COACHING COPYWRITING TEMPLATES https://coachway.io/coaching-templates/#copywriting-templates Original editable templates from Coachway. Replace remaining brackets with your own details. COACHING OFFER HEADLINE For the top of your website or service page. Name the audience and the work before the invitation. Coaching for [the people you coach]. Work on [the goal you help clients work on] with [your coaching service]. Get [the support you include], with a plan we can adjust around your week. [one next step and the link or reply instruction] Before using: Replace the bracketed details. Only keep the promise to adjust the plan if that is part of your service. --- ABOUT-PAGE INTRODUCTION For the introduction on your about page. Add your own relevant experience after these opening lines. I’m [your name or business]. I work with [the people you coach] on [the goal you help clients work on]. Through [your coaching service], I provide [the support you include]. We start with a conversation about your goals, your current routine and what support would be useful. Want to see whether we would work well together? [one next step and the link or reply instruction] Before using: Follow with a specific, truthful reason you coach this audience. Use “we” if the page represents a team. --- COACHING SERVICE SOCIAL POST For an Instagram or LinkedIn caption introducing your service. Add an image that shows how you coach. If you’re working on [the goal you help clients work on], here is what getting support can look like. I offer [your coaching service] for [the people you coach]. That includes [the support you include]. Before we start, we talk about where you are now, what your week allows and whether this kind of coaching fits. Curious? [one next step and the link or reply instruction] Before using: Use your audience’s own language. Add availability or client results only when the details are current and you can substantiate them. --- REPLY TO A COACHING INQUIRY For someone who has already asked about your coaching. Start with their actual question. Hi [first name], Thanks for asking about [your coaching service]. I work with [the people you coach] on [the goal you help clients work on], with [the support you include]. Before I suggest a next step, what would you most like help with, and what is getting in the way at the moment? If you would prefer to talk it through: [one next step and the link or reply instruction] [your name or business] Before using: If they asked about price, answer it directly with your actual amount and billing terms before asking another question. --- AFTER A DISCOVERY CALL For a follow-up after a real conversation. Fill in what the person said and what you actually agreed. Subject: Your next step after our coaching call Hi [first name], Thanks for talking today. You mentioned [their goal] and [the obstacle they described]. We discussed [your coaching service], including [the support you include]. The terms we covered were [price, billing schedule and commitment]. [The next step you agreed on the call.] If something is still unclear, reply and I’ll help. If you’ve decided it isn’t right for you, that is fine too. [your name or business] Before using: Keep the agreed next step instead of adding a new booking request. Do not insert a deadline you never discussed. --- A REFERRAL MESSAGE CLIENTS CAN FORWARD Give this to a client who has offered to introduce you. They should edit it to reflect their experience. Hi [friend’s name], You mentioned [what your friend is looking for], so I thought you might want to meet [your name or business]. They offer [your coaching service] for [the people you coach], with [the support you include]. [One sentence about your own experience, if you want to share it.] Here is how to find out more: [one next step and the link or reply instruction] No pressure. I just wanted to pass the details along. Before using: Let the client choose whether to send it. Leave their experience in their own words.