and tempo

      Up to three fields per set, follow-along exercises, and articles inside a workout.

      Coachway workout builder: Barbell Squat with reps, weight and RIR, an article How to brace on squats, Romanian Deadlift with tempo 3-1-1-0, and a follow-along Morning mobility flow Coachway workout builder: Barbell Squat with reps and RIR, an article How to brace on squats, Romanian Deadlift with tempo 3-1-1-0, and a follow-along Morning mobility flow
      Start your 14-day free trial
      • Card required, no charge today
      • Cancel anytime, no contract
      • Every feature included
      Everything included

      Everything you run your coaching on. One price.

      Every feature is in the one price. Here's what that covers.

      • 01Training

        Programs they log set by set

        • 1,771 exercises with demo videos
        • Supersets and drop sets
        • Up to three fields per set, from reps and weight to RIR, RPE and tempo
        • Follow-along videos and articles inside workouts
        • Workout packs
        See programs

      • 02Meal plans

        Plans built from your recipes

        • Meal plans from your own recipes
        • Change the servings and every amount rescales
        • Shopping lists from any recipe
        • Cookbooks: private, public or segmented
        See meal plans

      • 03Food logging

        Log a meal the way that fits

        • Search the food database and log a serving
        • Scan a barcode
        • Quick add with calories, macros optional
        • A photo diary you comment on
        • AI estimates from a photo or a description
        See the AI food log

      • 04Targets and access

        Set per client, down to the day

        • Targets by weekday, in percent or grams
        • A different target for a single date
        • Four access presets, from Full access to Plan only
        • A calorie calculator you turn on per client
        See per-client settings

      • 05Check-ins

        Forms you write, one card to read

        • Your own forms with ratings, answers, weight, measurements and photos
        • One card per check-in in your inbox
        • Skip a week when a client is sick or away
        • Before and after studio for check-in photos
        See check-ins

      • 06Clients

        One app for your clients

        • The client app, free on iPhone and Android
        • Chat, and broadcasts that land as one-to-one chats
        • Communities where clients post wins and questions
        • Steps and workouts from Apple Health, Health Connect and watches that sync to them, including Garmin
        See the client app

      • 07Payments

        Paid into your own Stripe

        • Clients pay into your own Stripe account
        • Once, ongoing or a set number of months
        • Pause a client's plan
        • An alert when a payment fails
        • 2.4% per transaction plus Stripe's fees
        See payments

      • 08Your business

        Run it from the web or your phone

        • The coach app with Clients, Inbox and Leads
        • Lead forms with statuses from New to Won
        • Automations for onboarding
        • Assistant coaches with their own logins
        • US, UK or metric units, for you and for each client
        See coach appSee units

      Support Real people on chat, 11am to 5pm Eastern, Monday to Friday.

      Start your 14-day free trial
      • Card required, no charge today
      • Cancel anytime, no contract
      • Every feature included
      Pricing

      One plan. Every feature in it.

      No tiers. You get every feature, and the price follows your number of active clients.

      See everything that's included

      Prices in USD. Sales tax may apply depending on your state. Client payments go into your own Stripe account; Coachway takes 2.4% per transaction, plus Stripe's own fees.

      An active client is a client with access to the app.

      $39/month

      Your first 5 active clients included

      + $4.99 a month for each extra active client

      • No setup fee
      • No contract
      Your price
      active clients 1 to 100 active clients

      $39.00 a month

      All 5 included in $39

      Start your 14-day free trial
      • Card required, no charge today
      • Cancel anytime, no contract
      • Every feature included
      Reviews on Trustpilot

      Coaches, in their own words.

      I can honestly say that Coachway is the best one ever.

      Rositaon Trustpilot

      Nothing compares to Coachway

      I’ve used several coaching apps before, but nothing compares to Coachway. They constantly improve the app, respond quickly, and make you feel prioritized. My clients love how user friendly it is, and as a coach, you can fully customize it or use the tools already built in.

      I highly recommend Coachway and the team! They are awesome <3

      Jessica Jennifer Pap

      The best coaching platform I have used

      The best coaching platform I have used. Customer support is great and quick. They have all the tools I need, and what they didn't have when I started with them, like nutrition tracking, they have now added. Really the best all in one platform for my coaching!

      Eiric Norström-Johnsen

      10/10 coaching experience

      I've used multiple coaching platforms in the past, and nothing can compare to the fast response, service, and functionality of Coachway. Definitely fills all of our criteria for a great coaching platform!

      Kaja Sandnes

      Simple and well-organized.

      A clean, intuitive, and well-organized app. Creating workout programs, nutrition plans, and managing clients is simple and efficient. Highly recommended!

      Gina Wiig

      The BEST platform for online coaches

      During my time as an online coach, I’ve tested several different platforms, but I can honestly say that Coachway is the best one ever.
      They are constantly evolving, customer service is incredibly responsive, the platform is easy for both me and my clients to use, and it has EVERYTHING a coach needs. This is a team that really knows what they’re doing; they genuinely care about user satisfaction and are truly invested in their customers. Highly recommended!

      Rosita

      The best platform for coaches

      The best platform for coaches - My clients LOVE it, and it's making my life easier.

      I switched to Coachway couple of months ago - And I'm already really happy. They helped me transfer everything, and my clients are already loving it.

      It saves me time, AND makes it easier for me, to give my clients the BEST service.

      If you are a serious coach - You will love Coachway!

      Frederik Sørensen

      Truly first-class!

      Coachway is an excellent platform! It offers many smart features that save me time and give me a clear overview of my clients.

      What I appreciate most about Coachway is that the team is genuinely open to feedback about the software and consistently makes relevant and valuable improvements. They are also highly accessible and responsive whenever I have questions.

      With several exciting new features on the way, Coachway is positioning itself as the clear market leader among coaching platforms. Truly first-class!

      Niklas Sørlie

      I recently changed over to…

      I recently just changed over to CoachWay for my online coaching after trying several different plattforms before. And my experience so far has been great. The support chat is so fast to follow up on any questions, and I really like that they are constantly working to create new features in the plattform for both us as coaches and for our clients. Very excited for the future with CoachWay.

      Ragnhild Seim

      Some reviewers got a small thank-you for leaving a review.

      See all reviews on Trustpilot
      Support and questions

      Real people. US hours.

      Chat with the Coachway team 11am to 5pm Eastern, Monday to Friday.

      You

      How do I copy Jordan's program to a new client?

      Coachway support

      Open Jordan's program and copy it to the new client, then adjust the weights. Happy to help if you get stuck.

      Email [email protected]

      Trial and price

      Do I need a card for the trial?

      Yes. You add a card to start your 14-day free trial, and there's no charge today. Cancel anytime in your account under Billing.

      What does Coachway cost?

      $39 a month covers your first 5 active clients. Each extra active client is $4.99 a month. Every feature is included, and there's no setup fee and no contract. Prices are in USD, and sales tax may apply depending on your state.

      What counts as an active client?

      A client who has access to the app. If a client takes a break, remove their app access and they leave the count.

      Do I need clients to try it?

      No. You can build programs, meal plans and check-ins and try every part of Coachway before you invite anyone.

      Can I cancel anytime?

      Yes. Cancel anytime in your account under Billing. No contract.

      Your clients

      Do my clients pay for the app?

      No. The client app is free to download on iPhone and Android. Clients pay you, not Coachway, and they pay on the web, not inside the app.

      Can I use US, UK or metric units?

      Yes. Choose US, UK or metric for your account, and each client sees the app in their own units, set by you or by them. US shows pounds, inches, feet and inches, miles, and recipes in ounces, cups and spoons. UK shows body weight in stone and pounds and keeps workout weights and recipes in metric. New US clients start in US units.

      Can clients send photos and measurements with their check-in?

      Yes. Check-in forms can include ratings, written answers, weight, measurements and progress photos, and you read them in one card in your inbox. You can skip a week when a client is sick, and set the date of their first check-in.

      Can I bring my clients from another app?

      Send us your client list and we'll tell you what can come across before you decide. You can also start with a few clients and add more when you're ready.

      Food and AI

      How does the AI food log work?

      Your client takes a photo of a meal, or types what they ate. The app splits it into foods with amounts, calories and a likely range. They can fix any amount, or type what's different and get a new answer, then tap Add. Nothing is logged until they do, and Undo takes it back.

      Who gets it, and what do I see?

      You choose. Turn it on per client under Settings, Nutrition, or make it your default for new clients. You see a meal only after your client taps Add. It shows in their food log marked AI estimate, and one click opens the photo, the likely range, the foods, what the AI assumed and any changes your client made.

      Do clients have to count everything?

      No. You pick what each client gets: Full access, Standard, Photo only or Plan only. A client on Photo only snaps meals with no counting, and you comment on their photo diary.

      Running the business

      Does Coachway take a cut of my client payments?

      Clients pay into your own Stripe account, and Coachway never holds your money. Coachway takes 2.4% per transaction, plus Stripe's own fees.

      Is there an app for me too?

      Yes. You sign in to the same Coachway app with your coach login, nothing new to download. Coach app 2.0 has Clients, Inbox, Leads and Settings, with check-ins, client pages and push notifications for failed payments, new leads and finished onboarding forms.

      Can I add assistant coaches?

      Yes. Invite them by email under Settings, Team. They get their own login under your subscription, and you set what each role can see, including only their own clients.

      Where is my data stored?

      Your data is hosted on EU-based servers under GDPR. Our Data Processing Agreement lists every service that handles it, including a few that can process data in the US. Your content stays yours, and you can export meal plans and workout programs as PDFs.

      When is support online?

      Real people on chat, 11am to 5pm Eastern, Monday to Friday.

      Every feature. 14 days free. Start free trial