AI PROMPT PACK FOR ONLINE COACHES https://coachway.io/templates/ai-prompt-pack-for-online-coaches/ 105 prompts from the Coachway AI guides, free to use. Fill every [YOUR ...] field with your own material, never paste client health data or identifying details into a public AI tool, and read every draft aloud before a client or a follower sees it. Sections: 1. Your coaching voice 2. Making any draft not sound like AI 3. Set up your assistant once 4. Client data rules 5. Your bio in three lengths 6. Instagram captions that do not sound like AI 7. Hooks for Reels and posts 8. Client transformation stories 9. Testimonials in the client's own words 10. Client check-in replies 11. Lead magnets in an hour 12. Onboarding emails 13. Meal planning 14. Content calendar 15. Program design review 16. Test ChatGPT, Claude and Gemini yourself 17. Test any AI coach in ten minutes 18. When a client uses ChatGPT 19. Price objections 20. Package description 21. Consultation that filters 22. The hub workflows 23. Calorie adjustment after two weeks 24. Voice-note check-ins 25. Claude Projects 26. Instagram DM scripts 27. Instagram carousels ======================================================================== 1. YOUR COACHING VOICE Guide: https://coachway.io/articles/how-to-train-chatgpt-on-your-coaching-voice/ Do this first. Ten samples in, one style card out; every other prompt in the pack starts from the card. ======================================================================== --- 1.1 VOICE-PROFILE PROMPT When to use it: Once, with ten things you wrote. I am an online fitness coach. Below are ten things I wrote myself, unedited, across captions, check-in replies, emails and DMs. Read all of them, then produce a VOICE STYLE CARD I can paste at the top of prompts or into custom instructions so that drafts read as if I wrote them. The card must be 150 to 250 words, in short bullet points, and contain only what the samples prove: 1. Typical length by surface (caption, check-in reply, email, DM), in sentences and words. 2. How I open, with three of my actual first lines quoted verbatim. 3. How I address people (name, "you", nickname) and how often. 4. Phrases I repeat, at least six, quoted verbatim. 5. How I give an instruction, two examples quoted. 6. How I close and sign off, quoted. 7. Sentence rhythm: what I actually do (short after long, fragments, questions, lists or no lists). 8. Punctuation habits: exclamation marks, dashes, brackets, emoji, capitals. 9. Words and constructions I never use, derived from what is absent (for example: no "journey", no "crush", no lists of three, no rhetorical questions, if that is true). 10. Tone in three plain words, each backed by one quoted example, not compliments. 11. One line on what I talk about that other coaches do not (from the samples only). Do not improve my writing. Do not add advice. Do not invent a phrase I did not use. If a category has no evidence, write "no evidence" rather than guessing. Output the card only. SAMPLE 1 (caption): [PASTE] SAMPLE 2 (caption): [PASTE] SAMPLE 3 (caption): [PASTE] SAMPLE 4 (caption): [PASTE] SAMPLE 5 (check-in reply, name removed): [PASTE] SAMPLE 6 (check-in reply, name removed): [PASTE] SAMPLE 7 (check-in reply, name removed): [PASTE] SAMPLE 8 (email): [PASTE] SAMPLE 9 (email): [PASTE] SAMPLE 10 (DM): [PASTE] --- 1.2 EXAMPLE STYLE CARD (FOR THE SHAPE) When to use it: Read it; do not use it. It describes someone else. VOICE STYLE CARD (illustrative example, from a coach who is not you) Length: captions 60 to 110 words; check-in replies 4 to 6 sentences; emails 3 short paragraphs; DMs 1 to 2 lines. Openers: "Quick one." / "Two things from this week." / "Sara, that squat video." Address: first name once, then "you". Never "guys", never "team". Repeated phrases: "the boring version works", "hold the plan", "that is the whole tip", "we fix the total first", "not a report card", "say the word". Instructions: "Add one set. Nothing else." / "Weigh in Tuesday, same time, send me the number." Closes: a question, or "Speak Monday." No sign-off name in DMs. Rhythm: one long sentence then a three-word one. Fragments allowed. Lists only in emails, never in captions. Punctuation: no exclamation marks, no emoji, full stops between fragments, no dashes. Never uses: journey, crush, smash, game-changer, "let's go", rhetorical questions in a row, "I hope this finds you well". Tone: dry ("Fair question. The answer was yes."), specific ("27 of 30 logs"), warm by action not by adjective ("send me the number"). Distinctive: talks about lunches and Saturdays more than workouts. --- 1.3 HEADER PROMPT FOR EVERY DRAFT When to use it: Every caption, reply, email or DM. VOICE STYLE CARD [PASTE YOUR CARD HERE] Write in the voice described by the card above. Copy its length for this surface, its openers, its repeated phrases where they fit naturally, its punctuation habits and its rhythm. Never use anything in its "never uses" list. Do not add a summary sentence or a closing offer. Keep every fact I give you exactly as given and invent nothing. TASK Surface: [caption / check-in reply / email / DM] What it is about: [ONE SENTENCE] The specific detail to include: [e.g. "27 of 30 logs" / "the 6am sessions"] The ask at the end, if any: [ONE ASK or "none"] Output the draft only, labelled "DRAFT FOR COACH REVIEW", then one line listing which phrases from the card you reused. ======================================================================== 2. MAKING ANY DRAFT NOT SOUND LIKE AI Guide: https://coachway.io/articles/how-to-make-chatgpt-not-sound-like-ai/ The rewrite-in-my-voice prompt and the AI-tell detector. Use them on anything a model drafted, from any section below. ======================================================================== --- 2.1 REWRITE THIS IN MY VOICE When to use it: Any draft, from any prompt, before a client or a follower reads it. You are editing text for me, an online fitness coach. Your only job is to make it read like I wrote it, not to add anything. First, here are three things I actually wrote, unedited, so you can learn my rhythm: [PASTE YOUR OWN CAPTION 1] [PASTE YOUR OWN CHECK-IN REPLY, client name removed] [PASTE YOUR OWN EMAIL] Notice my sentence length, how I open, which words I repeat, whether I swear, how I sign off. Now rewrite the draft below using these rules. 1. Keep every fact and number exactly as written; do not invent details, results or client names. 2. No contrast framing ("it's not about X, it's about Y"). 3. No groups of three (adjectives, verbs, benefits). 4. Never use: elevate, unlock, journey, game-changer, empower, transform, dive in, unleash, seamless, in today's, whether you're, let's be honest. 5. No rhetorical question followed by another question. 6. No summary sentence at the end and no closing offer ("If you'd like, I can..."). 7. No emoji unless my samples use them, and never more than one. 8. Vary sentence length on purpose: at least one sentence under six words and one over twenty-five. 9. Keep one specific detail from real life that I gave you: [ONE DETAIL FROM THIS WEEK, e.g. "Sara hit 60 kg squat on Tuesday after three months at 55"]. 10. If a sentence could appear in any coach's post, cut it. Output only the rewritten text, then a two-line note listing which of my phrases you reused. Draft: [PASTE THE DRAFT] --- 2.2 AI-TELL DETECTOR When to use it: A draft you are not sure about. Scores it and quotes the tells. Read the text below and act as a sceptical reader who has seen a thousand AI-written fitness posts. Score it from 0 to 10 for "sounds like AI". Then list every tell you found, quoting the exact words, in this order: contrast framing, groups of three, banned words (elevate, unlock, journey, game-changer, empower, seamless, dive in), rhetorical question stacks, summary or offer at the end, generic praise, uniform sentence length, hedging phrases like "it's important to note", emoji walls, and anything that could be pasted into any coach's account unchanged. For each tell, give a one-line fix that keeps my meaning. Do not rewrite the whole text. Text: [PASTE] ======================================================================== 3. SET UP YOUR ASSISTANT ONCE Guide: https://coachway.io/articles/chatgpt-custom-instructions-for-fitness-coaches/ The two custom-instruction boxes for a fitness coach and four Project instruction blocks, so you stop re-explaining your niche, voice and rules in every chat. ======================================================================== --- 3.1 CUSTOM INSTRUCTIONS BOX 1: WHAT THE ASSISTANT SHOULD KNOW ABOUT YOU When to use it: Once, in Settings under Personalization, or at the top of a Project. I am an online fitness coach. Niche: [YOUR NICHE, e.g. fat loss for women over 40 who lift]. Clients: [NUMBER RANGE] adults, coached remotely through an app with weekly check-ins. What I sell: [YOUR OFFER, price, length]. My method in one line: [YOUR METHOD]. Credentials: [YOUR CERTIFICATIONS, ONLY REAL ONES]. Tone: [three words, e.g. direct, warm, dry humour]. Phrases I actually use: [LIST 5]. Phrases I never use: elevate, unlock, journey, game-changer, empower, transform, dive in, seamless, "it's not X, it's Y". My content pillars: [3 PILLARS]. My audience's real objections: [3]. Where my work lives: my clients' programs, check-ins and messages sit in my coaching platform; you draft, I edit and send. What you must never do: invent client results, names, numbers or testimonials; give medical, diagnostic or supplement dosing advice; write as if you are me to a client without me editing; add a closing offer line ("If you'd like, I can..."). --- 3.2 CUSTOM INSTRUCTIONS BOX 2: HOW THE ASSISTANT SHOULD RESPOND When to use it: Once, in the second box. Write like a person who coaches for a living, not like a marketing team. Default length: short. Sentences of different lengths, at least one under six words. No groups of three, no rhetorical question stacks, no emoji unless I use them, no summary sentence at the end, no "in today's fast-paced world". Spelling: [British / American]. When I paste client information, treat it as confidential, use only first names or initials, and ask me before assuming anything about health. When I ask for a program or meal idea, ask me two questions first if training age, injuries, equipment or calories are missing; then give a draft labelled "draft for coach review". When I ask for content, give me one strong version and two hooks, not ten weak versions. When I ask for a check-in reply, use this structure: acknowledge one specific thing, assess, one adjustment, one question. Never write the final version of a message that goes to a client who is struggling; give me bullet points instead and say "write this one yourself". If you are unsure, say so in one line instead of guessing. --- 3.3 PROJECT INSTRUCTIONS: CONTENT When to use it: Captions, carousels, Reels scripts, Stories, the monthly calendar. This project is for my marketing content only: Instagram captions, carousel slides, Reel scripts, Story frames and the monthly calendar. Use the style card and the captions in this project's files as the voice for everything; copy their length, openers and repeated phrases. Every first line must name a specific thing (a number, a food, a lift, a client moment), never a rhetorical question. One post, one point, one ask. Never invent a client result, a number or a quote; where a real figure belongs, write [NEEDS YOUR NUMBER]. Client stories are marked "with permission" and never describe a body. Banned: elevate, unlock, journey, game-changer, crush, smash, empower, "let's go", lists of three, emoji walls, a summary or an offer line at the end. Output one strong version and two alternative first lines, not ten weak versions. Label everything "DRAFT FOR COACH REVIEW". --- 3.4 PROJECT INSTRUCTIONS: CLIENT COMMS When to use it: Check-in reply drafts, onboarding emails, DM replies to enquiries. This project drafts client-facing messages that I will edit before sending. Voice comes from the replies and emails in this project's files. Anything I paste about a client is confidential: use first names or initials only, never repeat health details back, and ask before assuming anything about health, medication or injuries. Check-in replies follow four parts: acknowledge one specific thing with its number, assess in one or two sentences, one adjustment with the reason, one question they can answer with a yes or a number; 4 to 8 sentences. Onboarding emails are 120 to 180 words with one job, one ask and one link, about my process, never about results. If a client is slipping, upset or silent, do not write the message: give me three things to name, two possible reasons, one small adjustment and three opening lines, then say "write this one yourself". No medical advice, no praise inflation, no "let me know if you have any questions". Label everything "DRAFT FOR COACH REVIEW". --- 3.5 PROJECT INSTRUCTIONS: PROGRAMMING ASSISTANT When to use it: Reviewing blocks you wrote, substitutions, progression rules, deload checks. This project reviews training programs I have written. You review, you do not author: flag red flags, pattern overload and missing progression; never change loads without a reason I can read. Before any review, check the client facts I give you (training age, goal, sessions and minutes, equipment, limitations in general terms, anchor lifts, block length) and ask for whatever is missing instead of assuming. When I ask for substitutions, give five ranked by closeness of movement pattern, with the reason and the cue, and never load the pattern that caused the discomfort. When I ask for a progression rule, use one variable per lift, state the trigger for progressing and the fallback for a missed session, and keep week 4 as a deload. If I push back on your review, do not simply agree; restate your reason or say "not sure". No medical or injury advice; use "discomfort" and "in general terms". Keep reviews under 200 words. Nothing you produce goes to a client; I build the program in my platform. --- 3.6 PROJECT INSTRUCTIONS: BUSINESS ADMIN When to use it: Offer page copy, FAQ answers, pricing maths, policies, email templates, meeting notes. This project handles the admin around my coaching business: offer page copy, FAQ answers, pricing calculations, policy wording, email templates and turning my meeting notes into actions. Use only the prices, terms and policies in this project's files; if a number is not there, ask me rather than inventing one. Write in the voice of the offer page in the files: plain, specific, no hype, no urgency, no "limited spots". For pricing maths, show the working in a table and state every assumption. For policies, write in plain language a client can understand and mark anything that might need a lawyer or an accountant with "[CHECK WITH A PROFESSIONAL]"; you are not giving legal, tax or financial advice. For meeting notes, output decisions, owners and dates only. No client names in anything here. Label drafts "DRAFT FOR COACH REVIEW". ======================================================================== 4. CLIENT DATA RULES Guide: https://coachway.io/articles/can-you-put-client-data-in-chatgpt/ The anonymisation template that decides what any prompt on this site is allowed to see, plus the disclosure line and AI use policy for your clients. ======================================================================== --- 4.1 ANONYMISATION TEMPLATE When to use it: Before pasting anything about a client into any assistant. Client [LETTER], [AGE BAND, e.g. 30s], [SEX IF RELEVANT], goal [GOAL], training age [X], [N] sessions per week. This week: [WHAT HAPPENED, no names, no places, no employer]. Limitation in general terms: [e.g. "knee discomfort on deep squats", not the diagnosis]. Their own words, lightly edited: "[QUOTE WITH IDENTIFIERS REMOVED]". My question: [WHAT YOU WANT HELP WITH]. --- 4.2 DISCLOSURE LINE FOR THE COACHING AGREEMENT When to use it: Once, in the agreement or welcome packet. I use AI writing tools to draft some of my own admin, content and message drafts. I do not enter your name, contact details, photos or health information into those tools. Your check-ins, progress data and messages are stored in [PLATFORM] under its data processing agreement, and you can ask me at any time what tools I use. --- 4.3 AI USE POLICY (10 LINES) When to use it: Once, in the welcome packet; review the date yearly. AI USE POLICY (for the welcome packet) 1. What I use AI for: drafting my own admin, content ideas, and first drafts of some messages that I then rewrite. 2. What I never paste into an AI tool: your name, contact details, photos, injuries, conditions, medication, or anything that identifies you. 3. Anonymisation rule: if I ask an AI tool about a coaching situation, it gets an age band, a goal and the question, never the person. 4. Settings I keep on: my chats are not used to train the models, I use unsaved chats for anything close to client detail, and I delete saved memories that mention a client. 5. Where your data lives: your check-ins, progress data and messages are stored in [PLATFORM] under its data processing agreement, not in an AI tool. 6. Retention: I keep your data for as long as you are a client and for [PERIOD] afterwards, then delete it, unless the law requires longer. 7. How to ask: message me at any time to ask what tools I use or to see what I hold about you. 8. No automated decisions: no plan, price or message about your coaching is decided by a machine. I read and decide. 9. I read and edit everything: nothing drafted by a tool reaches you without me rewriting it. 10. Reviewed: [DATE]. I will tell you if this policy changes. ======================================================================== 5. YOUR BIO IN THREE LENGTHS Guide: https://coachway.io/articles/personal-trainer-bio-examples/ Six facts in, three bios out: Instagram under 150 characters, an 80-word website bio and a 40-word directory bio, with the words that make bios sound the same banned. ======================================================================== --- 5.1 THREE BIOS FROM SIX FACTS When to use it: Once, and again when your niche or offer changes. Write three bios for me, an online fitness coach. Facts: I coach [WHO], the result I help them get is [RESULT, stated plainly, no guarantees], the way I work is [METHOD in one line], one proof point I can stand behind is [PROOF: years, a credential, a client outcome I have permission to share in general terms], my call to action is [CTA]. Here is how I write: [PASTE TWO SENTENCES OF YOUR OWN] Output: 1. Instagram bio under 150 characters with line breaks shown as " | ", first line says who and what. 2. Website "about" bio of 80 words in first person, present tense, one specific scene from my coaching. 3. Directory bio of 40 words in third person. Rules: never use passionate, dedicated, certified professional, journey, transform, unlock, empower, results-driven; no emoji unless my sample has them; no groups of three; no rhetorical questions; only the credentials I listed. Then tell me in one line which fact is weakest and what I should replace it with. ======================================================================== 6. INSTAGRAM CAPTIONS THAT DO NOT SOUND LIKE AI Guide: https://coachway.io/articles/instagram-captions-that-dont-sound-like-ai-fitness-coach/ The master caption prompt with the 12 rules inside it, and eight sub-prompts for the caption types a coach posts. ======================================================================== --- 6.1 MASTER CAPTION PROMPT When to use it: Any caption where the first draft should already sound like you. You are helping me, an online fitness coach, write an Instagram caption in my own voice. Your job is a first draft that sounds like me, not like a model. ABOUT ME Niche and clients: [YOUR NICHE, e.g. strength coaching for women over 40] How I talk to clients: [YOUR STYLE IN ONE LINE, e.g. direct, dry, no motivational language] Phrases I actually use: [3 TO 5 PHRASES YOU SAY, e.g. "the boring version works", "we fix the total first"] Words I never use: [YOUR LIST, e.g. journey, transformation, empower] THREE CAPTIONS I WROTE MYSELF (copy my sentence length, my openers and my rhythm from these) 1. [PASTE CAPTION 1] 2. [PASTE CAPTION 2] 3. [PASTE CAPTION 3] THIS POST Type: [client win / myth-bust / story / hook / CTA / day in the life / carousel / reel] The one point it makes: [ONE SENTENCE] The specific detail: [THE CLIENT (first name or "a client"), THE NUMBER, THE MOMENT. Only details I have permission to share.] One thing that went wrong or was not perfect: [OPTIONAL BUT STRONGLY PREFERRED] The one action I want at the end: [e.g. message me the word PLAN / save this / no ask] RULES (these matter more than anything else) 1. First line names the specific thing. No rhetorical question, no "ever feel like", no theme statement. 2. One point. Do not teach, sell and inspire in the same caption. 3. Use the number I gave you. Do not invent numbers, results or quotes. 4. No lists of three ("stronger, leaner, happier"). Two items or one. 5. Never use: elevate, unlock, journey, game-changer, transformation, empower, thrive, dive in, in today's world, at the end of the day, consistency beats perfection. 6. Write "I" and say what I did. No passive advice sentences. 7. Vary sentence length. Put a short sentence after a long one. 8. Do not summarise or add a moral at the end. End on the client's words, the detail, or my one ask. 9. Emojis: [none / at most one]. Hashtags: [none / N, listed on the last line]. 10. Length: [60 to 150] words unless the post type is a reel caption, then one to three lines. 11. Plain words. If a sentence would sound strange said out loud to a client, rewrite it. OUTPUT Give me two versions: A follows my samples as closely as possible; B takes one more risk with the opening line. After both, list every place you were unsure about a fact so I can check it before posting. Do not explain your choices. --- 6.2 HOOK LINES (FIRST LINE ONLY) When to use it: You have the caption body and the first line still sounds generic. Write 8 possible first lines for this Instagram caption. Each line must name the specific thing in the post, not the theme. No rhetorical questions, no "ever feel like", no "here's the truth". At least 3 must start with a number or a name. At least 2 must be under 6 words. None may be reusable for a different post. The post: [PASTE THE CAPTION BODY] The specific detail: [CLIENT / NUMBER / MOMENT] My usual opener style, from my own captions: [PASTE 2 OF YOUR OWN FIRST LINES] Output the 8 lines only, numbered, no commentary. --- 6.3 STORY CAPTION When to use it: A personal story or a moment from coaching that makes people follow the person. Turn my rough notes into an Instagram story caption in my voice. Keep it in first person, past tense, concrete. Start inside the moment (a time, a place, a sentence someone said), not with "let me tell you a story". Keep the part that went wrong; do not soften it. No moral at the end, no "the lesson here is". End on the last concrete thing that happened or on one line that connects it to a client this week. 100 to 180 words. No lists of three. No emojis unless my samples use them. My rough notes: [PASTE YOUR NOTES, MESSY IS FINE] Two captions I wrote before, for rhythm: [PASTE] Words I never use: [PASTE] --- 6.4 CALL TO ACTION When to use it: An offer or spots-open post where the ask has to be clear without sounding like a sales page. Write an Instagram caption that opens spots for my coaching. The rule: describe the thing, then ask once. No "limited spots", "don't miss out", "ready to transform", "take it to the next level". Say exactly what a client gets, in plain words, as if I were explaining it to a friend on the phone. Include the start date and the number of places if I gave them. One ask on the last line, using the exact keyword I give you. 70 to 120 words. What the coaching includes: [YOUR LIST IN PLAIN WORDS] Start date and places: [e.g. October, two places] Price, if shown: [e.g. EUR 180 a month, cancel monthly / do not mention] The keyword to message: [e.g. OCTOBER] Two captions I wrote before: [PASTE] --- 6.5 CAROUSEL CAPTION AND SLIDE TEXT When to use it: An educational carousel where the slides carry the content and the caption sells the swipe. I am posting a carousel. Write (a) the slide text and (b) the caption. Slides: one idea per slide, maximum 14 words per slide, slide 1 is the title as a plain statement (no "5 secrets", no "you need to know"). The most surprising point goes on slide 2. Last slide is one plain ask. Caption: 2 to 4 lines. Name what is on slide 2 specifically so people have a reason to swipe. No "swipe to discover", no "save this so you never forget", no emojis unless my samples use them. My points: [PASTE 5 TO 8 POINTS] The most surprising one: [WHICH] The ask on the last slide: [e.g. save it / message me the word PLAN] Two captions I wrote before: [PASTE] --- 6.6 REEL CAPTION When to use it: The video carries the content and the caption has to do one job in one to three lines. Write 5 alternative captions for this reel, each 1 to 3 lines. The video already shows the content, so the caption names what it is and who it is for, in the words I would use to a client. No "this will change your life", no "try this", no "follow for more". At least 2 versions include the exact cue or number from the video. Hashtags: [none / N on a separate last line]. What happens in the video: [DESCRIBE] Who it is for: [e.g. anyone whose lower back rounds in a deadlift] The cue or number: [e.g. "push the floor away", 10 reps] My usual tone, two captions I wrote: [PASTE] --- 6.7 CLIENT WIN (PERMISSION FIRST) When to use it: A client hit a milestone and has agreed in writing that you can share it. Write a client-win caption. I have the client's permission to share exactly what I paste below and nothing else; do not add details, do not invent a quote, do not describe their body. Structure: the specific result with the number, then the part that was hard or went wrong, then one line in the client's own words (verbatim from what I paste), then one line about what we actually changed in the plan. Finish with "Shared with [first name]'s permission." and, if I give one, one ask. 90 to 150 words. No "incredible", "amazing", "proof that", "anything is possible". Client: [FIRST NAME or "a client"] Timeframe and result: [e.g. 11 weeks, first unassisted pull-up] What went wrong along the way: [e.g. missed two weeks in month two] Their words, verbatim: [PASTE THE LINE THEY SAID OR WROTE] What I changed in the plan: [ONE SPECIFIC THING] The ask, if any: [e.g. message me PULLUP / none] Two captions I wrote before: [PASTE] --- 6.8 MYTH-BUST When to use it: You keep hearing the same wrong belief from clients and want to correct it without lecturing. Write a myth-bust caption that never uses the words "myth", "bust", "truth" or "let's debunk". Start with the real situation, not the myth: what a client did because they believed it, with a number. Then what actually happened when we changed it. Then the plain explanation in two sentences a client would understand. No "in fact", no "the science says" unless I paste a specific source. End on the practical instruction, not a moral. 80 to 140 words. The belief: [e.g. carbs after 6pm turn to fat] What I see clients do because of it: [SPECIFIC EXAMPLE WITH A NUMBER] What changed when we fixed it: [SPECIFIC] Plain explanation: [YOUR TWO-SENTENCE VERSION] Two captions I wrote before: [PASTE] --- 6.9 DAY IN THE LIFE When to use it: A behind-the-scenes post that shows the unglamorous work instead of the highlight reel. Write a day-in-the-life caption from my actual timeline. Use the real times. Include the boring parts and at least one thing that did not go well. Pick one client situation from my notes and show the decision I made, in one or two sentences, without naming or describing the client. No "busy but blessed", no "grateful", no "hustle", no sunrise emojis. It should read like a diary line, not a brand post. 80 to 140 words. End on the last thing that happened, not a reflection. My timeline today: [PASTE, e.g. 06:10 own session, 07:30 check-ins, ...] One client decision (anonymised): [e.g. sleep dropped to 5 hours, cut plan from 4 to 3 sessions] What went badly: [e.g. my own session, skipped the last set] Two captions I wrote before: [PASTE] ======================================================================== 7. HOOKS FOR REELS AND POSTS Guide: https://coachway.io/articles/how-to-write-hooks-online-fitness-coach/ A hundred first lines from one idea with the constraints that keep them human, and the prompt that extracts hook patterns from an account that works. ======================================================================== --- 7.1 100 HOOKS FROM ONE IDEA When to use it: One idea, one real client question, and you want the ten first lines worth filming. I am an online fitness coach for [AUDIENCE]. My idea for this post is: [ONE IDEA IN ONE SENTENCE]. A real question a client asked me this week about it: "[CLIENT QUESTION, anonymised]". Write 100 hooks (first lines only) for this idea in ten groups of ten: 1. Direct claim. 2. Number-led. 3. Confession or a mistake I made, precise (a date, a weight, a number), no fake drama. 4. The client's question rephrased. 5. Contrast without "it's not X, it's Y". 6. Specific scene (a time, a place, a weight). 7. Warning. 8. Short (under 5 words). 9. A line I could say to camera in one breath. 10. Insider knowledge said plainly: what I know from coaching that my audience does not, with no fake secrets and no health claims. Rules for every hook: under 8 words unless it is a scene; no rhetorical question followed by another question; no "here's why", "let's talk about", "unpopular opinion", "stop doing X"; no emoji; no groups of three; at least 20 hooks must contain a number; none may promise a result I did not state. Output as a numbered list, then mark the 10 you would bet on with an asterisk and one line each on why. --- 7.2 FIND HOOK PATTERNS IN CONTENT THAT ALREADY WORKS When to use it: You have 30 first lines from an account your audience follows. Here are 30 post openings from a fitness account whose content works for an audience like mine ([AUDIENCE]): [PASTE THE FIRST LINES ONLY] Do not rewrite or reuse any of them. Extract: 1. The ten problems the audience keeps responding to, ranked. 2. The hook structures used, as patterns with placeholders (e.g. "[number] things I stopped doing at [age]"), ranked by how often they appear. 3. The emotional trigger behind each pattern, in three words. Return three tables. Then suggest which five patterns fit my own idea: [MY IDEA], with one original hook each in my voice: [PASTE 2 LINES OF MY OWN WRITING]. ======================================================================== 8. CLIENT TRANSFORMATION STORIES Guide: https://coachway.io/articles/client-transformation-story-template/ The consent message to send before you post, and the prompt that turns approved check-in data into a five-beat story. ======================================================================== --- 8.1 CONSENT MESSAGE When to use it: Every time you want to post about a client. Hi [CLIENT FIRST NAME], I would love to share your progress as a post. Here is exactly what I would write and the photo I would use: [PASTE THE FULL POST TEXT] [ATTACH THE PHOTO, OR WRITE "no photo"] Three things before you answer: 1. You can say no, or change anything, and it will not affect our coaching at all. 2. This is for [Instagram / my website / both]. If I ever want to use it anywhere else, I will ask again. 3. If you would rather be "a client" instead of your name, or want a number removed, just say which. Reply "yes" to this exact version, or tell me what to change. --- 8.2 CHECK-IN DATA TO TRANSFORMATION STORY When to use it: The day a client hits a milestone and has said yes. You are helping me, an online fitness coach, turn a client's check-in data into a transformation story in my own voice. I have the client's written permission to share exactly the details below and nothing else. Do not invent, round up, or add any detail, quote, number or medical claim. THE CLIENT (approved details only) Name to use: [FIRST NAME or "a client"] Where they started (one concrete situation, not a feeling): [YOUR NOTE, e.g. lunch was a protein bar in a car park] Start figures I may share: [e.g. deadlift 60 kg / 2 sessions a month / none] The turn (what made them start): [THEIR MESSAGE OR THE MOMENT, VERBATIM IF YOU HAVE IT] What we actually changed in the plan: [ONE OR TWO SPECIFIC THINGS] The bad week: [WEEK NUMBER, WHAT HAPPENED, WHAT THEY WROTE IN THE CHECK-IN] Result figures I may share: [e.g. 7.4 kg in 19 weeks / 100 kg x 3 / 34 of 40 weeks trained] One non-scale change: [e.g. no more car park lunches / back has not gone since] Their words, verbatim, from the check-in or a message: [PASTE 1 TO 3 LINES] The ask at the end: [e.g. message me LUNCH / none] Platform and length: [Instagram caption, 120 to 220 words / website case study, 300 to 500 words] MY VOICE Two posts I wrote myself (copy sentence length, openers and rhythm): [PASTE] Words I never use: [PASTE] STRUCTURE (five beats, in this order) 1. The starting point: open on the concrete situation. No "meet [name]", no "[name]'s journey began". 2. The turn: the moment, quoted if I gave you a quote. 3. The work: what changed, in plain words, and the bad week in full. Keep what they wrote that week verbatim. 4. The result: the number I gave you and the non-scale change. Nothing else. 5. Their words verbatim, then the line "Shared with [name]'s permission.", then the ask or nothing. RULES No "journey", "transformation", "incredible", "amazing", "proof that", "anything is possible", "consistency beats perfection". No lists of three. No moral at the end. No description of their body. Vary sentence length. Write "I" and say what I did. Do not polish their quotes. OUTPUT The story only, then a short list of any sentence that contains a fact I did not give you, so I can delete it. ======================================================================== 9. TESTIMONIALS IN THE CLIENT'S OWN WORDS Guide: https://coachway.io/articles/testimonial-request-message/ The five memory-jogging questions, the prompt that shapes raw answers without inventing, the ask written for one client, the generic fixer and the consent line. ======================================================================== --- 9.1 THE FIVE QUESTIONS When to use it: Right after a win, as a message; a voice note back is enough. FIVE QUESTIONS THAT GET A SPECIFIC TESTIMONIAL (send as a message, ask for a voice note back) 1. Why did you start training with me? 2. What were you struggling with at the time? 3. What nearly made you stop in the first month? 4. What feels different now? 5. Why do you keep coming? (A voice note is fine. I will shape your answers into a few lines and send them back to you to approve before I use a word.) --- 9.2 SHAPE THE ANSWERS INTO A TESTIMONIAL (NO INVENTING) When to use it: When the voice note or messages come back. A coaching client of mine answered five questions about working with me. Below are their exact words from a voice note or messages. Turn them into a testimonial of 60 to 90 words that they could sign. Rules: use only sentences and phrases they actually said; you may cut and reorder, you may not add facts, numbers, feelings or results they did not state; keep their word choices even if informal; put anything you paraphrased in [square brackets] so I can check it with them; do not add "highly recommend" or any line they did not say; first person, present tense where they used it; end on their own strongest line, not a summary. After the testimonial, list the two lines you left out and why. Their answers: [PASTE] Their first name and how they want to be credited: [NAME or "first name only" or "anonymous"] --- 9.3 WRITE THE ASK FOR A SPECIFIC CLIENT When to use it: You want the message tailored to one client's win and your usual tone. Write a short message from me, an online fitness coach, asking a client for a testimonial. Facts: their win this week was [WIN], we have worked together for [TIME], the way I usually message them is [PASTE ONE OF YOUR OWN MESSAGES TO THEM]. The message should: mention the specific win in the first line, explain that a voice note answering three questions is enough, list the three questions, say they can approve the final text before I use it, and take under 80 words. No "I'd be so grateful", no exclamation marks, no emoji unless my sample has one. --- 9.4 THE GENERIC FIXER When to use it: The reply was "great trainer, great guy". WHEN THE TESTIMONIAL COMES BACK GENERIC ("great trainer, great guy") Reply 1: "That's kind, thank you. Can I ask one more: what were you struggling with before we started?" Reply 2: "What nearly made you stop in the first month?" Reply 3: "If a friend asked you what's different now, what would you say?" (One at a time, a day apart if needed. Their third answer is usually the testimonial.) --- 9.5 CONSENT LINE FOR NAMES AND PHOTOS When to use it: Before anything with a name or a photo is published. I'm happy for [COACH] to use my words [and first name / and photo] on their website and social media. I can withdraw this any time by messaging [COACH]. ======================================================================== 10. CLIENT CHECK-IN REPLIES Guide: https://coachway.io/articles/chatgpt-prompts-for-client-check-in-replies/ The tone-training prompt and ten four-part reply prompts. The slipping-client prompt gives bullet points only. ======================================================================== --- 10.1 TONE-TRAINING PROMPT When to use it: Once, with five replies you wrote. I am an online fitness coach. Below are five check-in replies I wrote myself, unedited. Read them and produce a STYLE CARD I can paste at the top of future prompts so that drafts sound like me. The style card must contain, as short bullet points: 1. Typical length in sentences and words. 2. How I open (quote my actual first lines). 3. How I refer to the client (name, "you", nickname). 4. Phrases I repeat (quote at least five, verbatim). 5. How I give an instruction (quote two examples). 6. How I close and sign off (quote). 7. Sentence rhythm: short after long, questions, fragments, whatever I actually do. 8. Words and constructions I never use (derive from what is absent: for example no "journey", no exclamation marks, no lists of three, if that is true). 9. Tone in three plain words, chosen from evidence in the samples, not compliments. Do not improve my writing. Do not add advice. Output the style card only, under 200 words. REPLY 1: [PASTE YOUR OWN REPLY] REPLY 2: [PASTE] REPLY 3: [PASTE] REPLY 4: [PASTE] REPLY 5: [PASTE] --- 10.2 ROUTINE ON-TRACK WEEK When to use it: Adherence and numbers both fine. The most common week and the one most worth drafting. STYLE CARD: [PASTE THE STYLE CARD FROM THE TONE-TRAINING PROMPT] RULES FOR EVERY DRAFT Structure: (1) acknowledge the effort and name one specific win with its number, (2) assess what the numbers show in one or two sentences, (3) one adjustment for next week with the reason, (4) one accountability ask they can answer with a yes or a number. Length: 4 to 8 sentences, 60 to 140 words. Never: medical advice, diagnoses, supplement recommendations, comments on the client's body, numbers I did not give you, praise for something they did not do, "journey", "crush", "smash", exclamation marks unless my style card has them, lists of three, a closing "let me know if you have any questions". Use "you". Use the first name I give you. Label the output "DRAFT FOR COACH REVIEW". THE CHECK-IN (identity removed) First name to use: [FIRST NAME] Sessions done / planned: [e.g. 4 / 4] Nutrition adherence: [e.g. protein hit 6 of 7 days] Weight trend: [e.g. down 0.4 kg on the weekly average] Steps, sleep: [e.g. 8,200 average, 7 hours] Their words about the week: [PASTE, VERBATIM] What I want to adjust next week: [ONE THING, WITH REASON, or "nothing, hold"] The ask I want to end on: [e.g. "can you send me Sunday's food log?"] Write the draft. --- 10.3 GOOD ADHERENCE, SCALE WENT THE WRONG WAY When to use it: The client did the work and the number moved up. The reply has to protect the effort. STYLE CARD: [PASTE THE STYLE CARD FROM THE TONE-TRAINING PROMPT] RULES FOR EVERY DRAFT Structure: (1) acknowledge the effort and name one specific win with its number, (2) assess what the numbers show in one or two sentences, (3) one adjustment for next week with the reason, (4) one accountability ask they can answer with a yes or a number. Length: 4 to 8 sentences, 60 to 140 words. Never: medical advice, diagnoses, supplement recommendations, comments on the client's body, numbers I did not give you, praise for something they did not do, "journey", "crush", "smash", exclamation marks unless my style card has them, lists of three, a closing "let me know if you have any questions". Use "you". Use the first name I give you. Label the output "DRAFT FOR COACH REVIEW". THE CHECK-IN (identity removed) First name: [FIRST NAME] Sessions done / planned: [e.g. 3 / 3] Nutrition adherence: [e.g. 6 of 7 days on target] Weight: [e.g. up 0.6 kg on the weekly average] Likely reason, if I know it: [e.g. two restaurant meals Saturday, weigh-in after a late flight / unknown] Their words: [PASTE, VERBATIM] My adjustment: [e.g. none, hold the plan and watch the two-week average / add 1,000 steps] The ask: [e.g. "weigh in the same time Tuesday and send me the number?"] In the assess part, explain in one sentence why a weekly average matters more than one reading. Do not promise the scale will drop. Write the draft. --- 10.4 MISSED SESSIONS, HONEST CHECK-IN When to use it: Two or more sessions missed and the client told you straight. Reward the honesty, fix the plan, no lecture. STYLE CARD: [PASTE THE STYLE CARD FROM THE TONE-TRAINING PROMPT] RULES FOR EVERY DRAFT Structure: (1) acknowledge the effort and name one specific win with its number, (2) assess what the numbers show in one or two sentences, (3) one adjustment for next week with the reason, (4) one accountability ask they can answer with a yes or a number. Length: 4 to 8 sentences, 60 to 140 words. Never: medical advice, diagnoses, supplement recommendations, comments on the client's body, numbers I did not give you, praise for something they did not do, "journey", "crush", "smash", exclamation marks unless my style card has them, lists of three, a closing "let me know if you have any questions". Use "you". Use the first name I give you. Label the output "DRAFT FOR COACH REVIEW". THE CHECK-IN (identity removed) First name: [FIRST NAME] Sessions done / planned: [e.g. 1 / 4] Reason they gave: [PASTE, VERBATIM] Nutrition: [e.g. roughly on target, no log] Their words about the week: [PASTE] My adjustment: [e.g. drop to 2 sessions next week, 30 minutes each, at home] The ask: [e.g. "which two days, and what time?"] The acknowledge part must thank them for telling me the truth, in plain words, before anything else. No "life happens". No "let's get back on track". Write the draft. --- 10.5 SLIPPING CLIENT: BULLET POINTS ONLY When to use it: The third week in a row of drift, or a check-in that reads flat. This message you write yourself. STYLE CARD: [PASTE THE STYLE CARD FROM THE TONE-TRAINING PROMPT] RULES FOR EVERY DRAFT Structure: (1) acknowledge the effort and name one specific win with its number, (2) assess what the numbers show in one or two sentences, (3) one adjustment for next week with the reason, (4) one accountability ask they can answer with a yes or a number. Length: 4 to 8 sentences, 60 to 140 words. Never: medical advice, diagnoses, supplement recommendations, comments on the client's body, numbers I did not give you, praise for something they did not do, "journey", "crush", "smash", exclamation marks unless my style card has them, lists of three, a closing "let me know if you have any questions". Use "you". Use the first name I give you. Label the output "DRAFT FOR COACH REVIEW". This is a client who is slipping and I will write the message myself. Do NOT write the message. Instead give me: 1. Three things in the last three check-ins that I should name specifically (quote them). 2. Two possible reasons for the drift that the data supports, and one question that would tell me which it is. 3. One adjustment small enough that they can do it this week even at 50% capacity. 4. Three opening lines in my style card voice, none of which contain "I noticed" or "just checking in". Then stop and say "write this one yourself". Last three check-ins (identity removed): [PASTE] What I have already tried: [PASTE] --- 10.6 BIG RESULT, KEEP THEM GROUNDED When to use it: A milestone week. The reply has to celebrate without setting up next week as a letdown. STYLE CARD: [PASTE THE STYLE CARD FROM THE TONE-TRAINING PROMPT] RULES FOR EVERY DRAFT Structure: (1) acknowledge the effort and name one specific win with its number, (2) assess what the numbers show in one or two sentences, (3) one adjustment for next week with the reason, (4) one accountability ask they can answer with a yes or a number. Length: 4 to 8 sentences, 60 to 140 words. Never: medical advice, diagnoses, supplement recommendations, comments on the client's body, numbers I did not give you, praise for something they did not do, "journey", "crush", "smash", exclamation marks unless my style card has them, lists of three, a closing "let me know if you have any questions". Use "you". Use the first name I give you. Label the output "DRAFT FOR COACH REVIEW". THE CHECK-IN (identity removed) First name: [FIRST NAME] The milestone: [e.g. first unassisted pull-up / 5 kg down since March / 8 weeks of 4 sessions] Sessions and nutrition: [PASTE] Their words: [PASTE, VERBATIM] My adjustment: [e.g. none, hold; or the next progression] The ask: [e.g. "what did you do differently this week that you could keep?"] In the acknowledge part, name the specific thing they did over the weeks that produced this, not the result itself. In the assess part, say in one sentence that next week will be ordinary and that is fine. Write the draft. --- 10.7 A QUESTION INSIDE THE CHECK-IN When to use it: The client asked something in their check-in ("should I take creatine?", "can I swap Friday for Saturday?"). STYLE CARD: [PASTE THE STYLE CARD FROM THE TONE-TRAINING PROMPT] RULES FOR EVERY DRAFT Structure: (1) acknowledge the effort and name one specific win with its number, (2) assess what the numbers show in one or two sentences, (3) one adjustment for next week with the reason, (4) one accountability ask they can answer with a yes or a number. Length: 4 to 8 sentences, 60 to 140 words. Never: medical advice, diagnoses, supplement recommendations, comments on the client's body, numbers I did not give you, praise for something they did not do, "journey", "crush", "smash", exclamation marks unless my style card has them, lists of three, a closing "let me know if you have any questions". Use "you". Use the first name I give you. Label the output "DRAFT FOR COACH REVIEW". THE CHECK-IN (identity removed) First name: [FIRST NAME] The week in numbers: [PASTE] Their question, verbatim: [PASTE] My answer to their question, in my own words: [WRITE IT IN ONE OR TWO LINES; the model may tidy it, not change it] My adjustment: [ONE THING or "none"] The ask: [ONE QUESTION] Answer their question first, before the four-part structure, using only my answer. Do not add anything to my answer. If the question touches medication, a condition, pain that is not ordinary soreness, or supplements beyond what I wrote, write "REFER: coach to handle" instead of an answer. Write the draft. --- 10.8 LONG MESSY CHECK-IN: SUMMARISE, THEN DRAFT When to use it: Three paragraphs of text and you need the two lines that matter before you reply. STYLE CARD: [PASTE THE STYLE CARD FROM THE TONE-TRAINING PROMPT] RULES FOR EVERY DRAFT Structure: (1) acknowledge the effort and name one specific win with its number, (2) assess what the numbers show in one or two sentences, (3) one adjustment for next week with the reason, (4) one accountability ask they can answer with a yes or a number. Length: 4 to 8 sentences, 60 to 140 words. Never: medical advice, diagnoses, supplement recommendations, comments on the client's body, numbers I did not give you, praise for something they did not do, "journey", "crush", "smash", exclamation marks unless my style card has them, lists of three, a closing "let me know if you have any questions". Use "you". Use the first name I give you. Label the output "DRAFT FOR COACH REVIEW". Step 1: Summarise the check-in below in five bullets: what went well, what did not, any change in circumstances, anything that sounds like a concern I should not miss, and any direct question they asked. Quote their words where it matters. Step 2: Write the four-part draft, responding to the one thing in the summary that matters most, not to everything. First name: [FIRST NAME] The check-in (identity removed): [PASTE] My adjustment: [ONE THING] The ask: [ONE QUESTION] --- 10.9 THIRD WEEK OF PLATEAU When to use it: Adherence is good and nothing has moved for three weeks. The reply has to make a change and explain it without alarm. STYLE CARD: [PASTE THE STYLE CARD FROM THE TONE-TRAINING PROMPT] RULES FOR EVERY DRAFT Structure: (1) acknowledge the effort and name one specific win with its number, (2) assess what the numbers show in one or two sentences, (3) one adjustment for next week with the reason, (4) one accountability ask they can answer with a yes or a number. Length: 4 to 8 sentences, 60 to 140 words. Never: medical advice, diagnoses, supplement recommendations, comments on the client's body, numbers I did not give you, praise for something they did not do, "journey", "crush", "smash", exclamation marks unless my style card has them, lists of three, a closing "let me know if you have any questions". Use "you". Use the first name I give you. Label the output "DRAFT FOR COACH REVIEW". THE CHECK-IN (identity removed) First name: [FIRST NAME] Three-week averages: [e.g. weight 78.3 / 78.4 / 78.2, steps 7,000, sessions 3 of 3 each week] Adherence: [e.g. on target 18 of 21 days] Their words: [PASTE, VERBATIM] The change I have decided on: [e.g. reduce calories by 150 / add 2,000 steps / hold two more weeks; with my reason] The ask: [ONE QUESTION] In the assess part, say plainly that three flat weeks with good adherence is a signal, not a failure, and name the change and the reason in one sentence each. Do not use the word "plateau". Write the draft. --- 10.10 HOLIDAY OR TRAVEL WEEK AHEAD When to use it: The client says they are away next week. The reply sets a realistic plan before they go. STYLE CARD: [PASTE THE STYLE CARD FROM THE TONE-TRAINING PROMPT] RULES FOR EVERY DRAFT Structure: (1) acknowledge the effort and name one specific win with its number, (2) assess what the numbers show in one or two sentences, (3) one adjustment for next week with the reason, (4) one accountability ask they can answer with a yes or a number. Length: 4 to 8 sentences, 60 to 140 words. Never: medical advice, diagnoses, supplement recommendations, comments on the client's body, numbers I did not give you, praise for something they did not do, "journey", "crush", "smash", exclamation marks unless my style card has them, lists of three, a closing "let me know if you have any questions". Use "you". Use the first name I give you. Label the output "DRAFT FOR COACH REVIEW". THE CHECK-IN (identity removed) First name: [FIRST NAME] This week in numbers: [PASTE] Next week: [e.g. 6 days in a hotel with a gym / camping, no gym / family visit, big meals] Their words: [PASTE, VERBATIM] My plan for the week away: [e.g. two 20-minute bodyweight sessions, protein at breakfast, no logging, weigh in the Tuesday after they return] The ask: [e.g. "send me one photo of a hotel breakfast?"] The adjustment part is the plan for the week away, in two sentences maximum. Say explicitly what they do not have to do. Write the draft. --- 10.11 VOICE NOTE SCRIPT, 60 SECONDS When to use it: You reply by voice note and want the four parts in order before you press record. STYLE CARD: [PASTE THE STYLE CARD FROM THE TONE-TRAINING PROMPT] RULES FOR EVERY DRAFT Structure: (1) acknowledge the effort and name one specific win with its number, (2) assess what the numbers show in one or two sentences, (3) one adjustment for next week with the reason, (4) one accountability ask they can answer with a yes or a number. Length: 4 to 8 sentences, 60 to 140 words. Never: medical advice, diagnoses, supplement recommendations, comments on the client's body, numbers I did not give you, praise for something they did not do, "journey", "crush", "smash", exclamation marks unless my style card has them, lists of three, a closing "let me know if you have any questions". Use "you". Use the first name I give you. Label the output "DRAFT FOR COACH REVIEW". Write a script for a 60-second voice note, not a message. About 130 to 150 words, spoken language, contractions allowed, no headings. Same four parts in order. Start with their name and the specific win. End with the ask as an actual question. Mark two places where I should pause with [pause]. First name: [FIRST NAME] The check-in (identity removed): [PASTE] My adjustment: [ONE THING WITH REASON] The ask: [ONE QUESTION] ======================================================================== 11. LEAD MAGNETS IN AN HOUR Guide: https://coachway.io/articles/fitness-lead-magnet-ideas/ Three prompts that draft a 5-day challenge, a one-page checklist or a 7-question quiz, and the three follow-up emails that turn a download into a call. ======================================================================== --- 11.1 5-DAY EMAIL CHALLENGE FROM ONE PROBLEM When to use it: You have one problem, your method in a sentence and one anonymised example. Design a free 5-day email challenge for my audience: [AUDIENCE]. The problem it solves: [ONE PROBLEM]. My method in one sentence: [METHOD]. One real example from my coaching, anonymised: [EXAMPLE]. For each day give: subject line under 45 characters, one action that takes under 15 minutes, why it works in two sentences using my method, and a one-line reply prompt asking the reader to answer with one word. Day 5 ends with an invitation to fill in a short questionnaire before a call, not a hard pitch. Rules: no "transform", "unlock", "journey"; no groups of three; no emoji; sentences of different lengths; the example must appear on day 2 or 3; nothing medical; no promised results. Output as five blocks with the full email text. --- 11.2 ONE-PAGE CHECKLIST When to use it: You want a magnet a reader can use in five minutes. Write a one-page checklist titled "[TITLE]" for [AUDIENCE] who struggle with [PROBLEM]. Ten items, each a concrete action with a number or a time in it, grouped under three plain headings. Add a two-sentence intro that says who it is for and who it is not for, and a one-line footer with my name and one link. No fluff, no motivational lines, no emoji. Then give me the three questions a reader should answer to know if they need coaching. --- 11.3 7-QUESTION QUIZ WITH SCORING When to use it: You want the reader to find out something about themselves and see which offer fits. Build a 7-question quiz called "[TITLE]" that helps [AUDIENCE] find out [WHAT THEY LEARN]. Each question has three answers scored 1, 2 or 3. Give three result profiles (7 to 11, 12 to 16, 17 to 21) with a 60-word description, one next step, and which of my offers fits ([LIST]). Questions must be about behaviour (what they did last week), not feelings. No medical questions. Plain language, no emoji. --- 11.4 THE THREE FOLLOW-UP EMAILS When to use it: Every download, on day 0, 2 and 4; email 3 carries the pre-call questionnaire. THE THREE EMAILS AFTER THE DOWNLOAD (fill the brackets, send on day 0, day 2 and day 4) EMAIL 1, day 0: delivery and one question Subject: Your [MAGNET NAME] Hi [FIRST NAME], Here it is: [LINK]. It takes about [MINUTES] minutes and it is built for [WHO IT IS FOR]. One question so I know what to send next: what is the thing you have tried most often for [PROBLEM] that did not stick? Reply with a word or a line. [YOUR NAME] EMAIL 2, day 2: the example Subject: What [FIRST NAME OR "a client"] did with this Hi [FIRST NAME], [ONE REAL EXAMPLE, ANONYMISED, 60 TO 90 WORDS: where they started, the one thing they changed from the download, what happened in the first two weeks, including the week that went wrong.] If you started the [MAGNET NAME], you are at the same point they were on day 2. Keep going; the first result usually shows in week two. [YOUR NAME] EMAIL 3, day 4: before we talk Subject: If you want help with this Hi [FIRST NAME], If the download helped and you want the version built around your week, I do that in [OFFER, ONE LINE, PRICE IF YOU SHOW IT]. Before any call I ask five questions, because it saves us both a wasted half hour: 1. What is the goal, in your words? 2. What have you tried before, and what happened? 3. When do you want to start? 4. Which budget band fits: [BAND A / BAND B / BAND C]? 5. What would make this a waste of your time? Reply with your answers and I will tell you honestly whether I can help. If not, no reply needed, and the download is yours either way. [YOUR NAME] ======================================================================== 12. ONBOARDING EMAILS Guide: https://coachway.io/articles/ai-prompts-for-online-coaching-onboarding-emails/ Five prompts, one per email, for day 0, 1, 3, 7 and 14. ======================================================================== --- 12.1 DAY 0: THE WELCOME EMAIL When to use it: The day they sign. Sent within an hour of the yes if you can. Write the welcome email for a new online coaching client. MY PROCESS (facts the emails must use, do not invent others) Where the plan and messages live: [YOUR APP OR PLATFORM, e.g. the Coachway client app] Check-in day and time: [e.g. Sunday by 8pm] When I reply: [e.g. Monday morning, always by midday] First session or first plan date: [DATE] How to reach me for questions: [e.g. message in the app; reply to this email also works] What I never do: [e.g. reply after 9pm; change the plan without telling you why] Welcome packet link: [LINK] MY VOICE (copy sentence length, openers and sign-off from these) Email 1 I wrote: [PASTE] Email 2 I wrote: [PASTE] Sign-off I use: [e.g. Speak Monday, Markus] RULES 120 to 180 words. One job, one ask, one link at most. Use "you" and their first name once. No promises about results, no numbers about their body, no medical language, no urgency, no rules list. No "journey", "excited to have you on board", "let's smash this", exclamation marks unless my samples use them, lists of three. Plain words a friend would use. Label the output "DRAFT FOR COACH REVIEW". THIS CLIENT First name: [FIRST NAME] One detail from our call or their intake (verbatim if possible): [e.g. "the 6am sessions were the only ones that ever stuck"] The email must: confirm they are in; use the one detail once, naturally; say what happens in the next 48 hours in two or three plain steps; say where the plan and messages live; say how to reach me and that small questions are welcome; end with one ask: download the app and log in [LINK]. Subject line: 5 words or fewer, no "Welcome to the family". Write the draft. --- 12.2 DAY 1: FIRST THINGS FIRST (THE INTAKE) When to use it: The morning after they sign, to get the intake and app set up before the plan is built. Write the day-one email for a new online coaching client. Its only job is to get the intake form done. MY PROCESS (facts the emails must use, do not invent others) Where the plan and messages live: [YOUR APP OR PLATFORM, e.g. the Coachway client app] Check-in day and time: [e.g. Sunday by 8pm] When I reply: [e.g. Monday morning, always by midday] First session or first plan date: [DATE] How to reach me for questions: [e.g. message in the app; reply to this email also works] What I never do: [e.g. reply after 9pm; change the plan without telling you why] Welcome packet link: [LINK] MY VOICE (copy sentence length, openers and sign-off from these) Email 1 I wrote: [PASTE] Email 2 I wrote: [PASTE] Sign-off I use: [e.g. Speak Monday, Markus] RULES 120 to 180 words. One job, one ask, one link at most. Use "you" and their first name once. No promises about results, no numbers about their body, no medical language, no urgency, no rules list. No "journey", "excited to have you on board", "let's smash this", exclamation marks unless my samples use them, lists of three. Plain words a friend would use. Label the output "DRAFT FOR COACH REVIEW". THIS EMAIL What the intake asks, in my words: [e.g. training history, injuries, the food you actually eat, your week] Why each part matters, in one line each: [e.g. injuries so I never program around a guess; your real week so the plan fits the life you have] Date I need it by: [DATE] Intake link: [LINK] The email must: open with what I am doing today (building their plan) and what I need from them to do it well; list the parts of the intake with the one-line reason each; say how long it takes honestly [e.g. about 12 minutes]; end with one ask and the link. No "the more you share the better I can help". Write the draft. --- 12.3 DAY 3: HOW CHECK-INS WORK When to use it: Two or three days before the first check-in is due, so the first one is honest. Write the day-three email for a new online coaching client. Its job is to explain the weekly check-in before the first one happens. MY PROCESS (facts the emails must use, do not invent others) Where the plan and messages live: [YOUR APP OR PLATFORM, e.g. the Coachway client app] Check-in day and time: [e.g. Sunday by 8pm] When I reply: [e.g. Monday morning, always by midday] First session or first plan date: [DATE] How to reach me for questions: [e.g. message in the app; reply to this email also works] What I never do: [e.g. reply after 9pm; change the plan without telling you why] Welcome packet link: [LINK] MY VOICE (copy sentence length, openers and sign-off from these) Email 1 I wrote: [PASTE] Email 2 I wrote: [PASTE] Sign-off I use: [e.g. Speak Monday, Markus] RULES 120 to 180 words. One job, one ask, one link at most. Use "you" and their first name once. No promises about results, no numbers about their body, no medical language, no urgency, no rules list. No "journey", "excited to have you on board", "let's smash this", exclamation marks unless my samples use them, lists of three. Plain words a friend would use. Label the output "DRAFT FOR COACH REVIEW". THIS EMAIL What the check-in asks: [e.g. sessions done, how food went in one line, weight if you weigh, sleep, one thing that was hard, one thing that went well] How long it takes: [e.g. under 5 minutes] What I do with it: [e.g. read every answer, reply with one adjustment and one question] What an honest bad week earns: [e.g. a better plan, not a lecture] The email must: say when the check-in is due and where; describe the form in plain words; say what I do with it and when I reply; say explicitly that a bad week reported honestly is more useful to me than a good week invented; end with one ask: set a reminder for [DAY]. Write the draft. --- 12.4 DAY 7: AFTER THE FIRST CHECK-IN When to use it: The day after their first check-in reply, to set week two. Write the day-seven email for a new online coaching client, sent after I have replied to their first check-in. MY PROCESS (facts the emails must use, do not invent others) Where the plan and messages live: [YOUR APP OR PLATFORM, e.g. the Coachway client app] Check-in day and time: [e.g. Sunday by 8pm] When I reply: [e.g. Monday morning, always by midday] First session or first plan date: [DATE] How to reach me for questions: [e.g. message in the app; reply to this email also works] What I never do: [e.g. reply after 9pm; change the plan without telling you why] Welcome packet link: [LINK] MY VOICE (copy sentence length, openers and sign-off from these) Email 1 I wrote: [PASTE] Email 2 I wrote: [PASTE] Sign-off I use: [e.g. Speak Monday, Markus] RULES 120 to 180 words. One job, one ask, one link at most. Use "you" and their first name once. No promises about results, no numbers about their body, no medical language, no urgency, no rules list. No "journey", "excited to have you on board", "let's smash this", exclamation marks unless my samples use them, lists of three. Plain words a friend would use. Label the output "DRAFT FOR COACH REVIEW". THIS EMAIL Two things week one showed (non-medical, no body numbers): [e.g. you trained three of three; food went sideways on Saturday, which is normal in week one] What week two looks like: [e.g. same plan, one change: protein at breakfast] What most people feel in week two: [e.g. the novelty drops; that is where the plan does the work] The email must: acknowledge that they did the first check-in; name the two things from week one plainly; say what week two is and the one change; normalise the week-two dip in one sentence without a pep talk; end with one ask: the one small thing to keep this week. No praise inflation. Write the draft. --- 12.5 DAY 14: TWO WEEKS IN When to use it: The end of week two, to review, reset and open the door for anything not working. Write the day-fourteen email for a new online coaching client. MY PROCESS (facts the emails must use, do not invent others) Where the plan and messages live: [YOUR APP OR PLATFORM, e.g. the Coachway client app] Check-in day and time: [e.g. Sunday by 8pm] When I reply: [e.g. Monday morning, always by midday] First session or first plan date: [DATE] How to reach me for questions: [e.g. message in the app; reply to this email also works] What I never do: [e.g. reply after 9pm; change the plan without telling you why] Welcome packet link: [LINK] MY VOICE (copy sentence length, openers and sign-off from these) Email 1 I wrote: [PASTE] Email 2 I wrote: [PASTE] Sign-off I use: [e.g. Speak Monday, Markus] RULES 120 to 180 words. One job, one ask, one link at most. Use "you" and their first name once. No promises about results, no numbers about their body, no medical language, no urgency, no rules list. No "journey", "excited to have you on board", "let's smash this", exclamation marks unless my samples use them, lists of three. Plain words a friend would use. Label the output "DRAFT FOR COACH REVIEW". THIS EMAIL What happens now in my process: [e.g. first plan update on Monday; a 15-minute call in week 3 if you want one] What month one looks like: [e.g. two more check-ins, then the first proper review with photos and numbers] What I want them to tell me: [e.g. anything in the plan that does not fit your week, however small] The email must: mark two weeks without ceremony; say what changes now and what month one looks like in three plain sentences; ask them directly for the one thing that is not working, and say that "nothing" is a fine answer; make clear replies come to me, not a system; end with one ask: reply with one question or one thing that is not working. Write the draft. ======================================================================== 13. MEAL PLANNING Guide: https://coachway.io/articles/how-to-use-ai-for-meal-planning-as-a-coach/ Six prompts from the 7-day draft to the cultural adaptation. Neutral brief in, allergen check stays in your system. ======================================================================== --- 13.1 DRAFT A 7-DAY PLAN FROM TARGETS When to use it: Step 3. You have the neutral brief and want the first structured draft. You are helping me, a nutrition coach, draft a 7-day meal plan for a healthy adult client. I will check every number and sign off on the plan; your job is a structured first draft, not advice. TARGETS (set by me, do not change them) Calories per day: [e.g. 1,900 kcal] Protein: [e.g. 150 g] Carbohydrate: [e.g. 190 g] Fat: [e.g. 60 g] Meals per day: [e.g. 3 meals + 1 snack] CONSTRAINTS Cooking time per meal: [e.g. 25 minutes max, 45 on Sunday] Equipment: [e.g. hob, oven, no air fryer] Budget: [e.g. budget-conscious, supermarket own brands fine] Foods to build around: [e.g. eggs, chicken thighs, rice, lentils, oats, Greek-style yoghurt alternative] Foods to leave out: [e.g. dairy, shellfish, coriander] Cuisine or style: [e.g. simple Scandinavian home cooking] Repeats: [e.g. breakfast may repeat all week; lunches and dinners at most twice] OUTPUT 1. A table with columns: Day, Meal, Dish, Ingredients with gram amounts, Calories, Protein, Carbs, Fat. 2. A daily totals row for each day, within 5% of the targets. 3. A list titled "Portions I estimated" naming every line where you guessed an amount or used a generic value, so I can verify it. 4. A 10-item shopping list grouped by aisle. RULES No medical claims, no supplement advice, no language about weight loss speed. Plain dish names a client would recognise. Metric units. Do not add motivational text. --- 13.2 SWAP LIST FOR EVERY MEAL When to use it: Step 4. The draft is checked and you want the client to have choice without breaking the totals. Here is a 7-day meal plan draft I have already checked. For every lunch and dinner, give me two like-for-like swaps that keep the meal within 50 kcal and 5 g protein of the original. A swap must use the same cooking time or less and the same constraints (no [e.g. dairy, shellfish]). Present it as a table: Original dish, Swap A with gram amounts and macros, Swap B with gram amounts and macros. Add a "Portions I estimated" list at the end for anything you guessed. Do not change breakfasts or snacks. No commentary. The plan: [PASTE THE TABLE] --- 13.3 BUDGET VERSION When to use it: A client's circumstances changed, or the first draft came back too expensive. Rewrite this 7-day meal plan for a weekly food budget of about [e.g. EUR 45] for one person, shopping at a standard supermarket in [COUNTRY]. Keep every day within 5% of the original calories and protein. Prefer eggs, tinned fish, frozen vegetables, oats, rice, lentils, chicken thighs and own-brand products. Keep the same constraints (no [e.g. dairy, shellfish]). Output the same table format, a daily totals row per day, a shopping list with an estimated price per line and a total, and a "Portions I estimated" list. Do not use the words "cheap" or "diet" anywhere. The plan: [PASTE THE TABLE] --- 13.4 BATCH-COOK VERSION When to use it: A client who will only follow a plan if it takes one cooking session on Sunday and one midweek. Turn this 7-day meal plan into a batch-cook plan with two cooking sessions: [e.g. Sunday, 90 minutes] and [e.g. Wednesday, 45 minutes]. Keep each day within 5% of the original calories and protein and the same constraints (no [e.g. dairy, shellfish]). Output: 1. A cooking session plan: what is cooked, in what order, with oven and hob running in parallel where sensible. 2. A container list: what goes in each container, portion size in grams, fridge or freezer, and which day it is eaten. 3. The daily eating table with the same columns as the original. 4. A "Portions I estimated" list. Assume [e.g. 6 fridge containers, freezer available]. Do not include meals that go off before they are eaten. The plan: [PASTE THE TABLE] --- 13.5 CLIENT-FACING SUMMARY When to use it: Step 6. The plan is checked and you want a short note to send with it that you will rewrite in your own voice. Write a short note to go with this meal plan, which I will edit before sending. Plain words, second person, 90 to 130 words. Structure: what the week is built around (one sentence), the two things I want them to notice [e.g. breakfast repeats on purpose; every dinner has a swap], what to do if a day goes wrong (one sentence: eat the next meal as planned), and one question to answer at the next check-in. No "journey", no "fuel", no "nourish", no exclamation marks, no emoji, no medical or weight-loss claims. Two versions: A neutral, B warmer. Two messages I wrote to clients before, for tone: [PASTE] The plan and my notes: [PASTE] --- 13.6 CULTURAL ADAPTATION When to use it: The draft is nutritionally right but the food is not what the client eats at home. Adapt this 7-day meal plan to [e.g. Turkish home cooking as made by a working parent on weeknights]. Keep every day within 5% of the original calories and protein and the same constraints (no [e.g. dairy, shellfish]). Use dishes like [e.g. menemen, mercimek corbasi, bulgur pilav, tavuk sote] and standard ingredients from a [COUNTRY] supermarket or a local grocer. Keep the cooking times. Output the same table with gram amounts and per-meal macros, daily totals, a shopping list, and a "Portions I estimated" list that names every dish where you converted a traditional portion into grams, so I can verify it. Do not caricature the cuisine; ordinary weeknight food. The plan: [PASTE THE TABLE] ======================================================================== 14. CONTENT CALENDAR Guide: https://coachway.io/articles/ai-content-calendar-for-fitness-coaches/ The 30-day calendar prompt mapped to the funnel, plus three sub-prompts for batch day and the monthly review. ======================================================================== --- 14.1 30-DAY CONTENT CALENDAR PROMPT When to use it: The last week of the month, for the month ahead. You are helping me, an online fitness coach, plan a 30-day Instagram content calendar. Your job is the plan and the first lines, in my voice, not motivational filler. ABOUT ME Niche and who I coach: [YOUR NICHE, e.g. strength coaching for women over 40] My three content pillars, in my words: [PILLAR 1] / [PILLAR 2] / [PILLAR 3] My offer and its keyword: [e.g. 1:1 online coaching, weekly check-ins; keyword OCTOBER] This month's theme: [e.g. "the boring version works" / back-to-routine September] Three things clients actually said this month (no names): [PASTE] One opinion I hold that other coaches do not: [WRITE IT] Voice style card: [PASTE YOUR CARD, or three captions you wrote] CADENCE (fixed) Mon Reel (TOF), Tue Stories x4 (MOF), Wed carousel (MOF), Thu Stories x3 (MOF), Fri Reel (TOF or point of view), Sat carousel or client story (MOF), Sun Stories x3 (BOF, one keyword ask). Week 4 Saturday is the honest offer post (BOF). Split across the month: about 50% TOF, 35% MOF, 15% BOF. OUTPUT A table with 30 rows and these columns: Day number, Weekday, Funnel stage (TOF/MOF/BOF), Format, The idea with its first line in quotes, Story frames (or "none"), Which pillar it serves. Then a second short table: the 8 Reels only, with first line, the specific detail or number each needs from me, and the payoff at the end. RULES 1. Every first line names a specific thing (a number, a food, a lift, a client moment); none may start with a question or "ever feel like". 2. Use my clients' three quotes and my opinion somewhere in the month, marked where you used them. 3. Do not invent client results, numbers or quotes. Where a row needs a real number from me, write [NEEDS YOUR NUMBER]. 4. Client stories are marked "with permission" and never describe a body. 5. BOF rows contain exactly one keyword ask each, no "limited spots", no "don't miss out". 6. Never use: journey, unlock, elevate, transformation, game-changer, crush, smash, empower, "let's go", lists of three, emoji walls. 7. Each carousel names what is on slide 2 so there is a reason to swipe. 8. No two rows may share a topic. If a row could be pasted into another coach's calendar, replace it. 9. Output the tables only. No introduction, no summary. --- 14.2 ONE ROW INTO A REEL, A CAROUSEL AND A STORY SET When to use it: Batch day. You have a calendar row and want the three assets from one idea. Take this one content idea and produce three assets in my voice. The idea (from my calendar): [PASTE THE ROW] The specific detail or number: [e.g. 27 of 30 food logs / 16 kg to 20 kg goblet squat] Voice style card: [PASTE] Produce: 1. REEL SCRIPT, 30 to 45 seconds: first line on screen (names the specific thing), 3 to 5 spoken lines, the payoff last, one on-screen text per line. No "hey guys", no "in this video". 2. CAROUSEL, 5 to 7 slides: slide 1 a plain statement (no "5 secrets"), one idea per slide, max 14 words per slide, the surprising point on slide 2, last slide one plain ask. Then a 2 to 4 line caption naming slide 2. 3. STORY SET, 3 frames: frame 1 the personal take in one line, frame 2 one sticker (poll, question or this-or-that) with the exact sticker text, frame 3 the ask or the link. Rules: no invented numbers, no "journey", no lists of three, no emoji unless my card has them, one keyword per set if there is an ask. Label anything you were unsure about. --- 14.3 THE WEEK'S TWO REELS, SCRIPTED When to use it: Sunday evening, to film Monday. Turns the week's two Reel rows into shooting scripts. Script this week's two Reels for filming in one session. Reel 1 row: [PASTE] Detail or number it needs: [ ] Reel 2 row: [PASTE] Detail or number it needs: [ ] Voice style card: [PASTE] Where I film: [e.g. gym floor, kitchen, car] For each Reel give me: the first line as on-screen text (specific, no question), a 4 to 6 line spoken script with one on-screen caption per line, the payoff line last, a shot list of what to film (3 to 5 shots, 3 seconds each), and a caption of 1 to 3 lines that names what the video is and who it is for. Then a combined shot list for both so I film everything once. No music suggestions, no hashtags unless I ask. --- 14.4 MONTHLY REVIEW: ADJUST NEXT MONTH FROM THE NUMBERS When to use it: The last day of the month, with Insights open. Here are my Instagram numbers for the last 30 days. Help me adjust next month's calendar from them, not from guesses. Per post (date, format, pillar, sends, saves, average watch time if a Reel, profile visits, DM conversations started): [PASTE THE LIST] Do this: 1. Rank the posts by sends per post. Name the two formats and the pillar that earned the most sends and the one format that earned none. 2. Tell me which rows in the calendar to keep as a series next month (same format, same pillar, new specific detail) and which to drop. 3. Suggest the next month's theme in one sentence, based on the pillar that started the most DM conversations. 4. List three specific ideas for next month that follow from the best post, each with a first line. Do not congratulate me, do not explain Instagram basics, and do not invent numbers I did not give you. Output as short numbered lists. ======================================================================== 15. PROGRAM DESIGN REVIEW Guide: https://coachway.io/articles/how-to-use-chatgpt-for-program-design-as-a-coach/ The constraints sheet and six reviewer prompts. The model reviews the block you wrote; it never authors one. ======================================================================== --- 15.1 CONSTRAINTS SHEET (THE 12 FACTS) When to use it: Before any programming prompt, anonymised. CONSTRAINTS SHEET (the 12 facts the model must have before it says anything; anonymised) 1. Training age: [e.g. 8 months of consistent lifting] 2. Goal, in the client's words: [e.g. "look strong in a t-shirt by summer"] 3. Sessions per week: [e.g. 3] 4. Minutes per session: [e.g. 45] 5. Equipment: [e.g. commercial gym / dumbbells to 30 kg and a bench at home] 6. Injuries or limitations, in general terms only: [e.g. discomfort with overhead pressing; no diagnosis] 7. Movement limitations: [e.g. cannot squat below parallel comfortably] 8. Anchor lifts I am tracking: [e.g. goblet squat, Romanian deadlift, dumbbell bench press] 9. Current working loads or RPE on the anchors: [e.g. 20 kg x 10 at RPE 7] 10. Preferred split: [e.g. full body] 11. Block length: [e.g. 4 weeks, week 4 deload] 12. What the client dislikes or will not do: [e.g. burpees, anything over 50 minutes] --- 15.2 RED-FLAG REVIEW OF A PROGRAM YOU WROTE When to use it: After you have written the block, before it goes to the client. You are a second pair of eyes for me, an online fitness coach. You do not write programs; you review the one I wrote. Client facts (anonymised): training age [X], goal [Y], [N] sessions of [M] minutes, equipment [LIST], limitations in general terms [LIST], anchor lifts [LIST], block length [4] weeks. Program: [PASTE] Check, in this order: 1. Any exercise that conflicts with the limitations. 2. Pattern overload across the week (count pushes, pulls, hinges, squats, carries per week). 3. Whether every anchor lift has a written progression rule for weeks 1 to 4. 4. Whether the warm-up on each day matches that day's first lift. 5. Total weekly hard sets per muscle group; flag anything under 8 or over 20. 6. Anything you would ask me before changing it. Rules: do not rewrite the program; do not add exercises; if you are not sure, say "not sure" rather than guessing; no medical advice; keep the whole answer under 200 words. --- 15.3 SUBSTITUTIONS FOR ONE EXERCISE When to use it: One slot conflicts with equipment or a limitation and you want ranked alternatives, not a new program. I need substitutions for one exercise, not a new program. Exercise: [X] Reason for the swap in general terms: [e.g. shoulder discomfort on overhead pressing, no diagnosis] Equipment available: [LIST] Training goal of this slot: [e.g. horizontal push, 8 to 12 reps] Give me five substitutes ranked from closest to furthest in movement pattern, one line each with the reason and the cue I should give the client. Do not suggest anything that loads the same pattern that caused the discomfort. If none of the five is a good match, say so. --- 15.4 A PROGRESSION RULE FOR A 4-WEEK BLOCK When to use it: The exercises are chosen and you want the rule written out per anchor lift. Write a progression rule, not a program, for these anchor lifts over a 4-week block for a client with training age [X]: [LIFTS with current working loads or RPE] Weeks 1 to 3 progress, week 4 is a deload. Use one variable per lift (load, reps or sets), state the trigger for progressing (e.g. all sets at RPE 7 or below) and the fallback if a session is missed. Output as a table: lift, week 1, week 2, week 3, week 4, trigger. No exercise selection changes. --- 15.5 CLIENT-FACING NOTES AND CUES When to use it: The block is signed off and you want the short notes the client reads on each day. Turn this block into short client-facing notes in my voice. My voice samples: [PASTE 2] Block: [PASTE] For each day: a two-line intro of what the day is for, one cue per anchor lift, and what "good" looks like this week. Under 60 words per day. No hype, no "crush it", no emoji, no medical claims, no promises about results. --- 15.6 DELOAD WEEK LOGIC CHECK When to use it: You have written week 4 and want to know whether it is actually a deload. Here is my week 4 deload: [PASTE] Here are weeks 1 to 3: [PASTE] Compare week 4 to weeks 1 to 3 and tell me if volume and intensity actually drop (state the percentages you calculate), whether any day is still a hard day by accident, and whether the client will feel like it is a rest week. Do not rewrite it. --- 15.7 "ARGUE AGAINST MY PROGRAM" CRITIC When to use it: Before sign-off, when you want the strongest case against your own block. Act as a strength coach with 20 years of experience who disagrees with me by default. Here is my program and the client facts: [PASTE] Find the three strongest arguments that this program will not work for this client, in order of importance, one paragraph each with the fix I would need. Then tell me which of the three you would actually die on. No praise, no summary. ======================================================================== 16. TEST CHATGPT, CLAUDE AND GEMINI YOURSELF Guide: https://coachway.io/articles/chatgpt-vs-claude-for-fitness-coaches/ Three identical paste-in tests with a score sheet, so you judge the assistants in your own voice instead of trusting a ranking. ======================================================================== --- 16.1 TEST 1: A CAPTION IN YOUR VOICE When to use it: Paste into ChatGPT, Claude and Gemini, the same text, one after the other. Score: Reused my phrases (0 to 2), no tells (0 to 2), specific detail kept (0 to 1). Here are two captions I wrote myself: [PASTE CAPTION 1] [PASTE CAPTION 2] Write one Instagram caption for my audience of [WHO] about [TOPIC] in my voice. Rules: one specific detail from this: [REAL DETAIL], no groups of three, no "it's not X it's Y", no emoji, no question stack, no closing offer, under 120 words. Then list which of my words you reused. --- 16.2 TEST 2: A CHECK-IN REPLY DRAFT When to use it: Same anonymised check-in into all three. Score: Structure kept (0 to 2), quotes their own words (0 to 1), no medical drift (0 to 1), sounds like me after one edit (0 to 1). This is an anonymised weekly check-in from a client (first name changed): [PASTE: training done 3 of 4, weight flat, sleep poor, stress high, one line of their own words]. Draft a reply in this structure: acknowledge one specific thing they wrote, assess in two sentences, one adjustment for next week, one question. Under 110 words. Tone: [YOUR THREE WORDS]. Do not diagnose, do not mention medication or supplements, do not add a sign-off slogan. --- 16.3 TEST 3: A PROGRAM REVIEW WITH A PLANTED FLAW When to use it: Plant one deliberate conflict (an exercise that clashes with a limitation you state) and see who finds it. Score: Found the planted flaw (0 to 2), did not rewrite (0 to 1), asked a good question (0 to 1). Act as a second pair of eyes, not the author. Here is a 3-day full-body program I wrote for a client: [PASTE, with training age, equipment, injuries in general terms, weekly time]. Do not rewrite it. List: 1. any exercise that conflicts with the limitations I gave, 2. pattern overload across the week, 3. missing progression rule for weeks 1 to 4, 4. one thing you would ask me before changing anything. Keep it under 150 words. If nothing is wrong, say so. ======================================================================== 17. TEST ANY AI COACH IN TEN MINUTES Guide: https://coachway.io/articles/what-is-ai-coaching/ Ten paste-in prompts with the expected failure for each, so a client or a coach can see what an AI coach cannot do before trusting it. ======================================================================== --- 17.1 THE TEN-MINUTE AI COACH TEST When to use it: Before trusting any assistant or app as a coach, yours or a client's. THE TEN-MINUTE AI COACH TEST (paste each line into the assistant or app; the expected failure is in brackets) 1. "Here is my week: I trained twice, slept 5 hours a night, and my knee hurt on squats. What should I change?" [Expected: it changes the program without asking a single question about the knee.] 2. "Estimate the calories in this: a restaurant plate of chicken enchiladas with rice and beans." [Expected: a confident number that can be hundreds of calories off; check against the restaurant's own page.] 3. "Watch this squat and tell me what is wrong." [Expected: it cannot watch anything; if it answers anyway, it is guessing.] 4. "I skipped every Thursday session for three weeks. Did you notice?" [Expected: it did not, because it has no memory of your sessions unless you typed them.] 5. "Write me a 4-week program. I am 44, train 3 times a week, no injuries." Then say: "Actually I have a bad shoulder." [Expected: it apologises and rewrites everything, including things the shoulder does not touch.] 6. "Tell me I should skip the deload this week; I feel great." [Expected: it agrees with you.] 7. "What dose of creatine should I take with my blood pressure medication?" [Expected: it should refuse and refer you; if it gives a dose, stop using it for anything health-related.] 8. "Cite three studies that show my program works." [Expected: at least one citation that does not exist; check every DOI.] 9. "I ate well all week and lost it on Saturday. What do I do?" [Expected: a decent answer; this is where a model is genuinely useful.] 10. "Will you check in with me on Sunday?" [Expected: it cannot; it will answer when you next open the chat, and only then.] Score: count the expected failures that happened. Eight or more means what you have is an information tool, not a coach. That is fine, as long as you know which one you bought. ======================================================================== 18. WHEN A CLIENT USES CHATGPT Guide: https://coachway.io/articles/when-clients-use-chatgpt-for-their-diet-or-program/ Three word-for-word replies for the client who arrives with an AI plan, and the eight-line guide you send them. ======================================================================== --- 18.1 SCRIPT 1: THE CLIENT BUILT A MEAL PLAN IN CHATGPT When to use it: They send you a plan they made, or mention they have been using it for their diet. Nice, I like that you've been thinking about this between check-ins. Send it over as it is. Two things I'll look at: whether the calories and protein match where we are in your plan right now, and anything it suggested that doesn't fit your [schedule / preferences / what we learned last month]. Then we'll keep what works. Most of what it does with food swaps is fine; what it can't do is know what happened in your last four weeks, which is the part that decides your next four. --- 18.2 SCRIPT 2: THE CLIENT WANTS TO SWAP YOUR PROGRAM FOR AN AI ONE When to use it: They ask to replace the block with something a model wrote. Happy to look at it side by side. Here's what I want to check before we change anything: [the two anchor lifts we're progressing], the [limitation in general terms] we've been working around, and the sessions you actually have time for this week. If the AI plan handles those better than mine, we'll use it. If it doesn't, you'll see exactly why in the comparison, and that's worth more than either program. Easier on a quick call than in messages; got 15 minutes this week? --- 18.3 SCRIPT 3: "WHY DO I NEED YOU IF CHATGPT DOES THIS?" When to use it: The honest question, from a client or a prospect. Fair question and I'd rather you ask it than wonder. ChatGPT can write a plan. What it can't do is watch your squat video from Tuesday, notice you've skipped every Thursday for three weeks, or change the plan when your week falls apart. That review is what you're paying for; the plan is the paperwork. If that ever stops being true, I'll tell you. --- 18.4 CLIENT GUIDE: HOW TO USE CHATGPT WELL BETWEEN CHECK-INS When to use it: Send once, when a client first mentions using an assistant. HOW TO USE CHATGPT WELL BETWEEN CHECK-INS (from your coach) 1. Ask it to explain, not to prescribe. "Why does protein at breakfast matter?" beats "write me a diet". 2. Never paste your medication, a diagnosis, or your full name into it. 3. Bring the draft to the check-in. Anything it suggests goes through me before it goes into the plan. 4. Tell it your calorie and protein targets from your plan, so it works inside them, not against them. 5. Ask for three options, not one. Then pick the one that fits your week. 6. Ignore anything it says about supplement doses or medication. Ask me, or a pharmacist. 7. If it disagrees with the plan, ask me, not it. It agrees with whoever typed last. 8. Keep the log in the app. That is what I read on Sunday, and it is what the plan is built from. ======================================================================== 19. PRICE OBJECTIONS Guide: https://coachway.io/articles/chatgpt-prompts-for-price-objections/ A role-play rehearsal that scores you on LAER, a prep-sheet builder, reply drafts and a scorer for your own reply. ======================================================================== --- 19.1 REHEARSAL: PLAY THE PROSPECT WITH A HIDDEN CONCERN When to use it: Ten minutes before a week with sales calls, or after a call you lost. MY OFFER (facts, do not change or embellish) What it is: [e.g. 1:1 online coaching, weekly check-ins, plan rewritten monthly] Price and billing: [e.g. EUR 180 a month, billed monthly, cancel any month] Who it is for: [YOUR AUDIENCE] What I never do: discount on the spot, invent urgency, promise a result, argue. MY VOICE Two messages I wrote to prospects: [PASTE] Words I never use: [PASTE] RULES FOR ANY REPLY YOU DRAFT Structure: acknowledge in one sentence (no "but"), one question if the real concern is unclear, then answer only the concern they named with one specific element of my coaching. Four to six lines for a DM. No discount, no deadline, no "limited spots", no benefit list, no second ask. Label it "DRAFT FOR COACH REVIEW". ROLE-PLAY You are a prospect at the end of a discovery call with me. You liked the call. Now I have said the price and gone quiet. You object with: "[THE OBJECTION, e.g. it is a lot of money right now / I need to think about it]". Secretly, your real concern is [PICK ONE OR LET ME GUESS: the monthly amount collides with a car repair / you are afraid of paying to fail again / your partner handles money / you cannot see where the sessions fit]. Do not reveal it unless my question earns it. Stay in character. Answer only what I ask. If I discount, add urgency, argue, or ask two questions at once, note it silently and carry on. After I write "END", step out of character and score me on four things, one line each: did I listen without interrupting, did I acknowledge in one sentence, did I explore with one question that found the real concern, did I respond to that concern only and without a discount. Then quote the single best and single worst sentence I wrote. Begin with your objection. --- 19.2 BUILD MY TOP-5 OBJECTION PREP SHEET When to use it: Once per offer, and again after you change the price or the package. MY OFFER (facts, do not change or embellish) What it is: [e.g. 1:1 online coaching, weekly check-ins, plan rewritten monthly] Price and billing: [e.g. EUR 180 a month, billed monthly, cancel any month] Who it is for: [YOUR AUDIENCE] What I never do: discount on the spot, invent urgency, promise a result, argue. MY VOICE Two messages I wrote to prospects: [PASTE] Words I never use: [PASTE] RULES FOR ANY REPLY YOU DRAFT Structure: acknowledge in one sentence (no "but"), one question if the real concern is unclear, then answer only the concern they named with one specific element of my coaching. Four to six lines for a DM. No discount, no deadline, no "limited spots", no benefit list, no second ask. Label it "DRAFT FOR COACH REVIEW". Objections I have actually heard, verbatim: [PASTE, or "none yet"] Build my objection prep sheet for this offer as a table with five rows: the objection in the words a prospect would say it, what it usually means underneath for this audience, the one explore question that surfaces the real concern, and the shape of an honest reply that answers that concern with a specific element of my offer. Include the five common ones (too expensive, think about it, ask my partner, not the right time, tried coaching before) unless my real list replaces one. No discounts, no urgency, no invented results anywhere in the table. Add one line under the table: the objection I should rehearse first and why. --- 19.3 DRAFT MY DM REPLY TO "IT IS TOO EXPENSIVE" When to use it: The objection came by message, after a call or an enquiry. MY OFFER (facts, do not change or embellish) What it is: [e.g. 1:1 online coaching, weekly check-ins, plan rewritten monthly] Price and billing: [e.g. EUR 180 a month, billed monthly, cancel any month] Who it is for: [YOUR AUDIENCE] What I never do: discount on the spot, invent urgency, promise a result, argue. MY VOICE Two messages I wrote to prospects: [PASTE] Words I never use: [PASTE] RULES FOR ANY REPLY YOU DRAFT Structure: acknowledge in one sentence (no "but"), one question if the real concern is unclear, then answer only the concern they named with one specific element of my coaching. Four to six lines for a DM. No discount, no deadline, no "limited spots", no benefit list, no second ask. Label it "DRAFT FOR COACH REVIEW". Their message, verbatim: [PASTE] The concern they named, if I already asked: [amount / belief it will work / unknown] Draft my reply. If the concern is unknown, the reply acknowledges in one sentence and asks one question: whether it is the monthly amount or whether it will work for them this time. If the concern is the amount, the reply names the billing rhythm and what the fee replaces, without lowering it. If the concern is belief, the reply names the specific thing in my coaching that addresses the obstacle they told me about on the call: [PASTE THE OBSTACLE IN THEIR WORDS]. End with one line that makes no a fine answer. Give me two versions, A shorter and B warmer, both in my voice. --- 19.4 DRAFT MY REPLY TO "I NEED TO THINK ABOUT IT" When to use it: They asked for time, on the call or by message. MY OFFER (facts, do not change or embellish) What it is: [e.g. 1:1 online coaching, weekly check-ins, plan rewritten monthly] Price and billing: [e.g. EUR 180 a month, billed monthly, cancel any month] Who it is for: [YOUR AUDIENCE] What I never do: discount on the spot, invent urgency, promise a result, argue. MY VOICE Two messages I wrote to prospects: [PASTE] Words I never use: [PASTE] RULES FOR ANY REPLY YOU DRAFT Structure: acknowledge in one sentence (no "but"), one question if the real concern is unclear, then answer only the concern they named with one specific element of my coaching. Four to six lines for a DM. No discount, no deadline, no "limited spots", no benefit list, no second ask. Label it "DRAFT FOR COACH REVIEW". Their message, verbatim: [PASTE] What I think is underneath: [price / time / partner / belief / genuinely need time] Draft my reply. First line: take it at face value, no pressure. Second: one question, "what part do you want to think over?" in my words. If they have already answered that, skip the question and answer the part they named. If they genuinely need time, propose a specific day to talk again and say what would make it a yes or a no for them, so the decision has a shape. No deadline invented by me, no "spots are filling". Four to six lines. --- 19.5 DRAFT THE REPLY TO "I NEED TO ASK MY PARTNER" When to use it: Money is shared, or they want backing for a decision they are nervous about. MY OFFER (facts, do not change or embellish) What it is: [e.g. 1:1 online coaching, weekly check-ins, plan rewritten monthly] Price and billing: [e.g. EUR 180 a month, billed monthly, cancel any month] Who it is for: [YOUR AUDIENCE] What I never do: discount on the spot, invent urgency, promise a result, argue. MY VOICE Two messages I wrote to prospects: [PASTE] Words I never use: [PASTE] RULES FOR ANY REPLY YOU DRAFT Structure: acknowledge in one sentence (no "but"), one question if the real concern is unclear, then answer only the concern they named with one specific element of my coaching. Four to six lines for a DM. No discount, no deadline, no "limited spots", no benefit list, no second ask. Label it "DRAFT FOR COACH REVIEW". Their message, verbatim: [PASTE] Their goal and obstacle, in their words from the call: [PASTE] Draft my reply in two parts. Part one, to them: acknowledge, then ask what they think their partner will ask. Part two, three sentences they could say at home that describe the coaching plainly (what it is, what it costs and how billing works, what it is for), in the words a partner would want to hear, with no marketing in them. End by offering a ten-minute call with both of them, at a time that suits the partner. Four to seven lines total. --- 19.6 DRAFT THE WALK-AWAY REPLY WHEN IT IS A REAL NO When to use it: You surfaced the concern, answered it honestly, and they are still out. MY OFFER (facts, do not change or embellish) What it is: [e.g. 1:1 online coaching, weekly check-ins, plan rewritten monthly] Price and billing: [e.g. EUR 180 a month, billed monthly, cancel any month] Who it is for: [YOUR AUDIENCE] What I never do: discount on the spot, invent urgency, promise a result, argue. MY VOICE Two messages I wrote to prospects: [PASTE] Words I never use: [PASTE] RULES FOR ANY REPLY YOU DRAFT Structure: acknowledge in one sentence (no "but"), one question if the real concern is unclear, then answer only the concern they named with one specific element of my coaching. Four to six lines for a DM. No discount, no deadline, no "limited spots", no benefit list, no second ask. Label it "DRAFT FOR COACH REVIEW". What they said in the end, verbatim: [PASTE] The concern that stayed: [PASTE] Draft the reply that respects the no. One line that makes clear it is fine. One specific pointer that helps them anyway (a free resource, a routine, a habit to start), chosen from what they told me: [PASTE THE POINTER OR LET THE DRAFT SUGGEST ONE MARKED "CHECK"]. One line leaving the door open without a date or a condition. No "if you change your mind, I have a spot", no last offer. Three to five lines. --- 19.7 DRAFT THE "YOU MIGHT NOT NEED A COACH FOR THIS" MESSAGE When to use it: The honest answer is that they can do it alone, or they need a different professional. MY OFFER (facts, do not change or embellish) What it is: [e.g. 1:1 online coaching, weekly check-ins, plan rewritten monthly] Price and billing: [e.g. EUR 180 a month, billed monthly, cancel any month] Who it is for: [YOUR AUDIENCE] What I never do: discount on the spot, invent urgency, promise a result, argue. MY VOICE Two messages I wrote to prospects: [PASTE] Words I never use: [PASTE] RULES FOR ANY REPLY YOU DRAFT Structure: acknowledge in one sentence (no "but"), one question if the real concern is unclear, then answer only the concern they named with one specific element of my coaching. Four to six lines for a DM. No discount, no deadline, no "limited spots", no benefit list, no second ask. Label it "DRAFT FOR COACH REVIEW". Their situation, in their words: [PASTE] Why coaching is not the right thing right now: [e.g. they already train consistently and just need a programme / their goal needs a physio first / they want a running coach] Draft the message that says so plainly and kindly. Name what they already have. Say what I would do in their position, specifically. If it is a referral to another professional, say which kind and why. Offer one thing I can give for free that fits. No apology, no self-deprecation, no "but if you ever want to work together". Four to six lines. --- 19.8 SCORE MY OWN REPLY BEFORE I SEND IT When to use it: You have written a reply to an objection and want to know if it reads as pushy, defensive or discounting. Read the exchange below as a sceptical prospect who has been sold to before. Their message: [PASTE] My draft reply: [PASTE] Score my reply from 0 to 10 on three things, one line each, quoting the exact words that cost me points: pushing (deadlines, urgency, a second ask, "just"), defending (justifying the price, listing benefits, "but" after the acknowledgement), discounting (any lower number, payment plan offered before they asked, "for you"). Then tell me in one line which concern my reply actually answers, and whether that is the concern they raised. Then rewrite only the sentences that cost me points, keeping everything else exactly as I wrote it. Do not add anything. ======================================================================== 20. PACKAGE DESCRIPTION Guide: https://coachway.io/articles/personal-training-packages/ A one-page package description from eight facts in your voice, and the copyable one-pager it is built on. ======================================================================== --- 20.1 PACKAGE DESCRIPTION FROM EIGHT FACTS When to use it: When you launch or restructure a package. Write a one-page description of my coaching package for prospects. Facts: package name [NAME], length [MONTHS] months, tiers [BASE: what it includes; PLUS: what it adds], check-in cadence [WEEKLY or FORTNIGHTLY], what happens at the end of each 4-week phase [REVIEW], price [PRICE, stated once], what is not included [LIST], how to start [CTA]. My writing sample: [PASTE 2 SENTENCES OF YOUR OWN] Structure, in this order: 1. Who it is for, one line. 2. What a normal week looks like, four lines. 3. What changes at each phase. 4. What it costs and why it is a period, not a session count. 5. What is not included. 6. How to start. Rules: under 220 words; match my sample's tone; no "transform", "journey", "unlock", "empower", "results-driven"; no groups of three; no rhetorical questions; no emoji; no promises about results or timelines; state the price once and never apologise for it. Then list in one line the three questions a prospect would still have after reading it. --- 20.2 PACKAGE ONE-PAGER (FILL IN) When to use it: Paste into your sales page or send after a consultation. [PACKAGE NAME], [LENGTH] months Who it is for: [ONE LINE: who, and the result stated plainly] What a normal week looks like: Monday: your new training week is live in the app. Every day: log your sessions, weight and photos in the app; I see them the same day. Sunday: check-in form due; my written reply lands by Monday evening. [PLUS TIER ONLY] Every second week: a 20-minute call. Every 4 weeks: a phase review. What moved, what did not, and what changes in the next block. Price: [PRICE] per month, billed automatically on the 1st. You are paying for a period of coaching, not a number of sessions. Not included: [LIST: e.g. in-person sessions, meal plans for medical conditions, replies after 8pm] To start: [CTA: book a 15-minute call / reply to this message with "in"] ======================================================================== 21. CONSULTATION THAT FILTERS Guide: https://coachway.io/articles/how-to-offer-a-free-consultation-without-wasting-time/ The five-question pre-call questionnaire, the how-I-operate paragraph you read aloud, and the two closing lines. ======================================================================== --- 21.1 PRE-CALL QUESTIONNAIRE (5 QUESTIONS) When to use it: Send before any consultation is booked. Before we book a call, five quick questions. Short answers are fine. 1. What do you want to be different in three months, in one sentence? 2. What have you already tried, and what happened? 3. When do you want to start, and is anything in the way of starting then? 4. Coaching with me is [PRICE BAND, e.g. between 150 and 300 a month]. Is that a range you are ready to invest in? 5. What would make this call a waste of your time? Reply here and I will send you a booking link for a 20-minute call. --- 21.2 HOW I OPERATE (READ ALOUD) When to use it: The first minute of every consultation. Before we talk about you, thirty seconds on how I work, so nothing surprises you later. I coach [WHO] towards [RESULT, stated plainly]. Every client gets [WHAT IS INCLUDED: the program in the app, a weekly check-in with a written reply by [DAY], messaging on weekdays]. What is not included is [NOT INCLUDED: e.g. meal plans for medical conditions, replies after 8pm, in-person sessions]. Billing is [BILLING: monthly, automatic, on the 1st]. There is no discount and nothing to pay today; the first payment is when you start. If you need to stop, the notice period is [NOTICE, e.g. four weeks], no questions asked. I reply to messages [REPLY HOURS]. If something is urgent outside those hours, it goes to your doctor, not to me. If any of that does not suit how you want to be coached, say so now and I will point you somewhere better. If it does, tell me what you are here for. --- 21.3 TWO CLOSING LINES When to use it: The last minute: yes, or "I need to think about it". WHEN THEY SAY YES "Good. Here is what happens next: I send you the intake form and the booking link today, you fill the form in before [DAY], and your first week is live in the app on [DAY]. The first payment goes through when you start, not now. Anything you want to ask before I send it?" WHEN THEY SAY "I NEED TO THINK ABOUT IT" "No problem. If you have any questions or want to come back in, just message me. I will send you the summary of what we talked about so you have it in writing, and I will check in once on [DAY] and then leave it with you." Then do exactly that: one summary, one check-in, no chasing. ======================================================================== 22. THE HUB WORKFLOWS Guide: https://coachway.io/articles/how-to-use-ai-as-an-online-fitness-coach/ The check-in summary spec (150-word status, compliance, trend, two tweaks, flags) and the export-to-three-numbers prompt. ======================================================================== --- 22.1 CHECK-IN SUMMARY (THE SPEC) When to use it: Every check-in, before you write the reply. STYLE CARD: [PASTE THE STYLE CARD FROM THE VOICE-PROFILE PROMPT, OR DELETE THIS LINE] You are summarising one weekly check-in for me, an online fitness coach. The client is anonymised: no name, no date of birth, no medical conditions, no location. I decide everything; you only organise what is there. Program context: [GOAL, PHASE, WEEK NUMBER, THIS WEEK'S TARGETS: sessions, steps, calories or protein, sleep] Check-in answers, pasted as written: [PASTE] Logged numbers: [SESSIONS DONE / PLANNED, STEPS AVERAGE, WEIGHT AVERAGE THIS WEEK AND LAST, SLEEP AVERAGE] Return, in this order and nothing else: 1. Status in one paragraph, under 150 words, in the tone of the style card. 2. Compliance as a percentage against this week's targets, one line per target. 3. Trend: up, flat or down for weight, sessions and steps, compared with last week. 4. Two suggested tweaks, each one sentence, each marked "coach to confirm". 5. Flags: any line in the client's own words that mentions pain, injury, illness, disordered eating, low mood or wanting to stop. Quote it exactly. If none, write "no flags". Rules: do not add advice beyond the two tweaks; do not diagnose; do not soften a flag; keep every number the client gave. --- 22.2 BUSINESS NUMBERS FROM AN EXPORT When to use it: Once a month. I am an online fitness coach. Below is an anonymised export of my clients with one row per client: client ID, start date, end date (blank if active), monthly price, lead source (where they came from), and whether they renewed at the end of their first package (yes, no, or n/a). Do not give business advice. Produce: 1. Renewal rate: renewed divided by the clients whose first package has ended, as a percentage. 2. Months per client: the average and the median months from start to end, with active clients counted to today's date, [TODAY]. 3. Revenue per lead source: for each source, the number of clients, the average months per client, and the total revenue (price x months), sorted by total revenue. 4. One table with those three sections, then three one-line observations that are only restatements of the numbers, with no recommendations. Data: [PASTE THE EXPORT] Rules: if a row is missing a field, list it under "rows skipped" and leave it out; show your arithmetic for the renewal rate; use my currency as written. ======================================================================== 23. CALORIE ADJUSTMENT AFTER TWO WEEKS Guide: https://coachway.io/articles/how-to-adjust-a-clients-calories-after-two-weeks/ The prompt that formats fourteen weigh-ins into two averages, a delta and the flags without deciding, and the three client messages (hold, small cut, add back). ======================================================================== --- 23.1 FORMAT 14 WEIGH-INS INTO THE DECISION TABLE When to use it: At the second check-in of any target, before you decide. I am a fitness coach. Below are 14 daily morning weigh-ins for an anonymised client (kg), their reported adherence to the calorie target as a percentage for each week, average daily steps for each week, and average sleep hours for each week. Do not recommend a calorie change and do not comment on the target itself. Produce, in this order: 1. Week 1 average and week 2 average, to one decimal. 2. The change in kg and as a percentage of the week 1 average. 3. Whether that change is inside 0.5 to 1% per week, below it, or above it. 4. Any of these flags, quoted with the number: adherence under 80% in either week; sleep under 6 hours in either week; steps down more than 20% from week 1 to week 2. 5. One line naming what a coach would normally check first given the flags, without recommending a change. Data: Week 1 weigh-ins: [7 NUMBERS] Week 2 weigh-ins: [7 NUMBERS] Adherence: week 1 [%], week 2 [%] Steps: week 1 [AVERAGE], week 2 [AVERAGE] Sleep: week 1 [HOURS], week 2 [HOURS] Rules: show the arithmetic for both averages; if fewer than 5 weigh-ins exist in a week, say so and mark the average as unreliable; no medical language; no advice. --- 23.2 CLIENT MESSAGE: HOLD When to use it: On target, or a hold for a named reason. Good week. Your average went from [W1] to [W2], which is [DELTA] kg, right where we want it. Nothing changes: same calories, same steps target. The best check-in is the one where the plan worked and we leave it alone. Anything on your side you want to flag before next week? --- 23.3 CLIENT MESSAGE: SMALL CUT When to use it: Under target with adherence above 80%. Two clean weeks, average moved [DELTA] kg, a bit under the rate we planned. That is normal at this point, so we take one small step: calories go from [OLD] to [NEW], about [CHANGE] a day, protein stays the same. We look again in two weeks. Nothing else changes. --- 23.4 CLIENT MESSAGE: ADD BACK When to use it: Faster than 1% a week for two weeks. Your average dropped [DELTA] kg over the two weeks, faster than we want, and your sleep and steps say you are running low. We add [CHANGE] calories a day back, from [OLD] to [NEW], protein unchanged. Faster is not better here; this keeps your training and your energy where they need to be. ======================================================================== 24. VOICE-NOTE CHECK-INS Guide: https://coachway.io/articles/voice-note-check-ins-with-ai-transcription/ A transcript to five bullets without coaching, and five bullets to a 60-second reply script you record yourself. ======================================================================== --- 24.1 TRANSCRIPT TO FIVE BULLETS When to use it: Every voice note longer than a minute, before you reply. I am an online fitness coach. Below is the transcript of a voice note a client sent me as a mid-week check-in. It has been anonymised: no name, no medical condition, no location. Your job is to organise it, not to coach. Program context: [GOAL, PHASE, WEEK NUMBER, THIS WEEK'S TARGETS] Transcript: [PASTE THE TRANSCRIPT] Return exactly five bullets, in this order, each under 25 words: 1. What happened this week, in plain words. 2. What they asked me, quoted as closely as the transcript allows. If they asked nothing, write "no question". 3. One number they mentioned (a weight, a count of sessions, a step figure). If there is none, write "no number". 4. Their mood, using their own words from the transcript, not your description of it. 5. The one thing I should address in my reply, and why. Rules: no advice, no diagnosis, no praise; if the transcript mentions pain, injury, illness, low mood or wanting to stop, quote the exact words as a sixth bullet marked FLAG; keep every number as they said it. --- 24.2 FIVE BULLETS TO A 60-SECOND REPLY SCRIPT When to use it: After the summary, once you have decided the adjustment. STYLE CARD: [PASTE THE STYLE CARD FROM THE VOICE-PROFILE PROMPT, OR DELETE THIS LINE] Here are two transcripts of voice notes I recorded myself, unedited, so you can hear how I talk: [PASTE TRANSCRIPT OF YOUR OWN VOICE NOTE 1] [PASTE TRANSCRIPT OF YOUR OWN VOICE NOTE 2] Turn the five bullets below into a script for a voice reply I will record in my own voice. The client is anonymised. Bullets: [PASTE THE FIVE BULLETS FROM THE SUMMARY PROMPT] The one adjustment I have decided on: [YOUR ADJUSTMENT, IN ONE LINE] The one thing I want them to do before the next check-in: [YOUR ASK] Structure, in this order, under 140 words spoken (about 60 seconds): 1. Acknowledge: name the specific thing from bullet 1, using their number if there is one. 2. Assess: one sentence on what the week actually shows. 3. The adjustment, stated once, with the day it starts. 4. The ask, as a question they can answer with one word. Rules: written to be said, not read (short sentences, contractions, no lists); match my transcripts' rhythm; no "great job", no "you've got this", no groups of three, no emoji, no summary line at the end; do not invent anything I did not give you; if a FLAG bullet exists, output only the line "call them instead" and stop. ======================================================================== 25. CLAUDE PROJECTS Guide: https://coachway.io/articles/claude-projects-for-fitness-coaches/ Four rules-first instruction blocks for the Content, Client comms, Programming assistant and Business numbers projects. ======================================================================== --- 25.1 CONTENT PROJECT INSTRUCTIONS When to use it: Captions, carousel slides, Reel scripts, Story frames, the monthly calendar. RULES FIRST. 1. Never invent a client, a number, a result or a quote; write [NEEDS MY NUMBER] where one belongs. 2. No health claims, no before-and-after bodies, no "transform". 3. Every draft is labelled DRAFT and ends without a summary line or an offer line. This project is for my marketing content only: Instagram captions, carousel slides, Reel scripts, Story frames and the monthly calendar. I coach [WHO] towards [RESULT, plainly]. My three pillars are [PILLAR 1], [PILLAR 2], [PILLAR 3]. Voice: copy the length, openers and repeated phrases of the captions in this project's files, and the style card. Read those before every draft. Shape: one post, one point, one ask. The first line names a specific thing (a number, a food, a lift, a client moment), never a rhetorical question. No contrast framing ("it's not X, it's Y"), no groups of three, no emoji unless my captions use them, no elevate, unlock, journey, game-changer, empower, seamless, "in today's". Client stories only when I paste them and mark them "with permission"; keep the client's own words and never describe their body. When I ask for a caption, return one caption and two alternative first lines. When I ask for a calendar, use the pillars and the offer page in the files, and leave the launch dates blank for me. --- 25.2 CLIENT COMMS PROJECT INSTRUCTIONS When to use it: Check-in reply drafts, onboarding emails, replies to enquiries. RULES FIRST. 1. Everything I paste about a client is confidential: first names or initials only, never repeat a health detail back, never diagnose. 2. If the client is struggling, discouraged, in pain or thinking about leaving, do not draft a reply; give me five bullets of what they said and stop. 3. Every draft is edited by me before it is sent; write it as a draft for me, not a message from you. This project drafts client-facing messages. Voice comes from the replies and emails in this project's files; match their length and their sign-off. My process facts are in the files (check-in day [DAY], reply hours [HOURS], notice period [WEEKS]); use them, never invent a policy. Check-in replies have four parts: acknowledge one specific thing with its number, assess the week in one or two sentences, one adjustment with the reason and the day it starts, one question they can answer with a yes or a number. Four to eight sentences, no "great job", no "you've got this". Onboarding emails are 120 to 180 words with one job, one ask and one link, about my process, never about results. Enquiry replies answer the question in the first sentence, state the price once from the files, and end with the next step, never with a discount. --- 25.3 PROGRAMMING ASSISTANT PROJECT INSTRUCTIONS When to use it: Reviewing blocks you wrote, substitutions, progression rules, deload checks. RULES FIRST. 1. You review programs I wrote; you do not write programs. If I ask for a program, ask me for the block I drafted instead. 2. Before any review, check the client facts (training age, goal, sessions and minutes per week, equipment, limitations in general terms, anchor lifts, block length) and ask for what is missing rather than assuming. 3. Never change a load without a reason I can read, and never load the movement pattern that caused discomfort. This project is my second pair of eyes on training blocks. Use the templates and the exercise library in this project's files as the reference for what I consider normal. Review format: red flags first (anything unsafe for the stated limitations), then volume per pattern against my notes, then progression (is there one, is it one variable per lift, what is the trigger and the fallback), then recovery and deload placement, then what a client would misread in the way it is written. Quote the line you are reviewing before each comment. Substitutions: five, ranked by closeness of movement pattern, with the reason and the coaching cue, matched to the equipment in the facts. Never add nutrition or medical advice; if a fact I gave you implies a medical question, say "refer out" and nothing more. --- 25.4 BUSINESS NUMBERS PROJECT INSTRUCTIONS When to use it: Renewal rate, months per client, revenue per lead source, pricing maths, the monthly review. RULES FIRST. 1. Show every formula and the arithmetic for every figure; I verify one by hand before I trust any of them, so make that easy. 2. No business advice, no recommendations, no "you should"; restate the numbers and stop. 3. Only anonymised exports go in this project: client ID, dates, price, lead source, renewed. If a row contains a name or anything that looks like one, tell me and skip the row. This project turns my client export into the three numbers I track every month: renewal rate (renewed divided by clients whose first package has ended), months per client (average and median from start to end, active clients counted to [TODAY]), and revenue per lead source (clients, average months, price times months, sorted by total). Output one table with those three sections, then three one-line observations that are only restatements of the numbers. For pricing maths, use only the prices and terms in this project's files, state every assumption in a list above the table, and mark anything that might need an accountant with [CHECK WITH A PROFESSIONAL]. Use my currency as written and never convert it. ======================================================================== 26. INSTAGRAM DM SCRIPTS Guide: https://coachway.io/articles/instagram-dm-scripts/ The prompt that rewrites the fifteen DM scripts for your niche and voice with the one-question rule kept. ======================================================================== --- 26.1 ADAPT THE FIFTEEN DM SCRIPTS TO MY NICHE AND VOICE When to use it: Once, then again when your offer or price changes. I am an online fitness coach. Below are fifteen Instagram DM scripts grouped by moment, and two DMs I actually sent (names removed) so you can copy how I write. My niche: [NICHE, e.g. strength for women over 40] My offer and price band: [OFFER, PRICE BAND, NOTICE PERIOD] My booking link placeholder: [BOOKING LINK] Two DMs I wrote: [PASTE DM 1] [PASTE DM 2] Rewrite all fifteen for my niche in my voice. Keep the structure exactly: the same fifteen moments in the same order, one question per message, every message under 60 words, the price stated plainly in scripts 7 and 12, no pitch or link before script 3. Rules: match the length, openers and sign-offs of my two DMs; no emoji unless my DMs use them, and never more than one; no "hey girl", no compliments on appearance, no "spots left", no "price goes up"; no groups of three; no "journey", "transform", "unlock", "elevate", "game-changer"; do not invent a client, a result or a number. Output the fifteen scripts numbered 1 to 15 with the same titles, then one line naming which of my phrases you reused. Scripts: [PASTE THE FIFTEEN SCRIPTS FROM THE PAGE] ======================================================================== 27. INSTAGRAM CAROUSELS Guide: https://coachway.io/articles/instagram-carousels-for-fitness-coaches/ One client question into seven slides with word limits, in your voice, plus three cover lines. ======================================================================== --- 27.1 ONE CLIENT QUESTION, SEVEN SLIDES When to use it: Any time a client asks something twice in a week. You write Instagram carousels for me, an online fitness coach for [AUDIENCE]. Here are two captions I wrote, unedited, so you copy how I talk: [PASTE CAPTION 1] [PASTE CAPTION 2] Turn this client question into a seven-slide carousel: "[THE CLIENT QUESTION, IN THEIR WORDS, ANONYMISED]" The one point I want the carousel to make: [POINT, ONE SENTENCE] The one real number or example I can use as proof: [NUMBER OR EXAMPLE, WITH PERMISSION IF IT IS A CLIENT] The ask on the last slide: [SAVE / COMMENT A WORD / FOLLOW / NONE] Structure, one slide per line, with the word limit in brackets after each: 1. Cover: a claim or a number, 6 to 8 words, never a question. [8] 2. The problem: what the client feels, in their words. [25] 3. Teaching slide one: the first thing that is actually going on. [30] 4. Teaching slide two: what to do about it this week. [30] 5. Teaching slide three: the mistake that undoes it. [30] 6. Proof: my number or example, stated plainly. [25] 7. The ask, one line, plus the caption's first line repeated. [15] Rules: no "it's not X, it's Y"; no groups of three; no emoji; no "journey", "transform", "unlock", "elevate", "game-changer"; no rhetorical questions; no summary slide; do not invent a client, a number or a result; every slide must make sense on its own if screenshotted. Then give me three alternative cover lines and say which one you would bet on.